1.

EXECUTIVE SUMMARY
Aqua lamp will provide light without using electricity. Eco-friendly to the public community
especially for students and backpackers. The simple design and discreet colours of Aqua
Lamp make it very suitable for any space bedroom, living room, bathroom or even your
working environment. This lamp powered by water during chemical reaction. The main
reason that makes this lamp so original is that it functions simply with the help of the power
of water. Namely, this cordless lamp needs just a little bit of water and a hydroelectric battery,
composed of a carbon stick covered with magnesium powder, to provide the charming light
for the ambient.
The water and the battery combined create a stellar electro chemical reaction, and that way
they provide enough energy to light up the LED strips. There will have a variety of designs
according to customers demand. We will introduce this new technology to public, in order to
reduce electrical usage in domestic daily due to the global warming nowadays. The
lampshade is made of sanded blow glass, on the top of it there is a part made of bio-plastic
where the battery is set and where you pour the water, with an interesting steel switch, while
the light comes from the warm white led strips.
This Aqua Lamp has functions and advantages not found in today's common lamps, thus
providing a competitive advantage over more established competitors.

2.PRODUCT DESCRIPTION

Nowadays, our Earth having global warming issue that affects all living things. Our
company has come up with this idea in order to reduce this issue by reducing electrical
usage in daily life. By taking the advantages toward this situation, the aqua lamp has been
invented with special features.

PURPOSE OF AQUA LAMP

The main purpose that makes this lamp so original is that it functions simply
with the help of the power of water. Namely, this cordless lamp needs just a
little bit of water and a hydroelectric battery, composed of a carbon stick
covered with magnesium powder, to provide the charming light for the
surrounding.

UNIQUE FEATURES
The Aqua Lamp composed of a carbon stick covered with magnesium powder, to
provide the charming light for the surrounding

3.TECHNOLOGY DESCRIPTION

The main component of the Aqua Lamp:

a) Sanded blow glass

b) Steel switch
c) Bio-plastic
d) Warm white LED strip

SANDED BLOW GLASS

This Aqua Lamp is made of sanded blow glass that a forming technique in which molten
glass is poured or ladled into a mold of compacted sand. A rough-textured granular surface
results where the glass comes into contact.

STEEL SWITCH
Based on the design of the Aqua Lamp, the steel switch that made of from stainless steel
metal, will switch on the lamp when the water pour into the bio-plastic with the battery at the
top of the sanded blow glass.

BIO-PLASTIC
These bio-plastic is the place where the water should be pour . In this bio-plastic, there was a
battery. These battery will combined with the water and create a stellar electro chemical
reactions to produce the light.

WARM WHITE LED STRIP

Simple as its own name and features, this Aqua Lamp will produce a warm white colour from
the LED strip. To light up this LED strip, enough energy from the reaction of water and
battery is required to make the lamp functioning.

4.MARKET ANALYSIS AND STRATEGIES

4.1 CUSTOMER

Our product can be marketable for personnel use and also for companies such as houses,
companies and also universities. Since our product is small it will be easier to carry around,
most of customers that will use this product anywhere when they need light. We have targeted
middle class people in Shah Alam as our target customer. Besides people that lives in urban
houses in Shah Alam are potential enough to be our customer because this group of people
like to decorate their houses with decorations that follow the trend nowadays.

Therefore major purchasers are the middle class people in Shah Alam. This is due to the
economic factors and also environmental factors that getting serious nowadays.This product
is efficient to be used at the place that does not have electricity, besides it also can be used as
decoration lamp for houses in urban area. Since the temperature nowadays is higher
especially at the urban place compared to rural place, this product is more efficient to use and
sell at the urban place in order to reduce global warming.

This product is easily reached and receptive because we sell this product online and also from
our branches. For those customers want to get this product, they can order through our
official website or they can get it directly from our selected branches.

4.2MARKET SIZE AND TRENDS

4.2.1 PRICE CALCULATION

No
1
2
3
4
5
6

Components
Turbine
LED strips
Sanded blow glass
Hydroelectric battery
Steel switch
Bio-plastic
TOTAL

Price (RM)
30.00
24.00
35.00
40.00
10.00
15.00
RM 154.00

The percentage of mark-up cost is 15%

Selling price = Mark-up +Cost per prototype
= (15% RM154) + RM 154
=RM 177 per unit

4.2.2 THE THREE YEARS OF THE CURRENT TOTAL MARKET

Number of total population in Shah Alam = 3 050,000
Middle class people in Shah Alam =

40
100

3 050 000 = 1,220,000

From the total population, 1% is our potential customers.

= 1% 1,220,000
= 12 200 customers

Average market size for LED lamp industry

= (Aqua Lamp) + (Top two highest selling LED lamp in Malaysia)
=RM ( 177 + 155 + 110) / 3
=RM 147.33
Total Market Size = RM 147.33 12 200
= RM 1,797,426

The demand market for aqua lamp within three years will increase. This may because of
many people nowadays like new innovations that can reduce their cost to do something. The
minimum price that will be spend for our product only RM 147.33 , so as we can predict
about each 1% of customer lived in Shah Alam will attract with our product. So the total
market size for our product is about RM 1,797,426. This product also has potential
profitability because it is a new innovation produced by us. As everybody knows, people
nowadays love to use new things in order to follow the technology trend.

For our product which is aqua lamp, we already target the potential annual growth in order to
sell this product to customer. Below is the estimation of total market size for second and third
years:

Market size (%)

Target Market
Total Market size

Market size in 2015

1
12 200
1,797,426

Market size in 2016

1.5
18 300
2,696,139

Market size in 2017

2
24 400
3,594,852

Total market size in 3 years = RM 1,797,426+ RM 2,696,139+RM 3,594,852

= RM 8,088,417

Furthermore, we also target houses in urban area as our potential market. After this stage
shows its improvement, we want to expand the market size to the big organization to use this
product. This product only being introduced inside our country, then if we get good response
from customer we want to expand it to country inside Asia. Then we can continue to
introduce it through worldwide.

4.2.3 MAJOR FACTORS AFFECTING THE MARKET GROWTH

The major factors that affect market growth for Aqua Lamp generally come from the need
to cut cost of electrical bills in daily lives. Since daily cost nowadays make everyone felt
burden, aqua lamp would help to reduce the electrical cost. Furthermore, our product also
more eco friendly compared to others since we only used chemical reaction to light up the
lamp rather that use electricity.
Beside that the opportunity that we use in order to introduce this product is capability push
which is technology driven. Technology driven means we introduce new innovation or
invention to customers that love new technology. So we can say that this product will be a
success if we introduce it to the customer. Besides

5. MANAGEMENT TEAM
5.1 ORGANIZATION TEAM
5.1.1 KEY MANAGEMENT ROLES IN THE COMPANY

KEY MANAGEMENT ROLES

NAME

CHIEF EXECUTIVE OFFICER

FATIN HAZIKA BINTI MOHD ARIF

ADMINISTRATIVE MANAGER

KHAIRUN NIESA BINTI ABDULLAH

DESIGN ENGINEER

NUR ATIQAH BINTI THOMIRIN

MARKETING MANAGER

NOORUL AULA BINTI SAIEPUDDIN

OPERATION MANAGER

NURUL ATIKAH BINTI MOHKSIN

5.2 KEY MANAGEMENT PERSONNEL

5.2.1 CAREER HIGHLIGHTS
Name and positions
FATIN HAZIKA BINTI MOHD ARIF
(Chief Executive Officer)

Career Highlights

KHAIRUN NIESA BINTI ABDULLAH

(Administrative Manager)
NUR ATIQAH BINTI THOMIRIN
(Design Engineer)
NOORUL AULA BINTI SAIEPUDDIN
(Marketing Engineer)
NURUL ATIKAH BINTI MOHKSIN
(Operation Engineer)

CHIEF EXECUTIVE
OFFICER

ADMINISTRATI
VE MANAGER

OPERATION
ENGINEER

DESIGN
ENGINEER

MARKETING
MANAGER