PressRelease

FeverFMofHTMediaandMyFMofDainikBhaskargroup
cometogethertoformacombinedsalesalliance
NewDelhiAugust17,2016

RadiostationsoftwoleadingmediagroupsHTMediaandtheDainikBhaskar
group,havedecidedtopartnertogethertoformaplatformthatwillfacilitate
advertisersreachtothelargestradioaudienceacrossthecountry.
Thispartnershipwillprovideaplatformof45radiostations(15stationsofFeverFM
&RadioNashafromHTMediaand30stationsofMyFMfromtheDBgroup)in
mutuallyexclusivecities.Thispartnershipisbeingbuiltonthesuccessofpastsales
alliancesbetweenthegroupsandsimilarfocusintermsofprogramming
integrations,creativesolutionsandnonmusicproperties.ThesuccessofHTMedias
printallianceOneIndia;withotherleadingprintpublications,alsoprovidesthe
rightencouragementandvalidationforsuchanallianceintheradiobusinessaswell.
Talkingaboutthisalliance,Mr.HarshadJain,CEO,RadioandEntertainment,HT
MediaLtd.said,Theideabehindthisallianceistoprovideanunduplicatedreach,
alongwithasinglewindowservicetonationalandregionalradioadvertisers,who
seekinnovationandcreativitytostandoutfromtheclutter.Weinvitethemto
experienceandprofitfromthesignificantbenefitsofthecombinedstrengthsofthe
twoofthemostinnovativeandeffectiveradionetworks.
Onthispartnership,Mr.HarrishBhatia,CEO,MYFMsaid,Thisalliancehasbeen
formedtofacilitatereachtothelargestradioaudienceanditwasbornoutofthis
ideologybeingsharedbyboththegroupstocombineoursynergiesandprovideeven
bettersalesandcreativesolutionstoouradvertisers.
Thispartnershipwillprovideasinglewindowsolutionformetrosandnonmetro
markets,alongwithprovidingthebestserviceinthebusinessandbettervaluefor
moneyforadvertisers.

ThecombinedsalesallianceofthetwoleadingRadionetworkswillcovertheKey
marketsofDelhi,Mumbai,Bangalore,Chennai,Kolkata,Hyderabad,UttarPradesh,
Maharashtra,Gujarat,Punjab,Rajasthan,MP,ChhattisgarhandHaryana.
AboutHTMediaGroup:
HT Media Limited is one of Indias foremost media companies, and home to three leading
newspapers in the country in the English, Hindi and Business news segments Hindustan Times
(Englishdaily),Hindustan(Hindidaily,throughasubsidiary)andMint(businessdaily).Hindustan
Times was started in 1924 and has a more than 90 years of history as one of Indias leading
newspapers. The Company also currently runs eight FM radio stations under the brand Fever &
RadioNasha(twoinDelhi,twoinMumbai,Bengaluru,Kolkata,HyderabadandChennai)Itisinthe
process of going live soon with 7 more FM radio Stations covering the entire Uttar Pradesh. The
Company also has a strong play in the Internet space through its subsidiary Firefly eVentures
Limited and has launched successful portals www.Shine.com, www.HTCampus.com and
www.Desimartini.com. These are in addition to the existing news websites livemint.com,
livehindustan.comandhindustantimes.com.FormoreinformationaboutHTMediaLimited,visitthe
Companyswebsiteatwww.htmedia.in.
AboutDBCorpLtd
DBCorpLtd.isIndiaslargestprintmediacompanythatpublishes7newspaperswithDainikBhaskar
40editions,DivyaBhaskar7editions,&DivyaMarathi7editionswith206subeditionsin4multiple
languages(Hindi,Gujarati,English andMarathi)across14 statesinIndia.Ourflagshipnewspapers
DainikBhaskar(inHindi) establishedin1958,DivyaBhaskarandSaurashtraSamachar(inGujarati)
have a combined average dailyreadershipof 19.8 million, makingusoneofthemostwidelyread
newspaper groups in India with presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana,
Punjab, Chandigarh, Himachal Pradesh, Uttrakhand, Delhi, Gujarat, Maharashtra, Jharkhand and
Jammu. Our other noteworthy newspaper brands are Dainik Divya Marathi, DB Star, DB Post and,
DNA(inGujarat&Rajasthan)onafranchiseebasis.DBCListheonlymediaconglomeratethatenjoys
aleadershippositioninmultiplestates,inmultiplelanguagesandisadominantplayerinitsallmajor
markets. The companys other business interests also span the radio segment through the brand
"MYFM"Radiostationwithpresencein7statesand30cities.Itsgrowingdigitalbusinessisledby
11 portals for rapidlyexpanding digitalaudiences(including dainikbhaskar.com,divyabhaskar.com,
dailybhaskar.com, divyamarathi.com, bollywoodbhaskar.com, moneybhaskar.com, dbcric.com,
jeevanmantra.in,fashin101.in,gadgets.bhaskar.com,food.bhaskar.com;and2activelydownloaded
applications Dainik and Divya Bhaskar mobile app. For further information please visit
www.bhaskarnet.com