Executive Summary

The Mission Vision Statement of my firm will spell out the purpose
and when it would want to be in the future, stated as follows:
We are dedicated to provide an unmatched level of service to all
our customers. With pride and integrity, we will work as a team to
make an impact on our customers and to each other.
Based on my observation, many students of Cabuloan National
High School do not go to their houses for lunch. They just buy their
food for lunch in the canteen nearby school building because their
houses are far from school. Other students just bring their own food to
save money and time. That is why Im going to put up this small
business canteen which is the Connies Kainan, to support, provide
and satisfy them with what they need and want. The Connies Kainan
is derived from the owners nickname and type of business for
recognition. The business will be located at Zone II Cabuloan, Urdaneta
City, Pangasinan, along the highway and approximately five meters
away from Cabuloan National High School and Cabuloan Elementary
School.
For a business that has minimal risks and steady cash flow, a
canteen business is one of the best choices. It is one of the most stable
businesses. As long as the Connies Kainan continue to satisfy its
customers and the management of the premises, its concern is to

operate at a profit. Connies Kainan will provide fresh and new ways to
serve our customers to maintain their loyalty to us. We exist to attract
and maintain customers.
The Researcher conducted an interview to the Pillar Viernes
Canteen. According to the owner of Pillar Viernes Canteen, they are
operating the business for almost 4 years. Mrs. Pillar Viernes is a
retired teacher. And having a food business like canteen is her way to
have an extra income for her family. She started the business by
having a capital amounting to 5,000 pesos only. With that amount of
capital, she was able to buy things needed in the business like plates,
saucers, spoons, forks, and other utensils. Other equipment like chairs
and tables are not included in the capital because they have it for a
long time. Before, the owner of the canteen has a helper and receives
seventy pesos a day (P70.00), but now, the canteen doesnt have any
staff or helper. Because the money they earn is just enough to support
their family. And besides, Mrs. Viernes husband is willing to help and
assist her in their small canteen.
The family earns P300.00 to P400.00 pesos a day. The breakfast,
lunch, and dinner of the family is free. The operation time of their
canteen is 7 in the morning up to 12 noon. The location of Mrs. Viernes
house is approximately 2 meters away from the Cabuloan Elementary
School or to be more specific, it is located in front of the school
(Elementary School), and also along the high way, so it is her best
2

chance to grab the opportunity to put up a small business like canteen.

With the amount of 2000 pesos, she could buy 9 kilos of pork and
prepare 6 to 7 recipes and these are; dinakdakan, dinuguan, bulalo,
giniling, dinengdeng (2 classes), bicol express, and chicken curry. With
the nine kilos of pork, she could already prepare all these recipes.
There is only one canteen business operating in our Barangay.
Connies Kainan has a target market because the location is near the
school and located along the high way. Connies Kainan has a very low
price that students and people of the Barangay could afford. And we
promise to serve only the best and delicious food for our customers.
This way, our customers will come back for more. We will provide a
wide range of options for healthy food and drinks in our customers,
especially the students.

Social responsibility is an obligation to act for the benefit of

society at large. It is a duty every individual or business has to
perform.

The

idea

that

business

should

embrace

its

social

responsibilities and not be solely focused on maximizing profits. Social

responsibility entails developing businesses with a positive relationship
to the society which they operate in. The Connies Kainan will give
good service to her customers. She will provide their needs
and wants. And every Christmas, the Connies Kainan will be
conducting a feeding program to the children of Barangay Cabuloan
3

especially in Zone Five because in this area, there are many children
suffering from malnutrition.

With the delicious, healthy, and more exciting taste of our food
products, Connies Kainan will maintain and continue to prove
that our products can be the best among others. With good
management, offering new products, and high quality service,
Connies Kainan will continue moving forward.

Connies Kainan promise to serve its customers with healthy and

delicious foods and provide high quality products. The business will
assure you that the raw materials like meat and vegetables are fresh
and clean. Connies Kainan strives to provide the high level of service
for all our customers and consumers, by giving the best taste and
healthy products.

The business biggest competitor is the canteen located in front

of Cabuloan Elementary School which has taken long in existence. Due
to its long being in existence this is why we take it as our great
competitor. The business will be competitive by its cleanliness, the
speed of the waitresses, the operation period, and especially the taste
of the food. And unlike the other canteens, our products contain unique
taste that the other product dont have. Our product contains nutrients
4

that help our customers to be ready to their daily living. We will ensure
food safety and hygiene within the Connies Kainan. And we promise
that our pricing is very affordable.

CHAPTER 1
DEFINITION OF THE BUSINESS
Nature of the Business
Food is very important to all human beings. Without food, how
can we survive? If you know how to cook then starting a small eatery
or canteen (karinderya) is a good business for you, with your passion in
cooking and entrepreneurial spirit you can start a small business that
can make you earn good amount of cash. But take note that it is not
simple to start this kind of business because there are many things to
consider in order to become successful. Becoming a food business
owner has unique challenges and rewards that are not right for
everyone. You must be driven, disciplined and able to identify a food

product or service that people need. A canteen business is an ongoing

activity that doesn't run itself. (Reference: www.canteen.com)

Business Definition
The Connies Kainan is derived from the owners first name and
type of business for recognition. A canteen is a local eatery selling and
serving affordable items of food for the customers. It is also known as a
carinderia or turo-turo, wherein customers literally point what they
want to eat or what they want to order.

Location
Before you start a food business, the first thing you need to do is
to find an ideal place to start the business. Location is very important
when starting a business. Finding a strategic location will jump start
any business. The Connies Kainan will be located at Zone 2,
Cabuluoan Urdaneta City, Pangasinan, approximately five meters away
from the school premises.

CHAPTER 2
MARKET RESEARCH AND ANALYSIS
Target Market
The owners house is along the highway and approximately five
meters away from the Cabuloan Elementary School and Cabuloan
National High School. The target market will be the people in Barangay
Cabuloan, the students, faculty members and employees working in
Barangay Health Center and people from Barangays near Cabuloan. Its
main target are the students and employees who do not bring their
food for lunch and the families who cannot be able to cook their food
for lunch, merienda, and dinner. The place of Connies Kainan is very
near or easily accessible to the Connies Kainan target customers.

Therefore, Connies Kainan has a captured market. This does not

make operating the business any easier. It just presents a particular set
of challenges depending on the market we choose to serve. Since
Connies Kainan has a captured market, it needs a menu that
offers sufficient types. We will serve the same people every day and
they should not get tired of our offerings. And I believe that it is
important for Connies Kainan to regularly introduce new items to the
menu. Making my pricing reasonable and within the reach of my target
market is a good thing to maintain the loyalty of our customers. And as
the owner of the business, it is great satisfaction to see my regular
customers come back every day for the food that we serve. My
business which is the Connies Kainan aims to satisfy the needs and
wants of the people who will buy our products. Good business
management is the key to success and good management starts with
setting

goals.

Set

goals

for

myself

as

the

owner

for

the

accomplishment of the many tasks necessary in starting and managing

my business successfully.
Market Analysis
Based on the survey that the Researcher conducted, a large
number of students in Cabuloan National High School do not bring their
own food for lunch and even go to their own houses to eat their lunch
after the class. Many of them just go to the nearest canteen and buy
their food. The very reason for this is the distance of their houses from
8

school that is why they prefer to bring their own food or just buy their
own food for lunch. That is why the Connies Kainan is willing to
provide them with what they need and want.

Marketing Strategies
The strategies dwells on the 4 Ps of the marketing mix product,
promotion, price and place.

I.

Product/Service
Connies Kainan offers a budget meal for customers especially
the students of Cabuloan National High School. The budget meal
is composed of meat, rice and soup for those who prefer meat.
Another budget meal is composed of vegetable, rice and soup for

those who prefer vegetable. Connies Kainan will serve them only
the delicious, fresh and healthy food that they deserve.

II.

Promotion
Display of signage bearing the logo of the business for

recognition, posting of tarpaulins and online promotion. To promote

Connies Kainan, we will be using some advertisement technique,
like the display of signage representing the business, the use of
tarpaulins, and online advertisement. Word-of-mouth advertising is
our best promotional tool for the Connies Kainan. With tasty, clean
and affordable food with variety; and good marketing and location,
our carinderia business will surely be successful.

III.

Pricing Strategy
The prices are based on the cost of meat, vegetables, fish
and seasonings. The cost plus mark up pricing strategy will be
useful. Connies Kainan will make its pricing reasonable and
within the reach of its target customers.

IV.

Place

The location of Connies Kainan is a long the high way and

approximately five meters away from the Cabuloan Elementary
10

School and Cabuloan National High School. The location of

Connies Kainan is very near or easily accessible to the owners
target customers.

Table 1
Five Year Projected Marketing Budget of Connies Kainan
Advertisemen

2016

2017

2018

2019

2020

t
Tarpaulin
Total

P400.00 P410.00 P420.00 P430.00 P440.00

P400.00 P410.00 P420.00 P430.00 P440.00

Table 1 shows the 5 year projected marketing budget of Connies

Kainan. The marketing budget includes 2 tarpaulines. One for the
business name and one for the lists of menu.

11

Table 2
Tarpauline
Business Name
Lists of Menu
Total

2016
P200.00
P200.00
P400.00

2017
P205.00
P205.00
P410.00

2018
P210.00
P210.00
P420.00

2019
P215.00
P215.00
P430.0

2020
P220.00
P220.00
P440.0

Demand and Supply Analysis

The information regarding the total number of students will be
useful for the demand and supply of Connies Kainan.
Table 3
Total Population of CNHS for the Past Three Years
Year
2012 2013
2013 2014
2014 2015

Total Population
724
740
760

The information above was taken at Cabuloan National High

School Principals Office and Cabuloan Elementary School Principals
12

Office. From the school year 2012 2013, there are 320 high school
students and 404 elementary students for a total of 724. The next
school year, there are 323 high school students and 417 elementary
students for a total 0f 740. The following year, there are 331 high
school students and 429 elementary students for a total of 760.

Table 4
Total Demand for the Past Three Years
Year
2012 2013
2013 2014
2014 2015

Total Population
724
740
760

Total Demand
89,776
91,760
94,240

Table 4 shows the total demand for the past three years. To
compute the total demand, the total population is multiplied by 62% of
the total population, times 5 (days in a week), times 4 (weeks in a
month), times 10 (months in a year), as shown below:

2013: 724 x 0.62 x 5 x 4 x 10 = 89,776

2014: 740 x 0.62 x 5 x 4 x 10 = 91,760
2015: 760 x 0.62 x 5 x 4 x 10 = 94,240
13

Table 5
Forecasted Demand
Year
2016 2017
2017 2018
2018 2019
2019 2020
2020 2021

Forecasted Population
741
747
749
746
747

Forecasted Demand
91,884
92,628
92,876
92,504
92,628

Table 5 shows the total forecasted population and the total

forecasted demand. To compute the forecasted population, get the
sum of the total population for the past 3 years starting from 2013 to
2015 and divide it by 3, as shown below:
2016: (724 + 740 + 760) = 741
3
2017: (740 + 760 + 741) = 747
3
2018: (760 + 741 + 747) = 749
14

3
2019: (741 + 747 + 749) = 746
3
2020: (747 + 749 + 746) = 747
3
To compute the forecasted demand, the total population is
multiplied by 62%, times 5 (days in a week), times 4 (weeks in a
month), times 10 (months in a year), as shown below.

2016 2017: 741 x 0.62 x 5 x 4 x 10 = 91,884

2017 2018: 747 x 0.62 x 5 x 4 x 10 = 92,628
2018 2019: 749 x o.62 x 5 x 4 x 10 = 92,876
2019 2020: 746 x o.62 x 5 x 4 x 10 = 92,504
2020 2021: 747 x 0.62 x 5 x 4 x 10 = 92,628

15

Table 6
Supply of Connies Kainan
Year
2013
2014
2015

Daily Sales
P350
P370
P390

Total Supply
43,400
47,120
50,840

Table 6 shows the total supply of Connies Kainan. To compute

the total supply, the daily sales is multiplied by 62%, times 5 (days in a
week), times 4 (weeks in a month), times 10 (ten months in a year), as
shown below:

2013: P350 x 0.62 x 5 x 4 x 10 = 43,400

2014: P370 x 0.62 x 5 x 4 x 10 = 47,120
2015: P390 x 0.62 x 5 x 4 x 10 = 50,840

16

Table 7
Total Forecasted Supply of Connies Kainan for Five Years
Year
2016 2017
2017 2018
2018 2019
2019 2020
2020 2021

Forecasted Daily Sales

370
377
379
375
377

Forecasted Supply
45,880
46,748
46,996
46,500
46,748

Table 7 shows the total forecasted supply of Connies Kainan for

five years. To compute the forecasted daily sales in the second column,
get the sum of the daily sales for the past 3 years starting from 2013
to 2015 and divide it by 3, as shown below:
2016: (350 + 370 + 390) = 370
3
2017: (370 + 390 + 370) = 377
3
2018: (390 + 370 + 377) = 379
3
2019: (370 + 377 + 379) = 375
3
2020: (377 + 379 + 375) = 377
3
17

To compute the forecasted supply in the 3 rd column, the

forecasted daily sales is multiplied by 62%, times 5 (days in a week), 4
(weeks in a month), times 10 (months in a year), as shown below:

2016: 370 x 0.62 x 5 x 4 x 10 = 45,880

2017: 377 x 0.62 x 5 x 4 x 10 = 46,748
2018: 379 x 0.62 x 5 x 4 x 10 = 46,996
2019: 375 x 0.62 x 5 x 4 x 10 = 46,500
2020: 377 x 0.62 x 5 x 4 x 10 = 46,748

Table 8
18

Excess Demand of Connies Kainan for 5 years

Year

2016
2017
2018
2019
2020

2017
2018
2019
2020
2021

Forecasted

Forecasted

Excess

Market

Total

Demand

Supply

Demand

Share

Market

60%
60%
60%
60%
60%

Share
27,602
27,528
27,528
27,528
27,528

91,884
92,628
92,876
92,380
92,628

45,880
46,748
46,996
46,500
46,748

46,004
45,880
45,880
45,880
45,880

Table 8 shows the excess demand of Connies Kainan. To

compute the excess demand, the forecasted supply is deducted from
the forecasted demand, as shown below:

2016: 91,884 45880 = 46,004

2017: 92,628 46748 = 45,880
2018: 92,876 46,996 = 45,880
2019: 92,380 46,500 = 45,880
2020: 92,628 46,748 = 45,880

The market share of Connies Kainan is 60% because there is

only one competitor and this competitor operates 4 hours only from 8
a.m. 12 noon. Connies Kainan will operate 10 hours a day from 8:30
a.m. until 6:30 in the evening.

19

To compute the total market share, the excess demand is

multiplied by 60%, as shown below:

2016: 46,004 x 0.60 = 27,602

2017: 45,880 x 0.60 = 27,528
2018: 45,880 x 0.60 = 27,528
2019: 45,880 x 0.60 = 27,528
2020: 45,880 x 0.60 = 27,528

Chapter 3
DEVELOPMENT AND OPERATING PLAN
The purpose of the Operational Plan is to provide organization
personnel with a clear picture of their tasks and responsibilities in line
with the goals and objectives contained within the Strategic Plan.
20

Basically, the Operational Plan is a plan for the implementation of

strategies contained within the Strategic Plan. It is a management tool
that facilitates the co-ordination of the organization's resources
(human, financial and physical) so that goals and objectives in the
strategic

plan

can

be

achieved.

(Reference:

Business

Coach

Philippines)

Production Layout
The kitchen must be not visible to the customers and at least 3
meters away from the ordering area and 2 meters away from the
dining hall. Drainage facilities shall be of adequate size and design and
appropriately installed and maintained for the intended purposes to
avoid the risk of contamination of food. Overhead lines carrying
contaminated or hazardous materials, such as sewer or floor drain
lines, shall be located sufficiently distant from any product or product
contact surfaces to prevent any risk of contamination. In rooms or
areas where food is prepared, treated or processed, the design and
layout shall permit good food hygiene practices, including protection
against contamination between and during operations. Working
surfaces (including surfaces of equipment) in areas where foods are
handled, and in particular those in contact with food, shall be made of
smooth, washable, corrosion-resistant and non-toxic materials. They
shall be maintained in a sound condition, durable and be easy to clean
21

and disinfect. There should be adequate work space for food

preparation and food storage.

Waste Management
We

are

deeply

committed

to

ensure

clean

and

safe

environment for all. Waste management is the process of treating solid

wastes and offers variety of solutions for recycling items that dont
belong to trash. It is about how garbage can be used as a valuable
resource. Waste management is something that each and every
household and business owner in the world needs. Waste management
disposes of the products and substances that you have use in a safe
and efficient manner. Connies Kainan will be responsible for the
cleanliness of the environment especially in business area. Because
the business is about food then we must ensure food safety.

Operating Schedule

22

The canteen will start its 5-day operation on a Monday and ends
on a Friday. Although the business starts at 8:30 in the morning, the
cook and the helper will start to work at 6:30 as shown below:

Table 9
Operating Schedule of Connies Kainan
Management

Monday Friday

Manager/Owner

8:30 a.m. - 6:30 p.m.

Waitress/Helper

6:30 a.m - 6:30 p.m.

Cook

6:30 a.m. 6:30:00 p.m.

Table 9 shows that Connies Kainan will start the operation at

8:30 in the morning until 6:30 in the Evening, equivalent to 10 hours of
operation. The Cook, helper or waitress of Connies Kainan will start at
6:30 in the morning until 6:30 in the evening equivalent to 12 hours,
because theyre going to prepare and cook the products of Connies
Kainan as early as 6:00 in the morning.

Production Output
23

Four kilograms of pork, can make 64 servings of adobong

baboy as shown in the table 10.
One kilogram of of eggplant, one bundle of string beans and
kilogram of squash, can make 20 servings of pinakbet as shown in
Table 11.
One kilogram of tainga ng baboy, can make 16 servings of
dinakdakan as shown in Table 12.
Two kilograms of pork ribs can make 18 servings of pork
sinigang, as shown in Table 13.
Twelve bundles of gabi can make 21 servings of Ginataang
gabi, as shown in Table 14.
Two kilograms of Giniling na baboy, can make 16 servings of
Giniling na baboy as shown in table 15.
One kilogram of pork can make 16 servings of Kare-kare as
shown in Table 16.
Two kilograms of pork can make 16 servings of Menudo as
shown in Table 17.

Selling Process
24

Connies Kainan offers the following recipes:

Figure 1
Adobong Baboy

Figure 2
Pinakbet

Figure 3
Dinakdakan
25

Figure 4
Ginataang Gabi

Figure 5
Sinigang na Baboy
26

Figure 6
Giniling na Baboy

Source: panlasangpinoy.com.ph

Connies Kainan Daily Menu

Table 10
Pork Adobo
27

Recipe and Ingredients

PORK ADOBO
Pork
Potato
Garlic
Bay Leaves
Soy Sauce
Monosodium Glutamate
Vinegar
Black Pepper
Total

Quantity

Cost

4 kg.
1 kg.
1/8
2 sachets
500 ml
1 sachet
100 ml
5 grams

P640.00
P20.00
P6.25
P2.00
P26.00
P4.00
P3.30
P3.40
P704.95.00

Table 10 shows the cost of adobong baboy on a daily, monthly

and yearly basis, as shown below:

Weekly:

P704.95 x 5 = 3,524.75

Monthly:

3,524.75 x 4 = P14,099.00

Yearly:

P14,099.00 x 10 = P140,990

Table 11
Pinakbet

Recipe and Ingredients

PINAKBET
Eggplant

Quantity

Cost

1 kg.

P15.00
28

String Beans
Squash
Patani Seed
Chicharon Baboy
Okra
Onion
Garlic
Magic Sarap
Fish Sauce
Black Pepper
Total

1 bunch
kg.
1 pack
3 packs
1 pack.
100 grams
50 grams
1 sachet
20 ml
5 grams

P15.00
P5.00
P10.00
P30.00
P10.00
P2.00
P1.25
P3.00
P2.00
P3.40
P96.65

Table 11 shows the daily, monthly and yearly cost of pinakbet, as

shown below:

Weekly:

P96.65 x 5 = P478.25

Monthly:

P478.25 x 4 = P1,913.00

Yearly:

P1,913.00 x 10 = P19,930.00

Table 12
Dinakdakan
DINAKDAKAN
Tainga ng baboy
Mayonnaise
Onion
Green Chili
Black Pepper
Ginger

3 kg.
200 grams
kg.
100 grams
5 grams
200 grams
29

P315.00
P16.00
P20.00
P2.00
P3.40
P7.00

Monosodium Glutamate
Salt
Vinegar
Total

1 sachet
7 tablespoons
100 ml

P2.00
P1.00
P3.30
P363.20

Table 12 shows the daily, monthly and yearly cost of dinakdakan,

as shown below:

Weekly:

P363.20 x 5 = P1,816.00

Monthly:

P1,816.00 x 4 = P7,264.00

Yearly:

P7264.00 x 10 = P72,640.00

Table 13
Pork Sinigang

PORK SINIGANG
Pork Ribs or Buto Buto
Kangkong
Onion
Garlic
Monosodium Glutamate
Salt
Black Pepper
Green Chili

2 kg.
3 Bunches
100 grams
50 grams
1 sachet
7 tablespoons
3 grams
1/8
30

P180.00
P10.00
P2.00
P1.25
P2.00
P1.00
P2.00
P5.00

Total

P203.25

Table 13 shows the daily, monthly and yearly cost of pork

sinigang, as shown below:

Weekly:

P203.25 x 5 = P1016.25

Monthly:

P1,016.25 x 4 = P4065.00

Yearly:

P4,065.00 x 10 = P40,650.00

Table 14
Ginataang Gabi
GINATAANG GABI
Gabi
Coconut Milk
Smoked Fish
Salt
Monosodium Glutamate
Onion
Ginger
Garlic
Total

2 Bundles
2 pcs.
1 pack
4 tablespoons
2 sachets
100 grams
100 grams
50 grams

31

P15.00
P40.00
P20.00
P1.00
P2.00
P2.00
P4.00
P1.25
P85.25

Table 14 shows the daily, monthly and yearly cost of ginataang

gabi, as shown below:

Weekly:

P85.25 x 5 = P426.25

Monthly:

P426.25 x 4 = P1,705.00

Yearly:

P1,705 x 10 = P17,050.00

Table 15
Giniling na Baboy
GINILING NA BABOY
Pork
Potato
Carrots
Red Bell Pepper
Raisins
Onion
Garlic
Black Pepper
Salt
Monosodium Glutamate
Total

2 kg.
1 kg.
kg.
1/8 kg.
1 pack
200 grams
100 grams
5 grams
3 tablespoons
1 sachet

32

P320.00
P20.00
P10.00
P10.00
P10.00
P4.00
P2.50
P3.40
P0.50
P2.00
P382.40

Table 15 shows the daily, monthly and yearlly cost of giniling na

baboy, as shown below:

Weekly:

P382.40 x 5 = P1,920.00

Monthly:

P1,920.00 x 4 = P7,648.00

Yearly:

P7,648.00 x 10 = P76,480.00

Table 16
Kare - kare
Kare Kare
Pork
String Beans
Egg plant
Petchay
Kare Kare Mix
Onion
Garlic
Magic Sarap
Alamang
TOTAL

1 kg.
bundle
1 kilo
2 bundles
2 pcs.
100 grams
50 grams
1 sachet
kg.

P160.00
P7.50
P15.00
P15.00
P45.00
P2.00
P1.25
P3.00
P20.00
P268.75

Table 16 shows the daily, monthly and yearly cost of kare - kare,
as shown below:

33

Weekly:

P268.75 x 5 = P1,343.75

Monthly:

P1,343.75 x 4 = P5,375.00

Yearly:

P5,375.00 x 10 = P53,750.00

Table 17
Menudo
MENUDO
Pork
Potato
Carrots
Onion
Garlic
Green Peas
Magic Sarap
Black Pepper
Bell Pepper
Salt
Tomato Sauce
Total

2 kg.

1/8
100 grams
1
1 sachet
3 grams
1/8
3 tablespoons
500 ml

P320.00
P10.00
P5.00
P5.00
P2.50
P10.00
P3.00
P2.00
P10.00
P0.50
P27.50
P395.50

Table 17 shows the daily, monthly and yearly cost of menudo, as

shown below:

34

Weekly:

P395.50 x 5 = 1,977.50

Monthly:

P1,977.50 x 4 = P7,910.00

Yearly:

P7,910.00 x 10 = 79,100.00

Table 18
Total Cost of Raw Materials
Recipe
Adobong Baboy
Pinakbet
Dinakdakan
Giniling na Baboy
Ginataang Gabi
Sinigang na Baboy
Kare kare
TOTAL

Cost/annual
P140,990.00
P19,930.00
P72,640.00
P76,480.00
P17,050.00
P40.650.00
P53,750.00
P421,490.00

Table 18 shows the list of recipes that students love most and the
annual cost of raw materials for each recipe.

35

Table 19
Budget Meal
Budget Meal
Price
Dinakdakan or any pork recipe + rice +
soup.
Pinakbet or any vegetables + rice + soup

P30.00
P15.00

Connies Kainan offers budget meal for its customers. The

thirty pesos budget meal includes any pork recipe, rice plus soup. This
is the best choice for those customers who prefer to eat meat. The
fifteen pesos budget meal includes any vegetable recipe, rice plus
soup. This budget meal is the best choice for those customers who
prefer to eat vegetable.

36

Table 20
Sales Forecast (Budget Meal)
Meat + Rice + 2016

2017

2018

2019

2020

P32.00
22,023
P704,736.

P35.00
22,023
P770,805.

P37.00
22,023
P814,851.

P40.00
22,023
P880,920.00

00
2017

00
2018

00
2019

2020

Soup
Selling Price
P30.00
22,082
P662,460.

Unit Sold
TOTAL
Vegetable

00
+ 2016

Rice + Soup
Selling Price
Unit Sold
TOTAL

P15.00
5520
P82,800.0

P17.00
5505
P93,585.0

P20.00
5505
P110,100.

P22.00
5505
P121,110.

P25.00
5505
P137,625.00

TOTAL SALES

0
P745,260.

0
P798,321.

00
P771,015.

00
P935,961.

P1,018,545.00

00

00

00

00

Table 12 shows the five year sales forecast of Connies Kainan

Budget Meal. To compute the yearly total sales, the selling price is
multiplied by the unit sold for one year, as shown below:

37

Meat + Rice + Soup

2016: P30.00 x 22,082 = P662,460.00
2017: P32.00 x 22,023 = P704,736.00
2018: P35.00 x 22,023 = P770,805.00
2019: P37.00 x 22,023 = P814,851.00
2020: P40.00 x 22,023 = P880,920.00

Vegetable + Rice + Soup

2016: P15.00 x 5,520 = P82,800.00
2017: P17.00 x 5,505 = 93,585.00
2018: P20.00 x 5,505 = P110,100.00
2019: P22.00 x 5,505 = P121,110.00
2020: P25.00 x 5,505 = P137,625.00

The market share of meat is 80% from the total market share.
The market share of vegetable is 20% from the total market share. This
is based on the interview conducted by the researcher. Most of the
respondents prefer meat than vegetables. Therefore, the market share
of meat is higher than the market share of vegetables.

38

Raw Materials

Table 21
Raw Material
Onion
Garlic
Ginger
Black Pepper
Bell Pepper
Green Chili
Tomato Sauce
Kare kare Mix
Chicken Curry Mix
Monosodium Glutamate
Magic Sarap
Cooking Oil
Soy Sauce
Salt
Vinegar
Mayonnaise
Alamang
Green Peas
Coconut Milk
Egg
Chicharon Baboy
Tomato
Potato
Carrots
Cabbage
Baguio Petchay
Petchay
Patani Seed
Squash
Upo
Papaya

Price
P40.00/kg.
P50.00/kg.
P90.00/kg.
P6.50 (10 grams)
P80.00/kg.
P40.00/kg.
P27.50 (500 ml)
P22.50/pack
P22.50/pack
P21.50/pack
P31.75/pack
P47.80/ 500 ml
P15.25/385 ml
P20.00/pack
P5.50/200 ml
P16.00/200 grams
P20.00/pack
P10.50/can
P20.00/piece
P3.30/piece
P10.00/pack
P15.00/kg.
P20.00/kg.
P20.00/kg.
P20.00/kg.
P15.00/kg
P15.00/ 2 bundles
P10.00/pack
P10.00/kg.
P15.00/ 2 pieces
P15.00/ 2 pieces
39

Eggplant
P20.00/kg.
Kangkong
P10.00/ 3 bundles
Sayote
P10.00/kg.
String Beans
P15.00/bundle
Ampalaya
P30.00/kg.
Okra
P10.00/pack
Puso ng Saging
P10.00/piece
Langka
P15.00/ 2 pieces
Gabi
P15.00/2 bundles
Malunggay Leaves
P10.00/bundle
Baguio Beans
P20.00/kg.
Mongo
P60.00/kg.
Labong
P10.00/pack
Buto buto
P100.00/kg.
Pork
P160.00/kg.
Tainga ng Baboy
P105.00/kg.
Chicken
P110.00/kg.
Galonggong
P60.00/kg.
Tilapya
P60.00/kg.
Milk Fish
P30.00/piece
Shrimp
P25.00/1/4
The price list of raw materials on the first year is based on the
research gathered by the Researcher from various vendors in the
Urdaneta Bagsakan Market as seen in Table 21.

Raw Materials Availability of Connies Kainan

The lists of raw materials shown in Table 21 can be bought at
Urdaneta City Bagsakan and at any grocery store in Urdaneta City,
Pangasinan.

40

Table 22
Utensils and Appliances
Utensils

and Sources

Quantity

Price

Total

Appliance
Monobock

Cabreras General

Tables

Merchandise

10 pcs.

P540.00

P5,400.00

Monoblock

Cabreras General 40 pcs.

P120.00

P4,800.00

Chairs

Merchandise

Plates

RCS

70 pcs.

P8.50

P595.00

tumbler)

Magic Mall

60 pcs.

P7.90

P474.00

Plastic Cups

RCS

50 pcs.

P7.50

P375.00

Basin

Town Market

3 pcs.

P25.00

P75.00

Fork

RCS

60 pcs.

P32.50 (10 pcs.) x P195.00

Glass

(clear

41

6
P32.50 (10 pcs.) x
Spoon

RCS

60 pcs.

P195.00

Tray

RCS

7 pcs.

P30.00

P210.00

Saucer

RCS

30 pcs.

P7.50

P225.00

Tong

RCS

2 pcs.

P35.00

P70.00

(Plastic)

RCS

6 pcs.

P26.00

P156.00

Strainer

RCS

2 pcs.

P32.50

P65.00

Serving Spoon

RCS

8 pcs.

P18.00

P144.00

Board

RCS

2 pcs.

P110.00

P220.00

Caldero (large)

RCS

1 pc.

P318.00

P318.00

Caldero (small)

RCS

1 pc.

P212.00

P212.00

(medium)

RCS

2 pc.

P306.00

P612.00

Casserole

RCS

8 pcs.

P118.50

P948.00

Knife (Large)

RCS

1 pc.

P120.00

P120.00

Knife (Medium)

RCS

2 pcs.

P35.00

P70.00

Knife (Small)

RCS

3 pcs.

P12.50

P37.50

Pitcher

Chopping

Kawali

BHF

Appliance

Refrigerator

Center

1 pc.

P9,500.00

P9.500.00

Calculator

Magic Mall

1 pc.

P180.00

P180.00

TOTAL

P25,201.00

Table 22 shows the quantity and price of tools and equipment of

Connies Kainan. The prices are based on the gathered information of
the Researcher from various merchandizes and traders in Urdaneta.
42

Connies Kainan can get a borrowed refrigerator from Coca Cola

agents and will sell Coca Cola products in order for us to save
thousands of money for a refrigerator.

Depreciation Expense
Table 23
Appliances

Price

Life Span

Annual Depreciation
Expense

Monobock Tables

P5,400.00

5 years

P1,080.00

Monoblock Chairs

P4,800.00

5 years

P960.00

Refrigerator

P9,500.00

5 years

P1,900.00

TOTAL

P3,940.00

Table 23 shows the depreciation expense of Connies Kainan. To

compute the annual depreciation expense, the price is divided by the
life span of the appliance, computed as follows:
Monoblock Tables:
Depreciation= P5, 400 =
5
43

P1, 080.00/ year

Monoblock Chairs:
Depreciation= P4, 800 =
5

P960.00/ year

Refrigerator:
Depreciation= P9, 500=
5

P1, 900.00/ year

Operating Expenses
Table 24
Operating Expenses of Connies Kainan
Operating

2016

2017

2018

2019

2020

Expenses
Marketing

--

P410.00

P420.00

P430.00

P440.00

Expense
Wages

P127,600.0

P128,800.00

P130,000.00 P131,200.00 P132,400.00

Expense

Mandatory

P34,760.00

P34,880.00

P35,000.00

P35,120.00

P35,240.00

Benefits
Electricity

P9,000.00

P9,100.00

P9,200.00

P9,300.00

P9,400.00

Expense
Mineral

P3,200.00

P3,400.00

P3,600.00

P3,800.00

P4,000.00

Expense
Depreciation P3,940.00

P3,940.00

P3,940.00

P3,940.00

P3,940.00

Expense
Supplies
Pre-

-P37,625.00

P225.00
--

P226.00
--

P227.00
--

P228.00
--

--

P6000.00

P6000.00

P6000.00

P6000.00

Water

Operating
Expense
Transportati

44

on Expense
Rent

P1000.00

Expense
TOTAL

P217,125.0 P187,305.0 P189,386.0 P191,017.0 P192,648.0

P1000.00

P1000.00

P1000.00

P1000.00

Table 24 shows the operating expenses of Connies Kainan from 2016

to 2020.

Chapter 4
Organization and Management Plan
Management

planning is

the

process

of

assessing

an

organization's goals and creating a realistic, detailed plan of action for

meeting those goals. A good management plan helps you accomplish
your goals in a number of ways like clarifying the roles and
responsibilities of everyone in the organization so that everyone knows
what she and everyone else is supposed to do. Staff members know
who they need to go to for information, consultation, supervision, etc.
They also know what the boundaries of their own positions are -- when
they can do something without checking with someone else, and when
they can't. Management plan also ensures that necessary tasks are
assigned to the appropriate staff members, and creates a time
schedule

to

get

them

accomplished.

Management by Felix M. Lao)

Legal Form of Business

45

(Reference:

Marketing

Connies Kainan is a sole proprietorship. It is the simplest form

of business which one can operate a business. Connies Kainan is a
type of business entity that is owned and run by Connie Consuelo
Clomera. In this form of business, the owner can establish a sole
proprietorship instantly, easily and inexpensively. Sole proprietorships
carry little, if any, ongoing formalities. A sole proprietor need not pay
unemployment tax on himself or herself (although he or she must pay
unemployment tax on employees). And owners may freely mix
business or personal assets. (Reference: www.entrepreneur.com)
Organizational Structure
More than anything else in this business, competent, reliable and
trustworthy staff will be the life support system that Connies Kainan
will need in order to survive the business. The staff will perform their
job based on the job specifications and descriptions as follows:

Job Specifications
Manager/ Cashier

Bachelors degree in Business, Restaurant Management, or any

related field
Patient, honest, and trustworthy
Ability to work day and night
Good communication and organizational skills
At least 21 to 30 years old

Job Descriptions

46

The Manager or a cashier must provide excellent service to all

customers in line with business standards

Responsible for analysing and planning business sales levels and

profitability.
Ensure that the business operate efficiently and profitably
Responsible for planning and coordinating menus
Responsible in handling the cash, financing, accounting and

payroll.
Responsible in monitoring and supervising the sales and
marketing territory in the market area.

Job Specifications
Helper/Waitress

At least high school graduate

Customer friendly
Cheerful
Honest and trustworthy

Job Descriptions

Maintaining high standards of cleanliness

Can work under pressure
Maintaining health and safety

Job Specifications
Dishwasher/Helper

At least High School Graduate

22 to 30 years old
Physically fit
Healthy
Patient
Trust worthy

47

Job Descriptions

Can able to wash dishes properly

Can work underpressure
Responsible in helping the cook

Job Specifications
Cook

At least High School Graduate

Flexible and patient
22 30 years old
Willing to learn new things in cooking
Responsible and trustworthy

Job Descriptions

Knows how to cook tasty and delicious food

Maintaining health and safety
Knows to manage the kitchen

Figure 7

48

Figure 7 shows the component of the organization namely, the

manager, cook and helper/waitress.

Compensation and Benefits

The staff will be paid based on the schedule as found in Table 25.
Table 25
49

Connies Kainan Salary Benefits for the Year 2016

Position
Manager
Waitress/Helper
Cook
TOTAL

Daily Salary
P253.00
P185.00
P200.00
P638.00

Monthly Salary
P5,060.00
P3,700.00
P4,000.00
P12,760.00

Annual Salary
P50,600.00
P37,000.00
P40,000.00
P127,600.00

Table 25 shows the daily, monthly and yearly salary and wages of
the staff as prescribed by the Regional Tripartite and Wages Board in
Region I.

Employee Benefits
The workers will be given the benefits as mandated by law in
Table 26.
Table 26
50

Employee Benefits of Connies Kainan for the Year 2016

Position

Manager
Waitress/Helper
Cook
TOTAL

13th Month

SSS

Phil Health

PAG-IBIG

Contributio

Contributi

Contributi

n
P5,200.00
P3,640.00
P4,160.00
P13,000.0

on
P2,000.00
P2,000.00
P2,000.00
P6,000.0

on
P1,000.00
P1,000.00
P1,000.00
P3,000.0

P5,060.00
P3,700.00
P4,000.00
P12,760.0

Table 26 shows the annual benefits of employees computed below:

Manager

SSS: 520 x 10 = P5,200.00

Phil-Health: 200 x 10 = P2,000.00
PAG IBIG: 100 x 10 = P1,000.00
13th Month Pay: 253 x 20 = P5,060.00

Waitress/Helper

SSS: 364 x 10 = P3,640.00

Phil-Health: 200 x 10 = P2,000.00
PAG IBIG: 100 x 10 = P1,000.00
13th Month Pay: 185 x 20 = P3,700.00
Cook

51

SSS: 416 x 10 = P4,160.00

Phil Health: 200 x 10 = P2,000.00
PAG IBIG: 100 x 10 = P1,000.00
13th Month Pay: 200 x 20 = P4,000.00

Table 27
Phil-Health Contribution Schedule

Year

and Monthly Salary

Position

Employee

Annual

Contribution

Health
Contribution

2016
Manager/Cashi

P5,060.00

P200.00 x 10

P2,000.00

er

P3,800.00

P200.00 x 10

P2,000.00

Waitress/Helpe

P4,000.00

P200.00 x 10

P2,000.00

r
52

Phil-

Cook

2017
Manager/Cashi

P5,100.00

P200.00 x 10

P2,000.00

er

P3,740.00

P200.00 x 10

P2,000.00

Waitress/Helpe

P4,040.00

P200.00 x 10

P2,000.00

Cook
2018
Manager/Cashi

P5,140.00

P200.00 x 10

P2,000.00

er

P3,780.00

P200.00 x 10

P2,000.00

Waitress/Helpe

P4,080.00

P200.00 x 10

P2,000.00

Cook
2019
Manager/Cashi

P5,180.00

P200.00 x 10

P2,000.00

er

P3,820.00

P200.00 x 10

P2,000.00

Waitress/Helpe

P4,120.00

P200.00 x 10

P2,000.00

Cook
2020
Manager/Cashi

P5,220.00

P200.00 x 10

P2,000.00

er

P3,860.00

P200.00 x 10

P2,000.00

Waitress/Helpe

P4,160.00

P200.00 x 10

P2,000.00

r
Cook

Table 27 shows the Phil Health Contribution Schedule of

Connies Kainan.
Table 28

53

Pag-ibig Contribution Schedule

Year

and Monthly

Position

Salary

Monthly

Annual

Employee

Pag-ibig

Contribution

Contribution

2016
Manager/Cashier

P5,060.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,800.00

P100.00 x 10

P1,000.00

Cook
2017
Manager/Cashier

P4,000.00

P100.00 x 10

P1,000.00

P5,100.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,740.00

P100.00 x 10

P1,000.00

Cook
2018
Manager/Cashier

P4,040.00

P100.00 x 10

P1,000.00

P5,140.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,780.00

P100.00 x 10

P1,000.00

Cook
2019
Manager/Cashier

P4,080.00

P100.00 x 10

P1,000.00

P5,180.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,820.00

P100.00 x 10

P1,000.00

Cook
2020
Manager/Cashier

P4,120.00

P100.00 x 10

P1,000.00

P5,220.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,860.00

P100.00 x 10

P1,000.00

Cook

P4,160.00

P100.00 x 10

P1,000.00

Table 28 shows the PAG - IBIG Contribution Schedule of Connies

Kainan.

Table 29
13th Month Pay Contribution Schedule

54

Year and Position

Monthly Salary

13th Month Pay

2016
Manager/Cashier

P5,060.00

P5,060.00

Waitress/Helper

P3,800.00

P3,800.00

Cook
2017
Manager/Cashier

P4,000.00

P4,000.00

P5,100.00

P5,100.00

Waitress/Helper

P3,740.00

P3,740.00

Cook
2018
Manager/Cashier

P4,040.00

P4,040.00

P5,140.00

P5,140.00

Waitress/Helper

P3,780.00

P3,780.00

Cook
2019
Manager/Cashier

P4,080.00

P4,080.00

P5,180.00

P5,180.00

Waitress/Helper

P3,820.00

P3,820.00

Cook
2020

P4,120.00

P4,120.00

Manager/Cashier

P5,220.00

P5,220.00

Waitress/Helper

P3,860.00

P3,860.00

Cook

P4,160.00

P4,160.00

Table 29 shows the 13th month pay contribution schedule of

Connies Kainan for Five Years. The 13 th month pay is based on the
amount of their salary for one month.
Pre-Operating Activities
Table 30
Pre-Operating Activities of Connies Kainan
MONTH

55

Pre Operating Activities

Preparing the Feasibility Study
Searching for Location
Canvassing of Utensils and Appliances
Getting Permit and Licenses
Barangay Clearance
Mayor's Permit
DTI Registration
BIR
Hiring of Personnel
Starting the Business Operation

Table 30 shows the pre operating activities of Connies Kainan.

Preparing the feasibility study and searching for location lasted
one month. Canvassing of utensils and applinaces, getting permit and
licenses like Barangay Clearance, Mayors Permit, DTI Registration and
BIR, and Hiring of Personnel lasted two months. After hiring of
personnel, the business operation will start already.
Table 31
Pre-operating Expenses of Connies
Kainan
Pre-operating Cost
Prepaid Rent
Permits and Licence
Transportation

Amount
P300.00
P5,500.00
P6,000.00

Utensils and appliances

P25,201.00

Supplies
Marketing Expense
TOTAL

P224.00
P400.00
P37,625.0
0

56

Table 31 shows the pre operating expenses of Connies Kainan.

The table shows the pre operating expenses of Connies

Kainan. The pre operating expenses include the prepaid rent, getting
permits and licences, transportation, utensils and applinaces, supplies
and marketing expense.

Salary Schedule
Table 32
Connies Kainan Salary Schedule for Five (5) Years
Position
Manager/

2016

2017

2018

2019

2020

P253.00

P255.00

P257.00

P259.00

P261.00

Salary
Annual

P5,060.00

P5,100.00

P5,140.00

P5,180.00

P5,220.00

Salary
Waitress/

P50,600.00 P51,000.00 P51,400.00 P51,800.00 P52,200.00

Cashier
Daily Salary
Monthly

57

Helper
Daily Salary
Monthly

P185.00

P187.00

P189.00

P191.00

P193.00

Salary
Annual

P3,700.00

P3,740.00

P3,780.00

P3,820.00

P3,860.00

Salary
Cook
Daily Salary
Monthly

P37,000.00 P37,400.00 P37,800.00 P38,200.00 P38,600.00

P200.00

P202.00

P204.00

P206.00

P208.00

Salary
Annual

P4,000.00

P4,040.00

P4,080.00

P4,120.00

P4,160.00

Salary

P40,000.00 P40,400.00 P40,800.00 P41,200.00 P41,600.00

P127,600.0 P128,800.0 P130,000.0 P131,200.0 P132,400.0

TOTAL

Table 32 shows the salary schedule of Connies Kainan for five

years. Wages will be given on the 15th and 30th days of the month.

Chapter 5
Financial Plan
Financial Planning is an ongoing process to help you make
sensible decisions about money that can help you achieve your goals
in life. (Reference: Management Study Guide)

58

Table 33
The assets of Connies Kainan
Particulars
Cash on Hand
Pre operating Expenses
TOTAL

Amount
P32,375.00
P37,625.00
P70,000.00

Table 33 shows the assets of Connies Kainan. Pre operating

expenses include the following:
Prepaid Rent P300.00
Transportation P6,000.00
Permits/Licenses P5,500.00
Supplies P224.00
Utensils and Appliances P25,201.00
Marketing Expense P400.00

Table 34
Total Fixed Cost for Five Years
Fixed Cost
Salaries

2016
2017
2018
2019
2020
P127,600.0 P128,800.0 P130,000.0 P131,200.0 P132,400.0

Expense
Marketing

0
P400.00

0
P410.00

0
P420.00

0
P430.00

0
P440.00

Expense
Depreciation
P3,940.00
Permits
and --

P3,940.00
P5,500.00

P3,940.00
P5,600.00

P3,940.00
P5,700.00

P3,940.00
P5,800.00

Licenses
Mandatory

P34,760.00

P34,880.00

P35,000.00

P35,120.00

P35,240.00

Benefits
Total

P166,700.0 P173,530.0 P174,960.0 P176,390.0 P177,820.0

59

Table 34 shows the five year total fixed cost of Connies Kainan.

The total fixed cost of Connies Kainan include the yearly

salaries, yearly marketing expense, the depreciation, getting permits
and licenses yearly and mandatory benefits of personnel.

Table 35
FIVE YEAR PROJECTED STATEMENT OF COMPREHENSIVE
INCOME

Sales:
Less:

2016

2017

2018

2019

2020

P745,260.0
0

P798,321.00

P880,905.00

P935,961.00

P1,018,545.00

Cost of Goods P421,490.0

Sold

0
P323,770.0

P423,490.00

P425,490.00

P427,490.00

P429,490.00

Gross Profit

P374,831.00

P455,415.00

P508,671.00

P588,605.00

60

Less:Operating

P217,125.0

Expenses
0
Net
Income P106,645.0

P187,305.00

P189,386.00

P191,017.00

P192,648.00

Before Taxes

P187,526.00

P266,029.00

P317,654.00

P395,957.00

30% Tax

P22,357.80
P31,993.50
P52,293.7

P23,949.63
P56,257.80
P107,318.5

P26,427.15
P79,808.70
P159,793.1

P28,078.83
P95,296.00
P194,278.0

P30,556.35
P118,787.10

Net Income

P246,613.55

Less:
3% Tax

Table 35 shows the five year income statement of Connies Kainan.

Table 36
FIVE YEAR PROJECTED STATEMENT OF CHANGES IN EQUITY

Capital
Beginnin
g
Net
Income
Capital
Ending

2016
2017
2018
2019
2020
P70,000.00 P122,293.7 P229,612.2 P389,405.4 P583,683.4
0
7
2
2
P52,293.70 P107,318.5
7
P122,293.7 P229,612.2
0
7

P159,793.1
5
P389,405.4
2

61

P194,278.0
0
P583,683.4
2

P246,613.5
5
P830,296.9
7

Table 36 shows the five year projected statement of changes in

equity of Connies Kainan.

Chapter 6
Socio Economic Study
Socio-economic impact assessment is designed to assist
communities in making decisions that promote long-term sustainability, including economic prosperity, a healthy community and social
well-being.

Connies

Kainan

has

its

own

responsibility

to

the

community where it is located. The business must protect the welfare

of its community. Connies Kainan will acquire permit and licences
62

which will be additional revenue to Urdaneta City Government. Aside

from additional revenue to the City, Connies Kainan will also provide
employment to the people of Barangay Cabuloan and nearby
Barangays. And these people shall receive their monthly salary and
receive other benefits from SSS, Phil-Health, PAG-IBIG and 13 th Month
Pay in order to uplift their way of living.

Chapter 7
Conclusion and Recommendation
Based on the study, the proposed business is feasible as
shown in the financial statement of the business found in Table
35. It can provide employment to the residents of Barangay Cabuloan,
Urdaneta City, Pangasinan. Aside from employment, the proposed
business can also contribute to the Philippine Economy by paying taxes
and help the children in the area where the business will be located by

63

yearly feeding program. Therefore, the proposed business is

highly recommended.

BIBLIOGRAPHY

A. Books:
Cuyugan, Jorge H. A project Feasibility Study Guidebook for
Filipino Students....and Entrepreneurs (1996), Bright Concepts
Printing House, Sto. Nino, San Fernando, Pampanga, Philippines.

Del Val, Edgar P. Marketing Management in the Philippine Setting

(1993). Ateneo De Manila University Press. Bellarmine Hall. Loyola
Heights, Quezon City

64

Lao, Felix M Jr., Ph.D. Marketing Management (1998): Concepts

and Applications for Strategic Marketing Planning, 1st Edition. 84
P. Florentino St., Quezon City

Samuels, John (1999) Financial Management

Making, International Thomson Business Press

and

Decision-

Shelton, Hal.The Secrets to Writing a Successful Business Plan

(2014): A Pro Shares a Step by Step Guide to Creating a Plan that
Gets Results

Torres, Justo Jr. P.The Law of Business Organization 12 th Edition

(1993), Rex Printing Company, Inc. Quezon City

B. Web Pages:
www.panlasangpinoy.com
www.canteen.com
www.entrepreneur.com.ph/business
www.businesscoachphil.com.ph
www.entrepreneurship.com.ph
APPENDICIES
Appendix A

65

Appendix B
DAILY MINIMUM WAGE RATES
REGION I (Ilocos) a/
Per Wage Order No. RB 1-15 b/
66

(Effective July 25, 2012)

67

INDUSTRY/SECTOR

New
Daily
Minimum Wage Rates
A. Administrative
Services

and

Productiv
2009 PSICity
Group
Incentive
Pay*
SupportP253.00
771-774;
781-783;
791; 799;
801-803;
811-813;
821-823;
68

Appendix C
Phil-Health Contribution Schedule
Year

and Monthly Salary

Position

Employee
Contribution

Annual
Health
Contribution

2016
Manager/Cashi

P5,060.00

P200.00 x 10

P2,000.00

P3,200.00

P200.00 x 10

P2,000.00

P4,000.00

P200.00 x 10

P2,000.00

Cook 1

P4,000.00

P200.00 x 10

P2,000.00

Helper
2017
Manager/Cashi

P5,120.00

P200.00 x 10

P2,000.00

P3,300.00

P200.00 x 10

P2,000.00

P4,100.00

P200.00 x 10

P2,000.00

er
Waiter/Waitres

er
Waiter/Waitres
s

69

Phil-

Cook 1

P4,100.00

P200.00 x 10

P2,000.00

Helper
2018
Manager/Cashi

P5,200.00

P200.00 x 10

P2,000.00

P3,400.00

P200.00 x 10

P2,000.00

P4,200.00

P200.00 x 10

P2,000.00

Cook 1

P4,200.00

P200.00 x 10

P2,000.00

Helper
2019
Manager/Cashi

P5,240.00

P200.00 x 10

P2,000.00

P3,500.00

P200.00 x 10

P2,000.00

P4,300.00

P200.00 x 10

P2,000.00

Cook 1

P4,300.00

P200.00 x 10

P2,000.00

P5,280.00

P200.00 x 10

P2,000.00

P3,600.00

P200.00 x 10

P2,000.00

P4,400.00

P200.00 x 10

P2,000.00

Cook 1

P4,400.00

P200.00 x 10

P2,000.00

er
Waiter/Waitres

er
Waiter/Waitres

Helper
2020
Manager/Cashi
er
Waiter/Waitres

70

Helper

APPENDIX D

Pag-ibig Contribution Schedule

Year

and Monthly

Position

Salary

Monthly

Annual

Employee

Pag-ibig

Contribution

Contribution

2016
Manager/Cashier

P5,060.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,800.00

P100.00 x 10

P1,000.00

Cook
2017
Manager/Cashier

P4,000.00

P100.00 x 10

P1,000.00

P5,100.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,740.00

P100.00 x 10

P1,000.00

Cook
2018
Manager/Cashier

P4,040.00

P100.00 x 10

P1,000.00

P5,140.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,780.00

P100.00 x 10

P1,000.00

Cook
2019

P4,080.00

P100.00 x 10

P1,000.00

71

Manager/Cashier

P5,180.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,820.00

P100.00 x 10

P1,000.00

Cook
2020
Manager/Cashier

P4,120.00

P100.00 x 10

P1,000.00

P5,220.00

P100.00 x10

P1,000.00

Waitress/Helper

P3,860.00

P100.00 x 10

P1,000.00

Cook

P4,160.00

P100.00 x 10

P1,000.00

APPENDIX E
13th Month Pay Contribution Schedule

Year and Position

2016
Manager/Cashier

Monthly Salary

13th Month Pay

P5,060.00

P5,060.00

Waitress/Helper

P3,800.00

P3,800.00

Cook
2017
Manager/Cashier

P4,000.00

P4,000.00

P5,100.00

P5,100.00

Waitress/Helper

P3,740.00

P3,740.00

Cook
2018
Manager/Cashier

P4,040.00

P4,040.00

P5,140.00

P5,140.00

Waitress/Helper

P3,780.00

P3,780.00

Cook
2019
Manager/Cashier

P4,080.00

P4,080.00

P5,180.00

P5,180.00

Waitress/Helper

P3,820.00

P3,820.00

Cook
2020

P4,120.00

P4,120.00

Manager/Cashier

P5,220.00

P5,220.00

Waitress/Helper

P3,860.00

P3,860.00

Cook

P4,160.00

P4,160.00

72

APPENDIX F
Office Supplies Expense Schedule for the Year 2016
Items
Logbook
Ball pen
Plastics
Total

Quantity
1
1 box (6 pcs.)
30 packs

Price
P38.75
P35.00
P5.00

Total Price
P38.75
P35.25
P150.00
P224.00

Office Supplies Expense Schedule for the Year 2017

Items
Logbook
Ball pen
Plastics
TOTAL

Quantity
1
1 box (6 pcs.)
30 packs
---

Price
P38.75
35.00
P5.00
---

Total Price
P39.50
35.50
P150.00
P225.00

Office Supplies Expense Schedule for the Year 2018

Items
Logbook
Ball pen
Plastics
TOTAL

Quantity
1
1 box (6 pcs.)
30 packs
---

Price
P38.75
35.00
P5.00
---

Total Price
P40.00
36.00
P150.00
P226.00

Office Supplies Expense Schedule for the Year 2019

Items
Logbook
Ball pen
Plastics
TOTAL

Quantity
1
1 box (6 pcs.)
30 packs
---

Price
P38.75
35.00
P5.00
--73

Total Price
P40.50
36.50
P150.00
P227.00

Office Supplies Expense Schedule for the Year 2020

Items
Logbook
Ball pen
Plastics
TOTAL

Quantity
1
1 box (6 pcs.)
30 packs
---

Price
P38.75
35.00
P5.00
---

74

Total Price
P41.00
37.00
P150.00
P228.00

APPENDIX G

Utilities Expense Schedule

Year 2015

Monthly
Expense
for
Mineral Water
P300.00
Monthly
Expense
for
Electricity
P1,500.00

Annual Expense Total

Utilities
for Water
Expense
P3,000.00
P3,000.00
Annual Expense
for Electricity
P15,000.00

75

P15,000.00

APPENDIX H

Pre operating Expenses

Pre-operating Expenses of Connies Kainan

Pre-operating Cost
Amount
Prepaid Rent
P300.00
Permits and Licence
P5,500.00
Transportation
P6,000.00
Utensils and appliances

P25,201.00

Supplies
Marketing Expense
TOTAL

P224.00
P400.00
P37,625.00

76

APPENDIX I
Questionnaire and Conclusion

Table 1
Would you like to eat in the house canteen?
YES or NO
No. of Respondents
Total (%)
Yes
62
62%
No
38
38%
TOTAL
100
100%
The table shows the total number of students who are interested
to eat in the house canteen. 62 students answered yes while 38
students answered no.

Table 2
77

Choices

What are your three favourite items on the menu?

No.
of Total (%)

Respondents
a. Dinakdakan adobo, pinakbet
50
b. Menudo, dinuguan, kare 21

50%
21%

kare
c. Kilawen, papaitan, chopsuey
d. All of the above
TOTAL

6%
23%
100%

6
23
100

The table shows the demand of each recipe. 50 students

answered, dinakdakan, adobo, and pinakbet, 21 students answered,
menudo, dinuguan, and kare-kare, 6 students answered, kilawen,
papaitan, and chopsuey and 23 students answered, all of the above.

Many students answered dinakdakan, adobo, and pinakbet that

suggests that the quantity of those food that will be prepared will be
greater than the other menu. And we promise to improve the quality of
taste these menu.

Table 3
Choices

Do you use your school canteen?

No.
of Total (%)
Respondents
78

a. Yes,
because
foods
are
delicious and healthy
b. No, because I dont like the
taste of the food they serve
c. Yes, because the price is
affordable
d. No, because I cant afford the
price because they are overpricing
TOTAL

60

60%

20

20%

11

11%

9%

100

100%

The table shows the number of students who are using the
school canteen. 60 students answered, Yes. Because, foods are
delicious and healthy. 20 students answered, No. Because, they dont
like the taste of the food they serve.11 students answered, Yes.
Because, the price is affordable and 9 students answered, No. Because,
they cannot afford to buy for alleged over-pricing.

Based on the evaluation, students prefer the taste of the food.

Thus, the canteen should be clean and everything in order. Decorations
like flowers and colourful curtains will be installed to create a good
ambiance.

79

Table 4
Do you like vegetables? Why and why not?
No.
Respondents
a. Yes, because vegetables are delicious and 75
healthy
b. No, because I hate vegetables
9
c. Sometimes, when Im in the mood
15
TOTAL
100
Choices:

of Total (%)

The table shows the demand on vegetables that Connies Kainan

will provide. 75 students answered, Yes. Because for them, vegetables
are delicious and healthy. 9 students answered, No. Because, they
dont like vegetables. 16 students answered, Sometimes, based on
their mood.

Majority of the evaluated students like vegetables. So, I assure

that we will serve vegetables that are not just healthy but also
delicious. Many people especially children do not like vegetables
because of the tastes but we will manage to cook vegetables that is
pleasing to the tastes of the mass.

80

75%
9%
15%
100%

Table 5
Choices
a. 30
b. 50
c. 65
d. 80
TOTAL

How much is your allowance per day?

No. of Respondents
Total (%)
45/day
53
53%
60/day
33
33%
75/day
4
4%
100/day
10
10%
100
100%

The table shows the amount of allowance of the respondents per

day. 53 students answered, 30 45/day. 33 students answered, 50
60/day. 4 students answered, 65 75/day and 10 students answered,
80 100/day.

Based on the evaluation, many students allowance is not that

high. Connies Kainan has a student meal or budget meal on the menu
which is a set of food for a single person with very affordable price.

81

Table 6
Do you bring your food for lunch?
Choices
No.
Respondents
a. Yes, because I want to save money
30
b. No, because I dont cook early and nobody cooks 33
early in the morning
c. Yes, because my parents want me to bring my 11
own food for lunch
d. No, because I dont know how to cook
26

The table shows the number of students who bring and do not
bring their food for lunch. 30 students answered, Yes. Because they
want to save money. 33 students answered, No. Because they dont
cook early and nobody cooks early in the morning. 11 students
answered, Yes. Because their parents want me to bring my own food
for lunch. 26 students answered, No. Because they dont know how to
cook.

There is a greater number of students who do not bring their

food for lunch which suggests that many would likely eat at Connies
Kainan.

82

of Total
30%
33%
11%
26%

CURRICULUM VITAE

CONSUELO B. CLOMERA
Cabuloan, Urdaneta City, Pangasinan
0935-461-3818
irish_connie22@yahoo.com
____________________________________________
PERSONAL INFORMATION
Age:

24

Height: 5
Weight:

46

Gender:

Female

Civil Status: Single

Date of Birth: June 22, 1991
Place of Birth: Tondo, Manila
Religious Affiliation: Roman Catholic

83

EDUCATIONAL BACKGROUND
TERTIARY:
Divine Word College of Urdaneta
Bachelor of Science in Commerce Major in Management
Accounting
2015- Present
J.P. Rizal St. Bayaoas, Urdaneta City, Pangasinan
SECONDARY
Cabuloan, National High School
Cabuloan, Urdaneta City, Pangasinan
2009-2010
PRIMARY
Francisco A. De Mesa Elementary School
Alabang, Muntinlupa City
2005-2006

84