Beruflich Dokumente
Kultur Dokumente
SECTON A
SECTON A
1. Administration is a ----------function.
a) Doing
b) Science c) Nature
d) Work
c) Services d) Management
b) Subordinates
c) Individuals
d) Salesmen
MARKETING MANAGEMENT
SECTON A
1. The term market is generally understood as the ---------------a) Product
b) Place
c) Promotion
d) person
2. Product concept is one of the ------------- concept.
a) Latest
b) Oldest c) New
d) Modern
3. The starting point of marketing is -------------------a) Factory
b) Market
c) Product d) Sales
4. A generic product is focuses on what a product means to the
-----------a) Customer b) seller
c) Retailer d) wholesaler
5. The final stage of new product development is -----------------a) Screening
b) Product development
c) Test
marketing d) commercialisation.
6. A product is passed through ------------stages.
a) 5
b) 4
c) 6 d) 3
SECTON B
7. a) Briefly explain the marketing concepts. (Or)
b) Discuss the consumer decision making process.
8. a) Explain the nature of marketing. (Or)
b) Discuss the different stages in product life cycle.
SECTON C
9. Describe the scope of marketing.
10.
11.
INTERPERSONAL SKILLS
SECTON A
1. Interpersonal skills means how we --------------- with others.
d) coordinate
c) physical skills d)
b) words
c) assistance
d) preparation
b) solution c) orders
d)
c) furtively d) closely
SECTON B
7. a) Discuss the concepts of interpersonal skills. (Or)
b) Explain about the communication process.
8. a) Discuss the importance of problem solving skills. (Or)
b) Briefly explain about the Emotional Intelligence.
SECTON C
9. Explain the importance of interpersonal skills.
10.
Briefly explain the steps in developing the inventory of
IP skills.
11.
Discuss the