Template coding form: Manual for monitoring food marketing to children

Instructions for filling in the coding form (see also step 5 of the Manual)

Select the appropriate coding form (worksheet); TV, print, food companies' websites, product packaging, outdoor or in-school.
The core variables to be coded appear as column headings.
Instructions on how to code each core variable are in the 'notes' in the variable heading cell. Click or hover over the cell to see
Some core variables contain predefined codes or subcategories. The worksheet named 'Core variables and codes' includes all
If the core variable contains predefined codes, these also appear in a drop-down list when a cell is selected under that variable
Some core variables are optional. If a core variable is not to be coded, either delete the column from the template form or leave
Coding
Fill in the 'data source and date' fields at the top of the form.
A horizontal row in the coding form should be used for each example of marketing communications.
Work from left to right, and enter the relevant information under each core variable heading (column).
The coding forms can be adapted if necessary.

Coding form for monitoring: Television

Data source (name of TV channel)
Date of data collection/monitoring
Time of data collection/monitoring
Date of data coding
Name or ID of coder

Unique ID

Brand name

Product name

Company (if different

from brand name)

Product category

Food group

Food category

Technique 1

Technique 1
description

Technique 2

Technique 2
description

Technique 3

Technique 3
description

Other information

Name of programme 1
(optional)

Programme 1 type
(optional)

Programme 1 Target
audience (optional)

Programme type
Name of programme 2 (optional)

Programme 2 Target
audience (optional)

FSA nutrient profile

(optional)

FSA traffic light

SUGARS IN FOOD
(optional)

FSA traffic light FAT

IN FOOD (optional)

FSA traffic light

OVERALLL FSA
SATURATES IN FOOD FSA traffic light SALT traffic light FOOD
(optional)
IN FOOD (optional)
(optional)

FSA traffic light

SUGARS IN DRINK
(optional)

FSA traffic light FAT

IN DRINK (optional)

FSA traffic light

SATURATES IN
DRINK (optional)

OVERALLL FSA
FSA traffic light SALT traffic light DRINK
IN DRINK (optional)
(optional)

Coding form for monitoring: Print

Data source (name and date of
publication)
Date of data coding
Name or ID of coder

Unique ID

Type of publication
(optional)

Target audience
(Optional)

Brand name

Product name

Company (if different

from brand name)

Product category

Food group

Food category

Technique 1

Technique 1
description

Technique 2

Technique 2
description

Technique 3

Technique 3
description

Other information

FSA nutrient profile

(optional)

FSA traffic light

SUGARS IN FOOD
(optional)

FSA traffic light FAT

IN FOOD (optional)

FSA traffic light

OVERALLL FSA
SATURATES IN FOOD FSA traffic light SALT traffic light FOOD
(optional)
IN FOOD (optional)
(optional)

FSA traffic light

SUGARS IN DRINK
(optional)

FSA traffic light FAT

IN DRINK (optional)

FSA traffic light

SATURATES IN
DRINK (optional)

OVERALLL FSA
FSA traffic light SALT traffic light DRINK
IN DRINK (optional)
(optional)

Coding form for monitoring: Websites

Date of data collection / monitoring
Time of data collection / monitoring
Date of data coding
Name or ID of coder

Unique ID

Homepage URL

Webpage URL (if

different from
homepage)

Brand name

Product name

Company (if different

from brand name)

Product category

Food group

Food category

Technique 1

Technique 1
description

Technique 2

Technique 2
description

Technique 3

Technique 3
description

Other information

FSA nutrient profile

(optional)

FSA traffic light

SUGARS IN FOOD
(optional)

FSA traffic light FAT

IN FOOD (optional)

FSA traffic light

OVERALLL FSA
SATURATES IN FOOD FSA traffic light SALT traffic light FOOD
(optional)
IN FOOD (optional)
(optional)

FSA traffic light

SUGARS IN DRINK
(optional)

FSA traffic light FAT

IN DRINK (optional)

FSA traffic light

SATURATES IN
DRINK (optional)

OVERALLL FSA
FSA traffic light SALT traffic light DRINK
IN DRINK (optional)
(optional)

Coding form for monitoring: Packaging

Data source (name of location/store)
Date of data collection / monitoring
Time of data collection / monitoring
Date of data coding
Name or ID of coder

Unique ID

Brand name

Product name

Company (if different

from brand name)

Product category

Food group

Food category

Technique 1

Technique 1
description

Technique 2

Technique 2
description

Technique 3

Technique 3
description

Other information

FSA nutrient profile

(optional)

FSA traffic light

SUGARS IN FOOD
(optional)

FSA traffic light FAT

IN FOOD (optional)

FSA traffic light

OVERALLL FSA
SATURATES IN FOOD FSA traffic light SALT traffic light FOOD
(optional)
IN FOOD (optional)
(optional)

FSA traffic light

SUGARS IN DRINK
(optional)

FSA traffic light FAT

IN DRINK (optional)

FSA traffic light

SATURATES IN
DRINK (optional)

FSA traffic light SALT

IN DRINK (optional)

OVERALLL FSA
traffic light DRINK
(optional)

Coding form for monitoring: Outdoor

Data source (name of location)
Date of data collection / monitoring
Time of data collection / monitoring
Date of data coding
Name or ID of coder

Unique ID

Brand name

Product name

Company (if different

from brand name)

Product category

Food group

Food category

Technique 1

Technique 1
description

Technique 2

Technique 2
description

Technique 3

Technique 3
description

Other information

FSA nutrient profile

(optional)

FSA traffic light

SUGARS IN FOOD
(optional)

FSA traffic light FAT

IN FOOD (optional)

FSA traffic light

OVERALLL FSA
SATURATES IN FOOD FSA traffic light SALT traffic light FOOD
(optional)
IN FOOD (optional)
(optional)

FSA traffic light

SUGARS IN DRINK
(optional)

FSA traffic light FAT

IN DRINK (optional)

FSA traffic light

SATURATES IN
DRINK (optional)

FSA traffic light SALT

IN DRINK (optional)

OVERALLL FSA
traffic light DRINK
(optional)

Coding form for monitoring: In-school

Data source (Name of
location/school)
Date of data collection / monitoring
Time of data collection / monitoring
Date of data coding
Name or ID of coder

Unique ID

Promotion Type

Promotion Category

Promotion
description

Brand name

Product name

Company (if different

from brand name)

Product category

Food group

Food category

Technique 1

Technique 1
description

Technique 2

Technique 2
description

Technique 3

Technique 3
description

Other information

FSA nutrient profile

(optional)

FSA traffic light

SUGARS IN FOOD
(optional)

FSA traffic light FAT

IN FOOD (optional)

FSA traffic light

OVERALLL FSA
SATURATES IN FOOD FSA traffic light SALT traffic light FOOD
(optional)
IN FOOD (optional)
(optional)

FSA traffic light

SUGARS IN DRINK
(optional)

FSA traffic light FAT

IN DRINK (optional)

FSA traffic light

SATURATES IN
DRINK (optional)

OVERALLL FSA
FSA traffic light SALT traffic light DRINK
IN DRINK (optional)
(optional)

Core variables with predefined codes

All
Product category
Food group
Food or non-alcoholic beverage Beverages
Other
Bread and bakery products
Cereal and cereal products
Confectionery
Convenience foods
Dairy
Fast food and takeaway
Fish and fish products
Fruit and vegetables
Meat and meat products
Sauces and spreads
Snackfoods
Other

Technique
Bold graphics
Animation
Images/pictures
Bright colours
Music/songs
Language
Children represented
Celebrity/personalities
Cartoon character (brand-owned)
Cartoon character (licensed)
Gift (eg downloads, branded merchandise)
Toy
Collectible item
Competition
Vouchers
Games
Design or novelty of FOOD
Design or novelty of PACKAGING
Sponsorship of material
Sponsorship of products
Sponsorship of people
Sponsorship of events
Sponsorship of projects
Sponsorship of cultural, artistic or sporting activities or places
Other
Member club (web)
Social networks (web)
Advergames (web)
Viral marketing (web)

TV only
FSA Nutrient profile of
product (optional)
Healthy
Unhealty

rand-owned)

branded merchandise)

PACKAGING

ral, artistic or sporting activities or places

FSA Traffic light (optional)

High (red)
Medium (amber)
Low (green)

Programme type (optional)

Drama
Entertainment
Comedy
Factual
Hobbies & Leisure
Factual
Arts
Music
Childrens
Current Affairs
Religion
Education
Feature Films
Sport
Other

TV and Print only

In-school only

Target audience (optional)

Mainly children 0-7
Mainly children 8-12
Mainly children 0-12
Mainly teenagers 13-18
Mainly adults 19+
Not known

Promotion type
Product sales
Direct marketing
Indirect marketing
Market research
Other