Product design and development

21511_WEEK 2
TUTORIAL CLASS HANDOUT
Activity 1, finalize groups: (10 minutes)
Activity 2, Sit in groups and discuss the following questions and present to the class
(15 minutes)
1. How does the QFD approach help? What are some limitations of this approach?
2. Coca-Cola is a well-established consumer products company with a strong position in the
global market. The sales of their core soda products have remained relatively stable for
decades, yet the company has continued to grow and has remained extremely profitable.
Discuss Coca-Colas history in light of the statement that generating a steady stream of new
products to market is extremely important to competitiveness. Does Coca-Colas success
disprove that statement? Is the company an exception to the rule or an example of its
application?
3. Match the following product types to the appropriate product development description.
Technology-push products
Platform products
Process-intensive products
High-risk products
Quick-build products

Descriptions:
A: Entail unusually large uncertainties about the technology or market.
process takes steps to address those uncertainties.

The development

B: A firm with a new proprietary technology seeks out a market where that technology can be
applied.
C: Uses a repeated prototyping cycle. Results from one cycle are used to modify priorities in the
ensuing cycle.
D: The production process has an impact on the product properties. Therefore, product design
and process design cannot be separated.
E: Products are designed and built around a preexisting technological subsystem.

Product design and development

Activity 3, answer the following questions (15 minutes)

True or false questions:
1. Incorporation of environmental considerations in the design and development of products or
services is called ecodesign.
2. Ecodesign replaces one or more of the other requirements considered in the design process.
3. Because ecodesigned products are innovative and have better environmental performance,
they
4. The ecodesign approach focuses exclusively on the design and commercial launch phases of
the product's life cycle.

Multiple Choice Questions:

5. Which of the following is not a typical phases of product development?
A.

Concept development

B.

Value engineering

C.

System-level design

D.

Testing and refinement

E.

Production/ramp-up

6. Which of the following is a characteristic of concurrent engineering?

A.

Integrated computer-assisted design

B.

Using automated guided vehicles

C.

Separate development teams working at once

D.

Having an excellent forecasting system

E.

The design-build-test cycle

Product design and development

7. Which of the following is primarily used to help design products that will connect product
attributes with customer desires?
A.

Phase 0: Planning

B.

House of quality matrix

C.

Value analysis/value engineering

D.

Concurrent engineering

E.

System-level design

Activity 4, Do the following question (40 minutes).

1.

Product design and development

Make sure to submit your group form and sign the attendance list
before leaving the classroom.