Beruflich Dokumente
Kultur Dokumente
Analytical Reports
Mladen Jovanovski
Client Technical Professional
Information Management Software
IBM Software Group
mladen.jovanovski@rs.ibm.com
Agenda
BI Maturity Model
Information
As a
Service
BI Maturity
Model
Effectiveness
Value
Efficiency
The World of
Reporting
Information
Access
The Intelligent,
Agile
Enterprise
Integrated MDM
Unstructured data
integration
Advanced Math Research
easily leveraged
SOA
Information on Demand
Information to the masses (internal
& external)
Actionable, focused, relevant delivery
Embedded analytics
Self-sufficiency
Management
Enterprise alignment,
accountability
Advanced Analytics
Information Integration
Enterprise
Enterprise Warehouse and Integrated
Information
Reporting Strategy
Single version of truth
Enhanced delivery
Consistent, high quality information
Improved information access & delivery
Departmental & functional data marts
Subject area data warehouses
Reporting
Spreadsheets
Manual effort
Disjointed solutions
Time
2012 IBM Corporation
Goals
Objectives
Translated into
Executed with
Business Initiatives
Improvements
Opportunities
Refined/Driven
By
Business Questions
Requires
Results Measured By
Key
Performance
Indicators
Financial Markets
Health Plan
Profitability
Risk management
Relationship
marketing
Risk management
Compliance
Claims analysis
Financials
Disease Management
Compliance
Medical management
Compliance
Insurance
Retail
Customer centricity
Customer centricity
Churn management
Claims analysis
Merchandising management
Intermediary
performance
Relationship management
and segmentation
Compliance
Risk management
Compliance
Inventory management
Usage profile
Telco
DW - Possible Approaches
Data
Sources
Data Warehouse
Environment
Data
Warehouse
Application Architecture
Data Architecture
(Data Models, DB)
Governance
Plan for consolidation view of the data (aka Single source of truth)
Linear scalability
Allow growth at the right time with minimum impacts and interruptions
Proven solution
10
10
Information integrity
Performance management
Workload Management
Regulatory compliance
11
11
Ensure the security and privacy of data, information, systems and people with the
right policies, methods, tools and overall governance
Core
Core
Applications
Applications
Data Transformation
Data Reconciliation
Data Enrichment
Products
Products
Events
Data Harmonization
Market
Market Data
Data
Batch
Data Standardization
Customer
Customer Data
Data
Data Aquistion
Front
Front Office
Office
Applications
Applications
Calculations
Calculations
Other
Other Source
Source
Core/Source
Data Integration
Enterprise
Data
Formatting
Formatting
Aggregations
Aggregations
Real-Time
Data
Enterprise
Data
Store
Analytical
Analytical
Engine
Engine
LOB
Profitability
Profitability
LOB
LOB ...
Risk
Risk Mgt
Mgt
Compliance
Compliance
LOB ...
Predictive
Predictive
Modeling
Modeling
Data
Marts
Analysis &
Reporting
Transformation
& Calculation
Analytical
Analytical
CRM
CRM
12
12
entire DW
Data preparation latency: The time it takes to get the data ready for
analysis
Analysis latency: The time it takes to get the results of an analytic
operation
decision latency: The time it takes for the person receiving the results to
understand what action must be taken.
13
13
Consolidation of all business process - Single version of the truth - Golden Copy of Data
Guarantee single source of information to be used in the decision process by different LOBs
Optimization Layers
Data Syncronization
14
Allow concurrency of process (read and write due to continous data inggestion)
14
Data
Data Acquisition
Acquisition & Staging
Data
Sources
Semantic
Access
Layer
Physical Marts
Data Marts
&
Aggregations
Virtual Marts
Business
Access Views
EDW
External
Sources
A
C
C
E
S
S
User Area
A
N
A
L
Y
T
I
C
S
Business
Applications
Customers
Risk
Products
Data Analysis
& Reporting
Optimization
Predictive Modelling
Mgt Reporting
Data Integration
Archive
15
15
Metadata
2012 IBM Corporation
Data
Data Acquisition
Acquisition & Staging
EDW
Business Access
Data
Sources
Data Integration
16
16
Data
Sources
EDW
Data
Data Acquisition
Acquisition & Staging
Marketing
Data Integration
Leverage Data Loads Load Once and Use by Many
17
17
Data
Sources
EDW
Data
Data Acquisition
Acquisition & Staging
Marketing
Finance
Data Integration
Leverage Data Loads Load Once and Use by Many
18
18
Business Access
Marketing
Data
Data Acquisition
Acquisition & Staging
Data
Sources
Finance
Risk
Data Integration
Leverage Data Loads Load Once and Use by Many
19
19
Business Access
Marketing
Data
Data Acquisition
Acquisition & Staging
Data
Sources
Finance
Risk
Channel
Management
Data Integration
Leverage Data Loads Load Once and Use by Many
20
20
Data
Sources
Business Access
Marketing
Finance
Risk
Channel
Management
Data Integration
Leverage Data Loads Load Once and Use by Many
21
21
OLTP
DW
Processing of large
volumes of data
No
Yes
Predictable queries
Yes
No
Response time is a
function of database size
No
Yes
Query Complexity
Simple
Simple to
Complex
Aging of Data
Current
Current/Historical
Process type
Static
Dynamic
DW + DM, MDM
Analytical Servers
Application Servers
Communication networks
Switches, etc
Transactional
Systems
MPP
MPP
High Speed Data Bus
Data Integration
Dynamic DW
MDM Server
22
22
Corp.
Analytical &
Calculation
Engines
Analysis
&
Reporting
Linear scalability
Modular growth
Process recovery
23
23
Recover system due too unexpected major issues into the infrastructure
2012 IBM Corporation
Metadata
Technical metadata
Business metadata
Resource Management
Performance management
Workload management
Assign resources to high priority LOBs, prevent low priority work from taking resources
24
Capacity planning
Centers of competency
24
Services Data
Model
Business Solution
Templates
Business
Applications
Customers
Risk
Core/Sources
Cards
Staging
Area
Data
Warehouse
OLAP
Archiving
Area
Real-time
Data
Products
Data Analysis
& Reporting
Business Views
Optimization
Predictive Modelling
Treasury
Operational
Consumers
Mgt Reporting
Loans
SIF
MDM
Repository
Business
Services
Core
ESB
Deposits
CRM
External
Other
Sources
25
25
26
1.
Data Outhouse - Built too fast; full of dirty, incomplete, out-of-date data; no-one
will use it.
2.
Data Basement - A DW with poor access and/or performance. Not used much.
3.
Data Mausoleum - Like the basement, but built with the finest
hardware/software.
4.
Data Shack - Will soon collapse due to insufficient funding and management
commitment.
5.
6.
Data Jailhouse - Built to such a high spec, with such tight controls, that no-one
can get access to the data, even though IT will swear it's there.
7.
27
27
Conceptual
Model
DW Design
Model
Requirements
Model
Business
Vocabulary
Provides key
Industry-specific
designs to a number
of InfoSphere
components
FRONT LINE
APPLICATIONS
DATA
WAREHOUSE
OLAP
28
SOURCE SYSTEMS,
DATA MARTS,
SILOS
DATA
INTEGRATION /
DATA QUALITY /
ETL /
ON A
M
M DAT
O
C TA
ME
2012 IBM Corporation
Those in our
accounts file?
The
contract
Business Expert
Technology Expert
The Industry Models are designed to allowed phased and incremental projects
30
Predefined and extensive solutions encompassing over 5000 business data items
Integrated model solutions from business classification, through business process, data
warehousing and service oriented architecture.
Built in support for business challenges such as Basel II, IFRS/IAS, US GAAP, SOX, AML, KYC,
KPI, MISMO, MiFID, etc.
Pre-empts data requirements often not discovered until late in the project
Releases to include ongoing data requirements of industry directives and new initiatives
CONTENT + STRUCTURE
31
Data
Modeler
Process
Modeler
Project
Manager
Data
Models
Process
Models
Service
Models
Model Management
Model Lifecycle and Governance Methodology
32
Solution
Architect
Enterprise
Data Warehouse
Business
Intelligence
Enterprise
Applications
Entity
Analytics
32
33
Data Models
Banking
Insurance
Customer centricity
Claims, Policy, Underwriting
Intermediary Performance
Compliance
Risk Management
Financial Markets
Risk Management
Asset and Liability Mgmt
Compliance
KYC and Account Opening
Middle/Back Office Transformation
Health Plan
Retail
Claims
Customer centricity
Medical Management
Merchandising Management
Financials
Compliance
34
Telco
Churn Management
Relationship Mgmt and Segmentation
Sales and Marketing
Service Quality and Product Lifecycle
Usage Profile
34
Financial Markets
Insurance
Mortgages
Mortgages
Communications Management
Wealth Management
Wealth Management
Claim management
Policy Administration
Payments
Payments
Underwriting
Financial transaction
Reinsurance Management
Trade Processing
Investment Management
Provider Management
KYC
35
/ Account Opening
35
Requirements
Model
Data Models
Process Models
Service Models
Design
Time
Finance
Run
Time
ERP
Customer
General
Ledger
Data Integration
Legacy
App
36
Risk Management
Informational
Analytics
DW DB
Customer Reporting
Operational
Analytics
MDM DB
Customer Onboarding
Operational
Account Opening
Activities
Source
Systems
2012 IBM Corporation
36
Data Models
37
Requirements
Model
Process Models
Service Models
37
Data Models
38
Provides pre-defined
groupings of requirements.
Designed to provide
accelerated scoping of the
subset of the models content
needed to address a specific
business issue
Requirements
Model
Process Models
Service Models
38
Campaign Analysis
Cross Sell Analysis
Customer Attrition Analysis
Customer Behaviour
Customer Complaints Analysis
Customer Loyalty
Individual Customer Profile
Lead Analysis
Market Analysis
Wallet Share Analysis
Profitability
Customer Profitability
Insurance Product Analysis
Investment Arrangement Analysis
Location Profitability
Organization Unit Profitability
Authority Profiling
Collections Analysis
Credit Risk Analysis
Credit Risk Assessment
Credit Risk Mitigation Assessment
Customer Credit Risk Profile
Debt Restructure Analysis
Capital Allocation Analysis
Capital Procurement
Credit Loss Allowance Analysis
Equity Position Exposure
Financial Management Accounting
Financial Market Transaction
Analysis
Funds Maturity Analysis
Performance Measurement
Product Analysis
Product Profitability
Profitability Analysis
Transaction Profitability
Analysis
Operational Risk Assessment
Operational Risk Loss Analysis
Outstandings Analysis
Portfolio Credit Exposure
Securitization Analysis
Security Analysis
Value At Risk Analysis
Liquidity Analysis
Net Interest Margin Variance
Outward Payments
Positions Analysis
Short Term Funding
Management
Structured Finance Analysis
VWAP Analysis
Risk
Management
Asset & Liability
Management
Regulatory
Compliance
39
Data Models
40
Incorporates structures to
maximize the efficiency of longterm storage of historical facts
and associated relationships.
Requirements
Model
Process Models
Service Models
40
41
Data Models
42
Provide a pre-defined
comprehensive starting point for
Business Process reengineering efforts and SOA
implementations.
Requirements
Model
Process Models
Service Models
42
Data Models
43
Requirements
Model
Process Models
Service Models
43
44
44
InfoSphere Warehouse
Information
Services
Director
InfoSphere
Industry
Models
IBM PureData
Systems
InfoSphere
MDM Server
Cognos BI
InfoSphere
Warehouse
CDI/PIM
Warehouse
InfoSphere
Information
Server
Foundation
Tools
n
mo
m
Co
Data Quality
ETL
ta
Me
ta
Da
InfoSphere
Entity
Resolution
Data Synchronization
Change Data
Capture
45
Cubing
Federation
Replication
Server
Classic
Federation
Classic Event
Publisher
InfoSphere Global
Name
Recognition
2012 IBM Corporation
Machine Data
Social Data
Enterprise
Content
Volume
Velocity
Variety
Variety
Structured
Semi-structured
Highly unstructured
Highly unstructured
Throughput
Ingestion
Veracity
Volume
46
IBM SPSS
Model
Discover
& Navigate
Visualize
& Publish
InfoSphere
Warehouse
InfoSphere
Streams
InfoSphere
BigInsights
IBM Cognos
Measure
Score
Streaming Data
Sources
47
48
48
Business
Vocabulary
Business
Solutions
DW Design
Model
50
Business
Vocabulary
Business
Solutions
DW Design
Model
Logical
Design
Model
Physical Model
2012 IBM Corporation
55
55
Situacija
56
Izazovi i problemi
57
Ciljevi projekta
58
Izbor reenja
59
60
61
Ubrzava analizu i
dizajn DWH-a
IBM TDWH
Model
Auditorijum
iz biznisa
IT Auditorijum
62
Konceptualni
biznis model
Logiki / Fiziki
Model podataka
mapping
mapping
TDWM
mapping
TBSTs
63
64
65
66
67
68
69
70
71
Questions ???
72
73