Beruflich Dokumente
Kultur Dokumente
2010
By Brian Solis, blogger at BrianSolis.com and principal of FutureWorks, Author of the new book
Engage!, Co-Author, Putting the Public Back in Public Relations and Now Is Gone
If you were to look at Social Media the United States and many other parts of the
world, you would believe that the world of Social Media was flat, dominated by
social continents including Facebook, Twitter, blogs, YouTube, and Flickr. As we
zoom in, we visualize other established and emerging social services that depict
provinces and outlying settlements of our social atlas.
Upon publishing the original Conversation Prism, which was the culmination of a
year's work documenting and organizing the social web by usage and
conversational patterns, the world responded by creating Conversation Prisms
Over the years, other maps emerged that documented leading social networks
around the world as well as the social behavior associated within each country. As
Social Media is truly global and relationships are truly without borders, I too have
spent a great deal of time researching the networks that host conversations
relevant to my projects regardless of geographic location.
Italian blogger Vincenzo Cosenza has for the second time, published a visual map
that portrays the most popular social networks around the world based on the
most recent traffic data (December 2009) as measured by Alexa & Google Trends
for Websites.
If we were to analyze the top three social networks by what many argue are the
top 10 markets for social networking, our view comes into focus and allows us to
see where our attention and participation is required in our global efforts.
Australia
1. Facebook
2. MySpace
3. Twitter
Canada
1. Facebook
2. MySpace
3. Flickr
China
France
1. Facebook
2. Skyrock
3. MySpace
Germany
1. Facebook
2. StudiVZ
3. MySpace
Italy
1. Facebook
2. Netlog
3. Badoo
Russia
1. V Kontakte
2. Odnoklassniki
3. LiveJournal
Spain
1. Facebook
2. Tuenti
3. Fotolog
United Kingdom
United States
1. Facebook
2. MySpace
3. Twitter
In other parts of the world, social networks that might not have registered
previously among leading experts, emerge as candidates when location and
society prove paramount in highly targeted, culturally-aware programs.
Maktoob is the social hub in Libyan Arab Jamahiriya, Oman, Saudi Arabia,
Yemen.
Hungary - Iwiw
Poland - Nasza-klasa
Philippines - Friendster
Netherlands - Hyves
Latvia - Draugiem
Taiwan - Wretch
Zing - Vietnam
While we've reviewed the top social networks across the social Web, ranked by
countries spanning the globe, the balance of the story is represented in the
actions that define social media engagement within each network and influenced
by the culture of each country of prevalence.
TrendStream analyzed social media activity around the world and captured the
results in a stunning infographic.
This graph essentially unravels the ties that bind us and peels back the layers of
social networking technologies and platforms to reveal how real people are
adopting and engaging in the social web.
The map demystifies how social media is embraced around the world,
demonstrating that social computing and collaboration is far from ubiquitous.
And, in many countries, how we use social media is much different than how we
will use it over time. We're still in the very early stages of the social (r)evolution..
Orange - Blogging
Pink - Micro-blogging
Brazil
China
Leading Network: QQ
France
India
Italy
Mexico
The Netherlands
South Korea
Spain
USA
44% of the countries in this survey embrace online profiles in social networks
suggesting that their personal brand, whether for engaging in personal or
professional interactions, is becoming increasingly important.
94% of countries reported that micro-blogging (think Twitter) were among the
least pervasive with the exception of Japan, where it ranked fourth - just below
social network profiles and above video.
Solis is the author of Engage! The complete guide for businesses to build, cultivate and
measure success in the new Web.
In 2009, Brian Solis, along with Deirdre Breakenridge, released, Putting the Public back
in Public Relations.
Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Google Buzz, Facebook
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