Robert Cone, MBA, RMP

WWW.LINKEDIN.COM/IN/BOBCONE/

M) 303.902.4350
adastra99@outlook.com

Aerospace Business Development Sales Operations

MISSION STATEMENT

To provide Business Development leadership that produces strong and sustained business
growth built on sustainable, repeatable processes; effective strategies; entrepreneurial spirit;
strong ethical standards; and unrelenting focus on success.

RESULTS DRIVEN STRENGTHS

Business Development/Sales: Success selling engineering services with highly complex

value propositions on satellite and science programs thru effective marketing strategies, capture
efforts, and proposal writing.
Marketing: Extensive marketing strategy and implementation success incorporating prospecting,1 to 1 meetings, trade
shows, advertising, proposals, media and public relations, paid search, SEO, social media, online reviews.
Project Management: Ensured product quality, budget and schedule performance, efficient team operations and high
client satisfaction by conducting regular monthly reviews, identifying and addressing issues, and effective communications.
Research/Data Interpretation: Extensive experience collecting and using data to manage projects, people, sales
process, performance, compliance, and business planning including extensive spreadsheet and presentation skills.
Risk Management: Extensive expertise in risk management practices managing projects, business planning, proposals
and operations to successfully anticipate and mitigate risks, ensuring smooth business operations and goal achievement.
Leadership: Energetic, ethical, enthusiastic, creative problem solver with proven ability to independently develop goals,
cultivate solutions, implement change, build team trust and rapport, lead people, manage performance, and drive growth.

RECENT BUSINESS LEADERSHIP

ZIPPY SHELL (2013 PRESENT), STARTUP / LAUNCH MANAGER
Pursued business investment opportunity and launched this consumer services company providing an innovative mobile
storage service in the highly competitive moving and storage market.
Implemented integrated marketing program incorporating extensive 1-to-1 marketing, trade shows, print and broadcast
advertising, public and media relations, sponsorships and digital campaign that incorporates paid search, SEO, and social
media. Developed brand awareness, consistent monthly revenue growth and 100% positive online customer reviews.
Hired and trained all staff, procured and set up equipment, implemented operations, established procedures and scripts
from ground up resulting in no safety incidents, smooth operations, and no customer complaints.
After establishing the business, merged operations with two other franchises to leverage economies of scale.

ARES CORPORATION (2002 2013), VICE PRESIDENT WESTERN OPERATIONS

Independently managed operations, held profit / loss accountability, led business development, oversaw QA, led HR, led sales
operations, achieved consistently high profitability, growth, productivity, and morale in 60 person / $12M business unit.
Managed sales funnel producing millions in aerospace engineering services annually through successful strategy,
marketing, dissecting RFPs, capture, proposals, sales, and prospecting using Salesforce.com. Negotiated strategic
alliances, statements of work, contracts, task orders, NDAs, and Teaming Agreements. Expanded scope with existing
customers, sold work to new customers, integrated remote organizations into business unit, and built outstanding business
reputation internally and with customers. Business unit achieved 50% average annual growth over a seven-year span.
Led annual integrated business strategy/ business planning to develop attainable goals for high growth, market
diversification, market research, marketing, staffing, capture efforts, proposal initiatives, and competitive intelligence.
Oversaw multiple simultaneous projects ensuring quality, schedule, budget, and contractual compliance by paying
attention to details thru monthly project reviews with project leads, identifying risks, mitigating issues, and elevating issues.

Robert Cone, Page 2

PMI Risk Management Professional (RMP) who led numerous successful Risk Management projects, conducting gap
analysis, writing risk management plans, implementing process, integrating processes, identifying risks, developing
mitigation plans, implementing risk databases, leading team, and conducting training in complex satellite, space science,
and military programs for NASA, Missile Defense Agency, US Navy, Lockheed Martin, Ball Aerospace, Northrop
Grumman, Aerojet, and others. Led Risk Management effort on several large NASA and DoD proposals.
Very systematic, driven, detail oriented, and analytical. Experienced in LM Command Media, Quality Assurance,
Capability Maturity Model (CMMI), ISO, and Continuous Improvement covering policy development, process engineering,
gap analysis, benchmarking, monitoring metrics / KPIs, and supporting audits, Agile, Scrum, activities.
Broad management success achieving high team performance, morale, profitability, and customer satisfaction.

ADDITIONAL SKILLS & EXPERIENCE

ADVANCED PROGRAMS MANAGER FOR DRS RUGGED SYSTEMS
Planned marketing initiatives, conducted client outreach, defined client technical requirements, and established strategic
partnerships. Led a proposal effort for ruggedized UNIX workstations to the US Army.
MARKETING & BUSINESS DEVELOPMENT FOR LOCKHEED MARTIN, X-33/VENTURESTAR
Researched and wrote L-29 program deliverable producing a 10-year global launch services demand forecast,
successfully meeting quality and schedule requirements to earn a $9 million program milestone payment for Lockheed
Martin. Supported congressional, marketing, website, advertising, and public relations strategies and implementation.
PROGRAM ANALYST AT THE NATIONAL AERONAUTICS & SPACE ADMINISTRATION
Wrote congressional testimony and congressional reports. Managed contractor relations for Space Station Program
Manager. Selected to support 1993 Space Station Redesign Team (SSRT) effort. Authored and implemented new NASA
technology commercialization programs to accelerate industry use of NASA technologies. Created/ published Space
Technology Innovation newsletter. Managed the Far-West Technology Transfer Center. Established facility joint use
agreements with industry and government. Served as NASA liaison to local municipal governments. Led marketing for
major NASA Open House event, achieving attendance of 220,000 -- a major public relations success in Silicon Valley.
AEROSPACE TRADE SPECIALIST FOR US DEPT. OF COMMERCE, INTERNATIONAL TRADE ADMINISTRATION
Supported U.S. aerospace trade promotion efforts in Paris, London, Singapore, Australia, China, Chile and Canada,
recruited aerospace companies for events, analyzed industry trade issues, and managed a small business international
sales program that realized 200% participation growth over 2 years.

SECURITY CLEARANCE

DoD Top Secret

EDUCATION, CERTIFICATION & TRAINING

MBA, Management of Science, Technology, & Innovation, The George Washington University
BS, Business Administration / International Business, Mankato State University
Project Management Institute (PMI) Risk Management Professional (RMP) Certification
Introduction to CMMI, Carnegie Mellon Certificate
Leadership Sunnyvale, Sunnyvale, California

AWARDS, RECOGNITION & HONORS

Awarded Several NASA Performance Certificates

Awarded Northrop Grumman Supplier of Excellence
Awarded Northrop Grumman World Class Team Supplier
Awarded Lockheed Martin Risk Management Program Quality Acknowledgement
Awarded Colorado Peak Excellence for JRDC Risk Management Program
Selected for NASA Professional Development Program
Selected for NASA Graduate Study Program
Selected as citizen representative for Broomfield Open Space & Trails Advisory Committee