Assignment

Course:

Marketing Research and Design Analysis

Section:

Submitted to:

Waseem Irshad

Submitted by:
Saeed Ahmad

L1F12BBAM2306

Waqas Ahmed

L1F12BBAM0210

University of Central Punjab, 1 khayaban-e-Jinnah Road, Joher Town Lahore.

MDP
Occupation and income of people.

MRP
What is the occupation and level of income of people?

Research Objective
Occupation and income of people.

RQ
Does the occupation affect level of income of people?

Hypothesis
To test the effect of occupation on level of income.

Statistics
We used 2 statistics in this research.
1. Frequency to find minimum and maximum values or answers.
2. Crosstabs to find the relationship of demographic questions.

Analysis
Frequency
In occupation, minimum value filled by respondent in dummy questionnaire was 1 which
shows they are student. The maximum value filled by them are 4 which show they have selfbusiness.
In Level of income, minimum value filed by them is 1 which shows their income is below
10,000 and maximum value filled by them is 3 which shows that their income is above
25,000.
Crosstabs
Occupation * Income Level Crosstabulation
Count
Income Level
Greater Than
Below 10,000
Occupation

Total

10,000-24999

25,000

Total

Student

14

23

Job Holder

12

Unemployed

11

Self Business

27

15

50

The value of Chi-Square is 0.473 which is 47.3%.

Interpretation
The value of Chi-square is 0.473 which is greater than 0.05 which means that our hypothesis
is rejected. So we can say that the level of income has no impact on level of income.

Implications
This research shows that there is no linkage between occupation and level of income.
Occupation does not have any relation with income level. It can be higher and it can be lower
depends upon other factors.