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From:

James Capalino

To:

Glen, Alicia; Weisbrod, Carl (Planning)

Cc:

Wils, Madelyn; pkapur@planning.nyc.gov; Travis Terry; Lee Silberstein

Subject:

Communications Timetable for St. Johns Terminal Project

Date:

Friday, December 19, 2014 8:19:17 AM

Dear Alicia & Carl:

Thanks for all of your leadership in helping us reach an understanding on the land use actions related to St Johns Terminal – benefiting Pier 40. While the project is decidedly moving in the right direction, we’re concerned that the Greenwich Village Society for Historic Preservation has stepped up its efforts to mobilize opposition even before we announce the agreement between our client and de Blasio Administration and offer project details. Witness Wednesday’s press release from GVSHP misrepresenting the intention of the City Planning Commission when it adopted a relatively small rezoning in the West Village. [From the GVSHP release: ‘Advocates lauded the unanimous vote today by the City Planning Commission to approve a contextual rezoning of most of a block on the border of the Meatpacking District and West Chelsea, bounded by 14 th and 15 th Streets, 9 th and 10 th Avenues (maphere). The rezoning puts in place height caps where none existed previously, and in effect prohibits the transfer of air rights from the Hudson River Park, which 2013 State legislation would have allowed.’] Our concern is heightened by the fact that the NYSESD officials advise us that GVSHP has brought unrelenting pressure on the agency to release the full, unredacted version of the original MOU (drafted in 2013) in response to FOIL requests. Apparently, NYSEDS legal counsel believes the unredacted MOU must be released and we are concerned this will happen before 12.31.14. The release of the MOU will trigger a barrage of community media and blog articles that will not be helpful to a constructive discussion in the community about the merits of the St. Johns proposal.

We believe it is time for a very positive news story about the unprecedented dimensions of our agreement. A joint announcement of the agreement and the project by the developer, Administration, HRPT, Council Member Johnson would allow us to proactively achieve positive, or at least balanced, messaging in the media prior to further efforts to discredit the proposal as the outcome of some sort of “backroom deal.”

We propose that the Marino Organization, our communications advisor, would work closely with Risa Heller Communications, HRPT’s communications advisors and the appropriate City Hall press officials to resolve a communications and announcement strategy. In the past on other projects, our communications advisors have

often offered an exclusive to a major reporter.

anticipated imminent release of the unredacted MOU, the Mario organization recommends working with a single reporter, followed

Given the

by a press release to be issued when that story appears. With your approval, I will ask the Marino Organization to work with City Hall press office and senior HRPT officials designated by Madelyn as well as Risa Heller Communications to devise a specific strategy and to prepare the needed briefing materials.

Thank you for your consideration.

Jim

James F. Capalino Capalino+Company The Woolworth Building 233 Broadway, Suite 710 New York, NY 10279-0001 Office: 212-616-5811 Cell: 917-859-6245 facebook.com/capalino www.capalino.com

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Subject:

mnovogratz@fortress.com; pau@HFH.com; Rose.Harvey@oprhp.state.ny.us; Steel, Robert; StarQuest@nycivic.org Happy holidays from HRPT!

Date:

Friday, December 19, 2014 2:53:53 PM

Wishing you a happy and healthy 2015!

Madelyn Wils | President & Chief Executive Officer Pier 40, 2nd Floor 353 West Street

Madelyn Wils | President & Chief Executive Officer

Madelyn Wils | President & Chief Executive Officer Pier 40, 2nd Floor 353 West Street New

Pier 40, 2nd Floor 353 West Street New York, NY 10014 p: 212.627.2020 f: 212.627.2021 mwils@hrpt.ny.gov

hudsonriverpark.org

This email is intended for the designated recipient(s) only, and may contain information that is confidential, proprietary, privileged attorney-client communications, attorney work product, or exempt from disclosure under other applicable laws. If you are not the intended recipient(s), you are hereby notified that unauthorized reading, distribution, copying or other use of this communication is proh bited and may be unlawful. Receipt by anyone other than the intended recipient(s) should not be deemed a waiver of any privilege or protection. If you have received this email in error, please notify Hudson River Park Trust immediately at (212) 627-2020.

From:

RACHAELE RAYNOFF

To:

Lee Silberstein; Norvell, Wiley

Cc:

Fink, Carolee; Andy Cohen; Chris Corsillo; Zoe Tobin; james@capalino.com; Travis Terry; EDITH HSU-CHEN;

Subject:

DANIELLE J. DECERBO RE: St John"s Terminal/Pier 40

Date:

Tuesday, December 30, 2014 1:03:24 PM

Attachments:

image001.png

+ Edith and Danielle

From: RACHAELE RAYNOFF Sent: Tuesday, December 30, 2014 1:02 PM To: 'Lee Silberstein'; Norvell, Wiley Cc: CFink@cityhall.nyc.gov; Andy Cohen; Chris Corsillo; Zoe Tobin; james@capalino.com; Travis Terry Subject: RE: St John's Terminal/Pier 40

Hi Lee,

We’re going to send an invite for a 10 AM conf call tomorrow to discuss the finer points of what you describe and what the different parties involved might want to share publicly.

A quick clarification, as I mentioned, the developer will be the applicant for a re zoning of the site.

Thanks,

Rachaele

RACHAELE I. RAYNOFF Press Secretary NYC Department of City Planning 22 Reade St. - 2W, New York, NY 10007 Tel. 212-720-3471 / Fax 212-720-3219 www.nyc.gov/planning

Tel. 212-720-3471 / Fax 212-720-3219 www.nyc.gov/planning Follow us on Twitter @NYCPlanning From: Lee Silberstein [

Follow us on Twitter @NYCPlanning

From: Lee Silberstein [mailto:lee@themarino.org] Sent: Tuesday, December 30, 2014 12:12 PM To: Norvell, Wiley; RACHAELE RAYNOFF Cc: CFink@cityhall.nyc.gov; Andy Cohen; Chris Corsillo; Zoe Tobin; james@capalino.com; Travis Terry Subject: St John's Terminal/Pier 40

Happy New Year all:

Edith Hsu-Chen suggested that I reach out to you to start the discussion of how and when we release news of the agreement between the City, Hudson River Park and the owners of the St Johns Terminal Building. The agreement calls for:

the developers to buy $100 million of development rights from Pier 40;

the City to up-zone the site;

the project to generate significant benefits, including 30 percent affordable housing (some of the affordable units reserved for seniors) and publicly accessible open space.

Most importantly, it keeps development off of Pier 40, while generating $ needed to save the pier.

We have been working with the Trust’s pr team to think about how to break the news, and some of the run-up stories that should be pitched. While I know there is a lot going on these days I hope we can grab a few minutes to discuss this. There is an added sense of urgency because the city and state need to release the unredacted version of the MOU that was agreed to last year (following a FOIL request from Andrew Berman), which will allow potential opponents to begin their negative drum beat even before the project is announced (I believe we can get key stakeholders to support us at an announcement).

Thanks

Lee Silberstein Executive Vice President The Marino Organization

171 Madison Avenue | 12 th Floor | New York, NY 10016

O. (212) 889-0808 x113 | C. (917) 359-8469 | www.themarino.org | @TMOpr

From:

Lee Silberstein

To:

RACHAELE RAYNOFF; Norvell, Wiley

Cc:

Fink, Carolee; Andy Cohen; Chris Corsillo; Zoe Tobin; james@capalino.com; Travis Terry

Subject:

Re: St John"s Terminal/Pier 40

Date:

Tuesday, December 30, 2014 1:17:02 PM

Attachments:

image001.png

Thanks.

Sent from my BlackBerry 10 smartphone.

From: RACHAELE RAYNOFF Sent: Tuesday, December 30, 2014 1:02 PM To: Lee Silberstein; Norvell, Wiley Cc: CFink@cityhall.nyc.gov; Andy Cohen; Chris Corsillo; Zoe Tobin; james@capalino.com; Travis Terry Subject: RE: St John's Terminal/Pier 40

Hi Lee,

We’re going to send an invite for a 10 AM conf call tomorrow to discuss the finer points of what you describe and what the different parties involved might want to share publicly.

A quick clarification, as I mentioned, the developer will be the applicant for a re zoning of the site.

Thanks,

Rachaele

RACHAELE I. RAYNOFF Press Secretary NYC Department of City Planning 22 Reade St. - 2W, New York, NY 10007 Tel. 212-720-3471 / Fax 212-720-3219 www.nyc.gov/planning

Tel. 212-720-3471 / Fax 212-720-3219 www.nyc.gov/planning Follow us on Twitter @NYCPlanning From: Lee Silberstein

Follow us on Twitter @NYCPlanning

From: Lee Silberstein [mailto:lee@themarino.org] Sent: Tuesday, December 30, 2014 12:12 PM To: Norvell, Wiley; RACHAELE RAYNOFF Cc: CFink@cityhall.nyc.gov; Andy Cohen; Chris Corsillo; Zoe Tobin; james@capalino.com; Travis Terry Subject: St John's Terminal/Pier 40

Happy New Year all:

Edith Hsu-Chen suggested that I reach out to you to start the discussion of how and when we release news of the agreement between the City, Hudson River Park and the owners of the St Johns Terminal Building. The agreement calls for:

the developers to buy $100 million of development rights from Pier 40;

the City to up-zone the site;

the project to generate significant benefits, including 30 percent affordable housing (some of the affordable units reserved for seniors) and publicly accessible open space.

Most importantly, it keeps development off of Pier 40, while generating $ needed to save the pier.

We have been working with the Trust’s pr team to think about how to break the news, and some of the run-up stories that should be pitched. While I know there is a lot going on these days I hope we can grab a few minutes to discuss this. There is an added sense of urgency because the city and state need to release the unredacted version of the MOU that was agreed to last year (following a FOIL request from Andrew Berman), which will allow potential opponents to begin their negative drum beat even before the project is announced (I believe we can get key stakeholders to support us at an announcement).

Thanks

Lee Silberstein Executive Vice President The Marino Organization

171 Madison Avenue | 12 th Floor | New York, NY 10016

O. (212) 889-0808 x113 | C. (917) 359-8469 | www.themarino.org | @TMOpr