KELTRON KNOWLEDGE SERVICE CENTRE

Module 3
SEARCH ENGINE OPTIMIZATION
Course: PGDMBA
Batch: 1
Exam Code:
Date :

Max Mark :
100
Time: 1 Hour
General Guidelines:
1. All questions are compulsory.
2. No Negative Mark.
3. Mobile phone, pager or any other electronic communication
devices are not permissible in the examination hall.
Answer All Questions

Fill In the Blanks

Questions

(2 Marks each)

30

1. The incoming links to your website or webpage is referred as ..

2. Crawling and indexing of a webpage are done through by collecting details
from that webpage.
3. We can add . characters in title tag.
4. . is the placement of the website or web-pages which is returned by
the search engine after a search query or attribute.
5. ..does the comparison, between the website I am optimizing, and the
website that is ranked highly in search results
6. . is a permanent redirect and it is also useful in directing link juice to new url
from old url
7. tool is a service provided by Google from where you can get backlink
information, crawl errors, search queries, Indexing data, CTR etc.
8. .Optimization means optimizing your web presence which involves
backlink building and social media promotion.
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9. file is used to solve the canonicalization issue of a website.

10.Clickable text written on an hyperlink is known as ..
11.Google.is a free tool available for keyword research
12.For Ranking % domain relevancy recommended
13. may helps search engine crawlers to easily access many pages on your
site
14.redirect indicates a page that has been temporarily relocated and links to
the
a. old location will not pass influence to the new location
15..HTTP server response code indicates a file that no longer exists? (File Not
Found)
16.For site submission in search engine .is used.
17.Content Optimization process done through analysis
18.To share content from facebook to website ..graph is integrated.
19.Tag cloud / cloud tag is used to enrich .linking
20.In each post act as independent url.
21.RSS stands for.
22...created when a user need to change their blog address.
23.. Is a free tool available for hosting.
24.Content Distribution in Rich Info Mode known as .
25.3 format available for Rich Snippet Integration are,..,.,.
26.For sitemap.xml file search Engine submission is made through
27.TTL stands for..
28..is created for changing blog address with that of site.
29.For comparing/ testing website pages content , 2 types of testing followed are,
..,
30.Video can be optimized through optimization.
Multiple Choice Questions(1 Mark each)
Questions
1.
A.
B.
C.
D.

30

Which of the following are examples of agents?

Internet Explorer
Search engine spiders
Opera
SQL Server database attached to a website

2. What does the term Sandbox mean in SEO?

A. The box with paid ads that appear when you perform a search.
B. This is where sites are kept till they get mature enough to be included in the top rankings
for a particular keyword
A. A special category of sites that are listed in kid-safe searches
B. The first 10 search results for a particular keyword

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3.

What aspects of a hyperlink are not important for SEO?

A. The visibility of the link text.

B. The anchor text, especially the keywords in it.
C. The place from which the link originates.
D. The place to which the link leads.

4. Which of the following is NOT a "best practice" for creating high quality title tags?
A. Make sure the title is unique for every page
B. Include an exhaustive list of keywords
C. Limit the tag to 65 characters, including spaces

5. A page on your site that serves as a "sitemap," linking to other pages on your domain in an org
list format, is important because...
A. It reduces the crawl rate of spiders to your pages
B. It is the preferred navigational method of most web users outside the US
C. It may helps search engine crawlers to easily access many pages on your site
6. What is the advantage of putting all of your important keywords in the Meta Keywords tag?
A. There is no specific advantage for search engines
B. It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
C. They will be bolded in searches for that term
D. You have to have a term in Meta Keywords in order to bid for AdWords to that page
7. Which HTTP server response code indicates a page that has been temporarily relocated
and links to the old location will not pass influence to the new location?
A. 301
B. 302
C. 304
D. 311

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8. What is Page Rank?

A. The Alexa technology for ranking pages.
B. The way Yahoo! measures how popular a given page is based on the number and
quality of sites that link to it.
A. The search relevancy of a page compared to the other pages in the search engine
B. The way Google measures how popular a given page is based on the number and quality
of sites that link to it.
9. How are site maps important for the search engine optimization process?
A. Site maps help the search engine editorial staff to quickly go through a website,
hence ensuring quicker placement
B. Google gives credit to the websites having site maps. The GoogleBot looks for the
keyword or title "Site Map" on the home page of a website.
C. Site maps help the search engine spider pick up more pages from the website
D. None of the above
10.What is the most likely time period required for getting a Google page rank?
A.
B.
C.
D.

1 week
3 weeks
2 months
More than 3 months

11. Which of the following facts about Alexa are correct?

A.
B.
C.
D.

Alexa provides free data on relative website visitor traffic

Alexa and Quantcast provide information on visitor household incomes
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast toolbar

12.Which of the following are examples of agents?

A. Internet Explorer
B. Search engine spiders
C. Opera
D. SQL Server database attached to a website
13.What is the illegal act of copying of a page by unauthorized parties in order to filter off
traffic to another site called?
A. Trafficjacking
B. Visitorjacking
C. Viewjacking
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D. Pagejacking
14.Which of the following statements about RSS are correct?
A.
B.
C.
D.

It is a form of XML
It stands for Realtime streamlined syndication
It is a good way of displaying static information
It is a microsoft technology

15.What will the following robots.txt file do?

User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
A. It will allow Google to crawl any of the dynamically generated pages. It will also
allow the altavista scooter bot to access every page
B. It will disallow Google from crawling any of the dynamically generated pages. It
will also disallow the altavista scooter bot from accessing any page
C. It will disallow Google from crawling any of the dynamically generated pages. It
will allow the altavista scooter bot to access every page
D. None of the above
16.What does the 302 server response code signify?
A.
B.
C.
D.
E.

It signifies conflict, too many people wanted the same file at the same time
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
What you requested is just too big to process

17.Which of the following can be termed as good keyword selection and placement
strategies?
A.
B.
C.
D.

Targeting synonyms of the main keyword

Targeting the highest searched keywords only
Copying competitor keywords
Optimizing five or more keywords per page

18.Which of
A. They are
B. They are
C. They are

the following statements is correct with regard to natural links?

two way links (reciprocal links)
from authority websites
voluntary in nature
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D. They are from .edu or .gov extension websites

19. What is the term for Optimization strategies that are in an unknown area of
reputability/validity?
A. Red hat techniques
B. Silver hat techniques
C. Grey hat techniques
D. Shady hat techniques
20.What is Anchor Text?
A. It is the main body of text on a particular web page
B. It is the text within the left or top panel of a web page
C. It is the visible text that is hyper linked to another page
D. It is the most prominent text on the page that the search engines use to assign
a title to the page
21.Which of the following factors have an impact on the Google PageRank?
A. The total number of inbound links to a page of a web site
B. The subject matter of the site providing the inbound link to a page of a web site
C. The text used to describe the inbound link to a page of a web site
D. The number of outbound links on the page that contains the inbound link to a
page of a web site

22.Which of the following link building tactics do search engines tacitly endorse?
A. Reciprocal link exchange programs
B. Renting pages from trustworthy domains and placing links on them
C. Viral content creation & promotion
D. Buying links from link brokers & networks
23.Which of the following site architecture issues MOST impedes the ability of search
engine spiders to crawl a site?
A. Dynamic pages with 2 or more variables in the URL string
B. Pages that require form submission to reach database content
C. Missing robots.txt file

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24. Which of the following is the least important area in which to include your keyword(s)?
A. Meta Keywords
B. Meta Description
C. Title
D. None of these
25. How can Meta Description tags help with the practice of search engine optimization?
A. Trick question - meta description are NOT important
B. They help to tell the engines which keywords are most important on your page
C. They serve as the copy that will entice searchers to click on your listing
D. Theyre an important ranking factor in the search algorithms

26. Which of these keywords will you optimize a pets site for? The site provides information about
different breed and also fundamental facts about breeding pets at home. It does neither se
nor is interested in wild animals. The main audience are adults. The words in the different
options (a., b., c., etc.) are arranged in order of importance.
A. pet, pet at home, pet animal, pet breed.
B. pets, kids, puppy, kitten.
C. pets, breeds, dogs, cats.
D. pets, cats, dogs, animals.

27. Which of the following is the WORST criterion for estimating the value of a link to your pag
A. The ranking of the linking page for its targeted keywords
B. The inclusion of the page in the indices of the major search engines
C. The number and quality of other external links on the page
D. The popularity of the domain on which the page is hosted according to Alexa

28.The practice of showing one version of content on a URL to search engines, and another,
different version to human visitors of the same URL is known as?
A. Phasing
B. Cloaking
C. Phishing
D. Trapping
29.Which of the following content types is most easily crawled by the major web search engines
(Google, Yahoo!, MSN/Live & Ask.com)?
A. XHTML
B. Windows Media Player Files
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C. Java Applets
D. Flash Plugin Files

30. Which of the following is the best way to maximize the frequency with which your site/pag
by the search engines?
A. Add a short "crawl delay" parameter to your robots.txt file
B. Frequently add new content
C. Search for your website more frequently in the major engines
D. None Of these
True/ False (1 Mark Each)
Questions

10

1) Google give priority to themed in-bound links.

2) High quality links to a site's homepage will help to increase the ranking ability
of deeper page on the same domain

3) RSS/Atom feeds returned in Googles search results?

4) HTML validation (according to w3c standards)of a page is NOT generally
considered to be a highly important factor for ranking for a particular search term.
5) The de-facto version of a page located on the primary URL you want associated
with the
content is known as canonical version
6) The way Google measures how popular a given page is based on the number and
quality of sites that link to it , known as page rank.
7) Stuffing the metatags with keywords called keyword Stuffing
8) Twittercard is integrated to share content from twitter to websites.
9) The file extension of RSS feed can be of .xml, atom model.
10)
Keyword stuffing is a black hat method.

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