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COMMUNICATION
INTRODUCTION
Interpersonal communication involves building and sustaining relationships with seniors,
supervisors, peers, subordinates, workers, clients, and customers to promote a healthy work
environment. It encompasses both professional as well as personal communication. It is a
two-way process.
Healthy interpersonal relationships serve useful functions. These are:
Unhealthy interpersonal relationships are characterized by conflict, manipulation, negativity, distrust, and discord. According to various researchers, the repercussions of unhealthy
interpersonal relations may include:
Groupthink
Silo mentality
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Media
Organization
Tell
Sell
Consult
Involve
Message
Feedback
Market/Audience
Act
Buy
Brainstorm
Decide
Measurement
Feedback
Media
John
Information
exchange
or chat
Mona
Feedback
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Interpersonal Communication
57
When John and Mona chat or engage in communication with each other, they are either
sharing a personal concern or a professional concern, gossiping, or trying to be friendly with
each other. Unfortunately, communication is not perfect and errors (note the dotted line in
Exhibit 3.2) creep into the process, as discussed in Chapter 2. This can happen when one or
both participants have malicious intent, are not expressive enough, are poor listeners, interpret the message wrongly, or fail to react as intended.
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58
When people are stressed, they tend to remain aloof and withdrawn. This results in isolation and decreased interaction with others.
Culture: People from one culture may not like to mix informally with people from
another culture. This prevents development of healthy interpersonal relationships.
Technology: Technological inventions have led to more people sending e-mails rather
than personally communicating a message. This may inhibit face-to-face communication and the development of interpersonal communication.
A psycho-social analysis reveals the role of perceived dependence on the development of
interpersonal relationships. For instance, consider Exhibit 3.3, which shows the relationship
between employees and supervisors.
As shown in Exhibit 3.3, the relationship between Raman, an employee, and his supervisor can have any one of the following characteristics:
Respect: Raman is a good follower. He genuinely believes that he should form a personal
relationship with the supervisor. This is reciprocated by the supervisor as well.
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Raman
Supervisor
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Interpersonal Communication
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Fear: Raman fears that if he does not do a certain task, he might face repercussions from
his supervisor in the future.
Ambition: Raman has a certain career strategy strategic in mind. He hopes to be in his
supervisors good books.
On the other hand, the supervisor also strives to maintain a level of interpersonal relationship with Raman. This can be attributed to:
Morale: The supervisor may believe that reciprocating such relationships improves the
morale of employees and motivates them to perform in a congenial environment.
Grapevine: The supervisor encourages the interpersonal relationship as she feels that it
will help her become familiar with the grapevine in the organization.
Personal agenda: The supervisor may also aim to utilize the services of Raman for personal work.
Exhibit 3.4, on the other hand, shows a different type of interpersonal communication.
Here, Debbie and Soma are peers. They work together in the same department and believe in
maintaining a good interpersonal relationship with each other.
This belief can be attributed to any or all of the following:
Respect: They genuinely believe that it is important to be pleasant. They respect each
other for their contributions and achievements.
Reciprocal exchange: They have a specific strategic intent. They are pleasant because
it serves their purpose to be so. They may hope for reciprocal behaviour in the future.
Facade: Debbie and Soma hope that by being nice to each other, a facade of group cohesiveness is maintained to the external world.
Exhibit 3.5 shows an external relationship between John and a client or customer, Harry.
There is a one-way arrow towards Harry, which denotes that John is dependent on Harry
rather than vice versa. John is a sales professional and truly believes that the customer is king.
He likes to keep his clients happy. This can be attributed to the following:
Value: John values the client. Harry has been loyal to the company. John feels that he
must maintain the relationship by rewarding the client from time to time with new company schemes, special discounts, offers, freebies, and so on.
Gain: John hopes to accrue future gain from the client by way of referrals, continued
business, and goodwill. On the other hand, Harry may like to maintain a personal relationship with John to keep abreast of trends, new schemes, and the like.
Debbie
John
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Soma
Harry
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COUNTERPOINT
POINT
60
This is always in relation to others (that is, how others perceive the individual in question).
The Johari window addresses the following questions:
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Open
(Known to self and known to others)
Blind
(Unknown to self but
known to others)
Facade
(Known to self but unknown to
others)
Unknown
(Unknown to self and
unknown to others)
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As evident from Exhibit 3.6, the Johari window has four quadrants. Each of these is
discussed in this section.
The Facade
The facade is what is known to the person about himself or herself but is unknown to others.
The person keeps up a facade to deliberately mask an undesirable trait or a past action/event.
This happens when:
The individual feels that the trait is not important for others to know in the current
context.
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62
The individual feels that it is a personal failing and that he or she would be better off if
others did not learn about it.
The person has a hidden agenda.
The person has manipulative intent.
Some incidents can be considered as examples of a facade:
Seema is a team leader, but she has a tremendous fear of public speakingno wonder
she always nominates one of the other team members to present on her behalf in the
guise of developing leadership skills among employees.
Ajit goofed up on a major project in his previous company. As result, he was asked to
leave the organization. Now into his sixth year in his current job, the memories of the
event still rankle. He did not tell anybody about the incident; it was hushed up nicely. But
Ajit knows that his confident demeanour is a facade that can slip at any moment.
Examples of interpersonal semantics are:
Rajat, why dont you attend the meeting and give the presentation? I personally feel that
all of you are getting good leadership training from my side.
This project is a team project. All of you will be responsible for its completion and
success.
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Interpersonal Communication
Open
area
63
Open area of
established person
Exhibit 3.7 shows the open window of a new manager or team, while Exhibit 3.8 illustrates
the open window of an established manager or team. Established teams and individuals have
a larger open area than new teams or members. This is because established individuals have
more experience and knowledge compared to newcomers. Moreover, a new member in a
team will be observing other team members. That person is new and, thus, more restrained
in his or her communication.
The open area can be developed horizontally by offering feedback to the new member. It can also develop vertically when new teams or members share information about
themselves. This process is showcased in Exhibit 3.9. To make new teams or team members more comfortable, others can ask new members to disclose more information about
themselves.
In Stage 4, the new member has evolved considerably. The individual has sufficiently
enhanced the open area by adequate disclosure and feedback. Consequently, there has been
a decrease in the size of the blind area as well as the unknown area of the individual. The
member is self-aware, mature, and willing to experiment to explore the hidden aspects of his
or her personality. By sharing information about themselves, team members create a commonality that enhances team productivity and effectiveness.
The blind spot, as shown in Exhibit 3.10, is what is known about a person by others in
a group but is not known by the person himself or herself. The goal is to reduce this area
by soliciting feedback about oneself. As this area decreases, the open area automatically
increases. The team leader has the responsibility of promoting an environment of nonjudgmental feedback. Individuals will then feel safe to disclose and encourage sensitive
feedback.
The facade, which has been illustrated in Exhibit 3.11, is the area where individuals keep
certain traits or behaviours to themselves and do not disclose them to others. Generally,
extracting this information is not an easy process, as the extent of disclosure is dependent
Stage 1
Stage 2
Stage 3
Open
area
(New
person)
Open
area
(New)
Open area
(New)
Stage 4
Open
Blind
Facade
Unknown
Blind
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Unknown
Faade
on the discretion of the individual. An open organizational climate promoted by the leader
or manager has a great impact on disclosures of such kind. A self-aware individual with
a mature mindset is less likely to hold back organization-specific information in an open
environment.
U, or the unknown area, indicates feelings, aptitudes, and latent abilities that are
unknown to the person as well as to others in the group (Exhibit 3.12). The leader or
manager can prompt the person to discover these abilities, for which an appropriate and
encouraging atmosphere has to be created. Managers can help employees deal with inhibitions and fears.
Forming
Forming is the first stage of team development. This stage is characterized by a high level of
dependence on the leader for guidance and direction. Members may or may not know each
other. Communication is essential, therefore, to acquaint group members with each other
and align them with the team goals. Exhibit 3.14 illustrates this in more detail.
Storming
Storming is the second stage of team development. This stage is characterized by competition and strife among the team members. Communication thus plays an important
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Forming
Storming
Norming
Performing
Member communication
Giving directions
Answering questions
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Member communication
65
role in idea development, articulation of team goals, and facilitating productive interaction. Exhibit 3.15 explains how storming results in poor communication, if not managed
effectively.
Norming
Norming is the third stage of team development. This stage is characterized by gener
ating agreement and creating consensus. Communication is vital for agenda-setting and
creating normswritten as well as unwrittenfor interaction. Exhibit 3.16 illustrates this
further.
Performing
Performing is the fourth stage of team development. This stage is characterized by a fully
functioning team. Communication is geared towards updating each other on team progress
and reporting. Exhibit 3.17 examines the key features of the performing stage.
Member communication
Share ideas
Chat informally
Member communication
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Families with high levels of communication, sharing, healthy exchange of ideas, and joint decision making create well-adjusted children who
develop high emotional competence in the later stage of life.
EMOTIONAL INTELLIGENCE
Drs John Mayer and Peter Salovey were the first to use the term emotional intelligence
(EQ).4 The term was used to describe a persons ability to understand his or her own emotions
and the emotions of others and to act appropriately based on this understanding. In 1995,
psychologist Daniel Goleman popularized this term with his book Emotional Intelligence:
Why It Can Matter More Than IQ.5
The principal thesis of the concept is that it is the stable-minded individual, the emotionally intelligent person, who excels in every sphere of life. EQ moves away from the narrow
view of intelligence as a genetic given and focuses on eight types of intelligence that an individual acquires on the basis of personal experience. The definition of emotional intelligence,
according to Goleman, includes five areas: knowing ones emotions, managing emotions,
motivating oneself, recognizing emotions in others, and handling relationships.
Now that we have discussed the concept of emotional intelligence, let us discuss how emotional intelligence relates to communication.
Here is a scene with which most people are familiar: Dhiraj says or does something that
Dick interprets as a personal attack. Dick retaliates with hurtful words or actions. Dhiraj,
having meant no harm in the first place, is puzzled. Since the provocation is extreme, Dhiraj
may also retaliate. The situation escalates, even though there is no real reason for the conflict.
This is the result of a failure to understand the first bit of communication. In most cases, communication, or lack of it, is the root cause of conflicts.
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Interpersonal Communication
Destructive Process
Event
Dhiraj interrupted me
at the meeting
today
Thought
Dhiraj is snobbish
and egoistic
Secondary thought
Behaviour
Emotion
Emotion
More anger
Constructive Process
Thought
He must be
in a bad
mood
Emotion
Puzzled and
anxious
Event
Dhiraj
interrupted
me at the
meeting
Secondary thought
Maybe something is
worrying him
67
Emotion
Concern
Behaviour A
Asks Dhiraj about
it later and clarify
feelings
Behaviour B
Is cordial to Dhiraj
Destructive and constructive communicative situations can be compared with the help of
Exhibits 3.18 and 3.19.
In Exhibit 3.18, a destructive process is shown. Here, Dick is highly annoyed with Dhiraj
after being interrupted rather rudely in a meeting. Obviously, he is taken by surprise as he
had not anticipated the interruption. The emotional response is strong. He gets angry and the
more he thinks about it, the more the desire for revenge creeps into his mind. In this situation, his response is to become more hostile towards Dhiraj.
In Exhibit 3.19, the initial provocation is the same, but the emotions reflect surprise, anxiety, and concern rather than anger. Dick has known Dhiraj for some time and has a fairly
good relationship with him. Consequently, the response to this situation is either to talk to
Dhiraj directly in order to clear the air or to continue behaving as though nothing had happened. This has been termed by experts as a constructive-knowing the audience-building a
bridge-collaborating-process. This is also indicative of high on emotional intelligence on the
part of the individual involved.
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Communication
Bytes 3.1
Higher emotional intelligence is significantly associated with higher social skills. Those with higher emotional intelligence are more cooperative and professional. Research reveals that unhealthy communication patterns in childhood affect the growth of emotional intelligence. Children in families that discourage
conflict, self-expression, and assertiveness may not develop the essential skills of expressiveness and
receptivenesstwo key ingredients of successful communication. This also hampers the development of
emotional intelligence. Families with high levels of communicativeness, sharing, healthy exchange of ideas,
and joint decision-making create well-adjusted children who develop high emotional competence later in
life. These adults value open exchange of ideas and, hence, their open area or arena is wide enough to build
positive interpersonal communication with others.
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Information
Bytes 3.1
69
There are many reasons that might lead to a prejudice or bias against certain people. Some of them are:
We may believe that they said something about us behind our back.
They had ignored us earlier.
They denied us something we had asked for.
They are the type of people we dislike.
We perceive them to be our closest competitors.
Everybody thinks that they are trouble.
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Fight or Flight
In terms of physiology, people tend to respond to stress in two ways: to get away from the
stressful situation or person, or to fight it out. In general, whatever the initial mental predisposition, it is always better to face a problem rather than run away from it. Exhibit 3.20 lists
the various modes of communication one can choose in a stressful situation.
Forms of communication in conflict situations include:
High assertionlow cooperation: This form of communication is high on assertiveness
and low on cooperation. An example is the following utterance: Ill tell you whos the
boss here, and I will not listen to any arguments!
Moderate assertionmoderate cooperation: This form of communication is moderate
on cooperation as well as assertion. An example is the following comment: If you say
so, I will come to work during the weekend even though my parents will be visiting me
during that time.
High assertionhigh cooperation: This kind of communication is high on assertion as
well as cooperation. An example is the following: I do apologize that I cannot come in
this weekend to finish the work. However, I promise that I will come early and work late
on Monday and Tuesday to complete the pending task.
Low assertionlow cooperation: This kind of communication is low on both assertiveness and cooperation. An example is the comment: I would humbly like to suggest with
your permission that this task is beyond my jurisdiction.
Low assertionhigh cooperation: This method of communication is low on assertiveness and high on cooperation. The following utterance illustrates this: With all due
respect, I will be in the office till midnight in order to complete this assignment. I am
here to serve the company.
Competing
Assertion
Collaborating
Compromising
Avoiding
Accommodating
Cooperation
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the point across. If the issue is trivial to the individual, it might be better to avoid or
compromise on the issue.
The importance of the potential consequences: People avoid conflict if they anticipate
potential losses of job, goodwill, promotion, plum assignments, and so on. They generally engage in a conflict when they feel that they are ready for the consequences.
Being Assertive
From this discussion, we can conclude that assertiveness is a desirable trait to have, particularly
when we need cooperation from others. Even if one wants to say no, there is a certain, preferable way to communicate it. It is good to postpone a negative response and delay saying no.
Reaction 1
Deference
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Reaction 2
Assertion
Reaction 3
Aggression
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Styles/Description
Deferential
Assertive
Aggressive
Characteristics
Impact
Interpersonal
Semantics
Organizational
effect
Causes
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Basic assertion
Empathetic assertion
Broken record
Fogging
Discrepancy assertion
Outcome assertion
Basic assertion: saying it bluntly. Basic assertion essentially involves statements that
clearly reflect ones needs, feelings, attitudes, beliefs, and opinions. These usually begin with
I and express appreciation, annoyance, dismay, satisfaction, and so on. One has to be
simple, specific, and brief. The following utterances are examples of basic assertion:
I liked the presentation that you made yesterday.
I feel that we need to offer more courses on business communication.
The cost will be around 400 rupees.
I was hurt when you contradicted me in front of everybody in the meeting.
Empathetic assertion: saying it softly. Empathetic assertion involves statements that
recognize the other persons feelings but at the same time assert ones own thoughts. There
are two inherent dangers to this approach. First, the word but is used a lot; however, it may
sound insincere, especially when overused. Second, empathetic assertion might be used to
mask aggression. For example, in the sentence, Kabir, I appreciate the extra time you spent
on the project, but the rule says that increments will only be given after a year of service, the
but may seem to devalue the phrase I appreciate the extra time you spent on the project
and make it appear insincere and false.
Broken record: saying it repeatedly. A broken record is essentially a phrase repeated a
number of times (much like a broken record) during a conversation to drive home a point.
Used often by small children, it is a successful technique to get the thing one wants by asking
repeatedly for it. It particularly tends to happen when people are too wrapped up in their own
thoughts to pay attention to what the other person is saying. The broken record technique of
assertion makes sure that the message gets across without whining, begging, and cajoling. In
terms of semantics, the same phrase is repeated over and over again in slightly different ways.
An example is the following utterance: The project deadline cannot be postponed at any cost
beyond 18 July. I need to submit the details to the client, and after 18 July, we will be tied up
with the government project. What I can promise is that I can complete the written formalities before, but the project as such cannot be extended beyond 18th July.
Fogging: agreeing unexpectedly. Fogging, in essence, is agreeing with the offending
statement. When somebody behaves offensively and expects the recipient to retort sharply
or at least with aggression, the recipient does a volte-face by agreeing with a small portion of
what the sender is saying. This is akin to a fog that suddenly overwhelms the person and takes
him or her by surprise. The following examples illustrate this:
Taunt: You make such lame excuses every time that its becoming a habit with you! Response
(Fogging): You know what? Youre right. These excuses are so simple that its easy to feel that
they are not genuine.
1
Listen
actively
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2
Say what you
think or feel
3
Say what you
want to happen
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Newly benched software engineer: This whole company stinks. It has no policies in place.
They cant bench a software engineer just like that!Personnel Manager (Fogging): Yes, I
understand that this must be a bit of a shock to you. We will try to help you in any way
wecan.
Discrepancy assertion: expressing the contradiction. Discrepancy assertion is a dialogue that asserts that a person has been given certain instructions and is doing something
else. It conveys in a non-threatening manner the contradiction in the messages. The person seeks clarity rather than being bogged down by uncertainty and confusion. It enables
the recipient to clear the misunderstanding before the issue blows out of proportion. The
speaker is assertive without blaming anybody. An example is the following quote: When I
took over as the senior administrative assistant, I was told that my responsibilities include
overseeing financial concerns too. Today I got a memo stating something quite to the contrary. Iwould like to be clear as to what exactly is required from me and how this affects the
first agreement?
Outcome assertion: or else communication. Outcome assertion is essentially a dialogue that conveys something assertively, but at the same time is not outright harsh. It is
not a threat per se, but forces the receiver to take things seriously. It is used to underline the
authority of the sender. An example is the following statement: If you are late again, I have
no option but to report it to the chief manager. I would rather avoid that.
SUMMARY
Healthy interpersonal relationships minimize conflicts,
manipulation, negativity, distrust, and discord.
Interpersonal communication is inevitable, irrevocable,
open to misinterpretation, and highly contextual.
Johari window, with its emphasis on feedback and disclosure, adequately explains interpersonal semantics and
its role in communication with oneself and others.
The constructive process of interpersonal communication
with its emphasis on emotional intelligence is a mature
way to control ones reactions to events and people.
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Interpersonal Communication
Open
Open
Open
Exhibit 3.24
2. Identify the communication style of each person described
in the following section. Give reasons for your choice.
Sanjay can quickly tell whats going on in any situation and is not afraid to speak out about what should
be done. He doesnt follow the latest fads, but wears
clothes that are practical. When you first meet
Sanjay, you notice he is friendly. Later you realize he
hasnt told you much about his personal life. You go
out for lunch with Sanjay. He orders a baked dish
but the dish is served nearly raw. He shouts for the
waiter, and complains loudly. The waiter apologizes
and takes the dish back to be cooked but Sanjay
doesnt want to wait. He demands to see the manager
and tells her that in the future hell eat elsewhere.
You both grab something at a drive-through and are
back at the office in time for Sanjays next meeting.
Raghav is a really nice person. Hes open to new ideas
and always willing to listen. On his desk are lots of
photos with family and friends, many of them taken
at Goa. Raghav usually dresses in soft, warm colours,
and hates to wear a coat and tie. You go out to lunch
with Raghav and he orders some chicken, welldone. When he cuts into it, however, its not cooked
enough and is tough. He doesnt say a thing to you
and continues to eat. The waiter comes by and asks,
How is your dish, sir? Raghav hesitantly replies
hes sorry to say he likes his dish a little more tender.
Would you like me to take it back? the waiter asks.
Only if its not too much trouble, Raghav replies.
Gayatri is a rather complicated person. She cares a lot
about what others think of her, but she is sometimes
callous about the feelings of others. So shes both
sensitive and insensitive. It can be confusing! There
is no confusion about one thing thoughGayatri
is an excellent planner. She gathers all the data and
can foresee potential problems. She researches ways
to avoid them at little cost to the company. At her
desk, Gayatri displays her framed college degree
and a list of company policies. You go out for lunch
with Gayatri, who orders something well-cooked.
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WEB-BASED EXERCISES
1. Refer to <http://www.newconversations.net/emergency.
htm>. What nine steps are the article suggesting when
faced with an interpersonal conflict?
2. Refer to <http://www.americanchronicle.com/articles/
view/34565>. What three aspects is the author suggesting to communicate with co-workers effectively?
3. Refer to <http://www.acrwebsite.org/volumes/display.
asp?id=8629> and study the article by Eugene S. Kim,
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FURTHER READING
Herta A. Murphy and Herbert W. Hildebrandt, Effective
Business Communications (New York: McGraw-Hill, 1991).
John L. Spencer and Adrian Pruss, The Professional Secretarys Handbook: Communication Skills (Hauppauge,
NY: Barrons Educational Series, 1997).
Karl L. Smart and Carol Barnum, Communication in
Cross-Functional Teams, Technical Communication,
Society for Technical Communication (February 2000).
M. Hughes, L.B. Patterson, and J.B. Terrell, Emotional
Intelligence in Action (San Francisco, CA: Pfeiffer, 2005).
Raymond D. Hingst, Tuckmans Theory of Group Development in a Call Centre Context: Does it Still Work?
in 5th Global Conference on Business &
Economics:
ENDNOTES
1. http://www.whosezhome.com/communication.html,
accessed on April 18, 2011.
2. J. Luft and H. Ingham, The Johari Window: a Graphic
Model of Interpersonal Awareness, Proceedings of the
Western Training Laboratory in Group Development
(Los Angeles, CA: UCLA, 1955).
3. B.W. Tuckman and M.A. Jensen, Stages of SmallGroup Development Revisited, Group of Organizational Studies (1997) 2:41927.
CASE STUDy 1
Matching Work Styles with the Superior
Summary
ABC Ltd. is a recent entrant in the oil and natural gas sector
having a monopoly to conduct City Gas Distribution business in a metro city. The company had initially outsourced
most of its operations but has recently started hiring people.
Most of the employees were fresh recruits from college and
had no prior experience. Even the senior members of the organization had little or no experience outside the organization. The company had recently standardized their method
of recruitment. A recent issue had, however, threatened to
disrupt operations.
Introduction
Mr Lucas was a senior manager in the organization and had
been working here for the past nine years. He had a reputation of being a strict, to the point of being rude to his
subordinates. He was the only one from his batch with the
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Problem
Mr Lucas was completely opposite in his approach in comparison to Mr Klinsmann. Mr Ballack was highly motivated
under the leadership of Mr Klinsmann and was putting in
extra hours in his work with impressive results. Mr Ballack
was disappointed to see Mr Klinsmann getting transferred
but did not change his work style. Mr Ballack used to work
in shifts.
The morning shift timing was slightly flexible depending on the manager. Mr Klinsmann was comfortable with
a morning shift timing of 7:30 AM whereas other managers used to call their subordinates at 7:00 AM. Mr Ballack
was not aware of this. In the initial days, all the engineers
reported at 7:30 for the morning shift and Mr Lucas did not
seem to have a problem with that.
One day, at around 7:25 AM, Mr Ballack received a call
from Mr Lucas. Mr Ballack was driving at that time and was
on his way to the office to report for the morning shift. He
picked up the phone; Mr Lucas asked him about his current location. Mr Ballack replied, Sir, I am about to reach
office. Mr Lucas shouted at him, It is almost 7:30 and you
still havent reached office. You are supposed to reach office
by 7:00, this is not acceptable. Mr Ballack was taken aback.
He replied in a calm tone, Sir, I, and my other colleagues,
Impact
After the incident, Mr Ballack and Mr Lucas did not see
each other eye to eye for a few days. Mr Ballack would not
go out of his way to increase his work schedule. His productivity decreased drastically. The work started to suffer since
a lot of responsibilities had been given to Mr Ballack, owing
to his reputation as a hard worker.
Question
What barriers to communication can you identify in this
case?
CASE STUDy 2
Inexperienced Employee: Communicating
with Two Demanding Bosses
Summary
Introduction
The case refers to the communication problem faced by inexperienced professionals in their daily lives. In a busy work
environment an employee is generally working on multiple
projects. Miscommunication or mishandling of any of these
projects could have dire consequences. The case projects the
communication gap that arises in verbal and email communication. There is also a scenario where the presentation
skill of the employee causes miscommunication. In scenarios like these it is always advisable to:
The protagonist of the case was Edward who had just completed his graduation from a reputed engineering college
and had got an opportunity to work with Greenwich &
Co. Greenwich was a British management consulting firm
which had operations in 100 countries across the globe.
Greenwhich generally hired consultants from Ivy League Bschools, including Kellogs, Harvard, and Wharton. Greenwhich offered consulting services across verticals such as
Finance, HR, Food sector, Telecom, and others.
The total revenue of the company was $2 billion in 20142015 and a growth rate of 5%. Recently the company had
acquired two new firms Vista and Richardson & Co. to
strengthen their analytics division. Greenwhich consultants
required a lot of data analysis which was done by its subsidiary arm Greenwich information Center where Edward
has been selected as an analyst. The major responsibilities
of an analyst were to conduct market research and gather
information from internal as well as external sources. Their
output was generally in the form of excel spreadsheets or
Power Point presentations.
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Interpersonal Communication
Alexandra Ciric, Edwards Manager A financial service expert, Alexandra had been with the firm for the past
eight years with an unparalleled experience. She was the
heart and soul of the financial sector in the firm and was a
very busy person. She was extremely hard working as well
as a little short-tempered. She tended to get frustrated if the
work was not completed according to her expectations. She
worked out of the Shanghai office.
Mark Presco, Edwards Manager Mark had recently
joined the firm and its been just one year. He was very candid personality but could be very demanding at times.
Problem
Edward has been in the firm for almost three months
but was under utilized. The amount of work done by him
was very low and he felt frustrated at times. He ultimately
decided to call Alexandra to share his problem.
A short transcript of the conversation is as follows:
Edward: Hey Alexandra! I was wondering when I would
be getting staffed on a project. It has been three months and
I have not been able to work on anything. The mid-year
reviews are also around the corner.
Alexandra (interrupting him in between): Edward,
I am in India right now for a client visit. Dont worry you
will be assigned to something very soon. Meanwhile, can you
please write all your queries and send a mail? Thanks.
Meanwhile Mark, the manager of retail banking division,
offers Edward a project which would require his capacity of
more than half a day for five weeks. Edward explains the situation to Mark about a possible assignment from Alexandra.
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Impact
While working with Mark Edward devotes his full time to
the project and develops a liking for the work. After four
weeks Alexandra unexpectedly mails Edward about an urgent client deliverable needed to be completed by the end of
day. Edward is in the final stage of completion of his work
with Mark. He feels that he will be able to complete both
the tasks at hand but at the end of day he is left with two
hours for the deadline of Alexandras project. He hurriedly
completes a presentation and mails directly to his manager.
The presentation was a washout. Both Mark and Alexandra were left dissatisfied with the project submission by
Edward.
She pointed out the figures across the years were almost
constant and such small change did not really count as
decreasing rate. She also expressed her anguish over the formatting of the presentation. The series label and category
names had not been mentioned. Mark also lashed out on
Edward for not finishing his task.
Problem and Impact elements are missing while comparing it with Chapter 1 case studies.
Question
How do you think Edward should have communicated to
both Mark and Alexandra?
CASE STUDy 3
The Autocratic Boss
Summary
The case illustrates how the attitude of an autocratic boss affects the productivity of the workplace. This case illustrates
the communication problem that is quite predominant in a
conservative working environment such as India.
Introduction
Mr Victor worked in a leading IT firm, ABC Consulting
Limited, as the Project Lead. He was occupying a critical position in the given domain for long time. He was well known
among the clients for his excellent delivery of the projects.
He had received many accolades from his clients appreciating his extraordinary performance. He had been working in
the onshore location for the past few years and had returned
to the offshore office a few days back.
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Problem
While working onsite, Victor was known to be rude to his
offshore peers when a delivery was due. His rudeness was
disliked by his subordinates and peers. Since he was quite
popular among the clients, the senior management could
not do anything about his behaviour. His attitude towards
his peers and subordinates was known to almost everyone
in other projects. Because of this, no one agreed to work
under his supervision. The senior management, therefore,
decided to put two freshers under him who were unaware
about the aggressive side of his nature.
Priya was an aspiring professional who had entered the
firm with high hopes and expectations. She was glad that he
had been assigned to a critical project right at the beginning
of her career. She was assigned to work with Mr Victors
along with Balaji, another fresher. She performed the task
assigned to her sincerely. But Victor was always finding
faults with her, no matter how perfectly she completed her
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Impact
Being a critical resource, it was difficult for the management
to find a replacement for her position. Moreover the management was sceptical that even if they did find a replacement, would the new person survive under Victor? This was
a serious issue as the management could not always keep
replacing employees. This also affected client-side relationships as well.
Questions
1. How should one deal with an autocratic boss?
2.What is the role of management communication in this
case?
Interview
What is the value of effective communication according to
you?
Effective communication is a basic prerequisite for achievement of organizational goals. Communication leads to a
better team as well as individual performance as it presents
one version of truth for all.
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