Beruflich Dokumente
Kultur Dokumente
Paul Hoang
Margaret Ducie
Sam Cleary
ISBN: 978-1-905504-67-1
Contents
Chapter 1.1 - Objectives
10
12
16
20
22
28
32
35
38
40
43
47
51
55
67
69
79
81
83
85
89
Chapter 1.1
Objectives
Questions
Most businesses will have a mission statement which provides a framework for setting their
objectives. This mission statement sets out the overall purpose of the business. Look at the
examples of mission statements below for two coffee shops.
Coffee Shop 1: We have a passion for coffee and are committed to bringing our customers The
perfect cup anywhere, anytime.
Coffee Shop 2: To inspire and nurture the human spirit one person, one cup and one
neighbourhood at a time.
a. What is meant by business objectives?
(2 marks)
b. Discuss which coffee shop has the better mission statement to enable it to formulate business
objectives.
(6 marks)
Chapter 1.1
Answers
Answer
1(a)
Marks
Discuss which coffee shop has the better mission statement to enable it to
formulate business objectives.
Having passion for coffee can help to motivate the workforce (1)
Being committed to customers can help to boost sales (1)
Aiming for the perfect cup of coffee gives staff a sense of direction in terms of
achieving quality (1)
This can help to recruit like-minded people, i.e. staff who want to work for such
a coffee shop (1)
A balanced discussion is required for 5-6 marks. A judgment should be made with
justification for full marks. For example, students might argue that Coffee Shop 1
has the better mission statement as it mentions passion and commitment, which
can help to formulate objectives for the staff.
Chapter 1.1
Chapter 1.3
Factors of Production
Questions
a. For each of the following businesses identify the factors of production used in the production
process, state whether the business is capital-intensive or labour-intensive and explain your
answer:
i. A caf serving coffee, tea and snacks
ii. An advertising company
iii. A firm of painters and decorators
iv. A shoe manufacturer.
(4 x 5 marks)
b. Explain two reasons why the number of workers required in supermarkets has reduced over the
past 20 years.
(4 marks)
c. Explain the benefits of job specialisation to a clothing manufacturer.
(4 marks)
Chapter 1.3
Answers
Answer
1(a)(i)
Marks
For each of the following businesses identify the factors of production used
hired to serve customers and the culinary skills of the baker are more
important for the running of the business than the equipment and machinery
people to return, skill of chef/cook to produce high quality bread and cakes,
skilled waiters. (1)
1(a)(ii) For each of the following businesses identify the factors of production used
in the production process, state whether the business is capital-intensive
or labour-intensive and explain your answer.
An advertising company
Valid points could include:
Labour-intensive business (1) because the skilled workers who produce the
creative ideas contribute more to the production process than the computers
and software (1).
Enterprise e.g. skills of managing director to attract new and retain existing
business, skills and creative output of employees. (1)
Labour e.g. skilled workers who can create advertisements, skilled writers,
employees who can use specialised software. (1)
Chapter 1.3
Answer
1(a)(iii)
Marks
used in the production process, state whether the business is capitalintensive or labour-intensive and explain your answer.
A firm of painters and decorators
Valid points could include:
Enterprise e.g. skills of managing director to attract new and retain existing
business, skills and creative output of employees. (1)
are required to record sales of stock and monitor stock levels in a warehouse.
(1)
Chapter 1.3
Answer
1(c)
Marks
The production process can be broken down into several tasks (1) e.g. cutting,
sewing, attaching zips and buttons, ironing, finishing including labels and tags
(1) and this encourages job specialisation (1)
Job specialisation enables workers to become more skilled in the task, which
Job specialisation allows more goods to be produced in the same time frame
(1).
Chapter 1.3
Chapter 1.4
Primary, secondary and tertiary activity
Questions
Unglerts Bakery Ltd. produces bread and cakes for sale in its 20 shops located across Southern
Germany. The bakery needs goods and services from the primary, secondary and tertiary sectors
to make the bread and cakes and to sell the goods to customers.
a. Explain what is meant by the interdependence of primary, secondary and tertiary sectors by
using two examples from Table 1.4a.
(4 marks)
b. Give two examples of businesses in the primary sector that Unglerts Bakery Ltd. might trade
with.
(2 marks)
c. Give two examples of businesses in the tertiary sector that Unglerts Bakery Ltd. might trade
with.
(2 marks)
Table 1.4a
Sector
Primary sector
Tertiary sector
Secondary sector
(4 x 6 marks)
Chapter 1.4
Answers
Answer
1(a)
Marks
Unglerts Bakery Ltd. produces bread and cakes for sale in its 20 shops
located across Southern Germany. The bakery needs goods and services
from the primary, secondary and tertiary sectors to make the bread and cakes
and to sell the goods to customers.
Interdependence means that the sectors of industry are dependent upon each
other and cannot work in isolation or without each other (1)
For example:
Ingredients from the primary sector(1) are used in the production of bread and
cakes in the secondary sector (1)
Unglerts Bakery Ltd. will have to buy insurance (1) from the tertiary sector (1)
for the premises and employees
Unglerts Bakery Ltd. will have a bank account (1) and possibly a bank loan
from the tertiary sector.
Unglerts Bakery Ltd. may use the services of an advertising agency (1) from
the tertiary sector (1) to design an advertising campaign for the company.
1(b)
Give two examples of businesses in the primary sector that Unglerts Bakery
Ltd. might trade with.
Energy is required to fuel ovens and provide lighting and heating to the shops
(1)
Give two examples of businesses in the tertiary sector that Unglerts Bakery
Ltd. might trade with.
Bank for finance and banking services (loan, financial advice) (1)
Wholesaler to buy in bulk sugar, icing sugar, baking powder, salt (1)
2
Chapter 1.4
Answer
1(d)(i)
Marks
Secondary
Primary
Tertiary
Metal for components, copper for wiring, oil to make plastic (2)
phones from other manufacturers e.g. battery, circuit board,
memory card (2)
1(d)(ii)
Secondary
Primary
Tertiary
Raw materials to make the kitchen products e.g. clay, metal, oil
Secondary
Tertiary
Secondary
Tertiary
Pig food, pens and houses for the pigs to sleep in (2)
Vets to vaccinate the animals and tend to them when they are ill,
transport to take the pigs to market (2)
Chapter 1.4
Chapter 1.5
Business Location
Questions
Benn and Sons is an engineering company based in Iowa, USA. It provides technical assistance
and maintenance to the airline industry. They are located in Des Moines, the state capital, 60 miles
away from the airport where their customers are based. They are considering moving closer to the
airport, where land is cheaper and the government is considering tax breaks for businesses that
move to the area. The trade union that represents the majority of the staff has expressed concerns
about the commuting time that staff will face.
a. Evaluate the proposed move to a site nearer to the airport.
Chapter 1.5
(6 marks)
10