Beruflich Dokumente
Kultur Dokumente
ON
Submitted to
INSTITUTE OF MANAGEMENT STUDIES GHAZIABAD
SUBMITTED BY
ACKNOWLEDGEMENT
We would like to thank GOD and pay our respect to almighty who made all things
possible for us till the end.
We take this opportunity to express our gratitude and thanks to our supervisor Dr.
S.K Dube respected Professor, for his helpful comments and suggestions during
the project work.
We would like to express our sincere thanks to the faculty and supporting staff for
their throughout support which kept us moving forward by enhancing our
knowledge.
We are grateful to our colleagues, friends who helped us in completing our project,
by exchanging their own interesting ideas & thoughts. We wish thanks to our
parents for their personal support & attention who always inspired us and kept us
focused toward our work.
Contents
Introduction
Background
About Mother Dairy
TQM Process of Mother Dairy
Conclusion
References
Introduction
Mother Dairy, manufactures, markets & sells milk and milk products including
cultured products, ice creams, paneer and ghee under the Mother Dairy brand. The
Company also has a diversified portfolio with products in edible oils, fruits &
vegetables, frozen vegetables, processed food like fruit juices, jams, pickles etc. It
was set up in 1974, as a wholly owned subsidiary of the National Dairy
Development Board (NDDB) of India.
Mother Dairy was set up in 1974 under the Operation Flood Programme. A wholly
owned company of the National Dairy Development Board (NDDB). It is Mother
Dairys constant endeavor to ensure that milk producers and farmers regularly and
continually receive market prices by offering quality milk, milk products and other
food products to consumers at competitive prices and uphold institutional
structures that empower milk producers and farmers through processes that are
equitable. It was set up initially to cater to the demand of the Kolkata urban
agglomeration spread over the Kolkata Metropolitan area, later it reached out to the
consumers of other districts also. The commissioning of the Dairy started in July
1978. Initially, the management of Mother Dairy was looked after by the National
Dairy Development Board. On 24th March 1982, the then Honorable Chief
Minister ShriJyotiBasu dedicated Mother Dairy Calcutta to the rural milk
producers and urban milk consumers of West Bengal. Mother Dairy has over the
past 3 decades, harnessed the power of farmer cooperatives to deliver a range of
delicious products and bring a smile on your face. ORGANISATION
FUNCTIONS: Mother Dairymanufactures, markets & sells milk and milk products
under the Mother Dairy brand (Milk, Cultured Products, Ice Creams, Paneer and
Ghee), Dara range of edible oils, Safal range of fresh Fruit & vegetables, Frozen
Vegetables, Processed Fruit & Vegetable Products, Fruit Pulps & Concentrates in
bulk aseptic packaging and fruit juices at a national level through its sales and
distribution networks for marketing food it
Common branding
Centralized marketing
Centralized quality control
Centralized purchases and
Pooling of milk efficiently
The biggest strength of Mother Dairy was the trust it had created in the minds of its
consumers regarding the quality of its products. NDDB, and its brand Mother
Dairy, stood for guaranteed purity of whatever products it had produced.
Adulteration was simply not done in any of its products. In India, where such trust
was hard to come by, this could provide a central anchor for Mother Dairys future
business plans.
For more than 40 years' Mother Dairy helping to create a national network has
been adapted and extended to other commodities and areas. Their constant effort to
learn and to enrich experience is central to their approach and capacities. In times
to come, Mother Dairy shall strive to become a leading player in the food industry
in India.
Procurement
Fresh milk is sourced directly from state level co-operatives and Mother Dairy own
New Generation Co-operatives (NGC). Milk received from individual producer is
checked for all basic quality parameters meeting company specifications &
requirements at respective collection & chilling centers. Milk is then supplied to
the Dairy units through insulated Milk Tankers under refrigerated conditions to
maintain the freshness.
Strict Quality checks are performed for all incoming Milk received at Dairy units.
These includes organoleptic (Taster, Odor & Appearance), Physico-chemical (e.g.
Temperature, Foreign matter, % Fat, % SNF, %Acidity, % Protein etc.),
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chilling center
transportation
silos
pasturisation
cream seperator and
homegenisation
Evaporator
pasturised milk
Milk Solid
Butter Churner
G boiler
Butter
Packing:
The Filling and packing is considered to be most sensitive operation having
appropriate access control. Zoning principles are applied in these areas to avoid
any cross contaminations in our Finished Product. Online quality control checks
(e.g. net weight, leakages, seal integrity, batch coding, packing material quality,
filling temperature etc.) are carried out and recorded by our Packing In-charges.
Only QC approved and released Packaging materials are used for packing
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operations. Packaging material used for our products is with the objective of
retaining taste, freshness and unique natural appeal.
Product Testing & Release:
The Finished product is tested for the specified quality parameters of each product
category as per our internal standardized sampling plan and test procedure. Test
results are recorded, reviewed by Quality functions. It is ensured that only good
quality product is released for dispatch and reaches our valued customer &
consumer.
Distribution:
The strength lies in adherence to systematic Process approach in the complete
distribution chain to deliver product with highest quality standards to our
customers and consumers. This includes,
1. Availability of standard guidelines & norms for warehousing, handling, storage
and transportation requirements.
2. Benchmarking of Transportation vehicles for infrastructure and hygiene
requirements
3. Benchmarking of CFAs and Distributors for infrastructure and hygiene
requirements
4. Benchmarking of Milk Shops for infrastructure and hygiene requirements
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consumers.
New
Product
Development
process
includes
Concept
Dietz Sugar Free ice-cream was launched which is suitable for diabetic patients,
calorie conscious and containing high dietary fiber. Human clinical studies were
conducted in collaboration with Fortis hospital, New Delhi to confirm the safety
and advantage of sugar free ice cream for diabetic population. LicLolleezz was
also introduced with Vitamin C and flavors more appealing to the taste buds of
Indians. Products developed in the in fresh dairy product range includes: Kheer,
Bottled Lassi (variants: Plain, mango and strawberry), MishtiDoi, TadkaChach etc.
In the frozen category, Kulfi in traditional flavors viz., Rose, Pan and Rabri,
Dollies in Raspberry & Guava chilly, Indian Classics, Western Classics and Dietz
Sugar Free are the most recent product ranges.
Production System
Processing of milk is controlled by process automation whereby state-of-the-art
microprocessor technology is adopted to integrate and completely automate all
functions of the processing areas to ensure high product quality, reliability and
safety. At mother dairy, the processing of milk is done by process automation
whereby state of the art microprocessor technology is adopted to integrate and
completely automate all functions of the milk processing areas to ensure high
product quality/reliability and safety. There are four ways of milk processing
Firstly, Clarification, in which milk is spun at very high speed, removing all dust
particles that are invisible to the naked eye. Secondly, Standardization which help
to maintain uniformity by raising or lowering its fat and SNF (solid not fat)
percentage to a desired levels, so as to deliver milk to consumers as per prescribed
PFA norms. Thirdly, it is Homogenization which improves palatability of milk and
Finally, Pasteurization, which kills all pathogenic bacteria present in the milk and
thus making it safe for consumption
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Innovation
Mother Dairy established its Innovation Centre, the first of its kind in Indias
organized Dairy & Food sector, in April 2010 at its central location in Delhi,. It has
been setup for the purpose of developing healthy, nutritious and convenient Dairy
and Horticulture products. Mother Dairys R&D Team is continually engaged into
development of novel products and innovative packaging systems as well as
renovating its existing products at its state of the art Innovation Centre. The major
thrust has been on developing functional foods targeting consumers health &
wellness, supplying products with the taste of western classic delicacies and
replicating the home made taste in Indian traditional products. The Centre is fully
equipped with state of the art modern laboratory equipped with sophisticated lab
scale processing equipment. In order to support the analytical and shelf life studies
associated with product development activities, the Centre is equipped with highly
sophisticated instruments. Packaging innovations are also taken up at Innovation
Centre with various packaging materials and those are tested for various
parameters which include Tensile and Seal Strength, Bursting Strength, Automated
Leak Detection, Compression Strength etc.
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systems as well as renovating its existing products at its state of the art Innovation
Centre. The major thrust has been on developing functional foods targeting
consumers health & wellness, supplying products with the taste of western classic
delicacies and replicating the home made taste in Indian traditional products
The Centre is fully equipped with state of the art modern laboratory equipped with
sophisticated lab scale processing equipment. In order to support the analytical and
shelf life studies associated with product development activities, the Centre is
equipped with highly sophisticated instruments. Packaging innovations are also
taken up at Innovation Centre with various packaging materials and those are
tested for various parameters which include Tensile and Seal Strength, Bursting
Strength, Automated Leak Detection, Compression Strength etc.
OPERATION STRATEGY:
Implementing robust Mother Dairy Management System, which is an Internal
System, developed to meet the all Process Requirements based on National &
International Standards.
Implementing International Management System Standards (ISO)
Bench Marking, Best-In-Class requirements
Process Optimization: Constantly working on latest innovative Technologies
Capability Development across the Organization
Auditing &Assessments: Mother Dairy has established a frame work for Auditing
& Assessments of Complete Food Chain
Consumer Satisfaction It is our endeavor to create a culture of Total Quality
where continuous improvement of our people, processes and products becomes a
way of life.
QUALITY CONTROL METHODOLOGIES
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Mother Dairy maintains stringent measures to ensure the quality and purity of the
milk provided to its consumers. Each batch of incoming and outgoing milk is
subjected to 21 quality tests including presence of foreign matter and
bacteriological tests. The quality of milk accepted and dispatched meets certain
predetermined standards. The milk goes through various processes such as
Clarification, Homogenization, Standardization and Pasteurization, to ensure
that it is safe for human consumption. Our motive for following such strict quality
measures is to ensure that there is no contamination while processing or packaging.
Mother Dairy promises its consumers that it will continue to produce products of
the highest quality standard. Its Dairy products are processed & packed in ISO
certified plants & strict controls are exercised by quality assurance department on
all the plants. Most of our plants are certified for FOOD SAFETY
MANAGEMENT SYSTEM. Quality Assurance Laboratory at Mother Dairy
Delhi is certified by National Accreditation Board for Testing and Calibration
Laboratory (NABL)-Department of Science and Technology, Government of India.
All the operations in our organization are manned by qualified & highly
experienced personnel. We at Mother Dairy focus on motivated & hard working,
well qualified & trained personnel in front end as well as back end operations. The
dedicated Field QA team ensures that the products manufactured at the plant are
handled properly once the products dispatched from manufacturing units.
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ensure that the tankers are not adulterated during distribution. g) Since all the
employed processing procedures are automated, no contamination by human hands
takes place. h) To ensure milk freshness the collection and distribution points are
always chosen such that the travel time between them is always less than 36 hours.
Out of the total production about 9% goes directly to the institutions, 23% is the
loose token milk and the rest is distributed through LAD s.
Total Quality Management Of Human Resource
There is a well versed Quote saying that Employees are the assets of any
organization Which depicts that they are most important tool of organization.
Thus to maintain them for the organization, Personnel department (Human
Resource Department) is kept for the well being of employees. The function of
Human Resource Department can be seen in each and every department of any
organization. Thus it can be easily said that The Human Resource Department is
the heart of any organization. The function of Human Resource Management is to
manage the people working in the organization. It mainly focused on the
intrapersonal relationship and interpersonal relationship of employees. Human
Resource Management in simple words means planning, organizing, directing and
controlling of procurement, recruitment, selection, training and development,
compensation, integration, maintenance, appraisal, allocation and separation of
Human Resources Thus, Human Resource Management refers to set of
Programme, functions and activities designed and carried out in order to
MAXIMIZE the employees as well as organizational efficiency and effectiveness.
Human Resource Management at Mother Dairy Mother Dairy is one of the
leading Dairy It shares collaborative and friendly relationship with preferred
partners, employees, consumers and other workers involved to it. It maintains a
transparency in handling the above relations and stick to its standards. The HRM
function or Personnel department function in Mother Dairy is indeed vast. All
major activities since working of a worker from the time of his/her selection in to
an organization until he/she resigns or get retired or leave job for any reason
comes under the preview of HRM. The HR planning in Dairy is very smooth and
transparent. It made Mother Dairy a HUGE BIG Family of approximately 3000
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employees. In Mother Dairy major attention is given on the welfare and Safety of
employees. Dairy also focuses on developing human value and potential through
various bearing and development activities and provide favourable atmosphere. All
these functions are performed by HR in Mother Dairy.
HIERARCHY OF PERSONNEL DEPARTMENT
Human Resource Is Divided Into Different Parts .The HR in Mother Dairy in
mainly divided into four sections:
Personnel Department
Its handles canteen, security, welfare facilities, safety, Any theft or loss,
Absenteeism , events, AGM meeting organizing, licensing work, hygiene of
various dept, etc.
Time Keeping Department -
Maintains the connection of each department and provides facility of CUG to each
employee to remain in contact while doing work. So that if any query or problem
occur they can contact each other easily. Computer system handles the whole MIS
in Mother Dairy.
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In Mother Dairy Fruit & Vegetable Pvt. Ltd. give training to its employees
according to the job required from them.- They mostly train their employees as per
on job training.- If on job training is not enough, they also give theiremployees
external training.
Motivation-
1. Milk Procurement:
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Mother Dairy sources its requirement of liquid milk from dairy co-operatives and
producer institutions. Milk is received from farmer cooperatives through insulated
tankers at 2C temperature in order to retain its freshness.
2. Milk distribution:
Tankers in the morning and in the evening bring in milk from the regional
collection centers. After collection the same tankers are utilized for the delivery of
the processed milk to the distributors. Mother Dairy has about 51 Distributors in
the city of Kolkata. Each of these LAD s(Local area distributor ) place their
demand by raising an invoice one day in advance. The demand is also calculated
using the Calendar Scheme, in this depending on the pre-calculated seasonal
demands the outlets place their orders accordingly. In order to satisfy immediate
demand, 20 to 25 tankers are provided with a buffer stock of 500 litres each day so
that they can be mobilized to cater the demand in an area. To coordinate its
operations all the tankers are equipped with HAM radios.
Distribution Channels: a) Token Distribution: Also, termed as Lohekibhains
(metal buffalo), is an automated milk vending machine. b) Distributors: The
packaged milk is distributed via the distributor network throughout the city.
LIST OF MAIN EQUIPMENT:
Turbo Mixers / Blenders. Plate Heat Exchangers Butter melting vat HTST
Pasteurizer with FDV Two stage Homogenizer Aging vats Continuous Freezers
with PLC control, make Tetra Pak, Denmark Candy making & flow wrapping
machine, make Tetra Pak. HOYER. Cup & Cone filling machines Hardening
Tunnel for Novelties Semi-Automatic CIP system Metal separator Cold rooms
Allied Service Equipment like Refrigeration, Boilers, Generators, etc. PRODUCT
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has installed a Solar Plant for hot water generation and solar heat recovery to the
tune of 200 to 250 M kcal per annum is achieved through it. The Dairy has
constructed Rain Water Harvesting by dividing the entire premises into six zones to
harvest maximum possible potential of rain water run-off available in the campus.
Accordingly unit has constructed rain water harvesting structures at the locations
that experience water logging in each of the zones during rainy season. By this unit
has achieved increase in water table ranging from 30 cms to 150 cms in our
existing tube wells in the Dairy. Industrial safety is of paramount importance at
Mother Dairy. The Numbers of mock drills are carried out from time to time.
Internal safety audits are carried out to locate unsafe conditions, acts and thorough
investigation of accidents if any, strict enforcement of safety rules and procedures
including work permit system and use of Personal Protective Equipment (PPE).The
Dairy is member of National Safety Council and also celebrates safety week every
year. The Dairy has ZERO fatal accident since the date of its inception.
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Conclusion
Energy Conservation Commitment, Policy and Organizational Set up Mother Dairy
has a single comprehensive policy named "MANAGEMENT SYSTEMS
POLICY" incorporating the elements of Energy Conservation, Environment
Management, Food Safety(HACCP), Quality Management System, Safety &
Hygiene. MANAGEMENT SYSTEMS POLICY Mother Dairy is committed to
apply state of the art technology and processes to enhance productivity that ensures
quality at Competitive price. Them by applying the processes for clean production,
pollution prevention and optimize resource utilization in all operations Follow food
safety management system and apply HACCP (Hazard Analysis Critical Control
Points) principles to provide safe products to customers Comply with applicable
regulations and legislations. Pledge to provide quality and safe products under
clean and hygienic environment. Environment and Safety Mother Dairy, Delhi is
committed to the protection of environment by Prevention of Pollution and
Continual improvement in our processes and systems to improve Environmental
Performance. The company is ISO14001:1996 (EMS) certified by BVQI. Mother
Dairy was the first industry in country to implement ISO-14031(Environment
Performance Evaluation) project with following steps are taken and ongoing efforts
are continuously made as per our "Management Systems Policy" ,Minimize Waste
generation, Conservation of resources, Use of renewable energy , Recycling & reuse. Thus we can say that production system of Mother Dairy is one of the best
available in the country and is helping a lot in Production process along with
minimizing waste & energy consumption.
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References
http://www.mannventures.com/mother-dairy-ice-cream- division.html
http://www.deccanherald.com/content/224908/mother-dairy- expand-
operations.html
http://www.motherdairy.com/Motherdairypages/ourquality.aspx?
SubMenuID=69
http://www.motherdairykmf.in/our_divisions.html
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