TITLE OF THE SYNOPSIS

A COMPARATIVE ANALYSIS OF ELECTRONIC

ITEMS OF ONLINE STORES:IN SPECIAL
REFERENCE TO SNAP DEAL AND FLIPKART, IN
DELHI NCR

INTRODUCTION
Online shopping is the process whereby consumers directly buy goods
or services from a seller in real-time, without an intermediary service,
over the Internet. It is a form of electronic commerce. An online shop,
eshop, e-store, Internet shop, webshop, webstore, online store, or virtual
store evokes the physical analogy of buying products or services at a
bricks-and-mortar retailer or in a shopping center. The process is called
business-to-consumer (B2C) online shopping. When a business buys
from another business, it is called business-to-business (B2B) online
shopping.
Here is a list of best online shopping sites Amazon
eBay
Snap Deal
WalMart Online
Best Buy (USA,Mexico, Canada)
Macy's
6pm.com
Home Shopping Network

 Flipkart

OBJECTIVE OR PURPOSE OF THE STUDY

1.

To find out the influence of Electronic Items Of Online Stores on

the personal and professional life of the people.

2.

What are the uses of Electronic Items Of Online Stores for each

individual?
3. To know why people like snap deal and why some people prefer Flip
Kart Products.
4.To know the factors influencing the choice of customers towards snap
deal and flip Kart.
5.To find the customer opinion towards snap deal and Flip Kart in India
6.To identify the difference between market performance of snap deal and
flip Kart in India.

7. To analysis of comparative study between snap deal and flip Kart in

India
8. to know about consumers preference between snap deal and flip Kart
in India.
9. To study the quality of product between snap deal and flip Kart in
India.
9. To understand the competitive environment in which the company is
operating and is desired to meet customer need and satisfaction.

SCOPE OF THE STUDY:

1. This study will help us to know the Market strategy towards the led
market.
2. This study is important to understand the changing demand of the
consumers.
3. This study helps to understand the need and their demand.

COMPANY PROFILE
SNAPDEAL
Snapdeal is an online marketplace, New Delhi, India. The company was
started by, a Wharton graduate as part of the dual degree M&T
Engineering and Business program at Penn, and Rohit Bansal, an
alumnus of IIT Delhi in February 2010.
FLIPKART
Flipkart is an e-commerce company founded in 2007 by Sachin Bansal
and Binny Bansal. It is registered in Singapore and it operates in India,
where it is headquartered in Bangalore, Karnataka. Flipkart has launched
its own product range under the name "DigiFlip" with products including
tablets, USBs, and laptop bags.

RESEARCH METHODOLOGY

RESEARCH DESIGN

As no study could be successfully completed without proper tools and

techniques, same with my project. For the better presentation and right
explanation I used tools of statistics and computer very frequently. And I
am very thankful to all those tools for helping me a lot. Basic tools which
I used for project from statistics are- Bar Charts
- Pie charts
- Tables

SAMPLING METHOD

The nature of the project work has been descriptive as no

hypothesis, is taken to be tested. Though the conclusions drawn
could be taken as the hypothesis and further tested by the research
work undertaken in the relevant field. The reason for choosing the
descriptive research design is the fact the project report has been
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primarily based upon the secondary sources of data and whose

authenticity could be assured of.
Primary sources
It has been collected by forming a proper questionnaire. Questionnaire is
a systematic and structured manner of collecting data for conducting
experiment. The nature of the questionnaire is very inductive and
fundamental. It has been kept in a proper framework to make it clear to
the retailers.
Primary data can be collected in five main ways:
i) Observation
ii) Focus groups
iii) Surveys
iv) Behavioral data
v) Experiments
Among these, survey method was selected to collect the primary data.
100 customers were visited & collected the required data relevant to this
project.
Secondary sources
Information was collected from secondary sources such as
customer

survey,

newspapers

advertisements,

Automobile

newsletters, etc.
Beside these the use of Internet was also made in collecting
relevant information. The data collected from the above mentioned

sources has been adequately structured and used at appropriate

places in the report. The information gathered included:
Their annual reports.
Pamphlets.
Newsletters.
Pictures.
Exchange schemes.

SAMPLE SIZE

Sample size:
The sample size shorted out from the population (universe set) is
100 nos. to draw the conclusion of the study.

TOOLS FOR DATA COLLECTION

Bar chart (Bar charts will be used for comparing two or more
values that will be taken over time or on different conditions,
usually on small data set )
Pie-chart (Circular chart divided in to sectors, illustrating relative
magnitudes or frequencies)

QUESTIONNAIRE
Name of the Applicant

Customer name:- Mr/Mrs/Miss

Address: -

Contact no: -

1. How you aware about e-shopping?

a) TV Ads

b) Existing customers

c) Magazines

d) Friends

e) Internet
2. Distribution of Respondents According to Gender?
a) Male

b) Female
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3. Distribution of Respondents According to age-group?

a) Below 15 yrs

b) 15-19 yrs

c) 20-24 yrs

d) 25-29 yrs

e) 30 yrs and above

4. What is your educational qualification?
a) Undergraduate

b) Graduate

c) Post Graduate
5. What is your profession?
a) Business

b) Pvt. Organization

c) Govt. Service

d) Student

e) Others

6. Distribution of Respondents According to Marital Status

a) Married

b) Unmarried

7. do you use e-shopping?

a) Yes

b) No

8. What do you prefer between snap deal and flip cart?

a) snap deal

b) flip cart

9) Please give your rating to the followings.

a) snap deal

b) flip cart

10. How you aware about snap deal and flip cart.?
a) Television

b) Magazine
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c) Friends

d) Hoardings

e) Others

11. What is the your perception about Relocation Services of snap

deal and flip cart?
a) Best

b) Good

c) Ordinary

d) No Comments

e) Poor

f) Worst

g) Poorest

12.: Customer Satisfaction with its channel of snap deal and flip
cart?
a) Superb

b) Excellent

c) Good

d) Fair

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BIBLIOGRAPHY
BOOKS:
Name of the book
Author
Name of the book
Author

:- Marketing Management
:- Philip Kotler
:- Marketing research
:- Mr. Kothari.

Name of the book

:- Business Statistics
Author
:- Gupta & Gupta
Magazines:
- Business world
- Business & Mgt.
- Business today
- Business & Economy.
News Papers:
- Economic Times
- Business line
Websites:
- http://www.businesstoday.in
- http://articles.economictimes.indiatimes.com
- www.snapdeal.com/
- www.flipkart.com/
- www.google.com

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