A

CPP Report
Titled
DABUR INDIA LIMITED
For fulfilling the requirement of the award of degree of BBA
Subject CPP (IMS-306)

Under the Supervision of

Mrs. Sangeeta M
Assistant Professor
Submitted to:

Submitted by:

The director

Name

: Beena Devi

Roll No. : 44
Registration No14UMI16
Batch

Institute of Management Stusdies

Kurukshetra University, Kurukshetra
(OCTOBER 2015)

: 2014-15

CONTENT
CHAPTER 1-Company profile
1 Company sector
2 Company profile

CHAPTER 2-Hierarchy of Strategic Intent

1 Corporate Level
a) Vision
b) Mission

2 Business Level
a) Business definition
b) Business Model

3 Goals
4 Objective
CHAPTER 3- Swot Analysis
1 strengths
2 weakness
3 opportunities
4 threats

CHAPTER 4-Porters Diamond

1 Porters five force model

CHAPTER 5-Financial Statement

1 Income Statement
2 Balance Sheet
3 Ratio

CHAPTER 6- Latest News of the Company

1 Latest News of the Company

Bibliography
Appendices

EXECUTIVE SUMMMARY
Dabur (Dabur India Ltd.) is the fourth largest Fast Moving Consumer Goods (FMCG)
company in India with consolidated Revenues of over INR 7,800 Crores and Market
Capitalisation of over INR 46,600 Crore (at the end of 2014-15). Building on a legacy of
over 130 years, Dabur is today Indias most trusted name and the worlds
largest Ayurvedic medicine & related products manufacturer and Natural Health Care
Company.
Dabur India's FMCG portfolio today includes five flagship brands with distinct brand
identities: Dabur as the master brand for natural healthcare products, Vatika for premium
personal care, Hajmola for digestives, Ral for fruit-based beverages and Fem for facial
bleaches and skin care.

Over the last two years Dabur has been trying to change the packaging and the
communication of its products more contemporary. It introduced a new packaging for its
flagship brand Dabur Chyawanparash and used Amitabh Bachchan for its new
advertising campaign. It has signed up oher brand ambassadors like Bollywood actress Rani
Mukherjee and cricket sensation Virender Sehwag.

Declaration
I, BEENA DEVI hereby declare that the project entitled "DABUR INDIA LTD, assigned
by Institute of Management Studies for the fulfillment of MBA 5year course from Institute of
Management Studies Kurukshetra University.

It is original work done by me with the help of my teachers and friends.

This project report has not been submitted to any other Institute or University for award of
any other degree. `

Name-BEENA
Roll no-44

Acknowledgement
I feel immense pleasure to give the credit of my project work not only to one individual effort
of all those who concern with it. I want to thanks to all those individual who guided me to
move on the track.
The project entitled DABUR INDIALTD
I am gratefully indebted to Mrs.Sangeeta for providing me all the necessary help and
requirement guidelines for the completion of my project and also for the valuable time that
he gave me from his schedule.
Signature
BEENA

CHAPTER- 1
COMPANY PROFILE

COMPANY SECTOR Consumer Goods

CONSUMER GOOD SECTOR

Consumer goods are tangible goods that are purchased for direct consumption to satisfy a
human need or want. This is in contrast to producer goods, which are purchased as an input
to produce another good.

As I said, consumer goods are those that are purchased for direct consumption.
'Consumption' in this context does not necessarily mean consume, as in eat. There are plenty
of consumer goods that no one would consider eating, such as clothes. Clothing is a good
purchase to satisfy a human need - the need to be clothed.

Another way to identify a consumer good is to think of a production line. The goods used as
inputs at the beginning of the production line are not consumer goods; these would be
considered capital or producer goods, and might include cloth, plastic, or other materials. The
good that is produced at the end of the production line (the clothing item) is a consumer
good. It's a final end product made for a buyer to consume.

Types of Consumer Goods

Consumer goods can be further categorized into durable and non-durable goods. The life
expectancy of each good is the most direct method of determining a durable from a nondurable consumer good.

sA durable good is a consumer good with an extended life expectancy, like a car, which most
people expect to last for years. Other examples of durable goods would include appliances,
homes, vehicles, etc. All of those items are purchased to meet a human want or need and are
not used as an input to produce another tangible product. It would take several uses and years
to deplete the value of these goods.

PROFILE
Dabur India Limited

Celebrate Life
Type

Public

company

(NSE, BSE)
Industry

FMCG, Health Care

Founded

1884

Founder

Dr. SK Burman

Headquarters

Dabur Tower, Kaushambi,

Sahibabad, Ghaziabad\ 201010 (UP), India

Area served

Worldwide

Key people

Dr Anand

Burman

Chairman
Mr. Amit

Burman

Vice-chairman
Mr.

Sunil

Duggal

CEO
Mr.

P.

D.

Narang

Group

Director

'Mr. Mohit

Malhotra

(CEO)
CEO Dabur International
Products

Dabur

Amla,

Dabur

Chyawanprash, Vatika hair

oil

&

shampoo,

Dabur

Honey, Fem, Hajmola, Ral

& Ral Activ
Revenue

78.06
billion (US$1.2 billion)
(2014-2015)

Net income

10.66
billion(US$160 million)
(2014-15)

Owner

Number

Burman family

of 6,434 (2014-15)

employees
Website

Dabur.com

Dabur (Dabur India Ltd.) is the fourth largest Fast Moving Consumer Goods (FMCG)
company in India with consolidated Revenues of over INR 7,800 Crores and Market
Capitalisation of over INR 46,600 Crore (at the end of 2014-15). Building on a legacy of

over 130 years, Dabur is today Indias most trusted name and the worlds
largest Ayurvedic medicine & related products manufacturer and Natural Health Care
Company. Today, Dabur has a portfolio of over 381 trusted products spread across 21
categories and over 1,000 SKUs. Dabur was founded in 1884 by Dr. S. K. Burman, a
physician in West Bengal, to produce and dispense Ayurvedic medicines. Dr. Burman
designed Ayurvedic medication for diseases such as cholera and malaria. Soon the news of
his medicines traveled, and he came to be known as the trusted 'Daktar' or Doctor who came
up with effective cures.
From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way
today to become one of the biggest Indian-owned consumer goods companies with the largest
herbal and natural product portfolio in the world. Overall, Dabur has successfully
transformed itself from being a family-run business to become a professionally managed
enterprise.
Dabur India's FMCG portfolio today includes five flagship brands with distinct brand
identities: Dabur as the master brand for natural healthcare products, Vatika for premium
personal care, Hajmola for digestives, Ral for fruit-based beverages and Fem for facial
bleaches and skin care.

PRODUCTS

From being an Ayurvedic medicines manufacturer, Dabur diversified into the personal care
category in the 1940s with the launch of its hair oil brand 'Dabur Amla hair oil'. Today,
Dabur has over 60 million dedicated consumers of Dabur Amla Hair Oil, making it the
largest selling hair oil in the country. Dabur expanded its product portfolio with the
introduction

of

Indias

first

brandedChyawanprash,

digestive

tablets

under

the

brand Hajmola, a range of hair care products under the brand Vatika and packaged fruit juices
under the brand Ral. Dabur's line of products are made in twenty manufacturing units, eight
of which are located outside India

Babool (brand) of toothpaste

Chyawanprash
Meswak brand of toothpaste
Teeth cleaning twig (datun

Competitors of Dabur India ltd.

Company Name

Current Price

Previous
Price

High Price

Low Price

Procter & Gamble Hy.& Healthcare

6126.50

6152.35

6215.00

6102.00

Indian Shaving Products Ltd.

4955.05

4909.50

4989.45

4901.25

Godrej Consumer Products ltd.

1235.50

1304.95

1251.00

1227.00

Emami Ltd.

1132.30

1252.65

1155.00

1125.00

Colgate-Palmolive (India) Ltd.

944.20

1914.60

947.65

937.15

Hindustan Unilever Ltd.

790.85

836.20

794.00

786.90

Marico Industries Ltd.

393.00

406.10

396.60

392.00

Godrej Industries Ltd.

367.45

366.75

372.80

363.00

Jyothy Laboratories Ltd.

311.60

306.30

318.90

310.10

Paramount Cosmetics (I) Ltd.

44.60

49.20

44.60

42.00

THE TOP 10 COMPANIES IN FMCG SECTOR

Hindustan Unilever Ltd.

ITC (Indian Tobacco Company)

Nestl India
GCMMF (AMUL)
Dabur India
Asian Paints (India)
Cadbury India
Britannia Industries
Procter & Gamble Hygiene and Health Care
Marico Industries

Hindustan Unilever Ltd.

HUL is Indias largest Fast Moving Consumer Goods Company with categorized business
like soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee,
packaged foods, ice cream, and water purifiers. With a market capitalization of Rs. 61,000
crores, the Company is a part of the everyday life of millions of consumers across India. The
company earned revenues of Rs. 5,000 crores with a net profit margin 12%. Its parent
company is Unilever, which holds about 52 % of the equity. Its portfolio includes leading
household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds,
Vaseline, Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru,
Knorr, Kissan, Kwality Walls and Pureit.

ITC(India tobacco company).

With a market capitalization of Rs.137, 000 crores, ITC is one of Indias foremost private
sector companies. While ITC is an outstanding market leader in its traditional businesses of
Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market
share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel,

sPersonal Care and Stationery. ITC is one of the countrys biggest foreign exchange
earners(US3.2 billion in the last decade). The Companys e-Choupal initiative is enabling
Indian agriculture significantly enhance its competitiveness. It earned revenues of Rs.5,000
crores & a net profit margin of 25% in December 2010.

Nestle Ltd.
Nestle India is a subsidiary of Nestle S.A. of Switzerland. With a market cap of Rs.35,
000 crores it operates with seven factories and a large number of co-packers. The main
business includes manufacture of Milk products. It specializes in infant food, while the other
products in this range 52 are ghee, dahi & dairy whitener. It also has a diversified product
chain like prepared dishes & cooking aids the major one being Maggi, others are sauces,
pasta, beverages like coffee & iced and instant tea. Nestle is also known for its chocolate &
confectionery range the major brands being Kitkat, polo & bar-one. The sale is not only
limited to India but also abroad. The company marked a steady growth in 2010 with Rs.
1,000 crores as revenues & a net profit margin of 15%. It has been acknowledged amongst
Indias Most Respected Companies and amongst the Top Wealth Creators of India.

United Spirits Ltd.

The Company was earlier known as the McDowell & Co. The market cap of the
company is Rs 13,000 crores with revenues of Rs.1,000 crores & 6% net profit margin in
Dec 2010. United Spirits Limited (USL) is the largest spirits company in India and second
largest spirit company in the world. It enjoys a strong 59% market share for its first line
brands in India. The company has 20 millionaire brands (selling more than a million cases
per annum) with Whyte & Mackay and Bouvet Ladubay being its 100% subsidiaries. The
leading brands are Antiquity, Black Dog, Royal Challenge, Signature, Bagpiper,
McDowells No.1. The company is known for creating new benchmarks in blends and
packaging in the global spirits industry.

Dabur India

Dabur India Limited is the fourth largest FMCG Company in India with
Market Capitalization of Rs.16,000 crores. Dabur operates in key consumer products
categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods. For the
past 125 years, the company has been dedicated to providing nature-based solutions for a
healthy and holistic lifestyle. They touch the lives of consumers, in all age groups, across all
social boundaries. Dabur specializes in Ayurvedic products. Some well known in the
category are Chyawanprash, baby medicines Janam-Ghutti & gripe water, Hajmola,
Glucose-D & Pudinhara. It earned a revenue of Rs.900 crores & a net profit margin of 14%
in Dec10.

Colgate
With Rs.11,000 crores as the market capitalisation & Rs.500 crores revenues with a
net profit margin of 11% in 53 December 2010, Colgate Palmolive Ltd. is a truly global
company serving hundreds of millions of consumers worldwide. Started as a small soap &
candle company, the company is now 200 years old. Colgate is well known for its Oral care
products like toothpastes & toothbrushes. Lately introduced Colgate sensitive toothpaste
takes care of the sensitive teeth. It has also diversified its business into personal care & home
care, professional care trusted by dentists across the country.

Godrej Consumer Products Ltd.

Rs.350 crores 18%.is a leader among Indias Fast Moving Consumer Goods
(FMCG) companies, with leading Household and Personal Care Products. The major brands
are Good knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and
Snuggy are household names across the country. With Rs. 11,000 crores as the market
capitalization, the company is largest marketers of toilet soaps in the country and is also
leaders in hair colors and household insecticides. The Good knight brand has been placed
continues to be the most trusted household care brand in the country in Brand Equitys Most
Trusted Brands Survey 2010.

TATA Global Beverages Ltd.

With Rs.6,000 crores as its market capitalisation TATA beverages are No.2 in Tea
worldwide. It is a part of the Tata Group. With the inception of TATA tea in 1983, there is no
looking back. The company acquired the Tetley group UK in 2000 & in 2010 TATA global
beverages corporate announced formation of Pepsi JV. Its famous brands are TATA tea,
Tetley, Himalayan water, Good earth.

Marico Ltd
Marico is a leading Indian Group in Consumer Products & Services in the
Global Beauty and Wellness space. Maricos Products and Services in Hair care, Skin Care
and Healthy Foods generated a turnover of about Rs. 26.6 billion during 2009-10. The
company has a market capitalisation of Rs.8,000 crores. Marico markets well-known brands
such as Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, Manjal,
Kaya, Aromatic, Fiancee, Hair Code, Caivil, Code 10 and Black Chic. Maricos brands and
their extensions occupy leadership positions with significant market shares in most
categories- Coconut Oil, Hair Oils, Post wash hair care, Anti-lice Treatment, Premium
Refined Edible Oils, niche Fabric Care etc. Marico is also present in the Skin Care Solutions
segment through Kaya Skin Clinics in India, Middle East and Bangladesh.

CHAPTER-2
HIERARCHY OF STRATEGIC INTENT

CORPORATE LEVEL
VISION
To become the leading & most respected Preclinical Contract Research organization
from India creating value for its clients & stakeholders
The vision of Dabur India is one of creating health and wellbeing in every household.
The company aims to provide products that will improve the lifestyles of individuals through
the easing of medical conditions and the improvement of the state of the mind and body; this
is its primary mission. Of course, it should be noted that Dabur India is a business out
to make a profit, so some could say that maximizing this in the long term is the company's
mission. Dabur India is India's fourth largest FMCG company, and sells a range of products

relating to hair care ,or care ,and other such well being aspects.
Using health and wellbeing products
If you are suffering from a minor medical condition, or simply want to feel better within
yourself, it may be beneficial to use a number of health and wellbeing products. You should
consider your day-to-day activities and note what gets you down. For instance, if you feel
tired and sluggish in the morning, you could purchase some iron tablets, or invest in sleeping
aids if you find it difficult to drift off.
A word of advice
Whilst many health and wellbeing products can be highly useful, some are not so effective.
In many cases the retailer will make over exaggerated claims regarding what their products
can achieve. A recent example of this is firms selling pro-biotic drinks; advertising schemes
were incredibly misleading and the firms were later apprehended.
In addition, over the counter products cannot be used as a substitution for those obtained
through a doctor. If you are suffering with a health problem, you should seek proper medical
attention as soon as possible. This is the most effective way in which to resolve such issues.
See your doctor sooner than later to prevent long term problems.
MISSION

To be a leading Preclinical Contract Research Organization in India through the

quality of its leadership, services & partnerships in drug development

To become the first choice Preclinical Contract Research Organization in India
through innovative solutions & comprehensive services in the development value

chain
To bring the India advantage to our clients while maintaining the global quality of
services rendered

BUSINESS LEVEL
BUSINESS DEFINITION
Dabur, the homespun herbal specialist brand, is all set to get a new look. Dabur
India Ltd has engaged the services of DMA, a part of the Alia group, to redesign the age-old
brand logo in order to give it a more contemporay feel

Dabur is the world's largest ayurveda brand, its precise valuation is not known. Dabur India
clocked a turnover of Rs 1,159 crore in 2003-04, a substantial part of which was under the
Dabur umbrella brand.

The company has put together a new brand architecture wherein Dabur has become the
master brand for its healthcare products like chyawanprash.

The new look comes at a time when Dabur India Ltd has halked out an agressive growth
strategy in India as well as abroad in markets like West Asia, the United States and Europe.

Over the last two years Dabur has been trying to change the packaging and the
communication of its products more contemporary. It introduced a new packaging for its
flagship brand Dabur Chyawanparash and used Amitabh Bachchan for its new
advertising campaign. It has signed up oher brand ambassadors like Bollywood actress Rani
Mukherjee and cricket sensation Virender Sehwag.

Business model

Though Dabur is the world's largest ayurveda brand, its precise valuation is not known.
Dabur India clocked a turnover of Rs 1,159 crore in 2003-04, a substantial part of which was
under the Dabur umbrella brand.

The company has put together a new brand architecture wherein Dabur has become the
master brand for its healthcare products like chyawanprash.

The new look comes at a time when Dabur India Ltd has halked out an agressive growth
strategy in India as well as abroad in markets like West Asia, the United States and Europe.

Over the last two years Dabur has been trying to change the packaging and the
communication of its products more contemporary. It introduced a new packaging for its
flagship brand Dabur Chyawanparash and used Amitabh Bachchan for its new advertising
campaign. It has signed up oher brand ambassadors like Bollywood actress Rani
Mukherjee and cricket sensation Virender Sehwag.

Goal

To improve profitability
To increase efficiency
To capture a bigger market share
To provide better customer service
To improve employee training
To reduce carbon emissions

Objective
The short term objectives are:

to improve image to shareholders

Improve internal processed and controls.

The long term objectives are:

To be the lowest cost producer in the market.
to become the largest national player in the

Chapter -3

SWOT ANALYSIS

Swot
Strengths:
The strengths of a business or organisation are positive elements, something they do
well and isunder their control. The strengths of a company or group and value to it, and can
be what gives itthe edge in some areas over the competitors. The following section will
outline main strengths of dabur india

Strong presence in well defined niches(like value added Hair Oil and

Ayurvedaspecialties)
Core knowledge of Ayurveda as competitive advantage
Strong Brand Image
Product Development Strength
Strong Distribution Network
Extensive Supply Chain
IT Initiatives

Weaknesses:
Weaknesses of a company or organisation are things that need to be improved or
perform better,which are under their control. Weaknesses are also things that place you
behind competitors, or stop you being able to meet objectives. This section will present main
weaknesses of dabur india

Seasonal Demand( like chyawanprash in winter and Vatika not in winter)

Low Penetration(Chyawanprash)
High price(Vatika)
Limited differentiation (Vatika)
Unbranded players account for the 2/3rd of the total market(Vatika)

Opportunities:
Opportunities are external changes, trends or needs that could enhance the business
or organisations strategic position, or which could be of a benefit to them. This section will
outlineopportunities that dabur india is currently facing.

Untapped Market(Chyawanprash)
Market Development
Export opportunities.
Innovation
Increasing income level of the middle class
Creating additional consumption pattern

Threats:
Threats are factors which may restrict, damage or put areas of the business or
organisation atrisk. They are factors which are outside of the company's control.
Being aware of the threats and being able to prepare for them makes this section
valuable when considering contingency plansand strategies. This section will outline
main threats dabur india is currently facing.

Consumer lifestyle changes could lead to less of a demand for dabur

india products/services.
Tax increases placing additional financial burdens on dabur india could be a threat.
Change in demographics could threaten dabur india.
The financial burden of increasing interest rates could be a threat to dabur india.
Regulations requiring money to be spent or measures to be taken could put financial
Other pressure on dabur of india

CHAPTER-4
PORTERS DIAMOND

PORTER DIAMOND
1) The threat of substitute products:

threat of generic substitution

happens where products and services compete for disposable income

sells a lot of varied products in all price range

should ensure that it offers quality products for all income groups

2) The threat of the entry of new competitors:

Dabur should focus on product differentiation

one of the most trusted names in the FMCG sector

enjoys a loyal customer base

as the demand increases, should focus on aggressive marketing strategy

should focus on targeting middle aged consumers

3) The intensity of competitive rivalry:

players and competitors are Hindustan Unilever Ltd., Tata Tea, Nestle India Ltd.,
Britannia Industries Ltd., Colgate Palmolive Ltd., Marico Ltd.

strategy in order to increase its global dominance

If a company doesn't differentiate its products

leads to an increased rivalry between competitors

4)The bargaining power of customers:

have increased dramatically with Globalisation

Improve the quality and

reduce the prices over the period

5)The bargaining power of suppliers:

very strong bond with the suppliers

policy of having good relations

This helps in having a good relation with the suppliers

being accountable to stakeholders, shareholders

PESTLEPolitical factor

Abolishment of license raj and liberalization of Indian economy, resulted in a boom

in the FMCG market through market expansion and greater product opportunitiesExcise and
import duty reduced substantially
Various states governments like Himachal Pradesh, Uttaranchal and Jammu & Kashmir
encouraged companies to set up manufacturing facilities in their regions through a package
of fiscal incentives

FMCG companies eagerly awaits goods and services tax (a single nationwide tax, ) which
will cut business costs

Economic factors
India is one of the largest economies in the world in terms of purchasing power The demand
in FMCG sector is expected to triple in value by 2015 from its 2008 value; driven by the rise
in the share of the middle classAccording to the BRIC's report indicates that India's per capita
disposable income is expected to rise to USD 1150 by 2015.
The fast rising economic performance of Indian Economy has created an environment of
optimism on the part of the investors to invest more.
However, the FMCG companies have to tackle inflation

Social factors
India is the second most populous country in the world, with over 1.18 billion
people (estimate for April, 2010)Around 72.2 per cent of the total households in India (742
million) reside in the rural areas (2001 census)Rapid urbanization, increased literacy and
rising per capita income have all caused rapid growth and change in demand patterns, leading
to an explosion of new opportunities

Pestle- Technological and Legal factors

TechnologicalIndian consumers are becoming internet savvy
FMCG firms need to be up-to-date to stay ahead of the competition
The country is seeing technological developments like the EDI (Electronic Data Interchange)
Dabur invested Rs. 15 crores in hardware and software for its go downs and branches to be
directly linked with its headquarters through direct emails

LegalIndian Laws pertaining to Consumers, Employments, labour, Health and safety are applicable
for Dabur

CHAPTER-5
FINANCIAL STATEMENT

INCOME STATEMENT
Period Ending

31-Mar-2015

31-Mar-2014

31-Mar-2013

31-Mar-2012

Total Revenue
Cost of Revenue

78,114,000
39,067,000

70,611,000
35,701,000

61,556,000
31,756,000

53,054,000
28,352,000

Gross Profit

39,047,000

34,911,000

29,800,000

24,702,000

Research Development

Selling General and Administrative

Non Recurring

Others

65,754,000

59,728,000

Operating Expenses

Total Operating Expenses

Operating Income or Loss

12,361,000

10,884,000

52,320,000 45,059,000

9,236,000

7,995,000

Income from Continuing Operations

Total Other Income/Expenses Net
Earnings Before Interest And Taxes
Interest Expense
Income Before Tax
Income Tax Expense
Minority Interest
Net Income From Continuing Ops

12,361,000

10,884,000

9,236,000

7,995,000

(255,000)

(330,000)

(349,000)

(304,000)

2,509,000

2,191,000

1,826,000

1,464,000

(26,000)
10,685,000

(25,000)
9,165,000

(24,000)
7,658,000

8,000
6,441,000

Non-recurring Events
Discontinued Operations

Extraordinary Items

Effect Of Accounting Changes

Other Items

Net Income
Preferred Stock And Other Adjustments

10,658,000
-

9,139,000
-

7,634,000
-

6,449,000
-

Net Income Applicable To Common Shares

Balance sheet
(Rs crore)
Mar ' 15

Mar ' 14

Mar ' 13

Mar ' 12

Mar ' 11

Sources of funds
Owner's fund
Equity share capital

175.65

174.38

174.29

174.21

174.07

Share application money

Preference share capital

2,160.54

1,727.96

1,420.49

1,128.28

927.09

15.74

17.79

22.47

19.12

17.57

113.39

26.50

219.11

254.15

235.78

2,465.32

1,946.63

1,836.36

1,575.76

1,354.51

1,093.98

1,017.04

937.70

864.68

766.88

0.78

Less : accumulated depreciation

411.46

363.39

321.12

279.35

269.32

Net block

682.52

653.65

616.58

584.55

497.56

12.22

16.73

17.07

11.58

11.92

1,778.17

1,118.42

729.41

552.72

519.23

Reserves & surplus

Loan funds
Secured loans
Unsecured loans
Total
f funds
Fixed assets
Gross block
Less : revaluation reserve

Capital work-in-progress
Investments

Mar ' 15

Mar ' 14

Mar ' 13

Mar ' 12

Mar ' 11

Net current assets

Current assets, loans & advances

1,215.45

1,333.00

1,464.83

1,301.90

1,317.26

Less : current liabilities & provisions

1,223.04

1,175.17

991.53

874.99

1,074.41

-7.59

157.83

473.30

426.91

242.85

82.95

2,465.32

1,946.63

1,836.36

1,575.76

1,354.51

Book value of unquoted investments

438.64

742.80

434.33

307.48

101.60

Market value of quoted investments

1,342.16

377.26

295.06

245.22

421.02

Contingent liabilities

1,553.80

1,338.05

1,719.07

1,341.72

1,075.89

Number of equity sharesoutstanding (Lacs)

17565.12

17438.13

17429.35

17421.01

17407.24

Total net current assets

Miscellaneous expenses not written
Total
Notes:

RATIO
Parameter

MAR'15

MAR'14

Total Debt / Equity(x)

0.00

0.00

0.00

0.00

Current Ratio(x)

CHAPTER-6
LATEST NEW ABOUT THE COMPANY

NEWS ABOUT THE COMPANY

New Delhi: FMCG firm Dabur India Ltd on Monday said sales of its Real brand fruit juices
in India may be affected due to blockade of certain Indo-Nepal border crossings.
"Due to the current state of unrest in Nepal, and the resultant blockade of certain border
crossings, the supply of products by our subsidiary Dabur Nepal Pvt Ltd has been affected.
This may temporarily impact the sales of the our Real Brand fruit juices in India," Dabur
India said in a filing to the BSE.
Dabur manufactures Real juices in its plants in India, Nepal and Sri Lanka. Due to the IndiaNepal border blockade, it cannot import products in India.
"The financial impact cannot be ascertained accurately due to the ongoing nature of the
situation," it further said.
Meanwhile, Dabur India said it has "pro-actively initiated a mitigation strategy involving the
ramp-up of production at other manufacturing facilities in India, and at our manufacturing
facility in Sri Lanka - Dabur Lanka Pvt Ltd".
"These measures will help in mitigating the potential sales loss due to the Nepal unrest," it
added.
However, there is no impact on sales within Nepal.
As of 12:23 p.m., shares in Dabur India were trading 0.1 per cent lower at Rs 272.25 apiece
on the BSE, whose benchmark Sensex index was up 0.5 per cent

BIBLIOGRAPHY

www.indeed.co.in/dabur
www.dabur international.com/
https://en.m.wikipedia.org/wiki/dabur
indiatimes.com//dabur
www.slideshare.com/dabur

ANNUAL REPORT
Parameter

MAR'15

MAR'14

YoY

( Cr.)

( Cr.)

%Change

175.65

174.38

0.73%

Total Reserves

2,108.85

1,639.04

28.66%

Shareholder's Funds

2,336.19

1,902.34

22.81%

Long-Term Borrowings

0.00

0.00

0.00%

Secured Loans

0.00

0.00

0.00%

Unsecured Loans

0.00

0.00

0.00%

Deferred Tax Assets / Liabilities

50.35

42.64

18.08%

Other Long Term Liabilities

0.00

0.00

0.00%

Long Term Trade Payables

0.00

0.00

0.00%

EQUITY AND LIABILITIES

Share Capital
Share Warrants & Outstandings

ssssLong Term Provisions

315.52

312.87

0.85%

Total Non-Current Liabilities

365.87

355.51

2.91%

Trade Payables

756.64

704.67

7.38%

Other Current Liabilities

170.22

147.30

15.56%

Short Term Borrowings

129.13

44.29

191.56%

Short Term Provisions

590.58

543.25

8.71%

Total Current Liabilities

1,646.57

1,439.51

14.38%

Total Liabilities

4,348.63

3,697.36

17.61%

Non-Current Assets

0.00

0.00

0.00%

Gross Block

1,122.90

1,042.19

7.74%

Less: Accumulated Depreciation

440.38

388.54

13.34%

Less: Impairment of Assets

0.00

0.00

0.00%

Net Block

682.52

653.65

4.42%

Lease Adjustment A/c

0.00

0.00

0.00%

Capital Work in Progress

12.22

16.73

-26.96%

Intangible assets under development

0.00

0.00

0.00%

Pre-operative Expenses pending

0.00

0.00

0.00%

Assets in transit

0.00

0.00

0.00%

Non Current Investments

1,407.00

554.75

153.63%

Long Term Loans & Advances

285.03

287.58

-0.89%

Other Non Current Assets

2.00

0.00

100.00%

Total Non-Current Assets

2,388.77

1,512.71

57.91%

371.17

563.67

-34.15%

Current Liabilities

ASSETS

Current Assets Loans & Advances

Currents Investments

Inventories

550.60

558.20

-1.36%

Sundry Debtors

338.79

323.12

4.85%

Cash and Bank

123.94

297.47

-58.34%

Other Current Assets

73.74

54.74

34.71%

Short Term Loans and Advances

501.62

387.45

29.47%

Total Current Assets

1,959.86

2,184.65

-10.29%

Net Current Assets (Including Current Investments)

313.29

745.14

-57.96%

Total Current Assets Excluding Current Investments

1,588.69

1,620.98

-1.99%

Miscellaneous Expenses not written off

0.00

0.00

0.00%

Total Assets

4,348.63

3,697.36

17.61%

Contingent Liabilities

187.29

186.29

0.54%

Total Debt

129.13

44.29

191.56%

Book Value (in )

13.01

10.40

25.07%

Adjusted Book Value (in )

13.01

10.40

25.07%

PROFIT&LOSS
Gross Sales

5,505.66

4,926.22

11.76%

Parameter

MAR'15

MAR'14

Change %

( Cr.)

( Cr.)

Less :Inter divisional transfers

0.00

0.00

0.00%

Less: Sales Returns

0.00

0.00

0.00%

Less: Excise

74.38

56.14

32.49%

Net Sales

5,431.28

4,870.08

11.52%

EXPENDITURE:

Increase/Decrease in Stock

-31.96

-12.56

-154.46%

Raw Materials Consumed

2,858.34

2,574.95

11.01%

Power & Fuel Cost

50.61

49.87

1.48%

Employee Cost

392.99

343.93

14.26%

Other Manufacturing Expenses

57.42

57.72

-0.52%

General and Administration Expenses

329.50

297.50

10.76%

Selling and Distribution Expenses

798.71

718.30

11.19%

Miscellaneous Expenses

37.17

14.74

152.17%

Expenses Capitalised

0.00

0.00

0.00%

Total Expenditure

4,492.78

4,044.45

11.09%

PBIDT (Excl OI)

938.50

825.63

13.67%

Other Income

137.85

109.66

25.71%

Operating Profit

1,076.35

935.29

15.08%

Interest

9.89

19.35

-48.89%

PBDT

1,066.46

915.94

16.43%

Depreciation

65.97

53.89

22.42%

Profit Before Taxation & Exceptional Items

1,000.49

862.05

16.06%

SExceptional Income / Expenses

-23.96

-0.72

-3227.78%

Profit Before Tax

976.53

861.33

13.37%

Provision for Tax

213.95

189.23

13.06%

PAT

762.58

672.10

13.46%

Extraordinary Items

0.00

0.00

0.00%

Adj to Profit After Tax

0.00

0.00

0.00%

Profit Balance B/F

1,335.02

1,090.03

22.48%

Appropriations

2,097.60

1,762.13

19.04%

Equity Dividend (%)

200.00

175.00

14.29%

Earnings Per Share (in )

4.34

3.85

12.64%

Book Value (in )

13.01

10.40

25.07%