Summer Internship Report

On
Youth Skill Development (YSD)
Under
TATA STRIVE & TATA
SUSTAINABILITY
Submitted By

MOHD. ADIL
MSW (IInd Semester), AMU Aligarh

Agency Supervisor
Department Supervisor
Smriti Iyer
Ahmad Khan Consultant
and Project Developer
Ali
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Dr. Naseem
Dr. Qurratul Ain

TATA STRIVE ALIGARH

DEPARTMENT OF SOCIAL WORK

2015-16
ACKNOWLEDGEMENT
All praise is for Allah (SWT) who showers me the knowledge and
strength to finish what I start even if it was harder than I
thought.

Concentration,

dedication

and

application

are

necessary but not sufficient to achieve any goal. These must be

awarded by guidance, assistance and co-operation of many
persons to make it enable.
I am thankful to Prof. N.A.K DURRANI, Chairman, Deptt. of Social
Work, who gave us an opportunity to learn and experience the
practical implications of social work through this summer
training.
I wish to express my sincere gratitude to , Chairperson, Tata
Strive, Ms.Anita Rajan as the chief operating officer,Tata strive.
Raj sir, managing Director, Tata Strive and my supervisor
Ms.Smriti Iyer, for their expert guidance, persistent interest,
and continuous encouragement throughout the training period.
I am also thankful and highly indebted to my teachers Dr.
Naseem Ahmad Khan, Dr. Mohd Tahir and also Ms. Qurratul Ain
Ali, Ms. Shyna Saif, Dr. Mohd Arif Khan and Dr. Andleeb for their
constant encouragement and motivation towards acquiring
professional skills and knowledge.

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Finally, I wish to express my deepest gratitude to my Parents,

family members and friends for their valuable support.

Date: 11 August 2015

(MOHD. ADIL)

CONTENTS

Introduction
About the Organization
About the Project
Objectives
Project Activities
Demo Classes (for training purpose)
Mobilization
Comps Organized Activity
Registration Process
Household Survey
Admission Process
Need and Assessment
Key learns
Suggestions
Conclusion
References

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INTRODUCTION
After the previous exam we are sent for summer training for 45
days because Summer Training is an inseparable part of MSW
curriculum, being essential for inculcating practical skills and
knowledge among the students. I got this opportunity to do my
summer training under TATA STRIVE in the direction of YOUTH
SKILL

DEVELOPMENT.

At

TATA

STRIVE

&TATA

SUSTAINABILITY GROUP, worked with Tata group to identify

the youth who are passed class 8th,9th,10th,11th and 12th and
they cant continue their study toward higher education and
now they are unemployed. Tata Strive start to make skilled or
trained worker through TATA Group under CSR. Tata strive
engaged 10 students from MSW (previous) year for internship
purpose. They gave training for 2 days or we can say demo
class in seminar Department of Social Work A.M.U Aligarh like
how to work, what are our work, how to organised comps,
mobilised and registration.
During the entire training period I learnt about various
strategies and methods of working with the Tata Strive in
community. People at Tata Strive had been a source of guidance
and support all through. I have gained an experience of working
in a team and achieving the given targets with ease. Also
various activities such as how to work, what are our work, how
to organised comps, mobilised registration and awareness
shows, etc. helped me to learn about the unemployed youth
majority and its needs. It also made me able enough to make
suitable suggestions for the betterment of the youth career.
Lastly, Working with the unemployed youth majority me to the
harsh realities with which people are confronted. Overall it was
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a fruitful experience for me to work with TATA STRIVE and

practically learn about the condition of youth population and
also serve them altogether. This training report includes an
account of my observation, findings and suggestions regarding
the various activities that I have performed.

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ABOUT ORGANIZATION

Leadership

with trust

The Tata groups core purpose is to improve the quality of life of

the communities it serves globally, through long-term
stakeholder value creation based on leadership with trust.
Founded by Jamsetji Tata in 1868, the Tata group is a global
enterprise headquartered in India, and comprises over 100
operating companies, with operations in more than 100
countries across six continents, exporting products and services
to over 150 countries. The revenue of Tata companies, taken
together, was $108.78 billion (around Rs665,185 crore) in 201415, with 68 percent of this coming from businesses outside
India. Tata companies employ over 611,700 people worldwide.

TATA GROUP SUBSIDIARIES

TATA
TATA
TATA
TATA
TATA
TATA
TATA
TATA

MOTOR
STEEL
TELESERVICES
COMMUNICATION
CHEMICAL
POWER
CONSULTANCY SERVICES
SUSTAINABILITY GROUP etc.

TATA SUSTAINABILITY GROUP (TSG)

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Tata Sustainability Group (TSG) guides, supports and provides

thought leadership to Tata group companies in embedding
sustainability in their business strategies.

Set up in 2014, the Tata Sustainability Group (TSG) is a grouplevel resource meant to work with Tata companies across the
world in the sphere of sustainability. TSGs mission is To guide,
support and provide thought leadership to all Tata group
companies in embedding sustainability in their business
strategies and demonstrating responsibility towards society and
the environment.
TSGs mission is based on the Tata groups core value: To
improve the quality of life of the communities we serve globally
through long-term value creation for all stakeholders.
Sustainability in the Tata context is about ensuring that in the
process of doing business, its companies assess its impacts on
society and the environment and minimise the harm as they
work towards maximising the good.
As the Tata Groups nodal resource on sustainability, TSG
performs several functions:

Its advisory function involves assisting the group, as well

as individual companies in myriad ways, ranging from
developing group-level policies and strategies to reviewing
processes and guiding companies in their stakeholder
engagement.

As part of its knowledge function, TSG brokers, manages

and makes available a wide range of information, best
practices and tools to group companies, covering all aspects
of sustainability

TSGs execution function covers a range of inputs,

including thought leadership and communicating its thinking
and work to a wider audience. At the core of this function are
the three areas it is responsible for implementing:

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i.

Group CSR programmes like Tata STRIVE that focuses

on skill enhancement,

ii.

The group volunteering programme Tata Engage

(www.tataengage.com) and

iii.

Responding to humanitarian emergencies and

strengthening disaster risk reduction strategies

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ORGANIZATION PROFILE
Tata Sustainability Group
Army and Navy building
2nd floor, MG Road, Fort
Mumbai 400 001
India
Phone: + 91 (22) 6665 7483 / 84
Email: tsg@tata.com

Group CSR Programmes like TATA

STRIVE
As discussed above, CSR is not a new concept in India. Ever
since their inception, corporate like the Tata Group,
the Aditya Birla Group, and Indian Oil Corporation, to
name a few, have been involved in serving the community.
Through donations and charity events, many other
organizations have been doing their part for the society. The
basic objective of CSR in these days is to maximize the
company's overall impact on the society and stakeholders. CSR
policies, practices and programs are being comprehensively
integrated by an increasing number of companies throughout
their business operations and processes. A growing number of
corporates feel that CSR is not just another form of indirect
expense but is important for protecting the goodwill and
reputation, defending attacks and increasing business
competitiveness
For example, a more comprehensive method of development is
adopted by some corporations such as Bharat Petroleum
Corporation Limited, Maruti Suzuki India Limited.
Provision of improved medical and sanitation facilities,
building schools and houses, and empowering the villagers and
in process making them more self-reliant by providing
vocational training and a knowledge of business operations
are the facilities that these corporations focus on. Many of the
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companies are helping other peoples by providing them good

standard of living.

LAW OF CSR
Under the Companies Act, 2013, any company having a net
worth of rupees 500 crore or more or a turnover of rupees
1,000 crore or more or a net profit of rupees 5 crore or more
should mandatorily spend at least 2% of last 3 years average
net profits on CSR activities as specified in Schedule VII of the
Companies Act, 2013 and as amended from time to time. . The
rules came into effect from 1 April 2014.
SEBI, as per its notification on August 13, 2012, has mentioned
that enterprises are accountable to the larger society and
"adoption of responsible business practices in the interest of
the social set-up and the environment are as vital as their
financial and operational performance". SEBI has mandated the
inclusion of Business Responsibility Reports as part of the
annual reports of the Top 100 listed entities based on market
capitalisation at BSE and NSE. These reports has to made
available in the websites of the companies. For companies that
do not belong to Top 100, inclusion of Business Responsibility
Reports is not mandatory, though SEBI encourages its inclusion
in the annual report and website.

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GROUP CSR
PROGRAMME

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TATA SUSTAINABILITY
GROUP

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TATA STRIVE
Tata Sustainability Group announces key
appointments for its skill development
initiative Tata STRIVE
Prior to this appointment, Ms. Rajan has been with Tata
Consultancy Services for over 12 years. Ms. Rajan is an MBA
graduate from Sydenham Institute of Management Studies, has
a Bachelor of Education from Mumbai University and is a Math
Honours graduate from St Stephens College, Delhi. She has
over 25 years of experience of working in the corporate and
education sectors. The execution team led by Ms. Rajan will be
guided by an Advisory Council chaired by Mr. S. Ramadorai and
comprising experts from Tata and non-Tata organisations.
Skill development has been identified as a priority Group CSR
Programme (GCP) at the Tata group. Tata STRIVE will address
the pressing national need of skilling Indias youth for
employment, entrepreneurship and community enterprise. It
will aim at creating training capacity in select sectors and
trades for which there is a clear need, aligned with the 25
sectors of focus identified by the Union Government as well as
skill gaps identified by the National Skill Development
Corporation (NSDC).
Tata STRIVE will optimise and scale up the various skill
initiatives currently being undertaken across Tata companies,
aligning them with national and global occupation standards.
The knowledge expertise within Tata companies will bring in
quality into the training programmes, appropriate certification
and measurement of outcomes. An integrated web-based portal
will serve as a platform for collaboration among Tata companies
as well as external stakeholders with the objective of matching
demand with supply.
The initiative will involve close working with Tata and non-Tata
companies, NGOs, Foundations, Union and State Governments,
and in particular the Ministry of Skill Development,
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Entrepreneurship, Youth Affairs and Sports. The initiative will

ensure appropriate representation for marginalised youth in the
skilling programmes.

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Branch of TATA STRIVE

Organization in Aligarh

Organisational Profile

Name

TATA STRIVE
(Right Skills and Bright Future)
Group CSR Programme

Address

TATA STRIVE & TATA KRISHI

VIKASH
KENDRA Near J D Ayurvedic
Medical
College Bhakhari Aligarh
202002
Contact Number

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1800-208-6666 (Toll Free)

Members of Tata Strive Team and

Their Post
Name
Anita Rajan
of Tata

Post
: Chief Operating Officer

Shankar Sir
Sudhakar Sir

Strive Organization
: Assistant Officer
: Chief Operating Officer
Tata Strive Aligarh

Branch
Prabhakar Sir
Smriti Iyer
Evaluator

: Project Consultant
: Consultant &

Management Team Members Aligarh Branch

Raj Sir
Manjula

: Managing Director
: Assistant Manager

ITI Team Members

Ameya Sir
Suneeta
Swaroop

: Head of Technician
: Assistant Technician
: Assistant Technician

Faculty of Tata Strive Centre Aligarh

Abhishek Sir
Rohit Sir
Diuneeziya or Dee
Asim Khan
Mohd Arif etc.

Tata STRIVE is a division of Tata Sustainability Group and it aims

at improving the skill and vocational training scenario in the
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country as a part of Tata groups CSR initiative. Tata STRIVE has

been actively involved in various activities from establishing
model training centers and courses to assisting existing training
institutes in providing better and more relevant training.
Tata STRIVE intends to design a structured approach for
transforming an existing training institute. The approach is
expected to include a detailed understanding of various direct
and indirect elements related to a training institute and provide
inputs for creation of a transformation plan that objectively
improves all relevant aspects of the institute.

Tata Strive Whole Team Member with Aligarh Muslim University

Students

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About the Project

Indias largest business group - the Rs 100 billion Tata group - is
finalising its plans to launching a nationwide skill building
programme that will use the competencies and infrastructure of
Tata group companies to train over a million Indian over ten
years time.
The programme will be called Strive and cover ten industry and
service sectors from automotive, hospitality to BPO and retail.
Confirming the development, a Tata Sons spokesperson said,
We are planning to aggregate the facilities of some Tata
companies and partners to build a skill development network.
The capacity of the same is yet to be determined.
This Strive initiative will form an important component of the
groups corporate social responsibility (CSR) programme. The
group is keen to identify a few scalable initiatives as part of its
overall CSR strategy, leveraging the capabilities and
competencies of Tata companies, and skills building is likely to
be one of them, the spokesman said.
Wherein youth will be trained on vocational courses and
industry relevant knowledge. A group wide skilling initiative will
allow companies to share not just costs but also local
community intelligence. All the companies of Tata groups could
help in facilitate this valuable exchange of knowledge and skills.
Tata strive make a great step in the skill development
training. In this connection they started two courses in Tata
Krishi Vikash Kendra Bhankri Khas Aligarh to make the people
skilled so the people become sufficient to do work in the
industrial area. In this connection Tata strive started two
courses first one is electrical wireman, its duration is 4 months
and other is ac and refrigerator, it has 6 months duration.

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Under Strive, which is a working title as of now, Tata companies

will collaborate on a group wide programme wherein youth will
be trained on vocational courses and industry relevant
knowledge. S Ramadorai, vice chairman of Tata Consultancy
Services and Dr Mukund Rajan, brand custodian and chief ethics
officer of the group are heading this initiative.

The Tata Review 2013 quotes a senior Tata employee as saying,

A group wide skilling initiative will allow companies to share
not just costs but also local community intelligence. Tata group
officials say that in this case Tata Steel can help facilitate this
valuable exchange of knowledge and skills.
Similarly other Tata companies could offer skills training content
developed by fellow group companies using their local
infrastructure to deliver these programmes.
In an interview to Tata Review, Dr Mukund Rajan, chairman Tata
Council for Community initiatives says that he estimates that
some 140 million young people will enter the work force over
the next decade. The biggest concern is whether these young
people are going to have the right skills, he added.
Rajan says that there is no profit motive in this endeavour.
Through this skill building companies will be able to meet their
own requirement for skilled labour and can also share their
training facilities with other corporate entities and the
government.
Sources said that the Tata group would also hand out quality
assurance certificates for those who successfully complete the
skill building programme under the Tata brand, which will help
these individuals find job easily

Objectives
Tata STRIVE the GFI that will focus on skills and
employability is at final stages of receiving the necessary
approvals and will be launched in mid-2014. The second GFI on
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water, covering both Water for Life (drinking water and

sanitation) and Water for Livelihoods, is being detailed out by a
Water Task Force which will put forward its recommendations in
July-August, 2014.
Two other potential areas are being considered as GFIs while
will be detailed out in the financial year 2014-15. These are:
Education, covering:
o Pre-primary education
o School education Primary, Secondary
o University education
Governance, covering:
o Capacity building of local governments small urban
towns and villages
o Improving efficiency of delivery of public services
o Improving public accountability.
The Tata tradition, which is reflected in its mission, is to

improve the quality of life of the communities we

serve globally. All Tata companies have made robust and
substantial investments in communities which either address
crucial local needs or contribute to a larger issue of national
importance. By Tata companies working together, sharing
knowledge, experiences and resources, the collective impacts
of these investments can be significantly higher than the sum
the impacts that the companies can make individually.
The Group Focus Initiatives or GFIs are a response
to this belie

Role of TSG
Identifying areas and interventions for consideration
Building a consensus on which ones have the potential for
a GFI
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 Anchoring a process for detailing out of GFI and getting

internal approvals
Building the necessary governance and management
structures to execute
Facilitating monitoring and reporting

Project Activities
We worked many activities to achieve the goal with Tata Strive
team member. It was learning time and practical experience for
us to go to community and to identifying their problems and to
aware them about government schemes through these
activities.
Firstly, we have given training by Tata Strive team like,

Demo Class or Training

Firstly, we joined the Tata strive Organization for the internship
purpose. We did not know that what are doing us and how to
done. So Tata Strive team organised two days demo class or
you say training classes to teach us that how to work us, how to
meet community people, how to talk with them and how should
be our behaviour with community people etc.
And during mobilization in community our work is to tell about
organisation plan to community and also distribute the handbill
in community.
And told us how to done the registration of candidate, how to
fill information of candidate online, how to collect data of
candidate and told us many things like mobilisation, camps
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organisation, registration process, household survey and

admission process how to work etc.

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Mobilisation
Mobilization is a process that raises awareness and motivates
people to demand change or a particular development. It is
mostly used by social movements in grassroots groups,
governments and political organizations to achieve a particular
goal, and in most cases, the process of social mobilization takes
place in large gatherings, such as processions, demonstrations,
marches and mass meetings. Social mobilization is also used by
organizations to facilitate change.

During mobilisation in Bharthari village

First step in the process of admission is to mobilized the village

community. Tata strive team selected the villages which are
nearby the Tata Krishi Vikas Kendra Bhankri, Aligarh. Before
doing the camp it is necessary for us to mobilize the peoples of
the villages and told them about the Tata Strive, its objectives
and activity and the work which have to be done by Tata strive.
We also told them all about the courses and about the camp
which held in the villages and also we told them about the
timings and date of the camp, so the people of the village
become aware and come to the camp more and more.

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Handbill of Tata Strive Programme

Camps Activity
After the mobilization we organized the camps at the villages
,Tata strive team divided into three teams and all my class
mates also divided, after this we reached the targeted villages
and camp started. As I say the people of the villages were
aware about the programme so they started come to the camp,
we reached the camp at early morning and held our camp at
government school of the village, as the desk and chairs easily
available there.

Registration Process
We started registration of the candidate whose age between 18
to 35 and they passed 8th, 9th, 10th, 11th and 12th and not working
in any government job.

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Registration proforma of Tata Strive Organisation

First of all we told them about the whole admission process and
also the criteria of taking admission of both courses, like
candidate must be at least 18 years of age, and maximum 35
years. And also the candidate must passed 8 th standard for AC
refrigerator and 10th for electrician wireman. First of all we took
basic info of the candidate if he is eligible for taking admission
and we did also entered his basic info online system of Tata
strive.

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During the registration process in Kulwa Aligarh

After taking basic info all the applicants took for a movie
created by Tata team related to the work of ac refrigerator and
electrician wireman. After seeing the movie all the applicants
come to the counselors who told them about the course which
would suitable for them. After the counseling additional info has
been taking of the candidate who applied the courses. In the
basic info like Name, Name of father, address, religion, cast,
education, date of birth, current occupation. And in the
additional info we ask about the occupation of father, about
mother, email id and others. So the camp comes to an end we
returned to hotel telling them we would come back to your
house for the household surveys.
We organized many registration camps in villages.

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Household Survey
Household Survey are one of the most important sources of
social and demographic statistics. While housing censuses are
also a key source of such statistics, they are only conducted
every 10 to 15 years. Household sample surveys which can
investigate almost any population-based subject are
therefore a powerful alternative, becoming one of the most
flexible sources of data on social phenomena in the last few
decades.
After doing camp we have to done household surveys of
applicants. Only Ms. Smriti iyer with us during household
surveys, and she guide us really well, and also told us right
things when we were found doing a mistake in the household
surveys. We divided into three or four teams so the households
become easier to do and also less time could spend there. After
this we called the applicants and ask them to come at specific
place or told us how we reach their houses, no doubt village
community is friendly and helpful if we found one candidate
then he took us to the next candidate as they are connected to
each other.
After reaching the house of the applicant, we ask them
about father, mother or any other responsible man at house so
we talk about the courses. In the household surveys we have to
observe, house type(kaccha or pakka or semi pakka) and also
the assets present in the house or outside the houses, we also
observe the monthly income of the house and current
occupation of applicant and so many other things. We told the
responsible person of the applicants that both the courses are
full time courses of 4 and 6 six months duration, so the
applicant have to present in the classes from 9 am to 6 pm, and
90 percent attendance must be there otherwise certificate will
not given to the candidate. We also ask about primary bread
winner about bank account and also the reason behind the drop
out of education. After this we told them that all the process
done if you are selected than we will contact you for admission
after this we returned to the hotel and the process of household
surveys are done like in all the villages.

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Admission Process
After the long term of mobilisation, Camps Organisation and
Household Survey the time come of admission. many of
candidate finalise for admission.

During the admission the require document like

1.
2.
3.
4.
5.
6.

Voter I,D
Pan Card
Rashan Card
Driving Licence for photo proof
Highschool Certificate for Date of Birth
Higher educational Qualification certificate

After doing household surveys the next step is to give

admission. There are 136 valid applications which fulfill the
criteria of getting admission. Almost 100 applicants called for
admission as there are 60 seats in this programme , 30 in AC
and Refrigerator and electrician. The process of selection of the
candidate for admission was upto the Tata authority, Mumbai.
We fix three shifts in the whole day and called the candidates.
But there seen no interest of the villagers to take admission,
they fill the form very happily and were looking interested but
at the time of admission they were not ready to come. The one
reason is may be due to rain but also the lengthy session of the
classes also responsible for this negotiation. However the
candidates who are interested come and took admission. They
are advised to keep identification document and educational
certificate and also admission fees that is Rs. 500. First of all
one from us verify the all needed documents and after this he
sent the applicants to the admission room and after this
document checked in online Tata strive system. After this whole
verification the applicant sent to the cash counter as well as
the identity card also made there. After this the applicant sent
to the interview room and there is a small conversation and we
tried came to know about the views of applicants. However all
the 136 candidates were not able to fill 60 seats and the next
day people were also allowed to fill the form as there were
some seats remain, so the people filled the application forms
and took the admission in the courses. So all the process of
admission is completed and from the 1st July 2015 classes was
started at the Tata Krishi Vikas Kendra. After this our task to do
the need and assessment of the villages.
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Lessons and Observations From The

Field
We learnt a lot from our field work and here are the details of
the all the villages, like number of applicants, wrong mobile
numbers, not interested and also the observation of the village
individual.
STATISTICS OF APPLICATION FORMS
Absolute
Numbers
Completed
applications
( show interest
after HH survey)

136

59%

1%

Disinterested

30

13%

Unable to take on
training

14

6%

4%

37

16%

229

100%

Wrong numbers

Recall/Revisit
Ineligible
Total applications

LIST OF VILLAGES

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Name of village

Date of
Mobilisation
Camp

Bharatari
Sikharan
Kulwa
Semla

6th
6th
6th
6th

Bhagwanpur

7th June 2015

7th June 2015
13th June 2015
6th June 2015
7th June 2015
12th June 2015
14th June 2015
11th June 2015
14th June 2015

Chuawali
Chirkula
Baraula Jaffrabad
Bajhera
Gabana
Jirouli Dor
Rayet

June
June
June
June

2015
2015
2015
2015

Date of Household
Survey

9TH June 2015

10TH June 2015
10TH June 2015
9TH June 2015
10TH June 2015
9TH June 2015
10TH June 2015
9TH June 2015
13TH June 2015
14th June 2015
13TH June 2015
15th June 2015

Village specific observations & statistics

Bhartari :
Response was good
Mobilisation had been well done because of a local
resource and also the AMU students
80% of the applicants seemed genuinely interested
The village is fairly well educated. On average most
applicants were class 10/12 pass at least
Lots of underage students
Data analysis: In this village 81 % of the applications were
completed. 5% of the applicants had wrong numbers and 14 %
were ineligible for this course. Out of 21 applications there were
17 applicants who were still interested after the household
survey.
Sikharan

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 People are unemployed but disinterested and dont realise

the value of skill based training
People were not aware of the mobilisation camp based on
a quick survey done by the AMU students prior to the
camp.
The camp started late and perhaps potentially some
candidates were lost because of that
30% of the applicants seemed genuine
Since electricity is on only till 11 am a lot of people were
busy in irrigation work and thus did not come to the camp
Data Analysis: In this village, there were 60% of the
applications were completed. 27% of the applicants were
disinterested and 13 % were unable to take on training. Out of
15 applications there were 9 applicants who were still
interested after the household survey.
Semla
Local people participated in mobilisation
Lots of students preparing for SSC ( Staff Selection
Commission ( Constable ))
Most of the candidates were educated, so they were not
interested in pursuing entry level courses. They were also
well to do.
Data Analysis: In this village, 18% of the applications were
completed. 27% of the applicants were disinterested and 18%
were unable to take on training. One was unable to reach 5% of
the applicants and 23% of the applicants were ineligible. In
addition 9% of the applicants provided wrong numbers. Out of
22 applications there were 4 applicants who were still
interested after the house hold survey.
Bhagwanpur
No awareness
People were in need but were suspicious of the program
being offered
People were concerned about placement
People were confused and were unable to take a decision
on the spot.
Data Analysis: In this village, 31% of the applications were
completed. 38% of the applicants were disinterested. 25%
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were not reachable while 6% were ineligible. Out of 16 total

applications there were 5 applicants who were still interested
after the house hold survey.
Chuawali
People were interested
Underage candidates prevalent
Teachers in the community were very interested
People were busy in dawat or funerals
People had gone for teerthyatra
Most applicants were at least 10th pass but school dropouts
Data Analysis: In this village, 30% of the applications were
completed.15% of the applicants were disinterested and 20 %
were unable to take on training. 35% of the applicants were
ineligible. Out of 20 applications there were 6 applicants who
were still interested after the house hold survey.
Chirkula( RustampurDhola)
Response was good. The candidates were interested
Demographic : most applicants were unemployed /
employed in agriculture
Awareness of Tata program high primarily due to local
resource ( Panditji )
The population of the village was not large but the number
of applicants were significant.
Data Analysis: In this village, 71% of the applications were
completed. 12% of the applicants were unable to take on
training and 18% were ineligible Out of 17 applications there
were 12 applicants who were still interested after the house
hold survey.
Kulwa
Demographic : Most applicants were employed or engaged
in some work
Awareness about skill training wasnt high
30% of the applicants on average were possibly serious.
Most of the applicants were undergraduates
Interest level was low.

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Data Analysis: In this village, 57% of the applications were

completed. 14% of the applicants were disinterested and 24%
applicant were ineligible. 5% of the applicants were not
reachable. Out of 21 applications there were 12 applicants who
were still interested after the house hold survey.
Baraula Jaffrabad
People were aware but not interested
Village primarily engaged in brass work and there were
factories( lock, handicrafts and copper work) within the
village
Not many unemployed youth in the village though the
population was close to 12k. This could partly be because
the village was very close to the city.
People on daily wage make Rs. 500 per day on a average
Only 50% of the applicants were serious
Mis-information about the program : Though the pradhan
was very supportive and had spread the message the key
message seemed to be that Tata was providing jobs
Information wasnt spread across the village, though some
pockets were aware while some were not.
Awareness about the institute at Tata chemicals was also
low
Distance to the centre can also be a constraint as it is far
Data Analysis: In this village, there were 67% completed
applications. 25% of the applicants were disinterested and 8%
were ineligible. Out of 12 applications there were 8 applicant
who were still interested after the house hold survey.
Bajhera
People were interested.
They were aware about the camp as mobilization did in
the second round was far more intense. 4-5 trips were
made to the village prior to the camp being set up.
Almost all the candidates in Bajhera were studying
Most of the candidates were in need of support.
As the camp was organize in 2ND round so the awareness
was very high.

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Data Analysis: In this village, all the applications were

completed. Out of 20 total applications everyone was still
interested after the house hold survey.
Jirouli Dor
People were interested.
Camp place had shade so the registration took place
properly.
Mobilization by loudspeaker and distribution of pamphlets
was effective.
Candidates were keen in applying.
Candidates from different villages arrived there for the
registration.
Data Analysis: In this village, there were 57% completed
applications. 11% of the applicants were disinterested and 4%
were unable to take on training. 25% of the applicants were
ineligible and 4% applicant were not reachable. Out of 28
applications there were 16 applicants who were still interested
after the house hold survey.
Gabhana
Mobilization one day before was effective.
People were interested.
Candidates came from other villages due to effective
mobilization.
Mobilization done by the Tata Kisan Kendra Sansar owner
seemed effective.
Data Analysis: In this village, out of 12 applications, all
applicants were still interested after the house hold survey. This
can be primarily attributed to fact that the household survey
was conducted on the same day as the mobilisation , which
didnt allow students a large gap to think through their decision
of whether they wanted to apply for the course.
Rayet
Candidates from other villages were more serious for
instance there were 3 from Nandpur Pala.
Camp was delayed due to rain , so bad weather may have
led to a low response
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 Additionally, there were marriages in that village which

may also be the reason for low turnout.
Majority of the population is Muslim and is already
employed in trades which require a lot of work with hands.
Data Analysis: In this village, out of 7 applications there were
7 applicants who were still interested after the house hold
survey.
Other Villages
This is a list of villages where camps were not held but
applicants travelled to other camps to apply
Ismailpur
In this village, there were 2 applicants who were both interested
after the house hold survey.
Nandpura
In this village, 33% of the applications were completed. 33% of
the applicants were disinterested and another 33% were
ineligible. Out of 6 total applications, there were 2 applicants
who were still interested after the house hold survey.
Mehrawal, Nagala Badaun,Nagla Gul Sarau and Sarshi
Each of these areas only 1 completed and total application form
was filled.
Musypur
In this village, there were 2 applications. One was ineligible
while the other indicated his disinterest at the time of the
household survey.
Sarsol & Hathras
Only 1 application was filed and that too was ineligible.
Semali
Only 1 application was there, who the team was unable to
reach.

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Need and Assessment

Need and assessment is an important part of our internship, it
is clear that whole process of admissions done very smoothly so
further we task to do need and assessment of the peoples living
nearby villages within 25 km from Tata Krishi Vikas Kendra
Bhankri, Aligarh. In this step we have to move the community
and investigate and formulate the needs of the community. In
this process we selected almost 20 villages within 25 kms and
used to go there in one or two shifts in a day. We are very keen
to finish the whole process due to the month of Ramdhan. In
the process of need and assessment we have to organize four
or five group meetings in one village. So we write down the
questions, by which we easily understand the current needs
and problems of village community. After enter in the village all
interns divided into three or four groups and organize the group
meetings in different parts of the village. We are also doing
recordings of our group meetings as it has to be given to the
our supervisor MS. Smriti Iyer regularly. In the group meetings
we observed that most of the people were unaware about the
skill development training and they were living their life without
tension ,they were not able to see their future but we can say
behind this situation economic condition is responsible and also
lack of education is another element behind their ignorance.
First of all we introduce our selves to them and told all about
Tata strive and its activities and aims. And also ask about the
population of the village, average education qualification of the
village, major occupation of the village, also ask about the
peoples who are unemployed and searching for the work, and
also took their views on skill development training. After we told
them about both the courses started in the Tata krishi vikas
Kendra bhankri, and ask them to tell about more courses should
be introduce which would helpful for the village community.

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STATE OF NEED AND

ASSESSMENT
Here are some state about the need and assessment of
some villages.

Karsua 1

Karsua 2

Date of visit

27-june 15

27-june 15

Name of Surveyors

Shafeeq,Nadeem,Asif

Aqib,Rizwan,Rah

Total number of respondents

Maximum Age of Respondents

35

Minimum Age of respondents

14

Average Educational Qualification of

respondents

Grduation

12th

Ocuupational Structures in the

Village

Agriculture

agriculture and l

Awareness about skill development

institutes

yes

yes

Trainings they are aware of

fitter, electrician, machanic

plumber,fitter,m

Views on Migration

yes they can migrate

yes they can mig

Views on training Girls

yes

no

Skills that in their view will be in high

demand

fitter, electrician, machanic

plumber,fitter,m

how many people are of 18-35

500-600

600-700

reason for discontinuing education

not intrested and monatry

problems

monatry reasons
responsibility

Perception about what skill

development institutes teach

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opinion regarding education

activities in which children are busy
after school

doing prepration for army

and engaged in agriculture

doing prepration
and engaged in

nearby helth care center

private doctor otherwie come

to aligarh

go to aligarh or p
doctor

who you you consult while taking

decisions

parents and self

parents and self

what are your earning expectations

per month

10000-12000

8000-10000

I.T.I nearby.

Gaurav ITI

gaurav ITI

what courses offered in I.T.I

fitter, plumber, wire man

plumber, electric

KEY LEARNINGS
Internship is an important part of MSW , it is our first field
experience in the villages and I can say that whole process of
internship is really taught us a lot of interest things. We face a
lot of strange situations but knowledgeable experience for us. I
learnt a lot things from this internship. Here are some key
learning.
First thing is that working among village community is
really a new and good experience for me.
Most of the members of Tata Strive team belongs to the
other states like Chennai, Mumbai, Delhi and also they
were the authorities of TATA company and also have
experience so working with them is also a good thing
for me.
We were wake up early in the morning and return at 7
or 8 pm, it is new but good experience for us.
Working during fasting is really tough for us but we did
it in a very cool way.
In the internship we did need and assessment of the
village community, it is a new but good process for us.

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 Tata Strive team specially MS. Smriti Iyer share good

and their work experience for us which would be very
helpful for us in the future and while doing job.
We did household surveys in our class field works but
household survey which we did during internship is
really new and helpful for us in future perspective.

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Suggestion
On the basis of my experiences, findings and observations, it
was first time when Tata Strive established a branch in Aligarh.
Which are working for the unemployed youth, who could not
continue their education. Because they are financially weak or
other problems.

Its first time for me to join any organisation to internship

purpose. Tata strive a newly introducing organisation which are
working to betterment of quality of life of youth population. I
could make the following suggestions for more effective as...

There should be stipends for the interns as this type of

projects have lot of work to do and frankly I want to say
that we have worked for 14 hours in a day several times
which was very tuff.
There is no planned things was done, the things are done
according to the situations.
There should be only one person who takes the decisions
involving of several persons is not appropriate as our
supervisor have very good plans (for household surveys)
but due to others she was unable to do household surveys
as she want.
There should be a feedback session at the end of the day
after completing the tasks.
While doing need assessment of the villages we faced
various problems as we dont know clearly what we have
to do so there should be an orientation of at least one day.

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Conclusion
It was the great learning experience for me during my summer
internship. I have worked with the Tata Strive and it will help me
to learn a lot of professional skills during this one and half
month. Apart from this I also gained both theoretical as well as
field work knowledge during this practice. In the last I conclude
that my internship with TATA STRIVE is really a good experience
for me and I learned a lot of new and interesting things during
my internship. I can say that the TATA STRIVE made a great
step in the field of skill development training, and it is going to
be very helpful for village community or poor section of the
society. Tata strive focuses on the peoples who are unable to
handle the bad situations and economically weak in the society.
And I would like to say thanks to Tata strive team specially our
supervisor MS. Smriti iyer as they were much cooperative with
us during whole internship period and share their experience
with us and guide us in a smooth way. We did in the internship
baseline surveys, household surveys, need and assessment and
so many other things. I think the experience which I get from
this internship would be very helpful for me in the future. So
thats all from me about our internship.

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Photographs

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