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Addicted to Caffeine,
Love Drones, Scared of
Ebola? There's a Motif
for that!
Market Data
Yahoo Originals
By Milanee Kapadia
November 7, 2014 4:11 PM
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Motif Investing is a company that gives investors a low-cost way
of creating their own portfolios or motifs - disrupting the traditional
broker model. The company has JP Morgan (JPM) and Goldman
Sachs (GS) as backers and cracked CNBCs 2014 Disruptor 50,
coming in at number 4.
idea. Some of
the Motifs available include
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Hardeep Walia, the CEO of Motif Investing and a former Microsoft
(MSFT) executive says Caffeine Fix is doing quite well (see chart
below). Its up 40 points for the year. Thats compared to 17
points for the S&P 500 (^GSPC) index. It's those kinds of motifs -that are ideas that youve probably thought about, but it takes
time," says Walia. "Its expensive to invest in this; we try to make
it super easy, he explains. Walia says it took the brain trust in his
company a year to build 120 pre-made Motifs after the firm
launched in 2013. In the same time period, his customers built
75,000.
The main difference between a
motif and an
ETF is price. If
you built a
30-stock portfolio on your own,
each trade
Motif Investing allows you to create a custom ETF based
on caffeine stocks.
could cost
around $10, totaling $300. But
Motif Investing charges you a flat price of $9.95 for the entire basket. The company also allows investors to dollar invest -- they
can plug in as little as $250 or as much as a million dollars.
Motif Investing also has a royalty fee system in place. Walia says
once an investor creates a custom motif, they can share it on
their social media and get paid if someone else buys their motif.
Walia says the beauty of Motif Investing is that folks are actually
making money on quirky ideas. If you go to our site, youll see
people making 50-60 percent returns on their motifs, a lot of them
are actually professional money managers and theyre doing this
for fun. Even an average investor can do well. Its all about finding something you care about.
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