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A possible joint venture with Piaggio was discussed in 1993 but aborted.
Rahul Bajaj told the Financial Times that his company was too large to be
considered a potential collaborator by Japanese firms. It was hoping to
increase its exports, which then amounted to just five percent of sales. The
company began by shipping a few thousand vehicles a year to neighboring
Sri Lanka and Bangladesh, but soon was reaching markets in Europe, Latin
America, Africa, and West Asia. Its domestic market share, barely less than
50 percent, was slowly slipping.
By 1994, Bajaj also was contemplating high-volume, low-cost car
manufacture. Several of Bajaj's rivals were looking at this market as well,
which was being rapidly liberalized by the Indian government.
Bajaj Auto produced one million vehicles in the 1994-95 fiscal year. The
company was the world's fourth largest manufacturer of two-wheelers,
behind Japan's Honda, Suzuki, and Kawasaki. New models included the
Bajaj Classic and the Bajaj Super Excel. Bajaj also signed development
agreements with two Japanese engineering firms, Kubota and Tokyo R & D.
Bajaj's most popular models cost about Rs 20,000. 'You just can't beat a
Bajaj,' stated the company's marketing slogan.
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced
in 1997. The next year saw the debut of the Kawasaki Bajaj Caliber, the
Spirit, and the Legend, India's first four-stroke scooter. The Caliber sold
100,000 units in its first 12 months. Bajaj was planning to build its third
plant at a cost of Rs 4 billion ($111.6 million) to produce two new models,
one to be developed in collaboration with Cagiva of Italy.
Several new designs and a dozen upgrades of existing scooters came out in
1998 and 1999. These, and a surge in consumer confidence, propelled Bajaj
to sales records, and it began to regain market share in the fast-growing
motorcycle segment. Sales of three-wheelers fell as some states, citing
traffic and pollution concerns, limited the number of permits issued for
them.
In late 1999, Rahul Bajaj made a bid to acquire ten percent of Piaggio for
$65 million. The Italian firm had exited a relationship with entrepreneur
Deepak Singhania and was looking to reenter the Indian market, possibly
through acquisition. Piaggio itself had been mostly bought out by a German
investment bank, Deutsche Morgan Grenfell (DMG), which was looking to
sell some shares after turning the company around. Bajaj attached several
conditions to his purchase of a minority share, including a seat on the board
and an exclusive Piaggio distributorship in India.
In late 2000, Maruti Udyog emerged as another possible acquisition target.
The Indian government was planning to sell its 50 percent stake in the
automaker, a joint venture with Suzuki of Japan. Bajaj had been approached
by several foreign car manufacturers in the past, including Chrysler
(subsequently DaimlerChrysler) in the mid-1990s.
Employment fell from about 23,000 in 1995-96 (the year Bajaj suffered a
two-month strike at its Waluj factory) to 17,000 in 1999-2000. The company
planned to lay off another 2,000 workers in the short term and another 3,000
in the following three to four years.
Principal Subsidiaries: Bajaj Auto Finance Ltd.; Bajaj Auto Holdings Ltd.;
Bajaj Electricals Ltd.; Bajaj Hindustan Ltd.; Maharashtra Scooters Ltd.;
Mukand Ltd.
Principal Competitors: Honda Motor Co., Ltd.; Suzuki Motor Corporation;
Piaggio SpA.
COMPANY PROFILE
Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With
Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art
range of two-wheelers. The brand, Pulsar is continually dominating the
Indian motorcycle market in the premium segment. Its Discover DTSi is also
a successful bike on Indian roads.
Quick Facts
Founder
Jamnalal Bajaj
Year of Establishment
1926
Industry
Business Group
Presence
presence
in
Sri
Lanka,
Akurdi
Pune
411035
India
Tel.:
+(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works
Bajaj
Nagar,
Waluj
Aurangabad 431136
Chakan
Industrial
rahulbajaj@bajajauto.co.in
Website
www.bajajauto.com
Brands
Motorcycles 4S
4S Champion
Bajaj Avenger
Bajaj CT 100
Bajaj Discover
Bajaj Platina
Bajaj Pulsar
Boxer
Area,
Scooters
Caliber
Caliber115
KB RTZ
KB100
KB125
Bajaj Chetak
Since 1986, there is a technical tie-up of Bajaj Auto Ltd. with Kawasaki
Heavy Industries of Japan to manufacture state-of-art range of latest twowheelers in India. The JV has already given the Indian market the KB series,
4S and 4S Champion, Boxer, the Caliber series, and Wind125.
Kawasaki Heavy Industries is a Fortune 500 company with a turnover of
USD 10 billion (Rs. 45,840 crore). It has crafted new technologies for more
than hundred years. The technologies of KHI have redefined space systems,
aircrafts, jet engines, ships, locomotive, energy plants, automation system,
construction machinery, and of course high reliability two-wheelers.
KHI has given the world its legendary series of 600-1200cc Ninja and 1600
Vulcan bikes. Straight from its design boards, the Kawasaki Bajaj
Eliminator, India's first real cruiser bike, redefines the pleasure of "biking"
in looks as well as performance.
HISTORICAL BACKGROUND
December
June
February
Sept/Oct
August
May
January
October
October
July
February
November
January
November
introduced.
500,000 vehicles produced and sold in a single financial year.
The Waluj plant inaugurated by the erstwhile President of India, Shri Giani
Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16
months.
1984
January
19
1981
1945
November Bajaj Auto comes into existence as M/s Bachraj Trading Corporation
29
Private Limited.
ORGANIZATIONAL CHART
Board of Directors
Rahul Bajaj
Madhur Bajaj
Rajiv Bajaj
Sanjiv Bajaj
D.S. Mehta
Kantikumar R. Podar
Shekhar Bajaj
D.J. Balaji Rao
J.N. Godrej
S.H. Khan
Mrs. Suman Kirloskar
Naresh Chandra
Nanoo Pamnani
Manish Kejriwal
Chairman
Vice Chairman & Whole-Time Director
Managing Director
Executive Director
Whole-Time Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Audit Committee
S.H. Khan
Chairman
J.N. Godrej
Nanoo Pamnani
D.J. Balaji Rao
Naresh Chandra
Shareholders & Investors Grievance committee
D.J. Balaji Rao
Chairman
J.N. Godrej
Naresh Chandra
Remuneration committee
D.J. Balaji Rao
S.H. Khan
Naresh Chandra
Chairman
PRODUCTS PROFILE
BAJAJ AVENGER
Engine
Cubic Capacity
Max. Power
Gear Box
Ignition
Front Brakes
Rear Brakes
Front Tyre
Rear Tyre
Wheelbase
Ground Clearance
Dry Weight
Tank Capacity
Engine
Cubic Capacity
Max. Power
Gear Box
Ignition
Front Brakes
Rear Brakes
Front Tyre
Rear Tyre
Wheelbase
Ground Clearance
Dry Weight
Tank Capacity
Price On Road Mumbai
BAJAJ PULSAR
Engine
Cubic Capacity
Max. Power
Gear Box
Ignition
Front Brakes
Rear Brakes
Front Tyre
Rear Tyre
Wheelbase
Ground Clearance
Dry Weight
Tank Capacity
Price On Road Mumbai
Colours
BAJAJ WAVE
Model:
Year:
2006
Category:
Scooter
Rating:
Displacement:
Engine type:
Single cylinder
Stroke:
Power:
Torque:
Fuel system:
Injection
Ignition:
CDI Electronic
Cooling
system:
Air
Transmission
type
Belt
final drive:
Physical measures
Weight incl. oil,
gas, etc:
Wheelbase:
Front brakes:
Rear brakes:
Fuel capacity:
Model:
Year:
2006
Category:
Sport
Rating:
68.9 out of 100. Show full rating and compare with other
bikes
Engine and transmission
Displacement:
Engine type:
Single cylinder
Stroke:
Power:
Torque:
5-speed
Transmission
type
Chain
final drive:
Physical measures
Weight incl. oil,
gas, etc:
Wheelbase:
Front brakes:
Single disc
Rear brakes:
Fuel capacity:
Reserve fuel
capacity:
BAJAJ CT 100
Engine
Type
4 stroke
Cooling Type
Air Cooled
Displacement
99.27 cc
Max Power
Max Torque
Ignition Type
C.D.I
Carburettor
Keihin-Fie
Transmission Type
Electrical System
System
12 V, AC+DC
Head Light
35/35 W
Horn
12 V, DC
Chassis
Chassis Type
Tubular construction
Suspension
Front Suspension
Telescopic
Rear Suspension
Swing arm type with dual co-axial springs (springin-spring) and hydraulic shock absorbers
Tyres
Front Tyre Size
3.00 x 17, 6 PR
Brakes
Front Brakes
Rear Brakes
Fuel Tank
Fuel Tank Capacity
10.5 litres
Reserve Capacity
2.2 litres
Dimensions
Overall length
1945 mm
Overall width
770 mm
Overall height
1065 mm
Wheel Base
1235 mm
BAJAJ GC 1000
Engine
Type
Cooling Type
Displacement
416 cc
Max Power
Max Torque
20 Nm @ 2400 rpm
Ignition Type
Electric start
Transmission Type
Clutch Type
Electrical System
System
System 12V DC
Chassis
Chassis Type
Semi Monocoque
Suspension
Front Suspension
Rear Suspension
Tyres
Front Tyre Size
4.5x10,8PR
4.5x10,8PR
Brakes
Front Brakes
Rear Brakes
Fuel Tank
Fuel Tank Capacity
8 litres
Dimensions
Overall length
2960 mm
Overall width
1375 mm
Overall height
1810 mm
Wheel Base
2025 mm
Ground Clearance
170 mm
2.75 m
GVW
990 kg
Loading Tray
Length (Pick up)
1500 mm
1325 mm
250 mm
Length (HiDec)
1500 mm
Width (HiDec)
1325 mm
Height (HiDec)
1050 mm
Engine
Type
Cooling Type
Displacement
416.6 cc
Max Power
Max Torque
20 Nm @ 2400 rpm
Ignition Type
Electric start
Clutch Type
Electrical System
System
12 V, DC
Chassis
Chassis Type
Suspension
Front Suspension
Rear Suspension
Tyres
Front Tyre Size
4.5x10,8PR
4.5x10,8PR
Brakes
Front Brakes
auto adjuster
Rear Brakes
Fuel Tank
Fuel Tank Capacity
8 litres
Dimensions
Overall length
3090 mm
Overall width
1375 mm
Overall height
1880 mm
Wheel Base
2025 mm
Ground Clearance
170 mm
GVW
876 kg
Two-wheelers
Ungeared - 100 cc
Motorcycles - 100 to 200 cc
Bikes
Scooters
Three wheelers
1. Goods carriers
2. Passenger Carriers
CHAPTER-2
puts it, "We pioneered India's motorcycle industry, and it's our responsibility
now to take the industry to the next level. We'll do all it takes to reach there.''
At BAJAJ, our goal is not only to sell you a bike, but also to help you every
step of the way in making your world a better place to live in. Besides its
will to provide a high-quality service to all of its customers, BAJAJ takes a
stand as a socially responsible enterprise respectful of its environment and
respectful of the important issues.
BAJAJ is strongly committed not only to environmental conservation
programmes but also expresses the increasingly inseparable balance between
the economic concerns and the environmental and social issues faced by a
business. A business must not grow at the expense of mankind and man's
future but rather must serve mankind.
performance
and
compliance
with
all
applicable
Quality Policy
We at Bajaj Auto continue to firmly believe in providing the customer Value
for money, for years through our products and services. This we shall
maintain and improve.
In our decision making, quality, safety and service will be given as much
consideration as productivity, cost and delivery.
Quality shall be built into every aspect of our work life and business operations. Quality
improvements and customer satisfaction shall be the responsibility of every employee.
TPM Policy
We at Bajaj Auto adopt Total Productivity Maintenance as a means of
creating a safe and participative work environment in which all employees
target the elimination of losses in order to continuously enhance the
capacity, flexibility, reliability and capability of its processes, leading to
higher employee morale and greater organizational profitability.
CONCEPTUAL DISCUSSION
Meritorious Performance in
2001
2001
2001
Frequency Rate
Achieving Lowest Average
2000
Frequency Rate
Meritorious Performance in
2000
Industrial Safety
Industrial Safety
1999
Industrial Safety
for three consecutive years
Achieving Longest Accident-free 1998
1998
Frequency Rate
Meritorious Performance in
1998
1997
Industries Group
Achieving Longest Accident-free 1997
Industrial Safety
for three consecutive years
Achieving Lowest Frequency
Rate under Heavy Engineering
CHAPTER-3
Research Methodology
Meaning of Research
Redman and Mory define research as a systemized effort to gain new knowledge. Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.
Objectives of Research
ugh the application of scientific procedures. The main aim of research is to find out the
truth which is hidden and which has not been discovered as yet. Though each r
The purpose of research is to discover answers to questions throesearch study has its
own specific purpose but the research objectives can be listed into a number of broad
categories, as following:-
Significance of Research
All process is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry and inquiry leads to invention. Is a famous Hudson Maxim in context of which
the significance of research can well be understood. Increased amounts of research make
progress possible.
Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
The role of research in several fields of applied economics, whether related to business or
to the economy as a whole, has greatly increased in modern times. The increasing
complex nature of business and government has focused attention on the use of research
in solving operational problems. Research, as an aid to economic policy, has gained
added importance, both for government and business.
Research Methodology
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.
Primary Data:
In some cases the researchers may realize the need for collecting
the first hand information. As in the case of everyday life, if we want to have first hand
information or any happening or event, we either ask someone who knows about it or we
observe it ourselves, we do the both. Thus, the two method by which primary data can be
collected is observation and questionnaire.
Secondary Data:
Any data, which have been gathered earlier for some other
purpose, are secondary data in the hands of researcher. Those data collected first hand,
either by the researcher or by someone else, especially for the purpose of the study is
known as primary data.
The data collected for this project has been taken from the secondary source.
Sources of secondary data are :
Internet
Magazines
Publications
Newspapers
Brouchers
CHAPTER-4
MARKET SHARE
Strengths:
Our members value the professional designation.
We have a lower course fee structure than similar programs.
We provide good customer service.
Our instructors are highly-regarded in the profession.
We have a small staff and low overhead.
Weaknesses:
We are slow to make decisions and adapt to changes that affect the profession.
The professional designation is rarely included as a condition of employment.
We are overly dependent on key volunteers who developed and teach our certification
courses. We do not have the resources to research the market and promote the
designation.
Opportunities:
Our business sector is expanding, with many future opportunities for success.Our local
council wants to encourage local businesses with work where possible.Our competitors
may be slow to adopt new technologies.
Threats:
Will developments in technology change this market beyond our ability to adapt?A small
change in focus of a large competitor might wipe out any market position we achieve.
and
man's
future
but
rather
must
serve
mankind.
"We must do something for the community from whose land we generate our
wealth." We at BAJAJ are committed to demonstrate excellence in our
environmental performance on a continual basis, as an intrinsic element of our
corporate philosophy.
To achieve this we commit ourselves to:
1. Integrate environmental attributes and cleaner production in all our business
processes and practices with specific consideration to substitution of hazardous
chemicals to strengthen the greening of supply chain.
2. Continue product innovations to improve environmental compatibility.Comply with
all applicable environmental legislation and also controlling our environmental
discharges through the principles of"alara" (as low as reasonably achieva).
3. Institutionalise resource conservation, in particular, in the areas of oil, water,
electrical energy, paints and chemicals.
4. Enhance environmental awareness of our employees and dealers / vendors, while
promoting their involvement in ensuring sound environmental management.
Product
Motorcycles
Geared Scooters
Ungeared Scooters
Step thrus
Total 2 wheelers
Three Wheelers
Grand Total
CHAPTER 5
The company should concentrate more on sales and marketing department so that
more and more products can be sold out.
Advertisements should be the best method to advertise the products and popular
among the public.
Transparency should be made in between the product details and the original
product sold to the customers.
CHAPTER 6
BIBLIOGRAPHY
Books:
Websites: www.bajajindia.com
www.google.com
www.msn.com
Newspapers: