Beruflich Dokumente
Kultur Dokumente
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ARTICLES
LUTHAR
and
tions
This
article
uses
and
of information
data
from
communication
on the applica
survey
the use of
to investigate
technologies
of respondents/con
by different groups
that the symbolic
and artefactual
nature
of new
as a cultural
object
out
from the premise
Setting
their 'thingness',
should
media,
of their
social
the mobile
sumers.
phone
and
the mobile
phone
of users/consumers.
KROPIVNIK*
of Ljubljana
University
Abstract:
SAMO
Phone
a representative
be a central
part of any investigation
of
the article focuses
on the meaning
significance,
various
and
for
as a cultural
object
commodity
sign
groups
of mobile
It also concentrates
on the social
structuring
cultural
use by young
phone
and the practices
and
the relationship
between
class
of young
use in the context
phone
It addresses
media
and cultural
technologies.
are consump
in the sociology
of culturehow
and
people
meanings
of other
people's
consumption
one of the central
questions
addresses
of mobile
it through
the case
to classand
examines
related
practices
The
that
the
use.
'technosensibility'
general
study suggests
phone
when
a universal
which
seems
of young
phenomenon,
generational
people,
and 'new'
media
of other 'old'
in the context
of the consumption
interpreted
to class and
in general,
is differentiated
and cultural
according
consumption
tion
tastes
and
of mobile
a digital
that class distinctions
The article concludes
produce
capital.
of young
users:
the interacting
in two distinct populations
that results
users.
the interacted
cultural
divide
and
Keywords:
expressive
mobile
phone,
use/pragmatic
young
people,
Slovenia
cultural
capital,
class,
gap,
digital
use,
framework
Theoretical
Direct
ences,
Luthar
and Samo
to: Breda
all correspondence
Kropivnik,
Faculty
of Ljubljana,
Slovenia,
pi. 5, 1000 Ljubljana,
Kardeljeva
University
of Social
e-mail:
Sci
samo.
kropivnik@fdv.uni-lj.si, Breda.luthar@fdv.uni-lj.si.
Sociologick
stav
AV R,
v.v.i.,
Praha
2011
1091
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Sociologick
as
asopis/Czech
a commodified
Sociological
artefact
Review,
beyond
its pragmatic
function
and
how
the
use
of the
We
would
ogy is strongly
a mobile
phone
like
to suggest
shaped
culture
of technol
incorporation
discourse
the
that
creates
of tech
incorporation
nology into daily life varies not just by age and gender, but also by class.
This study is a systematic attempt to empirically explore the cultural differ
entiation of mobile phone consumption and stylisation by young people in terms
of class differentiation and in terms of the relationship between the use of mobile
technology and the use of other 'old' and 'new' media. It is based on the premise
that, along with discursive and political relationships, which have conventionally
been the domain of social studies, interaction with objects manifests and consti
tutes the culture of the society in which an individual lives. Technological tools,
such as computers, cars, or mobile phones, are, according to Silverstone and Hir
sch, doubly articulated [1992: 21], suggesting that they are not merely physical,
material objects (albeit with symbolic meaning), but also a means of maintaining
and establishing sociality.1 An independent
culture of consumption and usage
1
See
Williams'
mobile
and
notion
home-centred
[(1974) 2003:19-21],
of mobile
and
privatisation
was enabled
that is at once
later
1092
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television
Class,
Cultural
Capital,
Phone
has developed around the mobile phone, thus extending its social role as a tech
nological tool and a material artefact beyond its utilitarian function or pragmatic
functionality. The latter enables coordination in everyday life and permanent
availability at work beyond a ritual communicative role. Mobile phones, because
of their portability, have become incorporated into the patterns of everyday life
and as a central cultural technology should be studied as a consumer object and
technology. It is important to note here that the use of mobile technology is asso
for the
study
material
of contemporary
culture.
He
argues
that
the
key
ques
tion for this interdisciplinary field is how everyday objects exist both materially
and symbolically. Miller [1987: 85-108; 2005: 5] coined the term the 'humility of
objects' to illustrate how objects are socially important precisely because we are
not
aware
of their
importance.
The
less
we
are
aware
of them,
the
more
strongly
and shape
they influence our expectations, create a stage for everyday practices,
our normative behaviour. These objects are important because they enable or
delimit certain practices and frame life and identity; individuals cannot be con
sidered outside of the material world through which they are constructed, since
material goods are directly constitutive of self-understanding and of how we un
derstand others. Humanity does not precede what it creates. Generally speaking,
material artefacts can and should be understood as the embodiment of an idea
that is realised in the form of a material thing.
1093
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Sociologick
asopis/Czech
Review,
Sociological
2Oil,
non-material
as an
elements.
element
we
Here,
have
of self-presentation
and
in mind
the
also encompasses
'proper'
performative
strategy,
use
a number of
of a mobile
the related
phone
software,
which
transcends
the
use
value
of the
Therefore,
object.
it is not
only
the
mo
There
is a certain
of externalisation;
difference
they
call
between
Hegel's
it 'Entusserung'
and
Marx's
and
'Vergengenstadiichung',
(for more on this, see Miller [1987] and Tilley et al. [2006]).
For teenagers,
py', flirt, gossip,
have a symbolic
text messaging
is a way to communicate
and chat. Therefore,
the text messaging
functionto
reinforce
the community
understanding
of the concept
respectively
advice
and 'thera
news, provide
and messages
themselves
practice
and to shape
common
narrative
1094
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Kropivnik:
Cidtural
Class,
Capital,
Phone
the
former
relate
to form,
function,
and
price,
and
the
latter
to the
percep
tion of how the mobile phone supports one's conception of oneself and how one
is perceived by others. The former set of reasons would refer to what we call a
pragmatic use (technofunction) and the latter set of reasons to symbolic use (or
sociofunction). More recently Haddon [2003] has made a similar distinction be
tween the use and consumption of mobile phones. Although he does not explain
this difference explicitly, we assume that he is referring to the physical use of the
product with regard to its pragmatic or utilitarian function, while consumption is
the expressive use of the mobile phone
a wider concept which also encompasses
and its 'thingness'; that is to say, the role of the phone as a cultural artefact (its
ideofunction and its sociofunction, in Schiffer's words). Here consuming implies
not just using or using up something, but also the pleasure of having an artefact,
of gathering information on the product, browsing and touching. In short, it in
volves the artefact as a meaningful thing, whose meaning is established, appro
priated, negotiated, or subverted at different stages of its existence (production,
We maintain that consumption is intrinsically a cul
promotion, consumption).
tural practice and that social differences and cultural distinctions are mediated
by artefacts. This means that social structures are largely defined by the material
culture they involve. Or, as Preston argues [2000: 42], 'the proper functions of
items of material culture mediate the government of the actions of individuals
by others, and thus mediate the establishment, consolidation and preservation of
the power relations which constitute the social system'.
second,
their
significance
of our
senses.
To study
the
sym
bolic aspects of material objects, that is, the meaning of the mobile phone as a cul
tural artefact, we can draw on the sociology of culture and its analysis of social pat
terns of consumption, a tradition of analysis best represented by Bourdieu [(1979)
2000]. Or, alternatively, we can refer to the field of cultural studies and investiga
tions into the symbolic meaning of artefacts used, mainly, by subcultures to subvert
conventional dress standards, perform and express personal or social identities,
and symbolise belonging or create distinctions through a collage aesthetic.4 Con
4
The
most
prominent
analysis
in this
field
is the ethnographic
analysis
of subcultures
[see, e.g., Hall and Jefferson(1975) 2006; Willis 1978; Hebdige (1979) 2000].
1095
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Sociologick
asopis/Czech
at least
sumption,
Sociological
within
the
study
of subcultures,
is understood
less
as
a socially
understood
[2007:
141-142]
as
elements
in
the
introduce
the
creation
notions
of
'frames'
of 'technosociality'
of
action.5
and
Castells
'technosocial
et
al.
sen
sibility' to emphasise the role of contemporary technologies not just as tools but
also as environmental conditions that change the perception of time and space
and transform the cultural imagination. The key ways in which new media work
as
environments
consist
in
The analytical
the
'different
between
ways
in which
they
involve
our
senses
framework
to Goffman
conforms
1986], most of our behaviour
[(1974)
According
or interpretative
schemes
that are established
shaped
by the frameworks
of action.
See also L. Fortunati
of objects
and
[2003] on the humanisation
between
the human
body
and
to expectations
in the context
the relationship
technology.
1096
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Cultural
Class,
Capital,
Phone
as
or on
artefact
as
its construction
a technological
Both
gadget.
are
strategies
by statements
The use
attractive'.
wearable
ionable)
as
an
advanced
such
as,
of the
personal
technological
'for
it is
me,
mobile
phone
accessory,
artefact
as
that a mobile
phone
important
an aesthetic
(or, more
narrowly,
status
symbol,
are
measured
by
looks
fash
phone
state
ments such as, 'I frequently replace my old mobile phone so that I do never lag be
hind'.7
able
The
and
second
wearable
set
of variables
personal
object
is concerned
that
people
with
carry
the
around
mobile
with
phone
them
as
a port
constantly,
and its incorporation into the user's everyday life and into the media mix of mo
bile phone uses. This includes questions about the intensity of use, the perceived
indispensability of the telephone, its use as a terminal for other ICT activities, and
its relationship to the use of computers and the Internet.8
6
Because
of the limitations
the mobile
ent's
7
See
8
See
phone
'technosocial
the Appendix,
the Appendix,
of survey
this set of variables
sensibility'
indicator
[Castells
numbers
indicator
numbers
the artefactual
role of
for measuring
methodology
should
be understood
as a proxy for the respond
et al. 2007].
1 to 13.
14 to 21.
1097
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Sociologick
iasopis/Czech
Sociological
Review,
The third set of variables assess perceptions of the use of the mobile phone
in public, the private colonisation of public spaces, and views on formal and in
formal regulation of mobile phone use. We were interested in what respondents
of public spaces [Ling
and the 'balkanisation'
thought of 'forced eavesdropping'
2004: 140], and how much they favour regulating the use of mobile phones in
public and imposing an etiquette on users. We used statements such as, 'I don't
understand people who coordinate everyday shopping activities over the mobile
phone' or 'I find it annoying when people talk on the mobile phone about per
sonal issues in the presence of others', to assess the degree of discomfort about
the public presence of mobile phone conversations and to indicate weather the
and less naturalisation of the mo
speaker has a lower level of 'technosensibility'
bile phone as an extension of the body.9
the
Consequently,
more
complex
much
a term
and
from
borrowed
of an
conceptualisation
increasingly
Pierre
Bourdieu,
constructed
who
objective
on the
class
basis
operationalises
position
of cultural
cultural
is
today
capital,
capital
as
and
the
process
of social
is growing
structuring
due
to economic
changes
See
the Appendix,
Bourdieu
produce
recognised
indicator
argues
or reinforce
belief
that official
numbers
22 to 30.
differences
real differences
in the differences
classifications
tend to
produced
by academic
in the classified
a collectively
individuals
by inducing
and thus producing
that are intended
behaviours
to
bring real being into line with official being [(1979) 2000: 25],
1098
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Kropivnik:
Class,
Cultural
Capital,
Phone
respondents, based on the assumption and empirical evidence available that edu
cational differences are constitutive of class positions and that education is in
creasingly important for life opportunities (for theoretical insights and empirical
evidence on this, see Crompton [1998: 216]). The first indicator of a respondent's
class is social background, measured by the parent's occupation and resulting in
three distinctive classes: service class (work requiring higher education, e.g. phy
sician, university professor, bank manager, lawyer, or museum curator), middle
class (technician, primary school teacher, or secretary), and working class (manual
factory worker, farmer, driver). The second indicator emerges from attendance at
a certain type of secondary school (vocational school, secondary technical school,
or grammar school); the third group of indicators is related to a respondent's
educational plans and academic self-esteem and aspirations (a desire to complete
the education needed to obtain an advanced degree). The fourth group of indica
tors of 'objective' class position measures the integration of a respondent into an
educational
culture
and
his
or her
attitudes
formal
towards
education.11
indicators.12
differentiation.
phones,
We
assuming
were
that
particularly
mobile
phones
interested
are
a com
11 The
latter
was
given my plans'.
12 The
questionnaire
measured
can
by statements
be
accessed
such
on
as 'formal
the project's
education
website
cannot
(consulted
help
me much
October
2011):
http://uploadi.www.ris.org/editor/1134372340ikt2005_mobilna-telefonija_final.pdf.
1099
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Sociologick
asopis/Czech
Review,
Sociological
Data collection
This article draws on a nationally representative field survey of the uses of infor
mation-communication
in 2005.13 Stand
technologies in Slovenian households
ardised face-to-face interviews were conducted at respondents' homes to obtain
answers
to more
than
1000
structured
survey
The
questions.
random
con
sample
Empirical
case of Slovenia
outcomesthe
of the
phones.
use
of mobile
expressive
the more
pragmatic
At the
same
and
more
time,
phones
less
frivolous
instrumental
are
use
with
their
also
age:15
attitudes
means
the
less
older
towards
incorpo
13 The
ikt2005_mobilna-telefonija_final.pdf.
14
factor analysis
Using
exploratory
axis factoring
and oblique
we cal
rotation)
(principal
for three factors with eigenvalues
and 2.4. The fourth factor
4.9,2.7,
loadings
would
have the eigenvalue
such a large fall in value
that its inclusion
in
1.6, representing
the model
would
not explain
relevant.
The first set of thirteen
variables
can be
anything
culated
factor
associated
clearly
factor,
and
with
the third
was
highest
loading
factor. Since oblique
first one
(factor
columns
15
Each
the 'Age'
variable
column
set of nine
used
and
rotation
correlation
the second
variables
none
was
with
used
coefficient
the third
-0.3).
F3.
from
in the Appendix.
The
factor
Factor
letter
can
loadings
variables
r stands
be recognised
are reported
as related
to the
in Appendix,
is linearly
correlated
with
for the Pearson
correlation
1100
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in
age; see
coeffi
ration
of the
mobile
as
phone
a wearable
Class,
personal
Cultural
Capital,
into
object
a person's
Phone
everyday
life. Differences in the meaning of mobile phones in everyday life and in aspects
of how the phone is used can also be identified along generational lines.16 While
Japanese [see Katz and Sugiyama 2006] and Norwegian [Ling and Yttri 2002] re
searchers found that the role of the mobile phone as a fetishised object is important
for young people, its functionality then being of secondary importance, Finnish
researchers found that for young people in Finland the mobile phone is increas
ingly becoming an 'organic part of everyday life' rather than being an indicator of
social status or an object of aesthetic or technological fetishisation [Oksman and
Turtiainen 2004: 324]. The difference of just a few years between the Norwegian
research (2002) and the Finnish one (2004) was associated with a different level of
acceptance of technology in those two countries. The functions and meaning of
artefacts are dynamic and things are constantly losing some or acquiring others.
The public meaning of the mobile phone is inevitably transformed when its use is
and the majority of the population has adopted the new technology.
widespread
At that point, anyone who wants a mobile phone already has one, the product
loses its novelty, and the meaning of the mobile phone is redefined through the
banality and normality of its use. Consequently, the relationship with a mobile
phone becomes less expressive as it begins to qualify as a standard piece of equip
for work-related com
ment and an inherent part of everyday life, indispensable
munication and for the coordination of personal life. However, age is not only
the most important determinant of the symbolic meaning of the mobile phone. It
also determines attitudes towards the use of a mobile phone in public and views
about the 'balkanisation'
of the public space and 'forced eavesdropping'
[Ling
2004:140]. The demand to regulate the use of the mobile phone in public, that is,
to establish a cultural hegemony, slightly increases with age.17
Generational differences can only be partially explained by advertising and
promotion, that is, by the making the telephone a lifestyle component and imply
a strategy employed in ad
ing with it promises of (pseudo)individualisation,
and
and
at
vertising
marketing
targeted
young people. Commercially produced,
and
aestheticised,
such
objects
promoted
as
a mobile
phone
are
to a certain
de
gree polysmie. They can possess a variety of meanings and can, within limits,
can be interpreted flexibly by their users. The differences in the consumption of
made
mobile phones are, to a certain degree, the result of the communication
possible by the mobile phone as a technological artefact with a distinctive cul
ture:
it domesticates
the
public
enables
sphere,
liberation
and
permanent
control
see
column
at the same time, frees children from parental control, facilitates membership in
a social network, and disturbs the sanctity of a place. In our research, age was
found to be the central differentiating factor, which is consistent with available
16 Most
column
from
of the variables
in the Appendix.
17 All variables
from
the last
the second
set except
are
linearly
with
correlated
age;
with
the 'Age'
age;
see
the 'Age'
in the Appendix.
1101
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Sociologick
results
asopis/Czech
from
earlier
Sociological
research
on
the
use
of mobile
phones
among
young
people
in
various national contexts [see, ,e.g., Drotner 2000; Ling and Yttri 2002; Skog 2002;
Katz and Sugiyama 2006]. For a considerable number of young users, style and
design, the decorative aspects of a mobile phone, and the possibility of personali
sation through the customisation of the object are constituent elements of a mo
bile phone's use value. Aestheticisation refers to the appearance or design of the
commodity and is achieved through the semiotic work of marketing (advertising,
promotion, events marketing, and sponsorship of popular cultural events).
In general, design and aesthetics are more important for female respond
ents.18 The reason for this may be the instrumental role played by fashion and
aestheticisation in the process of socialisation into gender roles. Since the mobile
phone may be treated as a body part or its extension, its aesthetics play a role in
'women's production of themselves as an image in the process of masquerade'
[Lury 1996:152], that is, in the self-stylisation, creation, and maintenance of a par
ticular look as a defining feature of female subjectivity. Furthermore, the aestheti
cisation of a technology, such as a mobile phone, may enhance the formation of
a relationship with the object. Flowever, taking into account all the indicators of
the nonpragmatic uses of the mobile phone, including its technological fetishisa
tion and its sociable and prosthetic roles, the use of a mobile phone as a marking
service appears to be more typical for male respondents.
extract
the
essence
were
respondents
from
clustered
to the
mobile
data
complex
into
pragmatic
as
phone
and
schematic
an
obtain
types
a more
according
versus expressive
artefact
and
a tool,
nuanced
to three
picture,
dimen
and
attitudes
towards
the regulation of mobile phone use indicating that the mobile phone and mobile
communication
has become a natural presence in the user's life. Since it is im
to
possible
categorise almost 500 respondents according to 30 properties with
out using formal analytical methods, this study employs a number of cluster
ing methods [Johnson and Wichern 1992: 573-601], As a result, five schematic
types of mobile phone users emerge.19 Finally, key properties of each group were
18
t-tests were
Independent
sample
men and women
for each indicator
the values
of key indicators
the Appendix.
19
Nonstandardised
variables
clustering
between
based
units
on the Ward
was
the optimal
number
neous
were
groups,
solution.
employed
of types.
then
used
to compare
the mean
[see Blalock
1960:170-176].
for males
and females
are reported
were
used
method
and
to review
The
optimised
values
Mean
of the subsamples
of
differences
between
in the 'Gender'
column
the whole
in
of clustering
and to recognise
process
i.e. clustering
into five distinctive
and homoge
to obtain
the final
by the k-means
clustering
approach
results,
1102
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Class,
Cultural
Capital,
Phone
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Sociologick
asopis/Czech
identified
according
Sociological
to
the
mean
group's
deviation
from
the
sample
mean
for
each of the thirty indicators. The size of the deviation was taken into account, as
larger deviations were considered to be more significant. All deviations below
0.25which in our opinion is the minimum difference still relevant on a scale
from 1 to 5were ignored. The group means are presented in the Appendix in
the columns Type 1 to Type 5, and they are discussed in the next paragraph.
However, the meaning of the mobile phone and the style of its consump
tion cannot be isolated from how the mobile phone is incorporated into existing
media consumption, cultural practices, and the consumption of ICT in different
class, age, and gender cultures. Consequently, in order to avoid using an isolated
media-centric approach and to obtain a meaningful explanation for the five clus
ters of users, five distinctive uses of the mobile phone were contextualised by ap
plying almost 100 additional characteristics representing respondents' lifeworld
and social background (from standard sociodemographic
characteristics, to mu
sical taste, media consumption, values and political attitudes).20 Table 1 presents
the merged outcomes of this rather complex and lengthy analysis, a description
of clusters according to key indicators (the three dimensions of mobile phone use
and meaning), and a contextualisation of clusters according to an extensive list of
additional variables, and a more detailed discussions follows in the subsequent
chapters.
The results in general suggest that the use of mobile phones is significantly
more influenced by age than by class. There is a big age difference between the
expressives or 'bricoleurs' and the three groups made up of older users ('com
municators', 'older light users', and 'work-related users'). Only for the two very
young clusters is the mobile phone an object of aestheticisation, technological
fetishisation, and part of a self-presentation strategy, while in the older groups
users
are
much
more
and
pragmatic
use
the
mobile
phone
either
for work
or for
the 'micro-coordination'
of everyday life and 'softening of schedules'
[see Ling
and Yttri 2002], remote parenting, or simply to maintain key interpersonal rela
tionships across spatial distances; in short, to be part of a society. In addition to
this general typisation, there are more detailed findings which will be discussed
in the
next
two
chapters.
Associations
paring
ported
raw
between
percentages
in the subsequent
clusters
and
these
in contingency
additional
tables
characteristics
or by comparing
are analysed
means
groups'
interpretations.
1104
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by com
and re
Kropivnik:
Class,
Cultural
Capital,
Phone
communicative
patterns,
or
as
a means
of coordination
and
social
support.
For communicators the telephone is indispensable, and they can hardly imagine
everyday life without it. If forced to limit their budget, communicators would give
priority to the mobile phone over the Internet, travel, or buying new clothes. The
important communicative role of the mobile phone and its incorporation into the
daily life of members of this group is evident in their tolerance towards the intru
sion of the mobile phone into the public sphere and their very non-prescriptive at
titude towards any suggestions of regulation. Their intensive use of the computer
for work- or school-related tasks and their attitude towards the mobile phone as
a tool of communication
rather than as a personalised, aestheticised gadget are
areas where their mobile phone use resembles that of older users.
The second-largest group, comprising 24% of the respondents, is consid
erably older than the average user and is mainly female. For these 'older light
users' simple use is far more important than the technological features, label, or
design of the mobile phone. These respondents strongly support various forms of
regulating mobile phone use and are concerned about mobile phone etiquette in
public, which may be an indicator of their being more prescriptive in general and
not just in relation to mobile phone use. Since they often do not carry a mobile
phone with them, they do not exploit the main feature of the mobile phone, that
is, its portability. Also, their patterns of sociality remain barely changed by new
mobile phone technology.
The third group of pragmatic users, 'work-related users' (18% of all respond
ents), are heavy mobile phone users, predominantly in relation to work, and, in
their own opinion, their use of their mobile phone is strictly instrumental. They
are more message-senders
than they are socialisers and network maintainers and
are
less
interested
in
the
aesthetic
attributes
of mobile
phones.
The
majority
of
these respondents are male, have a university degree, and live in a city. Their
mobile phone bills are paid by their employer, so they associate the telephone
with time-thickness, being constantly available, and the blurring of boundaries
between work and the private sphere. The intensity of mobile phone use is high,
and because the mobile phone is not an intimate machine but a tool for transmis
sion
and
a means
of employee
management,
they
consider
it as
a non-essential
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Sociologick
asopis/Czech
Sociological
Review,
Media
consumption
of the
two
groups
also
shows
to what
extent
cultural
practices and tastes are gender-specific and how a specific type of mobile phone
use should be interpreted as part of a larger media mix. While work-related users
read quality and local daily newspapers
communicators
(information-seeking),
are readers of tabloids, women's magazines, and celebrity magazines (communi
cation, community-building).
one,
'young
conspicuous
consumers
from
a working-class
background'
(10%
Young people in both groups are heavy users of mobile telephones. They
use the mobile phone as an aesthetic object, a status symbol, and /or a techno
logical fetish. Middle-class
teenagers in particular attach importance to the de
sign of the phone and are, at the same time, technophiles attracted to the latest
technology in mobile gadgets and their performance. They constantly carry their
1106
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Class,
Cultural
Capital,
Phone
telephone with them as an inextricable part of their daily life. It is not just a tool
that enables them to be a part of society, it is also a personal,
of communication
individual device and a portable aesthetic artefact always attached to the person
and closely associated with clothing and fashion.
Both groups combine media in different ways, and any newly acquired me
dium (such as a mobile phone) is always introduced into a pre-existing environ
ment and gains meaning in part from the already established consumption of
media (particularly the Internet and the use of the personal computer; see Living
ston [2002:43]). In addition to distinct differences in social and cultural orienta
tions of young expressive users (cultural tastes and practices, social values and
attitudes, media consumption), the most important distinction between the two
groups of young users lies in the relationship between mobile phone use and the
use of other ICT. These differences directly relate to class affiliation as measured
by economic and cultural capital, including educational capital. We expected that
class position would shape the use of media in general and that we would find
differences between both clusters in terms of the relationship between mobile
phones and other media, particularly the use of the Internet and computers, but
also distinctive cultural tastes and practices.
'Young expressive consumers from a middle-class background' (a balanced
number of male and female respondents with an average age of 18) are heavy us
ers of computers. While the telephone is a private medium used to maintain pri
node' [Castells et al. 2007:
vate social networks and becomes a 'communicational
152], the computer is used for a whole range of different activities beyond play
films or music, to
ing computer games: for instance, school work, downloading
participate in chat groups and discussion forums, and generally, the acquisition
of cultural capital and participation in the mainstream world of education and
attitude towards social values
work. They exhibit a libertarian or cosmopolitan
and the definition of a good life and are able to transcend national boundaries. In
contrast
to the
average
population,
the
attitudes
political
of this
group
are
more
liberal, a significantly larger number understand and speak English and have
a preference for rock, pop, and various types of alternative music, and they do
not read daily newspapers.
Shopping abroad, traveling in Europe, and visiting
friends to them represent 'the good life'.
consumers
conspicuous
are
group,
predominantly
'Young
smallest
from
non-urban,
working-class
in-school,
male,
background',
and
with
the
an
av
erage age of 18, and more likely to have the lowest volume of cultural capital.
They are the most expressive users of mobile phones, owning the most expensive
of
telephones of all five identified groups of users, but scoring low on ownership
The key distinction
the
Internet.
home
access
to
or
on
at
home
computers
personal
between the middle-class young users and the working-class young users lies in
the use of ICT. Generally, ICT is used almost exclusively for computer games and
download
significantly less for school-related tasks, but also less for web surfing,
is
ing music, chat rooms, and discussion forums. Their 'objective' class position
and
practices:
homologous with their educational capital and cultural preferences
1107
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Sociologick
fewer
iasopis/Czech
of them
Sociological
speak
English
1 Oil,
Review,
and
a significantly
larger
share
of working-class
re
In terms
engaged.
of social
and
values
cultural
resources
such
as
knowledge
of foreign languages, they are considerably more nationalistic and parochial and
less tolerant and cosmopolitan. This is evident in their intolerant attitude towards
immigrants and their very limited interest in traveling abroad. Fewer of them
speak English, but also fewer of them speak any other foreign language, than the
'young
expressive
users
from
a middle-class
which
background',
an
represents
and
gender
roles.
Specifically
with
respect
to women's
rights
and
attitudes
21
This
is more
often
true
attitude
of boys to school
the issues
of hegemonic
class/cultural
capital
22
are
of
intertwined.
See
also
Paul
Willis's
authoritative
text on
Eder
differences
linked
in consumption
and stylisation
to the distinctive
worldview
schema
should
not be treated
of a given
as superficial,
group.
1108
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as they are
Cultural
Class,
Capital,
Phone
Conclusion
This article examined the symbolic and 'artefactual nature' of the mobile phone,
that is, the mobile phone as a technological and consumer artefact, and on the
issue
of the
cultural
meaning
users
attach
to the
mobile
as
phone
a material
con
in public
phone
cases
and
and
of its features
(ring
personalisation
are elements
of self-presentation.
tone,
wallpaper,
For
pouches)
mobile
mo
teenagers,
bile phone communication is a social stage during which, to borrow from Erving
Goffman [(1974) 1986], the mobile phone shapes the codes and conventions of
communication
The
treatment
and,
fundamental
of mobile
therefore,
argument
communication.
frames
the
of this
The
communicative
study
two
is
teenage
the
situation.
need
cultures
for
a contextualised
in this
study
show
is particularly important
that the larger media context of mobile communication
for meaningful interpretations. Thus, the meaning of mobile phone use can only
be established through an analysis of the relationship between mobile phone use
and the use of different, pre-existing media (particularly computer communica
tion and internet use). In other words, the use of previous media contextualises,
shapes and is transformed by the adoption of new media (mobile phone).
The general 'technosensibility' of young people, which seems, at first glance,
a universal generational phenomenon, is, when contextualised by cultural prefer
1109
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Sociologick
asopis/Czech
practices
and
In other
words,
ences,
Sociological
by
Review,
2Oil,
differentiated
variables,
sociodemographic
to
according
class/cultural capital. This study suggests that what has come to be known as a
'digital gap' [see also Skog 2002] is in reality the articulation of objective and sub
jective class positions. Both youth class cultures embrace a technosocial sensibility,
enabled by the mobile phone and promoted by the interests of the mobile industry;
the two youngest groups in general resemble each other in their use and significa
tion of the mobile phone only on the level of more pragmatic or more expressive
use of the mobile phone and in the intensity of the integration of the mobile phone
into daily life. In contrast to adult users, the majority of young people do have an
expressive attitude towards the mobile phone, regardless of their class location.
Their engagement with the mobile phone concerns not only its practical utility,
but its aesthetic aspect and its 'thingness', as an object available for aesthetic ap
propriation and an artefact with an instrumental role in the formation of social
hierarchies. However, the nature of its symbolic meaning varies across class frac
tions.
the
nature
of 'cool'
varies
between
different
youth
cultures.
The distinction between two expressive youth mobile cultures can be inter
preted with the help of data on media use in general and on the cultural capital
that shapes different uses in the background. While working-class teenagers use
the mobile phone as their central and most important entertainment medium, for
middle-class
medium used alongside
teenagers it represents a communication
computer
tasks.23
technology,
Working-class
which
the
occupies
teenagers
are
central
role
for school
conspicuous
and
work-related
of mobile
consumers
technol
ogy and own the most expensive mobile phones, which are used as tokens of
one's status. This group uses mobile technology and the ICT mainly for narrow
entertainment purposes and as a result their use is strongly influenced by pro
motional
discourse.
Middle-class
teenagers,
on
the
other
hand,
are,
to a certain
degree and with limitations, able to negotiate the promotional discourse of the
mobile phone industry and use ICT and mobile technology as a site of individual
achievement, while working-class youth have a limited amount of cultural capital
and
are
marginalised
within
mainstream
education.
23
Livingston
while music
[2002:
112] notes how book-lovers
fans are more often working
class.
and
PC
fans
are more
often
middle
1110
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class,
Kropivnik:
Class,
Cultural
Capital,
Phone
Breda Luthar is a professor of media and communication studies at the Faculty of Social
Sciences, University of Ljubljana, Slovenia. She has a background in sociology and her
research focuses on popular media, cultural consumption and class, and contemporary
material/consumer culture. Her recent publications include 'Food, Ethics and Aesthetics'
(with B. Tivadar, Appetite, 2005), 'Remembering Socialism: On Desire, Consumption
and
Surveillance'
(Journal
of Consumer
Culture,
2006),
and
'People
fust
Like
Us
Po
Studies, 2010).
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