ISSN 1823-2523

Statistical Brief Number Twelve

HAND PHONE
USERS SURVEY

2011

SURUHANJAYA KOMUNIKASI DAN MULTIMEDIA MALAYSIA

Malaysian Communications and Multimedia Commission

Introduction

Main Findings

56.4
50.0

58.6

55.7
43.7

43.6

44.3

55.2
44.8

41.4

40.0
30.0
20.0
10.0
0.0
2007

2008

2009

2010

Male

100.0

2011

Female

90.3

89.6

88.5

87.9

89.6

80.0
Percent

44.8%

60.0
Percent

55.2%

56.3

60.0
40.0

Malaysian
Non-Malaysian

20.0

9.7

10.4

11.5

12.1

10.4

0.0
2007

2008

2009

2010

2011

25.0

2007
2008
2009

20.0

2010

15.0

2011

10.0
5.0
0.0
r
ho
Jo

n
h
ka
an
ng
ila
da
nt
ha
ela mb
la
Ke
a
e
M
P
e
K
iS
er
g
Ne

k
ra
Pe

r
k
u
h
g
or
rlis
pu
an
ba
an
wa
ng
Pe
m
g
n
a
a
i
a
r
l
S
Lu
ng
uP
Sa
Se
a
re
la
al
Te
u
Pu
K
.P.
W

Non-Malaysian
10.4%

Indian
7.1%

Others
1.2%

Chinese
20.6%
Malaysian
89.6%

17.6
20.0

Bumiputra
Sabah/Sarawak
9.0%
Orang Asli
0.2%

16.5

13.4

10.4

10.0

Malay
61.9%

9.8

13.4

10.3

6.6

1.9

0.0

lo
Be

15

-1

15

-2

20

-2

25

-3

30

44.8%

-4

40

-4

45

50

56.4

56.3

60.0
50.0
Percent

55.2%

-3

35

43.6

43.7

an

58.6

55.7
44.3

ov

b
da

55.2
41.4

44.8

40.0
30.0
20.0
10.0
0.0
2007
Male

2008

2009

2010
Female

2011

Non-Malaysian
10.4%

Indian
7.1%

Others
1.2%

Chinese
20.6%
Malaysian
89.6%

17.6
20.0

Bumiputra
Sabah/Sarawak
9.0%
Orang Asli
0.2%

16.5

13.4

10.4

10.0

Malay
61.9%

9.8

13.4

10.3

6.6

1.9

0.0

lo
Be

15

-1

15

-2

20

-2

25

-3

30

-3

35

-4

40

-4

45

50

ov

an

b
da

25.0

2007
2008
2009

20.0

2010

15.0

2011

10.0
5.0
0.0

Percent

r
ho
Jo

40.0
35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0

n
h
g
ka
an
ila
da
an
nt
ela mb
a
l
Ke
ah
M
P
e
Ke
ri S
ge
Ne

k
ra
Pe

r
or
rlis
nu
ak
ah
ng
pu
ng
Pe
m
ga
ab
aw
ina
a
r
l
S
u
g
P
L
n
u
Sa
Se
a
re
la
al
Te
Pu
Ku
.
.P
W

34.3

32.1
23.2

6.7

Dependents

Less than
RM 1,000

RM 1,000RM 3,000

RM 3,000RM 5,000

3.7
More than
RM 5,000

2 hand
phones

25.2%
71.3%

2.9%
1 hand
phone

80.0

5 hand
phones

3 hand
phones

4 hand
phones

76.6

70.0
Percent

0.4% 0.2%

60.4

60.0

59.1

50.0

39.1

40.0

36.9

30.0

31.9
22.1

20.0
10.0
0.0
Price of
the phone

Brand of
the phone

Camera

Internet
capability

Latest
phone

Bundled
plans from

Others

2.9%
3 hand
2 hand
phones
0.2%
phones
0.4%
5 hand 4 hand
phones phones

1 hand
phone

25.2%

71.3%
80.0

76.6

Percent

70.0

60.4

50.0
40.0

2.9%

59.1

60.0
1 hand
phone

0.4% 0.2%
5 hand
phones

30.0

3 hand
phones

39.1
4 hand
phones

36.9

31.9
22.1

20.0
10.0
0.0
80.0

Percent

70.0

76.6
Price of
the phone

Brand of
the60.4
phone

Camera

59.1

60.0

Internet
capability

Latest
phone

Bundled
plans from
operators

Others

50.0

39.1

40.0
30.0

Both
25.9%

20.0

Text 10.0
28.7% 0.0

36.9

31.9

Yes

22.1

No

51.7%
48.3%

Price of
the phone

Brand of
the phone

Camera

Call
45.4%

Internet
capability

Latest
phone

Bundled
plans from
operators

Others

Yes

Both
25.9%
Text
28.7%

No

51.7%
48.3%

Call
45.4%

Not Aware
Aware
67.3%

32.7%

WHY SMART PHONES?

80.0
70.0

70.1

60.0
50.0

51.0

40.0
30.0

35.8

34.0

34.4

20.0
10.0

18.8

0.0
Status

Trendiness

Online
Social
Services Networking

85.3%

Chatting

14.7%
Yes
No

Others

Not Aware
Aware

3%

80.0

WHY SMART PHONES?

32.7%

70.0

70.1

60.0
50.0

51.0

40.0
30.0

35.8

34.0

34.4

20.0
10.0
80.0

18.8

WHY SMART PHONES?

0.0

70.0

Status

Trendiness

70.1

60.0
50.0

Chatting

51.0

40.0
30.0

35.8

34.0

20.0
10.0

Online
Social
Services Networking

18.8

85.3%

14.7%

0.0
Status

Trendiness

34.4

Yes
Online
Social
Services Networking
No

Chatting

48.3

85.3%

14.7%
Yes
No

48.3

Others

Others

Social Networking

74.4

Music

48.0

Downloading
Social Networking

45.7

Music
Chatting

41.8
48.0

DownloadingGames

39.8
45.7

Mobile Apps
Chatting

36.1
41.8

GamesVideos

35.2
39.8

Blogging
Mobile Apps

19.0

VideosOthers
Blogging

74.4

36.1

13.4

0.0

19.0

10.0

Others

35.2

20.0

30.0

40.0

50.0

60.0

70.0

80.0

13.4

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Quite important

Quite important

Not so important

53.1%
53.1%

21.6%
Not so important

21.6%
25.3%
25.3%

Very important

Very important

35.8

40.0
35.0

27.6

Percent

30.0

22.4

25.0
20.0

14.2

15.0
10.0
5.0
0.0
Less than
1 hour
per day

Understand
39.5%

Do not

Around 1-3
hours
per day

More than
3 hours
per day

Not daily
but few hours
in a week

10.0
5.0
0.0
Less than
1 hour
per day

Around 1-3
hours
per day

More than
3 hours
per day

Not daily
but few hours
in a week

Understand
39.5%

Do not
understand
60.5%

81.0

Internet speed
74.1

Coverage

73.0

Network / Connection stability

Price

69.9

Eased of subscription

69.0
61.9

Prepaid and Postpaid options

49.1

Branding
Volume / Quota

45.7
4.0

Others
0.0

20.0

40.0

60.0

80.0

100.0

Perce

22.4

25.0
20.0

14.2

15.0
10.0
5.0
0.0
Less than
1 hour
per day

Around 1-3
hours
per day

More than
3 hours
per day

Not daily
but few hours
in a week

Understand
39.5%

Do not
understand
60.5%

81.0

Internet speed
74.1

Coverage

73.0

Network / Connection stability

Price

69.9

Eased of subscription

69.0
61.9

Prepaid and Postpaid options

49.1

Branding
Volume / Quota

45.7
4.0

Others
0.0

20.0

40.0

60.0

80.0

100.0

Tables

For More
Statistics

www.skmm.gov.my

SURUHANJAYA KOMUNIKASI DAN MULTIMEDIA MALAYSIA

Malaysian Communications and Multimedia Commission
Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan, MALAYSIA
T: +603 8688 8000 F: +603 8688 1000 E: ccd@cmc.gov.my W: www.skmm.gov.my