Business Plan Template

Stage 2

New Business Track

This template is for schools who are starting a business for
the first time
IMPORTANT: HOW TO COMPLETE AND SUBMIT YOUR BUSINESS PLAN

This template should be completed by students with the support of

teachers.
Please use the format provided as this is aligned to our marking scheme.
There are 2 Parts to the Business Plan template.
- Part 1: Business Plan. Please answer ALL questions.
- Part 2: Financial Plan. Please answer ALL questions in Sections AF. Section G and H are optional.
You can use extra pages. However, please try and keep your submission to
10 pages maximum.
The numbers in brackets e.g. (10) indicates the highest number of points
that can be awarded for that question.
Follow our top tips to score high points and increase your chances
of winning a prize!
You can also earn bonus points by including supporting documents
in the Appendix!
When you are ready to submit your completed business plan to us, please
follow these instructions:- Log in to your account at: www.schoolenterprisechallenge.org/login
Contact the School Enterprise Challenge team at:-

Any
Questions

E-mail: info@schoolenterprisechallenge.org
Blog: http://schoolenterprisechallenge.wordpress.com/
Website: www.schoolenterprisechallenge.org

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PART ONE
Section A: Your Details

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School name

Springfield Public
School
India

Lead teacher

Pragati Bhasin

Country
E-mail Address

Section B: Your Business Details

Business Name
Business Activity
Main product / service
No. of students in business team
Total Start Up Budget in US $
(Estimated)
Total Sales Income in US $
(Estimated)
Net Profit in US $ (Estimated)

Section C: Market Research and Target Market

1.

What Market Research did you do? Please include how you did your market
research and how many people you spoke to. (5)

2.

What were the results of your Market research? Please include who is
going to buy your product or service and why they will buy it. (10)

Section D: Competitors and Competitive Advantage

TOP TIP!
To help you score high marks in Section D, read our Competitor Analysis
guidance in Weekly Guide 5 and in the Resources section of your school
profile!
3. Who are your main competitors and what are their strengths and
weaknesses? Please fill in the table below. You may add extra rows if you
need to. (5)
Competitor Name

Strengths

Weaknesses

Who are your main

competitors?

What are your competitors

main strengths?

What are your competitors

main weaknesses?

E.g. Marys
vegetables

E.g. Good reputation

E.g. Limited selection of

vegetables

If you have more detailed information about your competitors, please

include it here:

4.

How are you going to be better than your competitors? E.g. Our
competitors have a limited selection of vegetables, so we are going to sell a
large range of vegetables. (5)

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Section E: SWOT Analysis

TOP TIP!

To help you score high marks in Section E, refer to the SWOT Analysis
guidance in Weekly Guide 5.
Remember! Your Strengths and Weaknesses are internal to your business
and in the present.
Your Opportunities and Threats are external to your business and in
the future.
5. Complete the SWOT Analysis below. (5)
Strengths What are your strengths?
E.g. We have a good reputation.

Weaknesses
What are your
weaknesses?
E.g. High transport costs to market

Opportunities What opportunities do

you have? E.g. Arrival of new farming
technology.

Threats Does your business face any

threats?
E.g. More competitors enter the market.

Section F: Operational Plan

6.

What steps will you take to start your business? Think about the one-off
tasks you need to do to actually get your business started. E.g. First, we will
identify suppliers in our area. (5)

7.

How will you produce or deliver your product or service? Use the table
below. You can add rows if you need to. (5)
Task
How long?
How often?
Who?
What tasks need to How long will these How often do these
Who will be
be done on a daily,
tasks take?
tasks need to take
responsible for
weekly or monthly
place? E.g. Daily?
these tasks? E.g.
basis to make your
Weekly?
communications
business run?
team

8. How is your business team structured? You may like to include your
Organogram here. (5)

Section G: Marketing and Sales Plan

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9. Tell us about your 4 Ps

(Product, Price, Place, Promotion). (10)
a)
b)
c)
d)

Product What is your product?

Price What price will you sell it at?
Place Where will you sell your product?
Promotion How will you promote your product?

Section H: People, Profit, Planet

10.

How does your business meet the People, Profit and Planet
criteria? Please give an example
for each criteria. Refer back to Question 7 in your Business Idea Template to
help you. (6)

People

Profit

Planet

Section I: Financing Strategy

11.

How much start-up capital do you need to start your business and
how will you raise this money? Refer back to Question 8 in your Business
Idea Template to help you. (10)

Section J: Sustainability and Business Development

12.

How will you keep your business running after this school year?
E.g. We will mentor new
students and pass the business onto them. (5)

13.

Where do you see the business in 5 years? E.g. We will grow our
product range to include other vegetables and we will expand our market by
selling our products in 3 new districts. (5)

Appendix (OPTIONAL Bonus Points)

You can use this space to paste or attach any items which support your
business plan, e.g. a completed customer survey, a detailed competitor
analysis, reports or photos. (10 Bonus Points)

PART TWO
Financial Plan
This section will be awarded a total of 20 Points. These 20 Points will be
allocated as follows:Section A (5), Section B+C+D (5), Section E+F (5), Section G+H (5).

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TOP TIP!
You may complete your Financial Plan using your local
currency. Please tell us what this is, E.g. Indian Rupees. In the template we
will ask you to convert your TOTALS into US $. You can use this website to do
this: http://www.xe.com. Remember to write down the exchange rate you are
using in the box below!
Please add any extra rows to the tables where necessary.
Local Currency used (E.g. Indian
Rupees)
Exchange rate to US Dollars (E.g. 1 US
$ = 59.7 Indian Rupees)
Period of time budgeted for (E.g. 3
months)

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Section A: Start-Up Budget (Estimated)

TOP TIP
Your Start-Up Budget is the costs of the Equipment and Supplies that you will
need to start your business. If you already have the products that you
need to start up your business please list them here and put 0 as the Unit
cost.
1. Please list all your Start-Up Costs.
Start Up
Quantity
Unit Cost
Total Costs of your
Equipment
Equipment (Quantity
x Unit Cost)

Start Up
Supplies/Expens
es

Quantity

Total Start up Budget

(Add your Total Costs Together)

Unit Costs

Total Costs of your

Supplies/ Expenses
(Quantity x Unit
Costs)

Local Currency
In US Dollars $

Section B: Income (Estimated)

2.

Please list all the products or services that your business will sell.
Please tell us the amount you think you will sell and the price at which
you will sell them.
Name of Product Quantity
Sales Price
Sales Income
or service
(Quantity x Sales
Price)

Total Income
(Add all the Sales Income together)

Local Currency
In US Dollars $

Section C: Direct Costs (Estimated)

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TOP TIP
Direct Costs refer to materials, labour and expenses related to the production of a
specific product or service. Dont forget that the direct costs from your Start-Up
Supplies/Expenses in Section A should be included here too.
3. Please list all of the items you will need to buy in order to make or
provide each product or service.
Name of Item
Quantity
Unit Cost
Total Costs (Quantity
x Unit Cost)
Product/Service 1 Please tell us what this product or service is here:

Product/Service 2 Please tell us what this product or service is here:

Product / Service 3 Please tell us what this product or service is here:

Product/Service 4 Please tell us what this product or service is here:

Total Direct Costs

(Add up all the Total Costs)

Local Currency
In US Dollars $

Section D: Gross Profit (Estimated)

4. Please calculate your Gross Profit in your Local Currency and then
convert it to US Dollars $.
Calculation

Local Currency

Total Sales Income

Total Direct Costs
Gross Profit
(Total Sales Income Total Direct Costs)

Section E: Indirect Costs (Estimated)

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US Dollars $

Top Tip
Indirect costs are items that you need to spend money on to run your
business. However, they are not related to the making of your product or
service. E.g. Marketing or transportation costs involved in getting your
product to market.

5. Please list all of your Indirect Costs.

Name of item

Quantity

Total Indirect Costs

(Add up all the Total Costs)

Unit Cost

Total Costs (Quantity

x Unit Cost)

Local Currency
In US Dollars $

Section F: Net Profit (Estimated)

6. Please calculate your Net Profit in your local currency and convert this
to US Dollars.
Calculation

Local Currency

US Dollars $

Gross profit
Total Indirect Costs
Net Profit (Gross Profit Total Indirect
Costs)

Section G: Return on Investment (OPTIONAL)

7. Please calculate your Return on Investment (Optional)

Net Profit
Total Start Up Budget
Net Profit / Start Up Budget x 100
= Return on Investment (%)

Section H: Pay Back Period (OPTIONAL)

8. Please calculate the Pay Back Period for your Start-Up Costs (Optional)
a.
Budget Period E.g. 4 months
b.
How many months until you
make your
first sales?
c.
Net Profit
d.
Average Net Profit per month
once sales have started: c / (a b)
e.
Start Up Budget

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f.
Pay Back
Period: b + ( e /
d)
Additional Comments: If you have any additional comments about your Financial
Plan please put them in here:

CONGRATULATIONS on writing your Business Plan! You have

completed Stage 2! Submit NOW!

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