James E. Long, M.T.

(ASCP)
Roswell, GA 30075
H. 770-594-0919
C. 404/368-8474
Long4ga@bellsouth.net
Accomplished Senior Sales Consultant
A proven professional with twenty years of experience in medical sales, marketing and new product launches.
Consistent track record of exceeding sales and profit plans. Recognized for achievement and performance by
penetrating and developing new market opportunities. A respected leader and solution provider. Able to build strong
teams and execute strategic initiatives to exceed organizational goals and objectives. Resourceful and innovative in
strategic market analysis, project management and fostering customer loyalty. Effectively managed large geographical
territories, financial P&L and product margins. Adept at identifying unique logistical strengths and product
differentiation in highly complex sales cycle. Strong organizational, multitasking and follow through skills.

Professional Experience
CORTEZ MANAGEMENT CORPORATION
Sales Consultant

Developed and targeted sales and marketing strategies for new product launch
Design comprehensive business plan for national markets
Negotiate financial terms and conditions of distribution contracts

HONEYWELL PROCESS SOLUTIONS

Senior Sales Account Manager

2010 to 2011

Atlanta, GA

Ranked #8/71 amongst U.S. sales force

Established and maintained Alere flagship account for cardiac marker utilization
Displaced key competitive DOA accounts, despite a fourfold costs increase incurred by customers
Successfully marketed the merits of reduced ER waiting times by hospitals utilizing specific cardiac markers

SIGN A RAMA
Owner/President

2012 to 2015 Birmingham, AL

Finished first year at 106% of Goal

Completed second year at 124% of Goal and 136% YoY
Reached 100% of Quota for 2013 by the end of Q3 2013
Nominated for 2013 Presidents Club
Delivered the S.E. Regions largest sales order in 2013
Maintained the highest profit margin within the Region.

ALERE CRITICAL CARE

Account Executive

2015 to Present Atlanta, GA

2005 to 2010

Atlanta, GA

Oversaw all management, marketing and sales of a startup business

Established comprehensive advertising/marketing services for medium to large businesses
Generated 1.25M in sales
Outlined protocol for SAR owners to minimize length of receivables
Maintained highest margins for products and installation services within Atlanta market
Awarded four consecutive Atlanta area Consumer Choice Awards

Hunter, Innovative, Process Improvement, Business Acumen, Strategic Planning, biotechnology,

Penetrate new market opportunities, develop new markets, strategic initiatives, solutions provider

VIKING SYSTEMS, Inc.

Regional Sales Manager - Southeast

2004 to 2005

Atlanta, GA

2003 to 2004
1992 to 1996

Atlanta, GA

Ranked #1 Sales Region

Generated $550K in regional sales revenue
Identified unique application for prostrate surgical cases.

i-STAT Corporation
Sales Representative

Sales Representative of the Year (#1/23)

Secured our first flag ship account (UAB)

Contributed to the successful product launch of cardiac bio-marker product, Troponin.

Established four Key Opinion Leaders within GA and AL

Instrumental in gaining modification of state of Georgia guidelines to allow POC testing

BMC SOFTWARE, Inc.

Business Unit Field Executive

Atlanta, GA

Worked closely with consultants and partners from Price Waterhouse Coopers; Deloitte, Ernst
& Young to promote product and services to their Fortune 500 clients
Expanded utilization of products and services within European Division of Coca Cola
Reduction in Force

VENTANA MEDICAL SYSTEMS, Inc.

Product Specialist

2000 to 2003

1999 to 2000

Atlanta, GA

One of three U.S product specialists responsible for capital equipment sales.
Worked with and helped manage six representatives across the East Coast to increase sales.
Qualified for Presidents Club in first year.

IDEXX LABORATORIES, Inc.

1996 to 1999

Atlanta, GA

Major Account Executive

Managed sales of rapid molecular ID instrumentation/software into Food Corporations

Awarded North American Representative of the Year
Finalist for the prestigious IDEXX 2X Award
Attended two (2) consecutive Presidents Club.
Top sales representative in the Chicago Region, ranked within the top 5% of national sales force

Received three (3) Sixth Man Awards

Prior sales experience with Abbott Laboratories and Baxter Healthcare

Education
Eastern Illinois University B.Sc. in Medical Technology, M.T.(ASCP)
St. Marys Hospital Decatur, IL (12 month clinical internship)

Hunter, Innovative, Process Improvement, Business Acumen, Strategic Planning, biotechnology,

Penetrate new market opportunities, develop new markets, strategic initiatives, solutions provider