Beruflich Dokumente
Kultur Dokumente
Opinion Leaders
2014
2015
2014
2015
38%
48%
62%
67%
37%
39%
64%
77%
41%
35%
70%
67%
N/A
N/A
78%
79%
Opinion Leaders
2014
2015
2014
2015
34%
28%
28%
42%
25%
22%
14%
19%
19%
14%
18%
23%
N/A
N/A
23%
42%
Similar to current use, tools most likely to be used in the future are more about access to
care than personal health management.
Please indicate how likely you are to use each of the following digital health tools in the future:
Opinion Leaders
62%
71%
62%
57%
52%
56%
49%
52%
47%
50%
Please indicate if you think digital health tools will have an overall positive impact,
negative impact or no impact at all on each of the following:
Opinion Leaders
An individuals ability to
manage his/her own health
Access to qualified health
care providers and services
Quality of health care services
70%
9%
14%
76%
72%
14%
14%
68%
70%
21%
17%
53%
54%
33%
21%
33%
46%
35%
33%
Opinion Leaders
43%
51%
34%
40%
Medical devices
27%
28%
23%
28%
20%
26%
% Positive Impact
Other Technologies
Robotic surgery
Population health management
Analytics and big data
Some technologies seem to lack resonance, and their promise has yet to be understood
by Opinion Leaders and Health Care Providers.
APCO Insight interviewed 287 Health Care Opinion Leaders (n=200) and Health Care Providers (n=87)
between October 9-22, 2015. Interviews were conducted online or over the telephone. Health Care
Opinion Leaders were defined as the top 10 percent most active and engaged segment of the general
public. Health Care Providers included generalists, specialists, nurses and pharmacists.
For more information, please visit rorindicator.com or contact Chrystine Zacherau at
czacherau@apcoworldwide.com