Beruflich Dokumente
Kultur Dokumente
(10x2= 20 Marks)
(10x2= 20 Marks)
1. Define retailing.
2. Who is a retailer?
3. What is meant by buying?
4. Define the term selling.
5. Define storage.
6. Define grading.
7. Define consumer behavior.
8. What is meant by consumer goods?
9. Define Product.
10. What is meant by retail sales forecasting?
SECTION-B
(5x5= 25 Marks)
11. Explain the importance of retail marketing. Or State the various elements of retail marketing
mix.
12. Describe clearly the different kinds of selling. Or Point out the different modes of
transportation.
13. What are the functions of warehousing? Or What are the benefits of storage?
14. Describe the various positioning strategies. Or Explain any one consumer behavior model.
15. List out the various objectives of retail sales forecasting. Or Describe the various product
mix strategies.
SECTION-C
Answer Any Three Questions
(3x10= 30 Marks)