Coatings Word April 2016

Explore The
Possibilities
VISIT US AT RADTECH - BOOTH # 207
XY
~EPITA
www.shamrocktechnologies.com
PTFE Powders
Wax Powders
Dispersions
SST-Series
(Classic PTFE)
Synthetic Wax Powders
Hydrocer Series
(wax/water)
S-379, S-394, S-395, S-483
SST-2, SST-3, SST-4
SST-D-Series
(High Performance)
SST-2D, SST-3D, SST-4D
Natural Wax Powders

S-Nauba 5021, S-400
Polypropylene Powders
NS 59, SPP-10, SPP-25, SPP-40

(Nonskid, Matting, and Texture)
SST-P-Series
(Cost Efficient PTFE) Wax Alloys
SST-3P, SST-4P
FluoroSLIP
(PE/PTFE)
FS 225, FS 421,
FS 511, FS 533,
FS 731MG
Shamrock RecyclesTM
S-232 , S-363, S-381
Texturing Additives
FluoroTEX, PowderTEX,
TexMATTE, Texture Series
H-145, H-257, H-357
AquaFLON
(PTFE/water)
AquaFLON 50, AquaFLON 52,

AquaFLON 178G, AquaFLON 797,,
AquaFLON MG
CeraSPERSE
(PTFE/wax/ester)
CSP 31, CSP 321BG
UV Monomer Dispersions
(wax/uv monomer)
CSP UV636, CSP UV691,
FluoroSPERSE UV-808,
UltraMATTE UV50GDA
ISO 9001:2008 CERTIFIED FACILITIES:

Newark, NJ Henderson, KY
Tianjin, China Tongeren, Belgium
sales@shamrocktechnologies.com
We create chemistry
wherever you look.
In close collaboration with our customers and their value chain

networks, we search for solutions to meet the market needs today
and the challenges of tomorrow. Our technical experts provide advice
on coating guidelines to develop the best solutions leading to faster
curing rates, good adhesion to a wide range of substrates, increased
productivity and lower production costs. At BASF, we create chemistry.
basf.us/dpsolutions
Table of Contents April 2016 Vol. 21, No. 4
42
45
49
53
55
Low- and Zero-VOC Coatings

Photo courtesy of Dunn-Edwards
Resins Update
LED Curing Technology for Coatings
RadTech Preview
Radiation-Curing Technologies
COLUMNS
International Coatings Scene ............................... 32

Latin America Sinteplast Increases Latin America Footprint
Europe EU Embraces Broader Definition of Greenness
Russia Russia Experiences Rise of Competition Among
Foreign and Domestic Coating Manufacturers
Business Corner ................................................... 40

Acquisitive Opportunity Investigation: What Are The
Conditioned Expectations?
DEPARTMENTS
Editorial ................................................................. 6
As We Go to Press ................................................. 8
Fresh Paint ........................................................... 10
Market Reports .................................................... 26
New Products ...................................................... 30
Industry News ...................................................... 57
Suppliers Corner .................................................. 60
People in the News .............................................. 62
Meetings .............................................................. 63
Final Coat............................................................. 66
ADVERTISING SECTIONS
Classified Ads....................................................... 64
Advertising Index................................................. 65
COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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4 | Coatings World
www.coatingsworld.com
April 2016
Editors Page
Rad-Cure
Coatings Market
oatings World has devoted a considerable amount of space in

the April issue to the topic of radiation-curable coatings and
technologies.
Although radiation curable products account for a small portion of the
overall coatings market as a result of the high costs associated with raw
materials and equipment, they are used in a variety of segments including wood coatings, graphic arts and electronic applications. Because of
their high cost, radiation curable products tend to be adopted in specific
applications only where they exhibit proven advantages over conventional
solventborne or waterborne coatings. According to research firm IHS, radiation curable coatings comprise two percent of the total industrial coatings
market. Despite this relatively modest number, the firm identified a number
of sectors driving growth.
The top three sectors for growth for radiation-curable coatings are:

Waterborne UV coating systems as replacements for solventborne
systems.
Portable curing systems, which allow the application of radiationcurable coatings at job sites, especially wood and concrete floor
refinishing.
Formulations cured by exposure to UV LED curing lamps, which are
more energy efficient and environmentally friendly than conventional
mercury lamps.
Potential new markets include:
Stereolithography, a process in which three-dimensional parts are produced from photosensitive resins.
Printed electronics, which include any electrical device that is manufactured by printing. UV curable inks and coatings are being developed
that have the potential for widescale use in portable photovoltaics,
electroluminescent displays, transdermal patches and organic light
emitting diodes (OLEDs).
Renewable raw materials, such as epoxy acrylates made from soybean
oil or polyester acrylates made from dimerized fatty acids obtained
from soybean or tall oils.
kpianoforte@rodmanmedia.com
A Rodman Media Publication

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Darlene Brezinski
ART DEPARTMENT
Michael Del Purgatorio
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Sara Downing sdowning@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips Steve McDaniel
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
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6 | Coatings World www.coatingsworld.com
April 2016
As We Go To Press
The Sherwin-Williams Company

to Acquire Valspar for $11.3 Billion
The Sherwin-Williams Company and

The Valspar Corporation have entered
into a definitive agreement under which
Sherwin-Williams will acquire Valspar
for $113 per share in an all-cash transaction, or an enterprise value of approximately $11.3 billion. At $113 per
share, the transaction, which has been
unanimously approved by the Boards of
Directors of both companies, represents
a premium of approximately 41 percent
to Valspars volume weighted average
price for the 30 days up to and including
March 18, 2016.
Sherwin-Williams and Valspar have
highly complementary paints and coatings offerings and this combination enhances Sherwin-Williams position as a
premier global paints and coatings provider. The transaction results in an exceptional, diversified array of strong brands
and technologies, accelerates SherwinWilliams growth strategy by expanding
its global platform in Asia-Pacific and
EMEA, and also adds new capabilities
in the packaging and coil segments. The
combined company would have pro forma 2015 Revenues and Adjusted EBITDA
of approximately $15.6 billion and $2.8
billion with about 58,000 employees.
John G. Morikis, president and
chief executive officer of The SherwinWilliams Company, said, Valspar is
an excellent strategic fit with SherwinWilliams. The combination expands
our brand portfolio and customer relationships in North America, significantly
strengthens our Global Finishes business,
and extends our capabilities into new geographies and applications, including a
scale platform to grow in Asia-Pacific and
EMEA. Customers of both companies
will benefit from our increased product
range, enhanced technology and innovation capabilities, and the transactions
clearly defined cost synergies. We have
tremendous respect for the expertise and
dedication of the Valspar team and we are
excited about the opportunities that this
combination will provide to both companies employees. Sherwin-Williams

will continue to be headquartered in
Cleveland and we intend to maintain a
significant presence in Minneapolis.
Morikis added: Sherwin-Williams
has a long track record of successfully
integrating acquisitions. We are highly
confident in the industrial logic of the
transaction and, once closed, our ability
to achieve $280 million of estimated annual synergies in the areas of sourcing,
SG&A and process and efficiency savings
within two years and our long-term annual synergy target of $320 million. We
expect this transaction to be immediately
accretive excluding one-time costs and
meaningfully enhance our cash flow generation profile.
Gary E. Hendrickson, chairman
and chief executive officer of Valspar,
said, We are pleased to announce this
compelling transaction, which delivers immediate and certain cash value
to our stockholders. We believe that
Sherwin-Williams is the right partner

to utilize our array of brands and create a premier global coatings company.
The combination of Sherwin-Williams
and Valspar will benefit our customers,
employees and other stakeholders. We
are confident this transaction will create
opportunities to accelerate many of the
operating initiatives already underway at
Valspar. We look forward to positioning
Valspar to enter its next phase of growth
and success and to working closely with
Sherwin-Williams to seamlessly close this
transaction. Together we will continue to
build on the solid momentum our team
has worked so hard to create.
The transaction is expected to close
by the end of Q1 2017, and is subject to
the approval of Valspar shareholders and
customary closing conditions, including
the expiration or termination of the applicable waiting period under the U.S. HartScott-Rodino Antitrust Improvements
Act and regulatory approvals in various
other jurisdictions. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel............................................................................................10, 30, 34
Axalta Coating Systems.................................................................................... 10
Behr................................................................................................................. 10
Benjamin Moore........................................................................................ 10. 42
Dunn Edwards................................................................................................. 42
Hardide Coatings............................................................................................. 10
Hempel............................................................................................................ 36
Jotun.......................................................................................................... 10, 30
PPG...........................................................................................10, 30, 36, 42, 66
Russian Paint................................................................................................... 36
Rust-Oleum...................................................................................................... 10
Sherwin-Williams....................................................................................8, 10, 42
Sika.................................................................................................................. 10
Sinteplast.......................................................................................................... 32
TCI Powder Coatings....................................................................................... 10
Valspar............................................................................................................... 8
April 2016
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of sustainability on a global scale. Find out more at www.bayferrox.com
Fresh Paint
PPG Updates Brand,

Launches Global Marketing Campaign
PG has updated its corporate

brand and launched a global
marketing campaign to drive increased familiarity with the company.
The initiative introduces a new tagline
PPG: WE PROTECT AND BEAUTIFY
THE WORLD that brings PPGs focus
to life as the worlds leading paint and
coatings company.
The new campaign is people-centric
and diverse, and it invites the viewer into
a conversation with us, said Bryan Iams,
vice president, corporate and government
affairs. The creative content celebrates
our technology breakthroughs, explaining them in a consumer-friendly way, and
highlighting the positive impact we have
on people, communities and customers.
PPG launched the marketing campaign
in March in the U.S., through a combination of paid advertising and social-media
activity, after unveiling it to employees.
Advertisements appear in leading U.S.
business, general interest and trade media outlets, and they will begin to appear
in April in other regions where the company operates, including Europe, Asia
and Latin America. Initial ads will focus
on the companys breadth of paint and
coatings offerings. Ads appearing later
this year will showcase specific paint and
coatings technologies, including a coating
for cars that helps to resist scratches, and
a paint for airplanes that uses chemistry
found in the skin of an eggplant to reduce
heat in the cabin and, in turn, decrease
energy use.
The campaign showcases updates to
PPGs brand, intended to more clearly
communicate the companys position as
a global paint, coatings and materials
leader and to simplify its market identity.
For example, the company will reference
PPG in communications and marketing
materials instead of PPG Industries.
There is also an updated PPG logo that
will be easier to use across the companys
international business footprint. The new
PPG logo will be more visible and will
begin appearing more prominently on

packaging for PPG products.
Over the last decade, PPG has significantly changed its portfolio of products and services and grown its global
footprint, and our brand is continuously
evolving to reflect who we are today and
where we are headed for the future,
Iams said. We will be making the PPG
brand much more visible, helping to
strengthen our brand and our engagement with customers.
The updated PPG brand identity also
includes a design system using clean lines,
vibrant colors and more emotive and human imagery, and a more personal and
conversational tone.
We expect these changes to make it
easier to understand PPGs full breadth of
products and services and how they are
connected, Iams said. For people who
are not end users of PPGs products, the
updated branding should help explain the
benefits of and reasons for choosing our
products and the value PPG brings to its
markets and communities.
AkzoNobel Creates
Regional Wood Coatings
Service Center in Eastern
Canada
AkzoNobel has announced that it will
create a Regional Service Center for Wood
Coatings at its Warwick, Quebec site. The
facility will become the commercial headquarters for the Wood Coatings business
in Eastern Canada and provide local support as the businesss R&D and Technical
Application Center for Canada. It is due
to be fully operational by mid-2016
The facility will provide services
including quick-response small batch
manufacturing, product development
for the local Canadian market, custom
color matching, and commercial and
customer support. As previously announced, the large-scale batch manufacturing will be transferred to other
AkzoNobel sites in North America, including Port Hope, Ontario.
This investment allows us to continue offering the broad range of services that our customers expect from
AkzoNobel and the Warwick site, reinforcing our leading positon in the North
American market, said Doug Gilliam,
regional director of AkzoNobels Wood
Coatings business in North America.
The facility will ensure outstanding
support, with dedicated on-site teams focusing on meeting our customers needs
and expectations.
AkzoNobel is a leading supplier of
wood coatings for commercial and industrial customers in the furniture, flooring,
building products and cabinetry markets,
and has been serving Eastern Canada for
over 50 years. We remain highly committed to the Canadian market and this
investment demonstrates our continued
drive to bring leading technologies and
services across the region, Gilliam added.
April 2016
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Fresh Paint
Sika Opens New

Mortar Plant in
Philadelphia
Sika has opened a state-of-theart new mortar products plant in North

America with huge market potential in
interior finishing in the fast-growing cities on the U.S. East Coast. The new plant
is an extension of Sikas existing concrete
admixture plant, the capacity of which
has also been increased.
Christoph Ganz, regional manager
North America:We are continuing the
expansion that has taken place in the past
two years by investing in Sikas growth
drivers such as mortars. This means that
we are expanding our supply chain, and
in parallel our sales force and marketing
efforts. The strengthening of our presence close to the booming megacities will
continue to be our focus in 2016. We
are planning to open two new plants in
North America, one of which will be in
Canada, the other in the U.S. This will allow us to generate further growth potential both for our customers and for Sika.
The opening of its second new mortar plant in North America in the last
two years, in addition to the acquisition in March 2015 of the mortar products manufacturer and marketer BMI
Products of Northern California Inc.,
gives Sika a network of 18 manufacturing sites in North America. Thus Sika is
ideally positioned to take advantage of
the improved market conditions in the
construction sector in North America,
which is benefiting from growth drivers
such as commercial and infrastructure
projects undertaken as part of the general urbanization megatrend. Forecasts
for the U.S. construction market predict
an annual growth rate of 8 percent for
2015 and 10 percent for 2016.
PPG Paints Announces

Exclusive Paint Sponsorship
with HomeAdvisor
The PPG Paints brand was recently
named an exclusive paint sponsor by
HomeAdvisor Inc., the nations largest digital home services marketplace. Through
this
relationship, HOMEADVISOR
professionals who are PPG Paints customers have the opportunity to reach
high-quality, project-ready customers and

substantially grow their businesses.
PPG Paints professional customers
who join the HomeAdvisor exclusive network receive a suite of benefits, including getting matched with project-ready
homeowners and being able to view
project details and scope. Other benefits
to network professionals include access
to MHELPDESK field management software, and access to Instant Booking, the
HomeAdvisor on-demand scheduling
tool that enables homeowners to instantly
schedule appointments with pre-screened
home-improvement professionals on a
computer or mobile device.
In addition, the PPG Paints brands relationship with HomeAdvisor Inc. allows
current or former PPG Paints professional customers to receive a discount for the
first 30 days of their HomeAdvisor membership, as well as an 8 percent rebate on
all paid leads.
The PPG Paints brand is proud to
work with one of the most trusted websites in home improvement, said John
Salvadore, senior marketing manager,
PPG Paints brand. Together, PPG and
HomeAdvisor aim to provide premium
tools, resources and products so consumers and professionals can get the job
done right.
Among several other premiere homeimprovement brands in the category sponsorship program, the PPG Paints brand
will be featured on the HomeAdvisor
online portal for all paint searches. In addition, the brand will have informational
content pages on areas of the site such as
the True Cost Guide, a free resource that
allows homeowners to view project costs
in their area, and ProReviews, a service
providing a directory of pre-screened
home-improvement and -repair professionals in a customers area.
The PPG Paints brand and national
store network are dedicated to providing
exceptional paint, expertise and supplies
to painting contractors across all industry
segments. The brand meets all painting
needs with a broad and deep product line,
outstanding technical support and individualized customer service, including
timely delivery and state-of-the-art color
matching through PPGs THE VOICE OF
COLOR platform. PPG Paints products

are readily available across the nation
from a network of more than 3,000 locations including independent dealers
and company-owned stores, ensuring adequate inventories and consistent service
coast-to-coast.
Rust-Oleum Partners with

Wipe New
Rust-Oleum Corporation has partnered
with Wipe New LLC, a direct marketing
company that has developed the Wipe
New brand of specialty products designed to make faded and dull surfaces
look new again.
Unlike other products that offer only
temporary results, Wipe News unique
nano-polymer formulation withstands
many washings and weather for a much
longer time, the company stated. The
company is based in Virginia Beach, VA.
Under the agreement, Rust-Oleum has
secured the rights to the Wipe New brand
and will lead the sales and marketing activities for this business.
Wipe New is creating innovative
products that make rejuvenating surfaces
a quick and easy process, said Tom Reed,
president and chief operating officer of
Rust-Oleum. The Wipe New brand will
benefit from our marketing and category
management expertise.
Floyd Kuriloff, Betty Morgan, and
Tony Bender of Wipe New, along with
their team, will continue to support the
growth of this business in conjunction
with Rust-Oleum.
Jotun Starts Marine and

Protective Coatings Factory
in Brazil
Jotun opened a new marine and protective coatings factory outside Rio de
Janeiro, Brazil. The new facility is the
companys first in South America, and
will have an annual production capacity
of 10 million liters.
The opening ceremony was attended
by H.R.H. Crown Prince of Norway,
Haakon, who officially opened the factory. The Norwegian Minister of Trade and
Industry, Monica Mland and local representatives from the State of Rio de Janeiro
and the City of Itaborai were also present.
April 2016
Everywhere Performance Matters
Reichhold
World Headquarters and Technology Center
P.O. Box 13582
Research Triangle Park, NC 27709
(919) 990-7500 (local) or (800) 431-1920 (toll-free)
www.reichhold.com
Fresh Paint
The factory is built on a

130,000-square-meter
plot
of land, with a total investment of more than 100 million
Brazilian Reais.
According to Jotun Brazils managing
director, Ferran Bueno, the new factory
will support the companys ambitions to
become one of the market leaders within
Marine and Protective coatings in Brazil.
Despite todays troubled economy,
Brazil represents a significant growth
opportunity for Jotun and a gateway to
the region, he said. Jotun is a relatively
small player in some areas, but we have
a long-term perspective and expect our
ability to produce locally will help us
double our market share in selected industrial segments.

Jotun began supplying marine coatings
to ships trading in the region in 1998, and
in 2008 began to offer protective coatings to offshore installations, renewable
energy projects and a broad range of industrial and civic infrastructure projects.
Today, the company offers a broad range
of advanced coatings designed to meet
the challenges of users. From premium
marine coatings that help owners reduce
fuel costs and corresponding emissions to
our innovative mesh-free passive fire protection system for offshore installations,
Jotun products offer Brazilian companies
safe, efficient and cost-effective solutions
for the long-term protection of property,

Bueno says.
About 100 people are employed at
the new factory, which is strategically located on the outskirts of Rio de Janeiro
and only 190 kilometers from the oil
capital, Maca. Bueno notes that seven
out of ten employees have been recruited
locally and most live within 35 kilometers of the factory. Consistent with
Jotuns values, we not only provide local personnel career opportunities and a
safe workplace, but will play an active
role in the local community, he said.
For example, Jotun already sponsors
the social project Karanba, run by a
former Norwegian football player. This
Sherwin-Williams Awarded Steel Tank Institute New Product of the Year Award
Sherwin-Williams Protective & Marine Coatings was awarded the
Steel Tank Institute (STI) 2015 Affiliate New Product of the Year
for its EnviroLastic Polyaspartic coatings at STIs annual meeting
in partnership with the Steel Plate Fabricators Association.
The foundation of the EnviroLastic Polyaspartic product
line is high-throughput applications for shops. These products were also designed to provide performance, durability,
and ease of workability for applicators. Specifying these new
technology coatings can provide improved levels of efficiency, allowing accelerated throughput not previously imaginable and at significantly lower overall cost, as they were engineered to provide long-term performance and aesthetics.
EnviroLastic 840 DTM is a high gloss, thin film, direct-tometal coating that is early-moisture resistant and can be applied in temperatures as low as 35F. The short 20-minute dryto-touch window greatly reduces grit pickup, and it finishes
with a mirror-like appearance.
EnviroLastic 940 DTM is a high build, direct-to-metal
coating that can also be applied at temperatures as low as
35F. The advanced chemistry of this polyaspartic urethane
produces accelerated throughput by offering one hour dryto-touch times, while the high build property provides singlecoat application with the performance of most two-coat epoxy/urethane systems.
EnviroLastic 980 PA is a premium high build finish coat designed for long-term durability. This next generation polyaspartic urethane technology provides the ability to turn around
a maintenance coating application in just one shift and offers
an extended recoat window of three months.
We are honored to receive this prestigious award for our
EnviroLastic product line, said Danica Zeise, product manager, Sherwin-Williams Protective & Marine Coatings. Our
EnviroLastic products offer fast turnaround and are ideal for

applicators in the petroleum, chemical, agricultural, and water infrastructure industries.
Our products perfectly address the challenges facing STI
Shop Fabricated members, added Sherwin-Williams Protective & Marine Coatings project development manager Tony
Ippoliti who has served on the Board of Directors, as an Affiliate Member Chair, and as the Sherwin-Williams liaison with
the Steel Tank Institute since 2000. The Steel Tank Institute is
different from other associations in that it is comprised of and
attended by the owners of the steel tank, pipe, and pressure
vessel companies and their suppliers.
The Annual Product of the Year award is presented by STI
to recognize new products, services, or supplies of affiliate
member companies that enhance the fabrication, versatility,
and longevity of steel tanks and pressure vessels. SherwinWilliams has previously received this award for Dura-Plate
UHS with OAP, Dura-Plate 301, and Nova-Plate 325.
April 2016
Fresh Paint
program helps to improve the

lives of disadvantaged children
by providing a structure to help
them through school and prepare them for the future.
Bueno acknowledges that it may take
time for Jotun to grow the business in
Brazil, but is confident that the new factory will help Jotun strengthen its brand
not only in Brazil, but in South America.
This factory represents a genuine milestone in Jotuns development, and another important step in our remarkable
global growth story, he said.
PPG Begins Using ChlorideBased TiO2 from Henan

Billions in Coatings
Production
PPG Industries has announced it has
begun using chloride-grade titanium dioxide (TiO2) produced in commercial
quantities by Henan Billions Chemicals
Co., Ltd., including PPGs licensed chloride-based technology. PPG is using the
TiO2 to produce standard grades of its
coatings products.
The 366,000-square-meter plant that
produced the chloride-grade TiO2 is located in the Henan Province of China
and currently has capacity to produce
100,000 metric tons of chloride-grade
TiO2 per year with the capability to expand. Under an agreement established
in 2012, PPG licensed certain chloridebased technologies for the manufacture
of TiO2 to Henan Billions for use on
a global basis. PPG has supported the
startup of Henan Billions new chloride
process plant with quality and process
improvements, analytical testing support and product evaluations. PPG
also may license its technology to other
TiO2 producers.
TiO2 is an important raw material
widely used by PPG and other paint and
coatings manufacturers as a pigment to
provide hiding, durability and whiteness
characteristics.
Our partnership with Henan
Billions exemplifies PPGs commitment
to securing high-quality supplies of titanium dioxide required to support
our business growth, said Michael
H. McGarry, PPG president and CEO.
This latest accomplishment with our

strategic partner Henan Billions is a
milestone in our relationship.
unwavering commitment to quality, innovation, value and performance. They are

truly the backbone of Behrs success.
Behr Named Top Workplace

in OC Area
PPG Asian Paints Launches

First Waterborne
Automotive Refinish Paint
in Sri Lanka
For the eighth year in a row, Behr Process

Corporation has been awarded a 2015
Top Workplaces honor by the Orange
County Register. The Top Workplaces
lists are based solely on the results of
an employee feedback survey administered by WorkplaceDynamics, LLC, a
leading research firm that specializes in
organizational health and workplace
improvement. Several aspects of workplace culture were measured, including
Alignment, Execution, and Connection,
just to name a few.
The Top Workplaces award is not
a popularity contest. And oftentimes,
people assume its all about fancy perks
and benefits, said Doug Claffey, CEO of
WorkplaceDynamics. But to be a Top
Workplace, organizations must meet our
strict standards for organizational health.
And who better to ask about work life
than the people who live the culture every daythe employees. Time and time
again, our research has proven that whats
most important to them is a strong belief
in where the organization is headed, how
its going to get there, and the feeling that
everyone is in it together. Claffey adds,
Without this sense of connection, an
organization doesnt have a shot at being
named a Top Workplace.
Behr ranked ninth out of 125 companies selected for this award, making it
the top-ranked manufacturing company
in Orange County, California. The company is proud to offer its team members a
satisfying, rewarding work environment,
with a focus on fostering growth, making
a difference and doing the right thing.
Surveyed team members shared feedback
such as, I am challenged every day, and
Im empowered to make a positive influence on the business.
This award is especially meaningful
because it comes from our team members, said Jeff Filley, president, Behr
Process Corporation. We thank our
hardworking team for their contributions
to our business and culture, and for their
PPG Asian Paints Lanka Ltd. announced

the launch in Sri Lanka of ENVIROBASE
High Performance (HP) automotive refinish paints the first eco-friendly waterborne automotive paints introduced in
Sri Lanka for use by the refinishing industry. Prestige Automobiles (Pvt) Ltd. is
the first PPG Asian Paints customer in Sri
Lanka to convert to using the waterborne
products in its operation.
With low volatile organic compound
(VOC) levels that comply with increasingly strict limits in many countries,
waterborne coatings now protect and
beautify most new vehicles produced
around the world. The Envirobase HP
line is the leading premium waterborne
basecoat refinishing system globally, according to Biju Ramachandran Nair,
country manager for PPG Asian Paints,
and introducing these paints in Sri Lanka
will enable local refinishers to use the latest technology that is approved by most
of the worlds leading automotive brands.
Water-based coatings contain less
hazardous content than do traditional
paint products, providing better air quality for users, and easy and safe storage
and disposal, Nair said. Along with
these benefits, Envirobase HP coatings
also offer industry-leading colour-match
accuracy and are easy to apply, ensuring consistent colour delivery from mix
to mix and across vehicle panels. Nair
added that the excellent coverage of the
Envirobase HP system requires painters to use less quantity of the product to
achieve a high-quality finish. So along
with being a healthier option, the fast
throughput with this system offers shops
an additional benefit, Nair said.
Through a close working relationship with our paint supplier, we have
upgraded and modified our equipment
to use this new water-based paint process, said Volker Arnkens, director - after sales, Prestige Automobiles (Pvt) Ltd.
April 2016
Dry-Film Preservatives
Wet-State Preservatives
Polyphase Fungitrol Troysan
Mergal Nuosept
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needs. With the recent acquisition of the Fungitrol and Nuosept brands, Troy offers
one of the broadest ranges of dry-film and wet-state preservatives in the marketplace
today, including the most effective active technologies currently available.
Visit Troy Booth #1442 at ACS 2016 to see how Troys premier portfolio of preservatives
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Fresh Paint
On-the-job training by dedicated instructors from overseas

will help to ensure that the skills
of our employees will fulfil our
customers high requirements. And by introducing water-based paint in the body/
paint repair process for the first time in
Sri Lanka, we will contribute towards
keeping the environment clean and green
for future generations.
PPG Asian Paints is a joint venture of
PPG Industries, the U.S.-based leading
global paint company, and Asian Paints,
a leading manufacturer and supplier of
coatings in Asia.
choices around the world. The full report

can be found here.
Historically, Axalta color trend research shows blue has been a top choice
in North America. Blue was the number
one color from 1957-1959 (pastel blues)
and was the leader in 1988 (darker green
shade blues). Recently, industry professionals expressed an interest in the color
during automotive events around the
country including the 2015 SEMA show
in Las Vegas.
Brilliant Blue is Axaltas second North
American Automotive Color of the Year,
following the inaugural Radiant Red.
Axalta Announces North

American Automotive Color
of the Year 2016
PPG Foundation Donates

$10,000 to Bowling Green
for Educational Event
Axalta Coating Systems has announcd

its North American Automotive Color of
the Year for 2016: Brilliant Blue. The announcement came in advance of the 2016
North American International Auto Show
(NAIAS) where Axalta is the Presenting
Sponsor of the NAIAS Charity Preview.
The event kicked-off Axaltas yearlong
Brilliant Blue celebration.
The start of the New Year is a perfect time to introduce Brilliant Blue, said
Nancy Lockhart, Axalta color marketing
manager. This new beginning is charged
by optimism and fresh thoughts and
Axaltas new hue represents positive energy and vibrance.
Brilliant Blue is a mid-shade blue that
has both depth and vividness with slight
turquoise highlights. It is made with
Axaltas high chroma Vermeera technology using a multi-layer process to achieve
both an intense blue color and a unique
sparkle effect.
Axalta color experts selected Brilliant
Blue for a number of reasons. According
to Axaltas Global Automotive 2015
Color Popularity Report, blue increased
in popularity to a total of eight percent of
2015 light vehicle sales in North America
due to increased use on sport utility and
compact utility vehicles. From a worldwide view, blue remained steady while
other rich colors declined and white,
black and gray increased in popularity.
The annual report, now in its 63rd consecutive year, highlights automotive color
The PPG Industries Foundation recently

donated $10,000 to Bowling Green State
University (BGSU) in Bowling Green,
Ohio, to support the Northwest Ohio
Center for Excellence in STEM Education
(NWO) STEM in the Park event.
The grant was made on behalf of PPG
Industries architectural coatings plant in
nearby Huron.
We appreciate the PPG Industries
Foundations support for our efforts to
inspire the next generations pursuit of
education and careers related to science
and technology through STEM in the
Park, said Emilio Duran, founder and
director of STEM in the Park. For six
years, our free and family-focused event
has offered a variety of opportunities for
children of all ages to engage in fun activities that teach science, technology, engineering and math concepts while they
entertain, and we look forward to having
PPGs support in 2016.
Scheduled for Sept. 24 on the BGSU
campus, the next STEM in the Park
event will feature interactive displays and
hands-on science- and technology-related
activities such as giant bubbles, edible
DNA, and demonstrations by the Toledo
Zoo and Imagination Station. In addition
to participating in inquiry-based learning
fun created by area universities, community partners and local businesses, attendees can meet teachers, university faculty
and community resource providers to explore science and technology careers.
Engaging in the communities where

we live and work is part of PPGs heritage, said Dave Kuhn, plant manager at
the PPG Architectural Coatings facility in
Huron. Events such as STEM in the Park
help to not only educate but also excite
future manufacturers and innovators. Its
a great fit for PPG and our foundation.
The PPG Industries Foundation aims
to create brighter, more colorful communities where PPG has a presence in the
United States. By investing in educational opportunities, we help grow todays
skilled workforce and develop tomorrows innovators in industries related to
coatings and specialty materials. Plus,
we empower PPG employees to make an
impact for causes that are important to
them by supporting their volunteer efforts and charitable giving. Learn more at
www.ppgcommunities.com.
Benjamin Moore Celebrates

Successful Community
Outreach Initiatives
Benjamin Moore recently celebrated
three architectural scholars in New York
City. Benjamin Moore invests in the future of architecture and design by supporting rising talent. Benjamin Moore, in
partnership with the AIAs The Architects
Foundation, recently honored its first
recipients of the Diversity Advancement
Scholarship Program. Each received
a scholarship or $5,000 toward their
Bachelor of Architecture Degree.
In order to give back this holiday season, Benjamin Moore raised over 1,600
pounds of canned and boxed food from
the Montvale, Clifton and Flanders locations to help restock Patersons Oasis
food pantry. Patersons Oasis is an organization that helps to feed, clothe and
educate women and children in need.
The
company
also
supported
young innovators STEM success with
Students2Science. Benjamin Moore said
it is proud to support Students2Science
which is inspiring, motivating and educating students to pursue careers in
Science, Technology, Engineering and
Math(STEM). Recently, VP Product
Development Glenn Cooper, who
heads the NJ paint makers industryleading team of scientists, visited S2Ss
April 2016
PPG Foundation Donates

$16,000 to Youth for
Technology Foundation
The PPG Industries Foundation recently donated $16,000 to the Youth
for Technology Foundation (YTF) in
Louisville, Kentucky, to support the organizations innovative programs that
encourage positive youth development
for K-12 students in underprivileged areas in the United States, Africa and Latin
America. The grant was made on behalf
of PPG Industries architectural coatings
plant in Louisville.
Were glad that PPG and its foundation share the same passion for science,
mathematics and innovation that YTF
has, said Njideka Harry, president and
CEO of YTF. YTFs unique programs
have positively impacted youth skills
development and employment in low-income communities for the past 15 years,

and with support from organizations
such as PPG, we can continue to solve
critical problems through technology.
The PPG Industries Foundation
grant will support the YTF 3D Printing
Academy, a weeklong event in Louisville
for students that includes seminars on
digital literacy, digital security, 3D printing, basic and advanced computer-aided
design (CAD) software, 3D scanners,
prototyping, and programming basics.
Attendees will also participate remotely
in collaborative projects with YTFs 3D
Africa programs in Nigeria and Kenya.
According to Harry, many professionals
in careers related to science, technology,
engineering and math use 3D printing
as a way to determine if an idea will
work at a fraction of the cost and time
of creating a traditional prototype. The
3D-printed models enable students to
verify and modify scientific theories by
providing hands-on, inquiry-based and
April 2016 www.coatingsworld.com
Fresh Paint
state-of-the-art,
commercial
grade
Technology Center to meet the S2S staff,
tour the facilities, and watch young student scientists at work.
problem-oriented learning.
At PPG, we believe its crucial to ensure we are equipping
todays youth with the necessary tools and information to help them
succeed in engineering and science careers, said Chris Smith, Louisville plant
manager, PPG Architectural Coatings.
Programs such as YTFs 3D Printing
Academy are a great way to educate todays youth about using the latest technology for innovation.
The PPG Industries Foundation aims
to create brighter, more colorful communities where PPG has a presence in the
United States. By investing in educational opportunities, we help grow todays
skilled workforce and develop tomorrows innovators in industries related to
coatings and specialty materials. Plus,
we empower PPG employees to make an
impact for causes that are important to
them by supporting their volunteer efforts and charitable giving. Learn more at
www.ppgcommunities.com.
Coatings World | 19
Fresh Paint
Hardide Coatings
Opens New U.S.
Production Facility in
Virginia
Hardide Coatings, Inc., the United

Kingdom-based provider of advanced
surface coating technology, has announced the opening of its new Virginia
production facility. In January 2015
the company commenced an investment of up to $7million in Martinsville
to expand its production operations to
North America. The new facility is expected to create up to 29 jobs over the
next three years.
This expansion has been driven by
increased demand from North American
customers, with sales to the U.S. and
Canada more than doubling during
2015. The 26,000 square foot facility in
Martinsville-Henry County, will service
existing and new customers for the companys patented range of hard wearing
tungsten carbide coatings in the oil and
gas and flow control markets. In addition, the company also plans to expand
in the aerospace and advanced engineering sectors and develop applications for
its newly-patented coating for diamonds.
Philip Kirkham, CEO of Hardide plc
said: Having a local production facility in North America will support the
increased demand from existing customers and significantly boost opportunities to expand provision of our coatings
throughout the region. We have installed
two large capacity chemical vapor deposition (CVD) coating reactors and work
is already progressing well on some very
exciting customer trials. I would like
thank all in Martinsville-Henry County
and Virginia Economic Development departments for their help and assistance,
and in particular Governor McAuliffe
and Secretary Jones for their personal
support in helping to get this project underway in Martinsville.
I congratulate Hardide Coatings on
the opening of its Virginia manufacturing
facility in Martinsville, said Governor
of Virginia, Terry McAuliffe. Growing
jobs in the advanced manufacturing sector is a large part of our efforts to build
a new Virginia economy, and these jobs
will pay well above the average prevailing
wage in a region that needs them. We welcome the company to Virginia and Henry
County and look forward to a long partnership with the Commonwealth.
We welcome Hardide Coatings
to our community, said Mark Heath,
President & CEO of the MartinsvilleHenry County Economic Development
Corporation (EDC). Their presence
here strengthens our growing aerospace
sector and demonstrates that our community is a great place for business from all
across the globe.
We are excited to have Hardide
Coatings among our growing list of international companies, said Tim Hall,
Henry County Administrator. The
Henry County Board of Supervisors was
glad to partner with the EDC, our friends
in Richmond, and Hardide Coatings to
make this opening a reality.
The first two senior employees at the
facility, Jamey Ewing, coatings supervisor and Barry Farmer, pre-treatment
supervisor, spent 12 weeks during the
summer in the UK at the companys
head office and main production site in
Bicester, Oxfordshire, being trained on
the Hardide coating production processes and techniques. They returned
to Virginia in September 2015 to assist
with the installation and commissioning
of the process, production and quality
control equipment.
Production for North American
customers, currently being carried out
in the UK, will be gradually transferred
to Virginia on a case-by-case and
phased basis, taking load and capacity
of both sites into consideration, continued Mr Kirkham. We have also invested in an ultra-fast broadband cable
between the UK and US sites enabling
both facilities to operate on the same
fast, secure network.
The range of Hardide coatings are
highly abrasion, erosion, corrosion and
chemical resistant while also being tough,
ductile and impact resistant. Applied
by chemical vapor deposition (CVD),
the process can not only coat external,
but also internal surfaces and complex
shapes. The coating technology is proven
to offer dramatic improvements in component life, delivering cost savings to
customers through reduced downtime

and increased operational efficiency.
Sika Opens New Mortar

Production Facility in
Greece
Sika is opening a new manufacturing site
for mortars in Kryoneri, near Athens,
Greece. Complementary to Sikas existing
concrete admixture plant in Thessaloniki,
northern Greece, the state-of-the-art
manufacturing plant will drive forward
the mortar business in the country by
broadening the current product portfolio
and opening up new market segments.
In addition to the mortar production
unit, which has a capacity of 20,000
tons per year, the facility will house a
modern laboratory, as well as a new
concrete admixtures logistics hub for
southern Greece. A production unit for
liquid applied membranes for waterproofing and roofing applications will
be installed in a subsequent step. The
new premises in Greece enable Sika to
offer its customers an optimized supply
chain, a locally produced and enhanced
product portfolio and a greater level of
customer service.
Paul Schuler, regional manager
EMEA: Despite the challenging economic environment in Greece, we are
confident about the countrys long-term
potential. Sika has a longstanding commitment to its local operations. Even
when conditions are challenging, we
continue to develop our supply chain in
well-defined markets, expand our market share and strengthen Sikas competitive position.
Axalta Celebrates 150 Years

in the Coatings Industry
In 2016, Axalta Coating Systems celebrates 150 years of creating innovative
industrial coatings. Axaltas heritage
dates back to 1866 when its first products were developed in Germany and
since then the company has grown into
one of the worlds leading manufacturers
of liquid and powder coatings.
All of us at Axalta are excited to
reach this important milestone in the history of our company, explained Axalta
chairman and CEO Charlie Shaver. Over
April 2016
first environmentally-responsible liquid

coating systems with the introduction of
waterborne coatings.
Building on experience acquired with
its original Spies Hecker and Standox
products, Axalta branched out to provide
refinish technicians with improved coating products and systems. In the 1990s,
the Cromax family of waterborne products was introduced to automotive body
shops. Handheld spectrophotometer colour tools were developed to help provide
excellent color matching, which saves repair time and reduces waste.
As the need across many industries
evolved, so did Axaltas portfolio of
products. To serve a growing number of
industrial customers, Axalta introduced
Nap-Gard powder coatings for oil and
gas pipeline manufacturers. Today, both
functional coatings and a wide array
of decorative Alesta powder coatings
are used in thousands of applications.
Voltatex electrical insulation coatings
enhance the productivity of motors and
Fresh Paint
the next 12 months we will celebrate our

past and build on our extensive knowledge and experience for the next 150
years. With nearly 13,000 employees and
120,000 customers in 130 countries, we
will continue to use advanced technologies to develop next generation coatings
while providing outstanding quality and
service in the years ahead.
From the earliest products that supplied European carriage manufacturers
with colourful coatings in the nineteenth
century, Axalta evolved to meet the needs
of an automotive industry that flourished
in the twentieth century. In the 1920s,
Axalta introduced the first quick-drying,
multi-colour lacquer line for automobile
production in the US. Company scientists developed the L,a,b color equations
that became a key analytic tool in the
catalogue of colour science. In the subsequent decades, technology at Axalta
evolved to produce coatings that were
increasingly durable and productive. In
the 1980s, the company ushered in the
a host of electrical components.

Vehicles ranging from heavy
duty trucks, and buses to trains
and other rail stock, rely on
Imron to protect their vehicles from the
elements while using vibrant colours to
build recognition for Axaltas customers brands.
We have been expanding both the
global capabilities and global reach of
Axalta, added Shaver. We have accelerated our investments to expand production capacity in Germany, Brazil, China,
Mexico and India. We announced construction of a new Global Innovation
Center in Philadelphia, Pennslyvania,
USA, and began construction of an AsiaPacific technology center in China that
will keep our technology at the cutting
edge. Weve taken strong regional brands
and introduced them globally. All of these
measures, plus the many advances we are
making in colour technology, are focused
on meeting the needs of our customers
well into the future.
Coatings World | 21
Results of Paint Contractor/U.S. Architectural Coatings Industry Research Report

Which Compared Business Trends in 1Q16 vs. 1Q15
Each quarter, Northcoast Research surveys a large sample of paint contractors & retailers throughout the U.S. s to get a sense for current
business trends while Specialty Chemical Sales provides insight into coatings raw material trends. Please note that of the three primary
architectural paint channels (paint stores, home centers, and independent distributors), the contractor survey results are largely a proxy
for the paint store channel and the retailer results are primarily reflective of the independent distributor channel. For inquiries regarding
the results of the survey please contact Kevin Hocevar at 216-468-6924 or kevin.hocevar@northcoastresearch.com. For inquiries regarding raw materials please contact Dave Kotowski at 216-577-1982 or dkotowski@specialtychemicalsales.com.
Contractor and Retailer Sales Sales Improve in 1Q16 vs. 1Q15
The cumulative responses to the question of How do your sales in January, February and thus far through March of 2016 compare to
your sales during the same time period last year, show that the market appears to have grown from the prior year. Both the majority
of contractors and retailers noted positive year-over-year sales volumes in the period. 60% of contractors noted higher sales in 1Q16
compared to 1Q15, while 16% reported a sales decline-implying a net increase among contractors of 44%. On average, contractors
have experienced 6% sales growth thus far through 1Q16. For DIY retailers, 71% noted higher sales volumes compared to 14% which
noted lower volumes, implying a 57% net increase in the period. On average, DIY retailers are experiencing 2% volume growth thus
far through 1Q16.
Price of Paint from Suppliers 1Q16 Paint Prices Remain Flat
In order to get a gauge for the pricing environment surrounding the paint contractors, we asked a few questions related to said topic.
At 83%, most contractors have not received any news of a price increase from their suppliers. This is in-line with our expectations, as
we also have not heard of price increases from any manufacturer contacts. Only 15% of contractors have received notice of a price
increase and expect it to stick for the full amount, while 1% expect the increase they received to stick for Less than the Full Amount
and 1% of contacts have received a price increase but do not expect it to stick. Similarly, 92% of our DIY retailer contacts noted they
have not received news of a price increase. While pricing may be implemented in some small regional areas, we do not believe pricing is different industry wide than it was in 2015.
Raw Materials What can we expect in 2016 regarding raw material prices?
First, a quick look at today. Tio2 is the lowest we have seen in many years. Resins are at the lower end of the spectrum. Hydrocarbon
solvents and oil related products have declined dramatically as crude has fallen like a rock. Paint companies have benefited from
these lower raw material costs for the last few years. So, when will this turn around? There are signs things are transitioning. Chinese
producers of Tio2 have implemented a $40 per MT increase in January, February and March. This represents approximately a
$0.06lbs increase for Q1. All Tio2 producers are crying the unprofitable blues. This is not good for the long haul. Oil has risen from
a low of around $29 to the mid $30s per barrel. Still extremely low, but the approximately $6 increase represents a 20% jump. There
are no sure bets, but the winds of moderate increases are in the air.
3-Month Outlook Outlooks Solid as We Head into 2016
At 75%, the vast majority of contractors believe that business trends are improving/will improve over the coming months. It goes
without saying that this is encouraging as we head into the spring season. At 22%, the next most common response was neutral, or
that business trends will stay about the same. We do not view a Neutral response as necessarily a bad thing, as the survey average
sales growth in the quarter as mentioned above is 6% which represents solid growth. Only 2% of contractors have a negative outlook
and expect business trends to decline. In asking this question, we attempt to gauge actual expectations for the coming months
based on how business has been trending as of late and based on leading indicators such as contractor backlogs, bidding activity,
and any other factors that drive outlooks. DIY retailers expressed similar optimism regarding the near term as 71% described their
outlook as Positive, 21% as Neutral and 7% as Negative. The strong majority of both contractor and retailer contacts have a
positive outlook which is an encouraging sign for the industry in 2016.
Northcoast Research Time Series Index for Architectural Coatings Retailers
Northcoast Research 1Q16 Paint Contractor Survey Data by region.
April 2016
PPG Industries has announced that PPG

Comex has opened its 4,000th paint and
coatings store in Mexico. The store is located in Mexico City.
Through our more than 700 concessionaires, weve built a market-leading
presence and unequaled customer intimacy for the COMEX brand in the Mexican
market, said Marcos Achar, PPG Comex
CEO and PPG vice president, architectural coatings, Latin America. As one of
the largest retailers in Mexico, we plan to
continue strengthening our distribution
model to help more Mexican families to
protect and beautify their homes.
PPG Comex manufactures paint, coatings and related products in Mexico and
sells them in Mexico and Central America
through stores that are independently
owned and operated by concessionaires,
as well as through regional retailers and
wholesalers and directly to customers.
s
low
F
n
I
re
e
Wh
tio
va
o
n
PPG completed its acquisition of Comex

in 2014.
TCI Powder Coatings

Expands to Americus, GA
TCI Powder Coatings has announced the
opening of a new office in Americus, GA.
According to Doug Greene, president of
TCI Powder Coatings, the new office will
function as corporate headquarters for
the business and house the administrative, customer service, finance, and information systems departments.
This addition allows us to accommodate the steady growth of our business,
stated Greene. In the near future, we
will be able to add laboratory and training facilities as well as sample product
preparation and light warehousing in the
new facility. This is part of a multi-year
expansion strategy to improve our capabilities and provide innovative, premium
solutions and service to our customers.
We are grateful to the Americus-Sumter
Payroll Development Authority for the
Fresh Paint
PPG Comex Opens 4,000th

Paint and Coatings Retail
Location in Mexico
work they have done to make

this new facility possible for TCI.
Having been a part of this community for 28 years, we are glad
to be able to continue to grow here.
The company anticipates opening the
office in February 2016 with approximately 20 employees. Additional functions will be added as growth allows. The
facility is expected to accommodate up to
75 full time employees.
PPG Marks Completion

of $20 Million Electrocoat
Center at Zhangjiagang,
China, Facility
PPG Industries held a ceremony marking
the completion of a $20 million center
for on-site electrocoat coatings blending at its resin manufacturing facility in
Zhangjiagang, China.
The new 37,500-square-foot (nearly
3,500 square meters) center adds production and blending capacity for highperformance cathodic electrocoat (e-coat)
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Wilden pumps offer paint & coatings companies several advantages, such as:
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Coatings
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23
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coatings. It is PPGs second e-coat blending operation

in China along with one in Tianjin. The new operation
will help PPG meet growing demand by automotivemanufacturing and industrial customers for environmentally friendly coatings, such as waterborne e-coat products
that comply with environmental regulations in China. Nearly
100 guests attended the opening ceremony, including local government officials, customer representatives, PPG executives and
employees of the Zhangjiagang plant.
China is the worlds second-largest economy and continues
to be among PPGs most important strategic markets globally, said John Richter, PPG vice president of operations, coatings, Asia Pacific. We remain committed to meeting customer
demand in China through ongoing investment. As a key production base for PPG, our Zhangjiagang site has capacity for
expansion, reflecting our confidence in Chinas sustainable economic growth.
PPG was the first company to introduce electrocoat technology commercially in an automotive OEM (original equipment
manufacturer) assembly plant 52 years ago. E-coat technology
offers high coating uniformity and efficiency as well as superior
corrosion protection, and it has virtually eliminated rust on vehicles in addition to providing corrosion resistance to household
appliances, computers and other electronic devices, and automotive and mechanical parts.
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AkzoNobel Acquires Full Control of

Hydrogen Peroxide Joint Venture
AkzoNobel has strengthened its position in the North American
hydrogen peroxide market after acquiring the outstanding
shares in EkO Peroxide LLC from joint venture partner OCI
Peroxygens LLC (a subsidiary of OCI Enterprises Inc.).
Established nine years ago and headquartered at AkzoNobels
site in Columbus, Mississippi, the joint venture owned and controlled the 70,000 short tons per annum (nameplate capacity)
hydrogen peroxide manufacturing facility.
Hydrogen peroxide is a key component of AkzoNobels
bleaching chemicals product portfolio and is marketed by the
companys Pulp and Performance Chemicals business. It has essential applications in various markets, notably pulp bleaching,
chemical processing and mining.
This deal supports the strategic growth objectives for our
bleaching chemicals activities. The hydrogen peroxide market
in North America has improved significantly in recent years,
with AkzoNobel well placed to grow the business, said Werner
Fuhrmann, AkzoNobels Executive Committee member responsible for Specialty Chemicals. It will also enable us to strengthen our integrated platform for the production of hydrogen
peroxide and sodium chlorate at the Columbus site.
Financial details of this transaction are not disclosed.
AkzoNobel, Evonik Break Ground for

Production Joint Venture in Germany
AkzoNobel and Evonik Industries have broken ground at the
site of their production joint venture for chlorine and potassium hydroxide solution at Ibbenbren in Germany. AkzoNobel
will use the new plant to produce chlorine and hydrogen,
which are essential ingredients for the chemical industry and
peoples daily lives.
The ceremony was staged at AkzoNobels existing facility in
Ibbenbren, where the two companies will build and operate
a new membrane electrolysis plant, which is due to come on
stream by the fourth quarter of 2017.
Werner Fuhrmann, member of AkzoNobels Executive
Committee responsible for Specialty Chemicals, and Ralph Sven
Kaufmann, Member of the Board of Evonik Industries AG, conducted the official proceedings at the event, which was attended
by customers, suppliers and employees of both companies, as
well as representatives of the city of Ibbenbren and relevant
authorities.
The state-of-the-art plant we are building will set a new
benchmark for the production of chlorine and potassium hydroxide solution, said Fuhrmann. It will improve the ecological footprint of every ton of chlorine we produce in Ibbenbren
by 25 to 30 percent. This will result in less energy use and fewer
CO2 emissions, while there will also be clear benefits for the
local chemical cluster.
April 2016
Construction of the new facility will secure the long-term

future of the Ibbenbren site and that of the chemical cluster,
helping to prevent a further withdrawal of industry from the
region. The plant will have an annual nameplate capacity of
around 130,000 metric tons of potassium hydroxide solution
and 82,000 metric tons of chlorine, ensuring a reliable supply
for customers.
Commenting on the partnership, Ralph Sven Kaufmann
said: This joint venture will secure Evoniks future position
in the potassium derivatives business. We have found an efficient and sustainable solution to keep on delivering for
our customers.
Both Fuhrmann and Kaufmann also applauded the close
cooperation between the two partners: Its a source of
great pride, they said particularly the excellent work of
the joint project team, who achieved great success in a very
tight timeframe.
AkzoNobel will commercialize the chlorine and hydrogen
at the new plant, or will process these products directly at the
Ibbenbren site. Evonik will take the new plants potassium
hydroxide solution for commercialization and processing at
its own site in Llsdorf, which is where it processes potassium
hydroxide solution into various products, including potassium
carbonate (potash).
All production of chlorine, potassium hydroxide and
caustic lye using mercury-based amalgam electrolysis has
to stop by the end of 2017 due to legislative requirements.
The planned new membrane electrolysis plant will use a
sustainable process which has a more positive environmental profile.
Chlorine is an essential ingredient for the manufacture of a
wide variety of products including paper, disinfectants, medicines and plastics used in the construction, automotive and electronics industries. Hydrogen has many applications and is used,
for example, as an energy carrier, for the upgrading of fossil
fuels and in the production of ammonia.
Superior in
Clear Coats
MINEX delivers unique physical and photoE
chemical properties ideally suited for clear
coats. Its low refractive index is best utilized
in transparent wood and furniture coatings,
where MINEX can be loaded up to 20%
without excessive haze to improve hardness,
light stability and moisture resistance.
FUNCTIONAL FILLERS AND EXTENDERS
GBCI to Administer Green Garage

Certification Program
GBCI, the certification body for USGBCs global LEED green
building rating system, announced it will now administer the
Green Garage Certification Program through its acquisition of
the Green Parking Council.
The Green Garage Certification Program is the worlds only
rating system defining and recognizing sustainable practices in
parking structure management, programming, design and technology. The program applies to both new and existing parking
structures and was developed by experts from a range of related
fields, including parking, architecture, engineering, technology,
property management and academia.
It assesses 48 elements of parking facility sustainability, including management practices that maximize performance
while minimizing waste; programs encouraging alternate modes
of transportation and community engagement; and efficient and
sustainable technology and structure design. CW
See us at
RADTECH UV/EB 2016
Booth #317
For more information and our complete product portfolio visit:
www.BrilliantAdditions.com
MINEX is a registered trademark.

All rights reserved. 2016
SPECIALTY AND PERFORMANCE MINERALS
Coatings World | 25
Market Reports
Research and Markets: Use of Biocides

in Paint 2016 Forecasts from 2017-2022
esearch and Markets has announced the addition of the

Biocides in Paint - 2016 report
to their offering.
The global consumption of Biocides
in Paint has grown significantly over the
last decade. This performance reflects
not only end industry growth, regulatory
and technological changes but also the
growing use of Biocides as hygiene aids
in Coatings.
The market for Biocides in Paints will
continue to grow due to the switch from
solvent based to water based systems,
the replacement of traditional Biocides
based on chlorine and formaldehyde to
more expensive environmentally friendly
Biocides and the increased usage of hygienic coatings which contain surface active materials.
Specialty biocides include algaecides,
incan bactericides, insecticides and film
fungicides. North America is still the
dominant market but several factors are
combining to bring the North American
percentage down, according to Biocide
Information. Demand for Biocides is
greatest in Brazil, China, India and Russia.
As a result, all the main Biocides players
are investing significantly in those regions
as they offer growth opportunities as per
capita income rises and human health issues are accorded more importance.
This report provides in depth information on the market for biocide products
within Paint. It includes detailed market analyses and discussions of industry
trends. It assesses the impact of current
and emerging regulations on the biocides used. The report develops forecasts
for biocides from 2017 through 2022. It
discusses the efforts of biocide manufacturers and formulators in launching new
biocide formulations to meet changing
market requirements, for example build
up of resistance, lower costs, regulations.
The report also provides an overview for biocides for each of the major
geographical regions. It provides value
and volume data for different biocides.

In addition, the report provides a summary of each of the biocides that are
being used to control microbes within
consumer and industrial applications.
Industry influences on the biocides market are also discussed.
U.S. Decorative Laminates

Demand to Reach 11.6
Billion Square Feet
Demand for decorative laminates in the
US is forecast to increase 2.5 percent per
year to 11.6 billion square feet in 2020,
valued at $6.8 billion. Growth in domestic manufacturing of cabinets, wall panels,
and furniture that use engineered wood
will provide opportunities for decorative
laminates. Advances in building construction activity and greater credit availability are driving demand for such building
components and related products, while
low domestic energy costs and increasing
wages in traditionally low wage countries
are allowing US-manufactured goods to
be more cost-competitive with imports.
These and other trends are presented in
Decorative Laminates, a new study from
The Freedonia Group, a Cleveland-based
industry research firm.
Cabinets and furniture were the two
largest markets for laminates in 2015,
together accounting for nearly half of
demand. Through 2020, the cabinet
market is projected to post the more
rapid gains. Increases in the number of
new homes built through 2020 will provide opportunities, since many of these
new homes will include stock cabinets,
which are often made using saturated
paper and other low-pressure laminates
on an engineered wood substrate, notes
analyst Pamela Safarek.
Advances for low-pressure laminates
will be driven by their significant use
in the large cabinets and store fixtures
markets, where the cost advantages of
these products outweigh the durability
benefits of higher priced high-pressure
laminates.
Low-pressure laminates,
which account for more than 80 percent
of the market, will benefit from strong
growth in the production of cabinets and
will post the fastest average annual gains
through 2020.
Sales of high-pressure laminates will
continue to depend on their advanced
performance characteristics, such as longterm durability and greater resistance to
scratches. In particular, high-pressure
laminates will continue to find use in applications where durability is required, in
addition to high gloss. Greater awareness
of compact laminates stability and design flexibility over standard varieties of
high-pressure laminates will provide opportunities for compact laminate in store
fixtures and other commercial applications such as partitions in bathrooms,
locker rooms, and dressing rooms.
Antimicrobial Coatings
Market Will Witness
Enhanced Demand In
Healthcare Device Coating
Applications
The antimicrobial coatings market is
anticipated to garner $4,520 million by
2020. Grand View Research, Inc. identifies demand for healthcare device coatings to remain the most significant market
propeller for the forecast period (2014 to
2020). Moreover, escalating penetration
of superior internal air products, primarily in the U.S., will favor the market.
Antimicrobial coatings find applications in surface protection. They protect
surfaces from microbes like bacteria, fungi, parasites, germs, etc. They were basically launched to prevent the growth of
microbes and dirt on surfaces they were
used on. But human health apprehensions
concerning harmful microbes have assisted antimicrobial applications to cover
both surfaces and humans.
Demand for HVAC systems should
also boost market demand. Conversely,
health apprehensions in regards to silver
April 2016
how 1
S
AC h 206
t
Bo o
Resins and Colorants

for the Architectural, Industrial,
Construction and Adhesive markets
www.epscca.com 1-800-654-4242
Market Reports
usage in antimicrobial coatings

and governmental interference
in Europe and U.S. are projected to hamper the antimicrobial
coatings market. Vast unused potential,
particularly in Latin America and Asia
Pacific, would offer numerous prospects
to market players.
The global market is trifurcated into
products, applications, and geographies.
Product segments comprise surface modification & coatings and powder coatings. The former led the market in 2013,
accounting for more than 50 percent
demand. It is also split on the basis of
listeria, E.Coli, pseudomonas, and others.
Powder coatings are likely to remain the
most swiftly growing product during the
forecast period.
Applications in the antimicrobial coatings market consist of mold remediation,
indoor air quality, construction, medical,
textiles, and others. Indoor air quality
dominated the market and contributed
over 25 volumes in 2013. Apart from being the biggest, it may also be the fastest expanding application in the six years
ahead. Indoor air quality could record
around 10.4 percent CAGR in the future.

Global Powder Coatings

Market Poised to Grow from
$7.5 Billion in 2014 to $11.0
Billion by 2020
Zion Research has published a new report titled Powder Coatings Market for
Automotive, Consumer Goods, General
Industry, Architectural, Furniture and
Other Applications - Global Industry
Perspective, Comprehensive Analysis
and Forecast, 2014-2020. According
to the report, global demand for powder coatings was valued at USD 7.5 billion in 2014, and is expected to reach
USD 11.0 billion in 2020, growing at a
CAGR of 6.8% between 2015 and 2020.
In terms of volume, the global powder
coatings market stood at 2,045.0 kilo
tons in 2014.
Powder coating is applied as dry
powder on the object. In powder coating, the powder paints are electrostatically applied over the object. After that
it is kept in oven at high temperature
so that it can flow and form even layer
of coating. Powder coating offers numerous advantages including protection from corrosions, abrasion, and
reaction with chemicals and other solvents. It further increases durability of
the object.
Powder coatings do not have solvents hence become environmentally
sustainable and compliant industrial
finishes. Strong growth in automotive
industry is mainly driving demand for
powder coatings. Asia Pacific region is
expected to exhibit lucrative growth for
powder coating industry due to rising
demand for high end luxury cars. High
support for the use of powder coatings
over conventional materials by regulatory bodies such as EPA and REACHES
is expected to drive the market growth
over the forecast period. However,
application and design complexity is
one of the major challenges for the
players of powder coating industry.
Continuous innovation with powder
coatings would further expand market
participation opportunities.
Consumer goods application was the
largest segment of global powder coating
industry and accounted for around 20%
share of the entire market in 2014. In
addition, powder coating is expected to
witness the fastest growth from the automotive application segment. Owing to
the changing lifestyle coupled with rising
disposable income, automotive industry
is likely to grow at good CAGR in next
five years.
Asia Pacific was dominating regional market for powder coatings owing
to increasing demand from emerging
countries such as China and India. It
accounts for over 40% share of the
overall market volume consumption in
2014. China accounted for largest share
in volumetric consumption of powder
coatings. North America and Europe
are estimated to grow at sluggish rate
over the forecast period.
Some of the key players of global powder coatings market include AkzoNobel
N.V., BASF, PPG Industries Inc, Valspar
Corporation, Sherwin William, Evonik
Industries, DuPont, Nippon Paint,
Eastman Chemical Company, Arkema
and Henkel.
Grand View Research

Publishes Report on
Defoamers Market
Global defoamers market value is anticipated to exceed $2 billion over the next
seven years due to increasing demand
from the end use industries such as paints
and coatings, according to a new report
from Grand View Research. Pulp & paper industry applications dominated the
global market in the recent past and this
trend is expected to continue over the
forecast period.
Defoamers prevent foam formation
which causes problems during industrial
processes such as biochemical and oxygen transfer from air. They destabilize the
foam which improves surface viscosity
and elasticity, resulting in higher efficiency in industrial operations.
Key defoamers products include
non-silicon-based and silicon-based defoamers. Non-silicon products include
oil-based defoamer, water based defoamer, powder defoamer, alkyl polyacrylates,
and EO/PO based defoamer. Siliconbased defoamers dominated the global
market and accounted for more than onethird of the global market share.
Favorable silicon-based product
characteristics include longer operational lifespan, better reactivity with
process ingredients, insolubility, and
lower surface tension compared to
other organic products. Key end-use
industries for silicon-based defoamers
include chemicals, textiles, paints &
coatings, pharmaceuticals, food production, and household cleaning.
Growing non-silicon anti-foam agents
in food processing industry which are less
toxic and biodegradable are projected to
witness positive growth in the near future.
Defoamer market is expected to grow significantly over the next seven years due to
expansion in R&D initiatives and technological improvement among the major
participants in the market.
Defoamer market demand witnessed
sluggish growth in the past few years
owing to global recession. However, a
reviving global economy is expected to
increase defoamer demand from the enduse industries. Defoamers play a critical
role in various industrial manufacturing
April 2016
organic compounds usage. Paper & pulp

industry in Europe is expected to witness
a declining trend over the near future
owing to problems regarding new installations and production volume. Such a
trend is presumed to negatively impact
the regional market.
Industry participants are taking strong
steps to produce defoamers which are
Market Reports
processes. Government initiatives in

emerging regions such as Asia Pacific
and Central & South America to increase
their manufacturing capabilities are projected to aid the regional defoamer market over the forecast period.
Defoamers are used as additives in
several cleaning applications across
multiple industries. These additives help
detergents to clean more efficiently by reducing surface tension and minimize water usage. Such favorable properties are
presumed to aid the defoamers demand in
industrial applications in the near future.
Growing environmental awareness
has resulted in companies opting for defoamers containing less VOCs. Such a
shift in trend is presumed to hamper the
global market in the near future.
VOC effects on human health and the
environment are anticipated to hinder
market growth over the next seven years.
Growing digitization has hampered the
global paper & pulp industry to a great
extent over the past. Such a trend is anticipated to hamper the defoamer market
as paper & pulp is a major application
for defoamers. Innovations and newer
products for industrial applications are
expected to promise ample opportunities
for growth and development.
Biodegradable and less toxic defoamer
products are expected to open up several
opportunities for growth. Efficient and
highly innovative technologies such as
Smart Dry which are used for developing cost-effective and greener products
promise ample growth opportunities for
industry participants.
Asia Pacific dominated the global defoamer market in the recent past followed
by North America and Europe. Siliconbased defoamers are increasingly being
substituted by water-based products in
the developing regions due to their cost
effectiveness. China accounts for a considerable share in Asia Pacific region due
to growing demand from industries such
as water treatment, paints, textiles, and
petroleum. Increasing industrialization
and urbanization are the main reasons
for growth.
North American and European
markets are characterized by stringent
regulatory framework against volatile
less hazardous and have minimal chemical content compared

to mineral oil based defoamers.
Major industry participants include Dow Corning Corporation, BASF
SE, Ashland, Inc., Evonik Industries AG,
Air Products, KCC Basildon, Wacker,
Bluestar Silicones, CLARIANT, Elementis
Plc, and Kemira Oyj. CW
Coatings World | 29
New Products
PPG PAINTS Brand Introduces New

and Improved Formula for Low-VOC
BREAK-THROUGH! Paint
he PPG PAINTS brand recently

introduced the next generation
of the <50 grams per liter volatile organic compound (VOC) version
of BREAK-THROUGH! interior and
exterior waterborne acrylic paint. One
of the PPG Paints brands most popular
products, Break-Through! paint offers
a unique and versatile technology that
provides excellent adhesion, hardness
and block resistance to a variety of residential and commercial surfaces such as
floors, trim, cabinets, railings, shelving
and equipment, as well as metal, wood,
concrete, fiber glass, laminate and many
plastics. In addition, the product provides
a flexible and smooth, virtually brushfree finish that withstands cracking and
peeling, the company reported.
The Break-Through! product is a
unique coating, and were excited to provide professional specifiers, managers and
applicators with this industry-leading
low-VOC product technology that offers
a solution to various project-, facilities-,
time- and substrate-related challenges,
said John Salvadore, senior marketing
manager, PPG Paints brand.
The application improvements for the
<50 grams per liter VOC Break-Through!
formula include:

Slightly higher viscosity for easier
handling;
Improved sag resistance, resulting in
a more even finish;
Improved flow and leveling, providing an enamel-smooth finish with
fewer brush marks;
Quick drying time of 17 to 20 minutes to touch, two hours for recoat,
resulting in less downtime and
quicker job completion; and
Slightly more open time, or time
that paint is wet enough for a brush
to move through it, giving pros a
longer time frame to fix brush marks

or drips.
Complete with a new label, the updated <50 grams per liter VOC product is
available in both satin and gloss sheens at
PPG Paints stores and select independent
dealer locations in the U.S.
AkzoNobels New UV Clear

Coat Cuts Energy Costs by
Up to 80m Percent
Vehicle body shops can now cut their energy costs by up to 80 percent thanks to
new UV clear coat technology developed
by AkzoNobel.
The technology, which is available in
both Sikkens and Lesonal brands, cuts
drying time to just 12 minutes without
baking providing a significant increase
in productivity in addition to the potential energy savings when compared with
traditional baking processes.
Our latest innovation in UV refinish
technology paves the way for a fast-track
approach to body shop repairs, said
Niels den Heeten, premium oroduct manager at AkzoNobels Vehicle Refinishes
business. Because Autoclear UV has no
need for baking, it means that valuable
booth space can be released for more major repairs.
Customer response has been very
positive. Autoclear UV is very fast
drying and the finish is good-looking
without baking, said Mark van der
Lingen, general director and co-owner
of Dutch fleet management firm ACM
Fleetforce. Because of this we have
achieved considerable savings on our
energy consumption.
Added Simon Parker, managing director of AkzoNobels Vehicle Refinishes
business: This breakthrough in UV technology demonstrates our commitment
to delivering partnership benefits to our
customers. As well as heralding a revolution in fast-track repairs, it also reflects

our Planet Possible approach to sustainability, which is aimed at developing leading innovations that create more value
from fewer resources.
Another advantage of the new technology is that it gives body shops the
edge when it comes to repairing hybrid
and electric vehicles. Thats because UV
cold-cure products remove the risk of
exceeding the temperature range of the
batteries. The technology is also suitable
for the latest composite materials used
on vehicles.
PPG Expands DELFLEET

Evolution Paint System with
New Surfacer
The PPG commercial coatings group
has added F4932 2.1 VOC Urethane
Surfacer to the DELFLEET Evolution
product line. F4932 is a high-build
gray urethane surfacer with excellent
fill properties. The new surfacer offers
characteristics designed to enhance and
maximize shop productivity. According
to the firm, F4932 provides exceptional
flexibility on small and large applications and can be applied with a roller
April 2016
Jotun Launches Jotachar

1709 for Fire Protection
Following the success of Jotachar JF750
revolutionary mesh-free epoxy passive
fire protection coating, Jotun has announced the introduction of Jotachar
1709, a mesh free epoxy developed specifically for the hydrocarbon processing
and energy industries.
Jotachar 1709 has been developed
using the technology platform behind Jotuns successful Jotachar JF750.
According to the company, Jotachar
JF750 continues to be embraced by the
offshore and onshore industries as an alternative to traditional mesh containing
solutions for hydrocarbon pool and jet
fire scenarios.
Jotachar 1709 has been specifically
designed to protect steel against hydrocarbon pool fire scenarios for up to
four hours, as defined within the ANSI/
UL1709 Standard. Operators also benefit from long term corrosion protection,
reduced life-cycle costs and the elimination of any risk associated with mesh installation errors.
According to John Warner, Jotun category manager (Intumescent Coatings),
Jotachar 1709 offers the land-based hydrocarbon processing industry significant
advantages compared with traditional
passive fire protection solutions.
Today, concrete or cementitiousbased PFP materials are widely used in
the hydrocarbon process and related industries to manage risks associated with
pool fires, he explained. Installation of

lightweight cementitious material often
includes welded or galvanised steel mesh
systems, all of which add to cost, installation time whilst extending the shutdown
period. Dense concrete options have a
high installed weight, often requiring additional engineering considerations and
are susceptible to deterioration if not
correctly maintained. Whilst these PFP
solutions may appear to have a low initial cost, they often deteriorate rapidly
due to the harsh industrial environment,
leading to extensive substrate corrosion
with compromises in fire safety. Frequent
inspection & extensive maintenance over
the life of the asset is often required to ensure fire performance and steel integrity.
By contrast, Jotachar 1709 can be
applied in a continuous application process. Our mesh free solution does not
require additional welded pins, metal
or fabric reinforcement, eliminating the
need for complex mesh depth or overlap
rules, reducing both material cost and installation time, he added. Unlike concrete or cementitious-based solutions,
Jotachar 1709 is highly durable and does
not require additional weather-proofing
to prevent deterioration. No topcoat
is required as part of our UL1709 certification. For maintenance and repair,
ease of application with Jotachar 1709
significantly reduces installation time,
shortens asset downtime.
LIQUID NAILS Brand

Launches FUZE*IT All
Surface Construction
Adhesive
The LIQUID NAILS brand has announced the launch of FUZE*IT All
Surface Construction Adhesive (LN2000). Fuze*It adhesive is formulated
with a proprietary hybrid-polymer blend
for best-in-class adhesion. With two times
the strength of fasteners alone, it bonds
nearly all materials in any weather conditions, including temperatures ranging
from -40 F to 300 F, and on surfaces that
are dry, frozen or wet.
Liquid Nails Fuze*It adhesive features
an instant-grab technology, while still allowing for repositioning, and provides
significantly faster strength development
New Products
as well as with conventional, compliant

and HVLP spray equipment. The new
surfacer delivers high build and sands
easily. In addition, it is fast-drying, often in as little as one hour. F4932 is also
chromate-free and compliant for all regions in the U.S. and Canada.
F4932 is the latest example of PPGs
ongoing commitment to developing advanced fleet coatings technology, said
J.J. Wirth, PPG brand manager, commercial coatings. This is an easy product to
apply, and one that will help speed shop
throughput and ensure the high-quality
results our customers expect with PPG
products. Were pleased to add this to our
Delfleet Evolution brand.
than its competitors. This allows for faster job completion

and less opportunity for parts to
move or shift, creating a better
and more reliable bond.
In addition, the product is easy to apply to all surfaces in low temperatures
and it is heat resistant. It does not foam in
high temperatures or high
humidity, which typically
leads to weak spots. And
with its plastic cartridge,
packaging will not be damaged when left in the rain
or snow, even overnight.
With
Fuze*It
All
Surface adhesive, contractors and DIYers alike can
rely on one product to
handle nearly every job,
no matter what materials
they are using, said Mark
Hembree, PPG senior marketing manager, adhesives
and sealants, architectural
coatings. The marketplace is always looking for
more versatile products
that are highly effective and save time.
Were excited to bring this technology to
the marketplace.
Mark Stypczynski, PPG manager,
technical specifications, adhesives and
sealants, architectural coatings, said,
Fuze*It construction adhesive can adhere even metal to metal or most plastics
to most plastics with an instant hold, fast
cure and a long-lasting bond. This will
solve common job-site challenges in determining what adhesive to use with different materials. Its a go-to choice for
contractors and takes the guesswork out
of everyday projects for DIYers.
Furthermore, the Liquid Nails brands
Fuze*It All Surface product is a plasticizer-free formula, so it will not turn brittle
like other products made with plasticizers that dry out over time. It also has a
low-VOC (volatile organic compound)
formulation and is GREENGUARD certified to help contractors attain points under current green building programs.
The Liquid Nails Fuze*It adhesive
is available exclusively at THE HOME
DEPOT stores. CW
Coatings World | 31
International Coatings Scene Latin America
Sinteplast Increases Latin America Footprint

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
uenos Aires-based Sinteplast is

methodically increasing its footprint in Latin America to further
develop its export market for paints and
coatings made in the region. With the latest purchase of a Sulan, a small manufacturer in Brazil, the company is solidifying
its export potential, which hit some $9
million in 2015, the company indicatesd.
While the Argentine market grew
about six percent in 2015 thanks to
strong architectural segment demand, the
devaluation of the peso now in free
float earlier this year is expected to diminish industry-wide growth. Sinteplast
increased production last year by about
13 percent, according to comments by
CFO Claudio Rodrguez made to Diario
de Mendoza, in November.
In February of this year, Sinteplast
acquired Tintas Sulan, based in Santo
Andr, in Sao Paulo State, for an estimated $3 million. With an estimated production capacity of 360,000 liters of paint
and coatings per month, Sulan has been
growing rapidly in Brazil, particularly in
the automotive space. To help combat frequent currency rate changes, the company indicated that it typically holds six to
eight months worth of raw materials to
avoid sudden cost escalation. Sinteplast
already had a Brazilian production facility in Rio de Janeiro.
Sinteplast also recently completed an
expansion of its Ezeiza plant lines, at an
estimated cost of $6 million along with
an estimated $1.6 million warehouse expansion for the $20 million just-in-time
facility. The company also has enamel
and resins production plant in San Luis,
and Crdoba is the third Argentine production site. The company also manufactures under license in Bolivia, Brazil and
Uruguay. Sinteplast manufactures under
Sinteplast recently completed an expansion of its

Ezeiza plant lines at an estimated cost of $6 million
along with an estimated $1.6 million warehouse
expansion for the $20 million just-time facility.
Valspar and Debeer licenses for automotive lines.

With all locations included, this year
the company expects to produce 80 million liters per year, along with 4,300 tons
of powder coatings, according to a recent
company statement. Sinteplast also noted
that standard paint lines like Vinilplast
represent the bulk of sales growth,
while premium lines are expanding less
rapidly. Among new product launches
scheduled for 2016 are products within
the Casablanca architectural line, part
of the $100 million acquisition of some
BASF paint lines in 2013.
These and other investments are part
of a $46 million expansion campaign already in progress, according to comments
by Rodrguez. This investment was designed to raise the companys Argentine
market share of the paint and coatings
market from 16 percent to 21 percent,
the company indicated. One strategy
for expansion is the increasing number
of company paint stores, Colorshop,
some 200 of which are operated under
franchise in Argentina, Bolivia, Paraguay

and Uruguay. This store line offers architectural, automotive and industrial
products.
Among international agreements and
licenses, Sinteplast in 2012 agreed to
market products from Chugoku Marine
Paints, based in Tokyo, in Bolivia, Brazil,
Paraguay, Peru and Uruguay, with the
then stated goal of increasing sales by
over 10 percent. Apart from these market targets, Sinteplast also exports its
own lines to Chile, Costa Rica, Cuba,
the Dominican Republic, Ecuador, India,
Israel and Nigeria. CW
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International Coatings Scene Europe
EU Embraces Broader Definition of Greenness
The basis for

juding a product
as being green is
changing. What
seems to matter
more is how
much the coating
helps protect the
environment in
the longer term.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
he gap in costs between chemicals derived from petrochemicals and those

from biological or renewables sources
has been widening as a result of the dramatic
drop in crude oil prices.
Nonetheless being seen to be green is still a
top priority for many of the European coatings
industrys leading customers as well as for the
coatings producers themselves.
However the basis for judging a product as
being green is changing. It does not necessarily
require the use of biochemicals or biomaterials.
A coating product can be promoted as being
green even if it contains fossil-based chemicals.
What seems to matter more is how much
the coating helps protect the environment in
the longer terms by, for example, having a low

carbon footprint or a level of durability which
ensures a products needs a minimum number
of coatings in its life time.
This broader definition of greenness was
evident at the Ecobuild exhibition and conference in London in March, which is one of
Europe leading sustainable construction events.
What the show demonstrated was that many
companies in construction and its raw materials
suppliers are pursuing strategies aimed at projecting themselves as being champions of sustainability. But it is a sustainability with a wide
definition with a lot of emphasis on reliability.
Sustainability has become normalized, said
Martin Hurn, Ecobuilds event director. The
smarter end of the market is taking a broader
approach to sustainability, aiming to ensure
buildings appeal to occupiers well into the future
with improved building performance, design, efficiency, health and wellbeing benefits.
April 2016
Europe International Coatings Scene
Sustainability has become normalized.

The smarter end of the market is taking
a broader approach to sustainability...to
ensure buildings appeal to occupiers well
into the future...
The main drivers behind the sustainability trends are the larger companies in the construction sector and the
big corporations which are their customers, many in which are consumer
product businesses.
The leading companies in terms of
revenue are the ones which are setting
the pace at the moment, said a marketing executive at one coatings company at
the exhibition. Then there are relatively
large group of smaller companies which
are committed to the aims of sustainability or have sustainability technologies
with commercial potential. Finally there
are the consumers, who are the least interested in sustainability but are still open
to hearing about its benefits.
At the corporate level, nonetheless,
companies reckon that sustainability
strategies will have long-term benefits as
worries about issues like climate change
will inevitably sooner or later spread to
consumers. Many coatings producers are
following similar strategies.
Some of the coatings companies exhibiting green products at Ecobuild were already
benefitting from rapid rises in demand.
A sprayable, cork-based coating made
by Kolmer S.A. of Spain and displayed
at the exhibition by its UK distributor
Ecovia Build is currently doubling sales
each year across Europe despite being
more expensive than petrochemicalbased competing paints.
In the UK our product is probably
around 10 percent more expensive than
the petrochemical coatings with similar functions, explained Justin Hyer,
Ecovias co-founder. But we argue we
have a superior product with a high level
of flexibility and low thermal conductivity so that it prevents build-up of heat.
At the same time its permeability ensures

that any moisture quickly dries out.
The coating is sold mainly as an insulation product with a level of breathability which is not provided by its
petrochemical-derived rivals, according
to Angel Ruiz, Kolmers chief executive.
It is a natural product but our customers
are buying it because to the efficiency of
its insulation properties, he said.
Other companies at the exhibition
with biocoatings or ones with a high
bio content stressed the importance
of the services they provided to offset
higher prices.
We dont need to sell on price, said
Mark Bruchez, UK technical director o
Kemper Systems of Germany which was
showing a polyurethane roof-protection
coating derived from castor oil-based
polyols. We put a lot of emphasis on the
quality of the product and our services,
such as the collection and analysis of condensation data.
Eco-friendly materials in green coatings are not necessarily biological.
Graphenstone, a joint venture between
the Spanish coatings company EDISA
and graphene supplier Grapheno of
Spain, was introducing at the exhibition
a coating technology comprising lime and
nanoscale graphene fibres. The porosity
of the coating eliminates moisture, preventing the formation of mould.
Calcium oxide is hydrated to be
mixed with the graphene. Once the
coating is applied to the substrate it absorbs CO2 to become calcium carbonate
or limestone so that it does not leave any
carbon footprint.
This is a 100-percent natural product and in respect to its properties it has
no competitors at the moment, said
Degroodt Calvin, a Graphenstone account manager. Besides being an absorbent of CO2, it emits zero volatile
organic compounds (VOCs) and has no
toxic heavy metal elements. It also improves air quality in interiors by being
a natural anti-bacterial and anti-fungicidal agent.
The product has also been given
cradle-to-cradle (C2C) certification because of the reusability of its materials.
Accreditations like these are becoming
increasingly important in the European
construction sector.
AkzoNobel, Europes market leader
in decorative paints, announced at the
exhibition that it had become the first
paint company globally to be awarded
with a major accreditation for responsible sourcing, which a growing number of
construction companies are now requiring their customers to obtain.
(The accreditation) provides reassurance to our customers that our products
are formulated not only with quality in
mind but that the environmental and
ethical aspects of all ingredients are fully considered too, said Susan Kendall,
AkzoNobels sustainability director for
UK and Ireland.
Certificates issued by bodies like the
UK-based research institute Building
Research Establishment (BRE) confirm
that a company has been sourcing its raw
materials responsibly.
The BREs BES 6001 standard for
responsible sourcing lays down tracing criteria to ensure not only proper
environmental management in production of materials but also compliance
with labour rights stipulated by the
United Nations International Labour
Organisation (ILO).
AkzoNobels accreditation was given
to its plant for large-volume water-based
white and pastel paints at Stowmarket in
eastern England.
With the inclusion of areas like
business ethics, welfare of local communities, labour rights and conditions,
accreditations like BREs indicate how
sustainability in sectors like construction has been extended beyond health
and safety and the environment so embrace social responsibility. CW
Coatings World | 35
International Coatings Scene Russia
Russia Experiences Rise of Competition Among

Foreign and Domestic Coating Manufacturers
by Vladislav Vorotnikov
Russia Correspondent
T
The estimated
overall size of the
Russia market
for industrial
coatings in 2015
was 350,000 tons,
while capacities
of recently
announced and
launched projects
will reach 80,000
tons.
he Russian market for industrial coating may see a sharp increase in competition between domestic plants and
foreign manufacturers, as a large part of them
target local production capacities inside the
country, according to a recent report from the
Russian Association of Coating Manufacturers
(Tsentrlak). The organizations Gennady
Averyanov estimated the overall size of the
Russia market for industrial coatings in 2015
at 350,000 tons, while capacities of recently
announced and launched projects will reach
80,000 tons.
In particular, last year Dutch-based Hempel
Group has invested 30 million in the annual
production of 16,000 tons of coating at the
plant in Ulyanovsk. A similar project within
the coming several years targets to commission Turkish Kanat Boya, even thought its
prospects can be largely complicated with the
geopolitical factor. PPG Industries Group has
plans to to invest $30 million in the production of 25,000 tons of coatings at its Lipetsk
Oblast plant.
Today, the size of the Russian market of industrial coating in monetary terms is estimated
at RUB 128 billion (US$1.76 billion), while
about 50 percent of all supplies so far has been
accounted for import, Gennady Averyanov,
CEO of the Russian Association of Coating
Manufacturers. The size of the market for
decorative coating today is about 792,000 tons,
while in monetary terms it is RUB 89 billion
($1.22 billion). Here the share of import in recent years does not exceed 15 percent.
Russian State Statistical Service Rosstat estimated last year the overall size of the Russian
coating market at 1.26 million tons, noting
that on a year-to-year comparison it reduced
by 6 percent. At the same time, the situation
in industrial is rather complicated, according to Averyanov, last year coating plants in
Russia had to operate only at 40 percent of
full production capacity, amid weak demand
and inability to develop export. Rosstat has a
different view on the situation, estimating this

figure at 60 percent.
However, both Tsentrlak and the Russian
statistical agency agree that the launching of localized capacities of foreign brands in 2016 will
make this figure even lower, especially giving
the fact that overall demand for coatings will
continue to decrease.
In 2016 the Russian coating market at
least will experience stagnation, said Valery
Abramov, CEO of Russian Paintings, one of
the major producers of coating in the country.
Heavy competition this year continues to push
prices down, so largest market share will shift
to the sub-economy segment. Demand for industrial coating in general remains stable, while
for decorative coating is reducing.
Market participants indicate that foreign
manufacturers have to invest in localization of
production capacities in Russia, as the collapse
of Russian currency over the past two years
made import too expensive. Management of
Tsentrlak said that despite overall parity among
domestic and foreign manufacturer, there are
number of industries where countrys dependence on foreign coating materials reached 7080 percent.
We may admit that economic performance
in the country in general will reduce and we
should expect strong economic slowdown. For
this reason, the situation in the coatings market
in 2016 year will repeat the scenario of 2015
with reduction in sales volumes as a whole,
deterioration of payment discipline of customers and reduced profitability of businesses. The
main demand in the decorative segment, organic coatings and water-dispersed materials will
be shifted to the economy segment, explained
Natalia Tikhonova, commercial director of
KVIL Paintings.
Import substitution declared as

the top priority
Following the introduction of sanctions from
the U.S., European Union, Canada and a number of other countries the Russian government
has declared the strategy of import substitution as the main driver for economy development for the next several years. Most market
April 2016
Russia International Coatings Scene
Last year Hempel launched a plant in Ulyanovsk to localize production capacities in Russia.
Russia sees some reduction of demand for decorative coatings.
players in Russia believe that applying

this strategy in the coating market may
let them succeed, if the countrys authorities would support them.
Government bodies in Russia are the
main investors and the locomotives of
growth [for companies]. Defense industry,
oil and gas extraction, processing industry, pipe industry, railway and transport
segments have stable demand for coating.
So there could be found some points of
growth in government programs in the
defense industry, aviation, shipbuilding
and many other industries, Abramov
stated, adding that at the same time, this
issue will largely depend on the state of
affairs in the countrys budget which is
largely dependent on global oil prices.
Market participants can really benefit from the implementation of such

programs, as they may urge authorities
to not let foreign suppliers to participate in such activities. This approach already proved itself in a number of other
industries, where import-substitution
programs also potentially may bring
good result to manufacturers. However,
according to Averyanov, Russian coating producers lack of experience in lobbying initiatives.
There are numerous issues in the
question, Averyanov said. First of all,
compare to the scale of oil processing or
metallurgy [where companies are actively
lobbying needed decisions], coating producers are rather small. Secondary, there
is no any attitude among our market

players to cooperate with the government
bodies. So most of our manufacturers,
with the exclusions of maybe 2-3 companies, are not working with the state to
solve its problems he said, adding that
with the support of industry association
this situation may change in future.
We believe that we currently see increased interest in domestic products in
sectors where it previously has been used
only imported coating materials, as today
due to the obvious reasons [devaluation
of Russian ruble] this production became
less attractive. For example, domestic
production already used somewhere in
shipbuilding, machine building, oil and
gas industries, wherever it is used large
and complex steel structures, requiring
strong protection against corrosion,
Tikhonova said.
For us, import substitution is now
a new theme. Already during several
years we have been operating in the context of import-replacement strategy at
the Belarus market, commented Uris
Avotins, director of Telko for Russia,
Belarus and Kazakhstan. According to
him, this situation is dangerous for the
industry as numerous producers in order
to cut production costs have to switch to
manufacturing of a less quality product.
In the long-term this main ruin all import-substitution initiatives.
This situation has a dual effect: on
the one hand, we see the growing demand for local raw materials, on the
other for domestic production of finished products with high quality it raises
demand for imported raw materials.
Despite the economic difficulties in the
country, for the Russian coating manufacturers it is necessary to understand
that reduction of both quality and prices
is a road to nowhere, to a standstill. The
demand for cheap coatings is a temporary phenomenon, while future will
belong to companies with appropriate
quality Tikhonova claimed.
Threat of counterfeit
One of the main negative effects of
Russias economy crisis for the market
is the sharp rise of counterfeit coatings. Alexandr Boitsov from scientific
Coatings World | 37
International Coatings Scene Russia

development and production center
SpetsPolimer estimated that the share
of counterfeit in particular segments of
the market today reaches 40-60 percent.
The situation is very dangerous, as the
price of illegal production usually is significantly lower compared to the normal product, while its use by customers
brings serious reputation problems to
official manufacturers.
According to market participants,
there were cases when coating materials
has been sold at the market at the price of
RUB 30 per liter (US$0.40). Today overall
in the country there are registered about
2,000 companies engaged in manufacturing of coating materials. Some experts say
that there is a couple of hundred illegal
sites for the production of counterfeit
coatings. They are using the same labels
and the same packaging as some legal
brands, but sell products which are often
hard to even call coatings.
There is really counterfeit production on the market, but nobody can estimate its share. If it is one percent, the
situation is normal, but if it 20 percent
than everything is bad. Therefore, the
evaluation of volumes of counterfeit is
the task of our association for the future,
and its implementation will require some
time. It is necessary to start struggling
with this trend and if we speaks globally, than we have some tools for that
in the country. For example, the Federal
Sanitary Service is fighting with counterfeiting, but the amount of funding of
inspection is low and decreasing every
year, Averyanov said.
A rise in the share of counterfeit production at the market already attracted
the attention of the countrys Industry
and Trade Ministry. Its representatives,
in the end of 2015, conducted special
meetings on the issue with the representatives of major market participants. In
the last months of last year in Russia it
has created the Association for Assessing
the Quality of Coating Materials. At the
same time, representatives of Tsentrlak
are pretty sure that the main goal of the
new association is not to fight with counterfeit production, but to lobby interests
of foreign manufacturers.
Many companies within the industry
Countrefeit paint may account for nearly 20 percent of the market share in Russia, estimated SpetsPolimer.
Russia sees a rise in the number of new plants for coating production.
Local coatings companies are starting to compete with foreign paint producers.
wonder what the purpose was for establishment of the new associative, where the
majority of founders are foreign brands.
What it intends to do: lobby most modern Western standards for introduction
into Russian legislation, so to expand
their market share? Weve put forward

proposals to join our forces, but so far
there was no any integration. We dont
like it, but the association has been created and we will have to live with that,
Averyanov concluded. CW
April 2016
June 5-8, 2016
Annual Technical
Meeting
The Vinoy Renaissance Resort & Golf Club
St. Petersburg, FL
Technical Talks
Concurrent Short Courses
Tabletop Exhibitor Event
ONLINE REGISTRATION: www.ssct.org
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Email: ssctorg@gmail.com
Business Corner Strategies & Analysis
Acquisitive Opportunity Investigation:

What Are The Conditioned Expectations?
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
T
There are three
basic questions
an executive must
answer to achieve
an informed
judgement for any
type of financial
purchase: cost,
return and risk.
here are three basic questions an executive must answer to achieve an informed
judgment for any type of financial
purchase:
COST... what will the asset cost?

RETURN... What return on this investment can we expect (cash flow; payback
period; net present value . . . . ROI

RISK... what is probability of achieving
the expectations... ROI?
The executive answers these questions by
requesting comparative bids, internal studies,
research reports, industry information, consultants opinion or, a capital budgeting analyses.
The COST Dilemma...

Alternative Acquisition Methods
The difficulty with placing an acquisition in the
standard purchase pattern is that it may not lead to
an understanding of the true cost of the deal. The
standard practice pattern only applies if the acquiring company is making one type of acquisition . . .
an ASSET ACQUISITION. If any one of the other
five methods of consummating the deal is used, the
executive may not fully understand the true cost of
the acquisition to that of the acquiring company.
The six basic alternative tax methods for
consummating an acquisition are:
Asset Acquisition
338 Transaction
Stock Acquisition
Type A Reorganization
Type B Reorganization
Type C Reorganization
Asset Deal: The acquiring company purchases a
part or all of the assets of the target company for
cash, stock, securities, or other considerations.
Payment is made to the target company which
remains in existence subsequent to the transaction. The transaction is generally a taxable sale
by the target company of its assets.
338 Transaction: The acquiring company purchases the stock of the target from the targets
shareholders for cash, stock securities, or other consideration and elects pursuant to IRS Code Section
338 by the 15th day of the ninth month after the
month of acquisition to treat the transaction as if
the target company sold its assets for a price equal
to their fair market value. This transaction is a taxable sale by the targets shareholders of their stock.
Stock Acquisition: The acquiring company
purchases the stock of the target for cash, stock,
securities, or other consideration. This transaction is a taxable sale by the targets shareholders of their stock.
Type A Reorganization: Type A Reorganization
the acquiring company purchases the target
through merger or consolidation. The acquiring company pays for the acquisition by exchanging various considerations, i.e., voting or
non-voting common or preferred stock, cash,
securities, or other considerations. Any combinations of these considerations are acceptable
just as long as greater than 50% of the total
paid is some form of equity security. The deal is
nontaxable to all parties if only equity securities
are used by the acquiring company. However, if
cash, securities, or other considerations are exchanged, the targets stockholders will be taxed.
Type B Reorganization: In Type B, the acquiring company uses its own voting stock to
purchase the stock of the target. This type transaction is nontaxable to all parties involved.
Type C Reorganization: In Type C, the acquiring company purchases substantially all of the
target companys assets with its own voting
stock. In certain instances the acquiring company can give as part of the consideration, a minor amount of cash, nonvoting stock, securities,
or other consideration. Generally, this transaction is nontaxable to all parties involved.
It must be pointed out that each of these
various acquisition methods can result in significant differences in the true economic cost of
the acquisition to the acquiring company.
Please feel free to contact us regarding this
or any other previous columns. CW
April 2016
EXHIBITING COMPANIES
Aal Chem
Alberdingk Boley, Inc.
Allnex
American Ultraviolet
BASF Corporation
BYK Additives & Instruments
CB Mills Division of Chicago Boiler Co.
CFCM Magazine
Changzhou Tronly New Electronic
Materials Co., Ltd.
Chitec Technology Co, Ltd.
Clearstone Technologies
Collins Inkjet
Colorado Photopolymer Solutions
Daicel (U.S.A.), Inc.
Digital Light Lab
DSM
Dymax Oligomers & Coatings
Dyna-Tech Adhesives
EIT Instrument Markets
Enercon Industries Corporation
Energy Sciences Inc.
Excelitas Technologies (OmniCure)
FlackTek, Inc.
GEW Inc.
Hamamatsu Corporation
Hampford Research
Heraeus Noblelight America LLC.
High Power Lighting Corp.
Honle UV America
IGM Resins
Innovations In Optics, Inc.
IRTronix, Inc.
Isuzu Glass, Inc.
Keyland Polymer
Kopp Glass
Kromachem Inc.
Lambson Ltd.
Melrob US Inc.
Miltec UV
Miwon North America
Nedap Light Controls
NETZSCH Instruments North
America, LLC
NICHIA Corporation
Nordson Corporation
Opsytec Dr. Grbel GmbH
Paint + Coatings Industry
PCT Engineered Systems
Phoseon Technology
PL Industries
Prime Coatings
RAHN USA Corporation
Red Spot Paint & Varnish Co.
Sartomer Americas
Seoul Viosys Co., Ltd.
Shamrock Technologies
Siltech Corporation
Spectra Group Limited, Inc.
Strathmore Products
Sunlite Science & Technology, Inc.
Synasia Inc.
Unimin Specialty Minerals, Inc.
Ushio America
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FEATURE
Low- and Zero-VOC Coatings

Low- and zero-VOC coatings are moving out of the specialty category and are becoming
a must-have option for coating manufacturers.
Kerry Pianoforte, Editor
ver the last few years environmental regulations have

created ahuge demand for low- and zero-VOC coating
products. Also driving the market for these types of
products is increased consumer awareness of the negative impact of VOCs and the desire to buy greener and more environmentally responsible products.
Low- and zero-VOC products are most often used in areas where children or the elderly are present, such as schools
and hospitals. Additionally, commercial clients working on
projects where LEED certification (Leadership in Energy and
Environmental Design) is desired usually require low- or zeroVOC paint. There are varying degrees of accepted VOC levels
for paints and adhesives that contribute to LEED certification,
which are determined by a specific application in various residential and commercial settings.
In the architectural coatings industry, low-VOC is no longer a specialty product offering, it is a must-have option, said
Jenny Burroughs, senior product manager, exterior and interior
paints and specialty products, PPG Architectural Coatings U.S.
and Canada. Some customers rely on low- and zero-VOC*
April 2016
Low and Zero-VOC Technologies FEATURE

(*Colorants added to base paints may increase VOC level significantly depending on color choice) paints which are often associated with low odor, allowing occupied spaces to be painted
with little disruption to everyday activities, while others rely on
this type of paint for its lower emissions. It is imperative that we
provide products that address this consumer need.
This is no less true in various parts of Europe, the Middle
East and Africa, wherelow- and zero-VOC* is not driven purely
by environmental legislation, but maybe to a greater extent by
indoor air quality, Burroughs continued. In some countries,
there are labeling systems and national regulations in place to
limit emissions from consumer products, typically measured 28
days after installation or application, as a result of the long-term
health concerns resulting from low dose chemical exposure, especially from inhalation.
According to Robert Wendoll, director of environmental affairs for Dunn-Edwards, regulations have limited the kinds of
coatings that manufacturers can offer, but consumer demand for
ultra-low and zero-VOC paints has been driven primarily by the
desire for low-odor interior finishes. This has been reinforced
by voluntary green building standards that relate mostly to indoor air quality, he noted. Because demand for ultra-low and
zero-VOC paints is growing, we consider them an important
market segment.
PPG offers a number of low and zero-VOC coatings products.
In North America (U.S. & Canada) PPG offers PPG PAINTS
PURE PERFORMANCE, which is formulated to provide excellent hiding and ease of applicationin addition to low odor, zero
VOCs* and anti-microbial properties resulting from the incorporation of a preservative which inhibits the growth of mold
and mildew on the dry paint film. PPG Paints Pure Performance
paint is ideal for use in occupied areas such as: hotel/motel resort properties, nursing homes, homes, schools, government facilities, retail space, office buildings, hospitals, and apartments.
Dunn-Edwards offers two zero-VOC interior paint lines,
Everest and Spartazero. Both include a flat finish and several
sheen levels in enamel, said Wendoll. We also have a variety of
zero-VOC primers, including Ultra-Grip Select Multi-Purpose
Primer, Vinylastic Select Interior Wall Sealer, and Interkote
Premium Interior Undercoater. Our Ultra-Low VOC paints
(with VOC contents less than 50 g/L) are too numerous to list
here. And, since 2012, all our colorants are zero-VOC.
PPG PITTSBURGH PAINTS WONDER-PURE provides
outstanding durability, ease of application, and good hiding and
coverage, according to Burroughs. Its low odor allows painters
and maintenance professionals to paint in occupied spaces with
little disruption, and its anti-microbial properties resist mold
and mildew on the dry paint film. Additionally, the PPG Paints
brand recently introduced the next generation of the <50 grams
per liter VOC version of BREAK-THROUGH! interior and exterior waterborne acrylic paint.
DIYers are increasingly becoming aware of the importance
of indoor air quality. Benjamin Moores interior paint Natura,
has been Certified asthma & allergy friendly by the Asthma
and Allergy Foundation of America (AAFA). This certification
comes on the heels of Natura becoming the 2015 Product of the

Year in the interior paint category and being Cradle to Cradle
Certified Silver.
This is the latest step in our long history and commitment
to manufacturing green paints that are safer for your family and
the environment, said Chris Connelly, director of brand management, Benjamin Moore. With zero emissions and no harsh
fumes, Natura truly is an eco-friendly paint that delivers on performance and color integrity.
Low- and zero-VOC products also are sought after for wood
finishing applications. Sherwin-Williams Product Finishes serves
customers around the world in segments such as wood finishing,
general finishing, transportation and building products. Our
products must meet a broad spectrum of regulations. We have
customers that require extremely low VOC products as well as
those who use traditional coatings, said Nick Bartoszek, global
marketing product director - Wood Finishes, Sherwin-Williams
Product Finishes.
In wood finishing, virtually every product category that
we offer has a low- or zero-VOC option, Bartoszek added.
That includes coatings such as a full line of formaldehydefree finishes and UV waterborne flatline coatings. Since its introduction in 2014, our Ultra-Cure Waterborne UV Pigmented
Blending System has helped cabinet and furniture manufacturers significantly reduce VOC emissions while reducing energy
Coatings World | 43
FEATURE Low and Zero-VOC Technologies

consumption and increasing throughput. As an example, one
California-based manufacturer reports that his company doesnt
come close to the allowable monthly limits of VOC that can be
sprayed since a move to waterborne finishing with Ultra-Cure
Waterborne Pigmented Blending System. We also offer a family of coatings for the wood flooring market that includes UVcurable wood flooring coating systems.
For general finishing applications, Sherwin-Williams offers a
wide variety of coatings with reduced VOC levels such as Polane
and KEM Aqua. For building products, our SHER-NAR 5000
fluorosurfactant-free coating with Arkema Kynar 500 PVD
resin is designed to help architects and specifiers meet stringent
AAMA 2605-13 specifications for long-lasting performance
standards in a variety of weather conditions, Bartoszek said.
When formulating zero- and low-VOC coatings paint
manufacturers must balance achieving low VOC levels while
providing a quality product that will meet its customers performance demands.
One of the biggest challenges for low- and zero-VOC coatings is meeting and exceeding regulations, noted Burroughs.
For example, the United States federal government has set the
acceptable limits of VOCs up to 250 grams per liter (g/L) for flat
finishes and 380 g/L for non-flat finishes (low-luster, semi-gloss,
etc.). However, several states in the Northeast and mid-Atlantic
regions have adopted a more stringent model based on Ozone
Transport Communication (OTC) Specifications, which limit
VOC levels in flat coatings to 100 g/L and non-flat coatings to
150 g/L. The southern coast of California is known to have
the strictest regulations on VOC levels, with limits of 50 g/L
for both of these high-volume categories as set by Californias
South Coast Air Quality Management District. In Europe however,VOC levels are set by the EU Deco Directive and they apply to all EU countries.
In addition, the performance of low- and zero-VOC coatings must match that of traditional paint, Burroughs said. It
is crucial for low-VOC products to keep similar application
standards to what DIY consumers and professional painters are
accustomed to. Previously, painters were forced to make major
sacrifices with product application to achieve lower VOC levels. However, in the U.S., low- and zero-VOC products have
made a lot of progress over the years and now apply similarly
to regular paints in coverage and spreadability. This is no less
true in EMEA, where the performance gap between traditional
and low VOC coatings has almost been closed, especially for
wall paints.
If you are using a zero- or low-VOC base, keep in mind
that colorants can increase VOC levels significantly depending
on color choice, Burroughs added. For instance, more colorant is needed in order to achieve darker colors, which can introduce higher amounts of VOCs into the paint. Additionally,
the composition of the paint product can impact VOC levels.
For example, latex paint generally includes less VOCs than alkyd paints.
According to Wendoll, the main technical challenges are in
achieving good wet edge/open time and good dry film hardness.
Resin selection is the most effective way to ensure good film
hardness, he noted. Unfortunately, no truly effective nonVOC additives are currently available to improve wet edge/open
time. We are hopeful that the industry will see some new developments in this area soon.
PPGs Burroughs noted that the demand for low- and zeroVOC coatings will continue to rise. As the low- and zero-VOC
paint space progresses in the U.S., consumers will be looking at
additional ways to be environmentally sensitive, such as using
recycled paints or paints made from bio-renewable resources, or
participating in Paint Care programs, she said.
In parts of Europe, we have seen an interest from consumers in the reduction of indoor air pollution by limiting emissions after installation or application typically 28 days. France
(for all paint types), Belgium (for floor coatings) and Germany
(only for parquet lacquers) have regulations in place to limit
emissions to this end. In France, paint cans have to be labeled
according their emission characteristics (A+ is best, A, B, C is
worst) and in the other two countries products are not allowed
to be sold on the market if they do not comply. Compliancy can
only be tested in special emission chambers and cannot be calculated from the formulation. PPG has these testing capabilities
both in-house and with third part suppliers, and is thus able to
investigate thoroughly the formulation parameters that results
in low-emission paint. CW
April 2016
FEATURE
Resins Update
All segments of this market are expected to grow steadily, particularly in Asia-Pacific.
Catherine Diamond, Associate Editor
he resins market, which suffered enormously as a result

of the 2008 economic downturn, has been consistent in
its recovery and is expected to continue growing through
at least 2020. Multiple reports published in 2015 and early 2016
indicate that the resins market inclusive of segments such as
acrylic, adhesive and UV-curable resins is enjoying a healthy
resurgence in mature markets, as well as explosive growth in the
Asia-Pacific region.
The global UV curable resins market was valued at $3,555.8
million in 2014, according to P&S Market Research, and it is expected to grow with a CAGR of 9.4 percent during 2015-2020.
The factors driving the growth of the global market include stringent government regulations on emission norms and
increasing demand from electronics market, the report stated.
The government regulations have become more stringent over
controlling the release of VOCs in the environment. Traditional
inks, adhesives and coatings contain hydrocarbon solvents, and
upon curing (normal as well as through heat), release hydrocarbons into the atmosphere.
According to the report, many substances, such as PVCbased adhesives are being gradually phased out from the usage,
especially in the European region and the U.S. The radiation
curable adhesives, inks, and coatings, with electron beam (EB)
and UV as the two sub categories that emerge as viable alternatives here, due to zero or no emissions. Within radiation
curable ecosystem, UV curable products are further advantageous, as these products can be cured with UV rays, thus leaving very less impact on the environment.
April 2016
For these very reasons, researchers added, the UV resins

based coating systems is also the fastest growing segment within the green coatings ecosystem. Waterborne coatings, powder
coatings, and high-solids coatings are the other types of green
coatings. Even within the radiation curing systems, the waterborne UV curable systems are gaining traction, when compared
to conventional radiation curing systems.
The current impact of this driver is high on the growth of
the market, and is expected to further remain high during the
forecast period, as the governments of various countries continue to realize the negative impact of traditional VOC emitting
systems, and are looking forward to replace them with more
sustainable systems.
In terms of the adhesive resins market, the global market
value is estimated to be $11,339.66 million in 2015 and is projected to grow at a CAGR of about 4.88 percent between 2015
and 2020, according to Markets and Markets. Applications
for this segment include automotive, packaging, industrial and
others. The construction sector, automotive market, and medical adhesives have all seen growth or resurgence that is contributing to a projected increase in the world-wide market for
adhesive resins.
The key companies in this market segment are E.I. du Pont
de Nemours and Company (U.S.), ExxonMobil Chemical (U.S.),
Eastman Chemical (U.S.), Dow Chemical (U.S.), Lawter (U.S.),
Mitsui Chemicals America, Inc. (U.S.), Mitsubishi Chemical
(Japan), Georgia-Pacific Chemicals (U.S.), Ashland Inc. (U.S.),
and Yparex B.V. (Netherlands).
Coatings World | 45
FEATURE Resins Update

These companies are consistently focusing on expanding
their production capacity to achieve a competitive advantage
and thereby serving the customers more effectively, the report
states. New product launches were the most preferred strategies by the top players in 2014 that were driving the demand of
adhesive resins. Their strategy to capture the untapped market
in developing economies includes agreements, collaborations,
and joint ventures.
Asia-Pacific is the biggest and the fastest growing region for
adhesive resins due to the growing demand for adhesives and
sealants in India, China, Japan, South Korea, and Australia.
North America is a matured market and is expected to grow
with a low CAGR till 2020.
The acrylic resins market is also expected to grow, and has
been predicted to be worth $15,973.8 million by 2019. Markets
and Markets found that Asia-Pacific, Europe and North America
dominated this market and accounted for over 85 percent and
75 percent of the market, by volume and by value respectively.
The developing regions dominate the acrylic resin market
due to growth in related segments, researchers concluded.
Country wise, China is the top most consumer of acrylic
resins, and is also the largest market for acrylic resins, expected to grow at a CAGR double than the global average for the
period 2014-2019. The U.S. is the second largest consumer of
acrylic resins. On the other hand, the Middle East and Africa is
expected to witness a growth rate, higher than global average,
from 2014 to 2019. The market in this region is experiencing
increased demand in several applications of acrylic resins, the
report states.
Researchers added that the paints and coatings market is the
topmost application segment for acrylic resins and methyl methacrylatedominates is the key raw material in this market. Paints
and coatings account for more than 35 percent of the market,
by volume and by value. The fastest growth rate till 2019 in
the acrylic resins market is expected to come from paints and
coatings used in residential and commercial constructions, decorative coatings and DIY coatings, researchers stated. Acrylic
acid is the main raw material for the acrylic resins while MMA
(methyl methacrylate) dominates the acrylic resins market in
terms of volume and value.
A Market on the Upswing

Existing home sales is the most predictive leading indicator of
architectural coatings demand, according to John J. Hiel, North
America marketing manager for Arkema Coating Resins. The
architectural coatings market showed mid-single-digit growth
in 2014. Those sales, he said, fell short of 2013 totals.
However, this was offset by continued strong unit turnover
and property upkeep demands in the multi-family market, as
a result of increased mobility of renters. The industrial resins
market continued its slow recovery, with the automotive market
being particularly strong again in 2014, he said.
According to Julie Fuell, coatings sales director at Reichhold
Corporation, Certain pockets of the market have continued to
show signs of recovery, while others continue to struggle due
to the low cost of crude oil and derivatives. Automotive has

been exceptionally strong, agricultural and oil field continue to
struggle, and housing and construction continues to trend in line
with GDP growth.
Michael T. Venturini, global marketing manager, Coatings,
Sun Chemical, said that Sun Chemical Advanced Materials saw
a positive upswing in the global resins market, especially in sales
of UV-curable, waterborne and powder coating resins. Venturini
added that the resins market remains highly competitive.
Environmental regulations and social change for sustainable
raw materials with less environmental impact are driving rapid
change and innovation in all segments of the coatings market, he
said. The trend is well established in Europe and the United States,
but is quickly growing in other regions, including China, which
have developed new regulations designed to improve air quality
and reduce VOC emissions. This has required paint producers to
transition from solvent to waterborne or low-VOC formulations.
The ever growing importance of waterborne technology has created exciting innovation opportunities for resin manufacturers.
Meeting Demand while Maintaining Prices

In addition to meeting environmental regulations, resins customers frequently have technical requests for their suppliers.
Larry Schnieders, technical product manager, Lubrizol
Performance Coatings, said that one frequent demand is for resins that allow customers to formulate coatings that give superior performance at thinner dry film thicknesses.
Thinner films dry more quickly, or at lower temperatures,
allowing production lines to run faster and ovens to be set at
lower temperatures. In 2015, Lubrizol introduced Permax
V1000, a vinylidene chloride acrylic resin, to meet this demand.
This resin can be used in coatings that have corrosion protection
at 1.5 mil (38 microns) dry film thickness equivalent to other
products that require a dry film thickness of at least 3.5 mil (89
microns) to achieve this level of performance, he said.
Schnieders added that another common demand is for resins that are more environmentally-friendly. To meet that need,
the company introduced a non-halogen flame retardant acrylic,
Hycar NH 3069. This resin imparts flame retardancy to cellulosics without the use of additives or halogenated materials.
Media properly treated with Hycar NH3069 will pass NFPA
701 vertical and MVSS302 horizontal burn testing, he said.
He added that in the last two years, Lubrizol has also introduced several resins for filtration media that do not contain, or
produce, formaldehyde.
According to Tom Hall, market segment ,manager - Industrial
Coatings, BASF Dispersions & Resins, North America, efficiency is the major driver for customers.
They are seeking resins that can stick to anything, including poorly prepared substrates. Direct to metal continues to be
a major focus with expectations that single coat systems must
perform at the level of multi-coat systems, he said.
In order to balance customer demands with rising costs associated with manufacturing resins, Hall said that BASF understands that its customers are critical to our success.
April 2016
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FEATURE Resins Update

He continued, We strive to communicate as quickly and
openly about our capabilities to meet their demands. We strive
to be realistic in our response and deliver on that response. Cost
is always an issue, but the value of our customer relationship is
a major factor guiding our actions in the market.
Keeping it Green
Over the last several years, global environmental regulations
have led to the need for increasingly lower VOCs. In order to
meet the demand for these products, suppliers have introduced
several new green technologies to the market.
Daikin America has developed a low-VOC, solventborne
fluorourethane aswell as a waterborne 2K fluorourethane with
similar performance as the solventborne. According to Pierre
Kuyl, business development manager, Surface Modification
Technologies, the products offer a lower life cycle cost by reducing the frequency of re-coating, which will have apositive
impact on the environment.
Julie Vaughn, vice president of business development and
marketing at Emerald Performance Materials, said that Emerald
prioritizes the development of chemistries that lower environmental impact without sacrificing on performance or economy.
This includes products that lower VOCs, utilize innovative renewable starting materials, or replace materials linked with toxicity, mutagenicity, or carcinogenicity.
In certain formulations, low-viscosity, 100% solids epoxy resins are being used in place of higher-molecular-weight
materials, which can lower VOCs significantly, she said.
Formulators will often use liquid epoxy resins to this end in
high-solids primers, but this extends dry time. Epoxy resins such
as EPALLOY 7200 can lower VOCs by about one-third while
also achieving accelerated cure speeds for better economy, plus
high-value properties such as solvent resistance and viscosity.
Vaughn added that certain product offerings are also being used
as replacements for particular materials of concern. For example,
ERISYS GA-240, a tetra-functional epoxy reactive modifier, can
serve as a drop-in crosslinker replacement for polyfunctional aziridine (PFAZ) in coatings and adhesives. PFAZ has been linked with
mutagenicity, and ERISYS GA-240 is a safer, non-mutagenic alternative. Since it has a longer pot life than PFAZ, manufacturers can
also avoid re-inoculation for better economy.
Emerald also provides products based on naturally-derived
feedstocks, such as ERISYS GE-60, a multifunctional aliphatic
epoxy resin based on sorbitol, she said. ERISYS GE-60 is a
reactive crosslinker that optimizes MEK rubs and corrosion/
impact resistance in 2K enamel formulations with carboxylfunctional acrylic polymers, creating a durable acrylic/epoxy
coating. Use of bio-based feedstocks is associated with reduced
carbon footprint and water usage cradle-to-grave, and Emerald
continues to find new ways to source these ingredients when
they offer value to the customer and can maintain or even improve product performance.
BASFs Hall said that BASF has the most comprehensive
resin, additive and performance additive portfolio for coating manufacturers.
He added, Our innovation comprises a full pipeline of new

products and technologies as well as exploiting the synergies
of our product portfolio to provide a system that delivers the
desired performance and conforms to the environmental regulations. We understand that our customers desire the freedom to
sell their products in all geographic regions without the need for
region specific formulations to meet environmental regulations.
We are developing a new crosslinking technology that can displace amino resins, epoxies and isocyanates.
Reichholds Scott Cooley, coatings technology director,
said that Reichhold continues to provide waterborne solutions to meet low VOC challenges through self-crosslinking
BECKOSOL AQ alkyd latex, UROTUF urethane and EPOTUF
epoxy ester technologies.
Each of these technologies are biobased and supplied at a
low VOC. These biobased polymers have the benefit of being
applied at a lower molecular weight that increases through oxidative crosslinking, thus allowing performance advantages over
alternate petroleum based polymers. Such advantages include
good flow and leveling, penetration, high gloss, hardness, adhesion and durability, Cooley said.
Arkema Coating Resins, according to Hiel, has developed a
full array of products that display the EnVia trade name. EnVia
products have passed the companys rigorous certification program to ensure they are suitable for use in formulations for sustainable paints, coatings, adhesives, sealants and construction
products. All products that are certified as part of Arkemas EnVia
program meet key requirements, including: having no added alkyl phenol ethoxylate (APEO) surfactants; no added formaldehyde or formaldehyde donors; a total latex VOC < 5 g/L; below
regulatory reporting limits for carcinogens, reproductive toxins
and ozone depleting compounds; low residual monomer levels
(total monomer < 500 ppm); minimizes use of hazardous substances; Green Seal hazardous components < 0.01 percent by per
component; California Prop 65 substances are minimized and
documented with data available upon request; Hazardous Air
Pollutants (HAPS) < 0.1 percent; and no known added phthalates, triphenyl or tributyl tins, 1,2 dichlorobenzene.
According to Venturini, one of the latest green technologies launched by Sun Chemical is a series of products under
the WATERSOL line. A group of self-emulsifying acrylic resins
developed by DIC for automotive interiors, WATERSOL waterbased resins deliver performance properties similar to solventbased resins and demonstrate excellent corrosion resistance,
high hardness, pigment dispersability and low-temperature film
formation properties.
We also recently launched WATERSOL WQS-364, a UVcurable water-based polymer for water-reducible coatings on
plastics which contains a hydrophobic multi-functional methacrylate and urethane acrylate core surrounded by a hydrophilic
group. This unique technology brings both excellent package
stability and a level of chemical and solvent resistance to the
cured films not seen with other UV-curable systems, he said.
For more information on the resins market, see the online
version of this article at www.coatingsworld.com. CW
April 2016
FEATURE
LED Curing Technology

for Coatings
Stacy Hoge, Marketing Communications Manager, Phoseon Technology, Hillsboro, OR
Introduction
LED curing solutions are utilized in the
coatings industry because they offer
highly reliable UV curing due to being
a solid-state device. They provide deep
through-cure and allow low surface
temperatures that enable less expensive
raw inputs.
UV curing technology with lightemitting diodes (LEDs) is considerably
more eco-friendly and resource-saving
compared to the traditional technologies. The disposal of heavy metal lamps
made of gallium and mercury is no longer required. Working conditions for
the line operators are improved as there
is no ozone formation and an exhaust
system is thus not necessary, which
could lead to higher noise levels. The
lower energy consumption of LED light

sources contributes to the protection of
resources. Figure 1 illustrates the LED
curing process.
Characteristics of UV LED
Light Sources
Traditional UV lamps produce UV energy by generating an electric arc inside
an ionized gas (typically mercury) chamber to excite atoms, which then decay,
emitting photons. The photons emitted
cover a broad range of the electromagnetic spectrum including some infrared
and even visible light. Only about 20% is
typically useful for UV curing.
A UV LED generates UV energy in
an entirely different way. As an electric current (electrons) moves through a
semiconductor device called a diode, it

emits energy in the form of photons. The
specific materials in the diode determine
the photon wavelengths and, in the case
of UV LEDs, the output is typically in
a very narrow band +/-10 nm. Figure 2
compares the output of a 395 nm LED
light source with a typical traditional UV
lamp. It is important to note the difference in intensity and wavelength of the
output; both are key to understanding a
UV curing process.
Formulating Chemistries
For efficient and effective UV curing of
a coating, the formulator seeks to overlap the UV light source output with the
spectral absorption of the photoinitiator
(PI). The amount of PI in a typical UV
Figure 1: LED curing process.
Coatings World | 49
FEATURE LED Curing Technology for Coatings
New LED Innovation

Last year, Sherwin-Williams announced a
new LED innovation aimed at manufacturers within the wood finishing industry
Full Curing LED. This breakthrough
technology makes it possible to implement LED throughout the entire curing line, allowing for even more energy
savings and quality improvements than
before.
Weve been working toward a solution like this since we first introduced
LED curing in 2012. However, there
was always a problem with unwanted
yellowing effects due to difficulties with
the topcoat. For a while, it seemed that
a combination of LED and UV lamps
was the only way to go, but we pushed
forward and the R&D division finally
came up with the right formula to make
Relative Intensity
LED 385 or 395 or 405nm
it work. Its now possible to use LED

lamps in every
step of the curing process,
eliminating
the need for
conventional
UV lamps altogether. This will
allow for a much more effective production, says Lars Sandqvist,
Sr. Technical Application Manager at
Sherwin-Williams.
Due to the low curing temperatures
of LED, its possible to coat materials
such as pine and other resinous woods
with significantly lower reject rates. The
LED lamps also last thousands of hours,
which decreases the overall maintenance
cost compared to using conventional UV
lamps and, without a warm up cycle,
there is less down time. Additionally, LED
lamps do not produce high temperatures
or harmful ozone, which reduces the environmental impact. Several companies
worldwide have already implemented
LEDs in their curing lines and there are a
variety of LED solutions available today,
with interest booming.
Our participation at the LIGNA exhibition last year really reinforced our
belief that the market is ready; LED was
everywhere. Its only logical that we take
LED range
LED 365nm
Mercury Lamp
Scaled LED Light Source
this last step to facilitate a 100% LED

curing line. Since we conducted this as
an internal project without any client
involvement, we now have to test Full
Curing LED together with our machine
suppliers and present it to our current
LED customers. Were very excited about
this, says Lars Sandqvist.
LED Technology Benefits

Less Heat
With no IR heat, LED curing technology
significantly reduces work-piece surface
temperature. With the ability to cure heat
sensitive substrates, LED technology can
add new capability and higher yields to
coating applications.
Relative Intensity
formulation is usually very small, less

than 5%. PIs typically absorb across a
range of wavelengths, not a narrow band.
Many existing UV formulations developed for curing with a typical UV lamp
use a broad spectrum PI. While there is
often some absorption within the LED
output range, it is clear that much of the
PI absorption range is wasted. A more efficient cure is possible with a formulation
designed specifically for LED curing using a PI with more concentrated absorption in the UV-A range.
LED only
355
365
385 395 405 415
Wavelength (nm)
Wavelength (nm)
UVC
UVB
UVA
VISIBLE LIGHT
INFRARED
200-280nm
280-315nm
315-400nm
400-700nm
700-1800nm
Figure 2: Wavelength output comparison of traditional UV and LED light sources.
April 2016
LED Curing Technology for Coatings FEATURE

More Uptime
There is no warm up time required and
less downtime due to the instant on/off
of LEDs. LED offers higher consistent
yields and reduced waste compared to
traditional UV curing. There are no reflectors to clean or shutters to replace.
With no moving parts, the maintenance
is minimal.
Traditional UV lamps can cause problems

on heat-sensitive wood materials. When a
resinous wood such as pine gets too hot,
the resins or pitch come to the surface, or
bleed, causing problems with coating
adhesion and discoloration. For example,
if the surface of a pine board exceeds 50
C, the scrap rate increases significantly.
Properly drying resinous wood is an
important factor for successful UV coating. The inconsistencies of wood products

from pallet to pallet and even board-toboard, make it desirable to find a lowertemperature UV-curing solution that will
enable consistent finishing and coating
results, and possibly enable the use of less
costly lower-grade woods.
Greater Stability
Because of the uniformity and long-term
consistency of LED lights, designers can
develop safer, more stable, and more reliable processes. LEDs last more than
20,000 hours of operation, with only a
minimal drop-off in power over the life
of the curing unit.
More Compact Designs
Floor space is valuable in all types of businesses. LED light sources can be used to
build more compact coatings lines, with
shorter web paths that minimize waste.
Better Cure
Users report that LED light sources produce better cures and better adhesion on a
wide range of materials. The longer wavelength outputsuch as the UV-A range
seen from UV LEDspenetrates through
thick and pigmented systems producing
through-cure of the material that ensures
surface adhesion and the ability to cure
pigmented wood coatings.
Energy Consumption
Users can save up to 70% or more on
energy bills. Energy cost savings can be
substantial, particularly if energy costs
continue to rise.
Safer Workplace
LEDs contribute to workplace safety
because they dont generate dangerous
UV-C radiation, excessive heat, or noise.
The UV-A wavelength light is not harmful to the eyes.
Wood Coatings
One of the original drivers for developing LED wood coatings was to extend the
use of UV curing to heat sensitive wood
substrates such as pine, fir, spruce, mahogany, and other resinous, oily woods.
Coatings World | 51
FEATURE LED Curing Technology for Coatings

due to small form factor; speed can be
increased due to consistent UV output;
and the diffuse nature of LED light
can be used to more effectively cure
shaped surfaces which previously required multiple mercury lamps at various angles.
Roller Coating
LED is a perfect match for roller coating lines, both for gelling and fullcure stations. The benefits include
better factory floor utilization due to
shorter, more efficient lines; increased
uptime with no degradation in UV
output; less expensive input stock due
to lack of infrared heat; and reduced
operating cost by more efficient electricity use and no need for costly air
ducting systems.
LED curing wood surface.
Edge Coating
Edge coating lines utilize LEDs to ensure consistent, high-quality results.
Machines can be made more compact
Digital Printing
While technically not a wood
application, creating a woodgrain look on diverse materials
is made possible with LED and ink-jet
printing. By using a combination of
pinning and full-cure light sources,
realistic look and more importantly
feel is enabled by creating texture to
mimic the grains of natural wood. This
is especially valuable in decorative and
accent applications.
Automotive Applications
UV curing has been used for years in
several areas of the automotive production process. UV provides near-instant
curing of functional and decorative
coatings. And the lightweight materials used in todays automobiles benefit
from the low temperatures enabled by
LED technology.
Industrial Manufacturing
Countless manufacturing processes
make use of the benefits of LED curing. Applications range from manual
curing of the adhesives used during
sub-component assembly, to high-speed
curing of coatings and colorings of the
finished products.
Conclusion
LED-based curing is becoming more
widely accepted for industrial coating
applications. The coatings industry
continues to challenge and drive the
material formulation suppliers with
LED wavelength optimized materials.
At the same time, LED curing technology has become more efficient in delivering higher energy to the media, thus
driving environmentally clean, energy
efficient and compact size units with
increased throughput and process flexibility. CW
April 2016
FEATURE
RADTECH 2016 to Focus on

End Uses, New Technologies
Leaders from P&G, Ford Motor, Toyota, PepsiCo and Nestl will provide insights on
using energy curable technologies.
David Savastano, Ink World Editor
nergy curing technologies (UV, UV LED and EB) have

long been growth areas for paint and coatings, graphic
arts and industrial applications. There are numerous
benefits driving its growth, from environmental advantages,
instant curing and improved performance characteristics, to
name a few.
From May 15-18, RadTech International North America,
The Association for Ultraviolet and Electron Beam Technologies,
is hosting its biennial show, RadTech UV+EB 2016 Technology
Expo and Conference. RadTech 2016 will be held at the Hyatt
Regency OHare in Chicago, IL.
With five short courses, 22 Technical Conference tracks, five
Special Sessions and more than 80 exhibitors, RadTech 2016
is billed as the worlds largest event dedicated to UV and EB
technologies. With speakers from P&G, Ford Motor Company,
Toyota, PepsiCo and Nestl, among others, RadTech 2016 will
have plenty of information for attendees looking to use UV, UV
LED and EB for their applications.
Short Courses
RadTech 2016 begins on May 15 with four short courses: All
You Ever Wanted to Know (and more) About UV-C LEDs and
Applications; UV/EB Professional Short Course (UndergraduateLevel); Advanced Photopolymerization Topics (Graduate level);
and Click Chemistry in Radiation Curing, led by Christopher N.
Bowman, University of Colorado Boulder.
There is an additional Short Course, Design of Experiments
for UV/EB Scientists and Engineers, which will be held May 16
and May 17. In addition, there will be an Introduction to the
Basics of UV/EB Curing held on the mornings of May 16 and
May 17.
May 16 Sessions
The Technical Conference splits into two tracks on May 16.
Track A is focused more on graphic arts, featuring sessions on
3D Printing (speakers from Dymax Oligomers & Coatings,
HRL Labs, Sartomer and Siltech); Specialty Applications
(Korea Research Institute of Chemical Technology, Lipscomb

University, China General Nuclear and University of HoustonDowntown); Printing & Packaging (BASF, Nazdar, EIT and
Phoseon Technology); and Digital Printing (BASF, Fujifilm
Dimatix, Jiangnan University and SPF Inc.)
Track B will cover four topics relating to paint and coatings and adhesives: Formulation (presenters from Colorado
Photopolymer Solutions (CPS), Myriant and University of Iowa);
Hardcoats (Allnex and Momentive Performance Materials);
Coatings (Lipscomb University); and Adhesives (Arkema Inc.,
Sartomer Business Unit, KIWO, EIT, Novagard Solutions and
Sidney Hutter Glass & Light Inc.) The five Special Sessions feature a mix of end users and leading suppliers.
Advanced Technology for UV Wood Applications will offer talks by Mike Higgins of Phoseon, Jim Arvin of DuBois
Equipment Company and Roy Pagan, Cefla North America
Finishing Division.
3D is a major topic for UV, and the panel discussion covering
the Latest Advancements in 3D Printing Using UV Technologies
will feature Victor Latour of Stoopid Buddy Stoodios; Sumeet
Jain of Arkema Inc., Sartomer Business Unit; Lance Pickens
of MadeSolid; Mike Idacavage of Colorado Photopolymer
Solutions; Brian Adzima of Autodesk; and Alex Mejiritski of
Spectra Group Limited.
Material Innovation: A Discussion with Consumer Product
Companies, which will look at how companies analyze and
choose new technologies, including UV and EB, should be a
particular highlight. Dr. Sharon Tracy of Steelcase Inc., Alrick
Warner of P&G, Christopher Seubert of Ford Motor Company,
Todd Fayne of Pepsi Co. and 3Ms Robin Wright will provide
their insights into this topic.
UV/EB Curing for Automotive Applications should be another strong session, with Ford Motor Companys Seubert,
and Cynthia Templeman, Toyota Motor Engineering &
Manufacturing North America, scheduled to offer their thoughts
on potential uses for energy curing in the automotive market.
The fifth session is UV Hydrogel Medical, Industrial,
Coatings World | 53
06
FEATURE RadTech 2016 Preview

and Developing Applications, which will be covered by
Beth Rundlett, Katcheco; Robin Wright, 3M and Allan
Guymon, University of Iowa. A reception on the exhibition
floor will follow.
May 17 Sessions
12:19 PM
Page 1
May 17 features two Technical Conference tracks. Track A will

have sessions on Chemistry (University of Colorado Boulder and
University of Iowa); Electron Beam Technology for Packaging
Applications (Energy Sciences,, Sun Chemical, Comet Group
and PepsiCo); Raw Materials I (Allnex, Dymax and Sartomer
Americas); and Raw Materials II (Allnex, Institute of Materials
Research, Myriant and Rensselaer Polytechnic Institute.
Track B will cover topics ranging from Advances in Electron
Beam Equipment and Applications (Cleveland Steel Container,
PCT Engineered Systems, IdeOn LLC and Collins Inkjet); EHS
& Regulatory (RAHN USA, Colorado Photopolymer Solutions
and RadTech); Deep UV LED (Excelitas and Osaka Prefecture
University); and Equipment (CPS, EIT Instrument Markets,
Kopp Glass and Porex).
The Special Session offers perspectives from end users and
suppliers alike on important topics. The Food Packaging Panel
will feature perspectives from Dr. Stephen Klump of Nestl;
Nick Ivory of Sun Chemical; Peter Walther of Siegwerk; and
Don Duncan of Wikoff Color.
The other two Special Sessions will look at new technologies from key suppliers. New Product Debut I will showcase
Phoseon Technology, Hampford Research, PCT Engineered
Systems, GEW, Inc., Nichia, Enercon Industries, Alberdingk
Boley, RAHN USA, Miwon Specialty Chemical Co. and
Kopp Glass.
New Product Debut II will highlight products from Allnex,
Lambson Limited UK, EIT LLC, Mettler-Toledo, Digital Light
Lab, Sartomer Americas, Red Spot Paint & Varnish and BASF.
May 18 Sessions
On May 18, the final six Technical Conference Sessions
will be offered in two concurrent tracks. Track A will cover
Low-Gloss/Haptic Coatings (Allnex, Evonik and Sartomer
Americas); Composites ((SUNY ESF and Unimin); and Global
Market Overview.
Track B will offer sessions on Photoinitiator (Great
Lakes Fine Chemicals, Hampford Research, IGM Resins and
Momentive Performance Materials); Waterborne (Alberdingk
Boley, Miwon Specialty Chemical Co., PCT Engineered
Systems and Wood Coatings Research Group); and Cure
Studies (Heraeus Noblelight America, University of Iowa,
Rensselaer Polytechnic Institute).
For more information or to register for RadTech2016, see
www.radtech2016.com. CW
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April 2016
FEATURE
Radiation-Curing
Technologies
Kerry Pianoforte, Editor
adiation-curable formulations, including coatings, inks,

adhesives and electronics, are cross-linked by high-intensity ultraviolet (UV) light or electron beam (EB) energy
sources. Radiation-curable products are used in a wide variety of
applications. According to data from research firm IHS, in North
America, the graphic arts sector, which includes overprint varnishes and inks predominates, with coatings, adhesives, and other
industries being of lesser importance. In Europe, IHS reported that
the wood coatings and graphic arts markets account for about 80
percent of demand. In Asia, radiation-curable film resists, printing plates, semiconductor resists and color filter resists are used
extensively for semiconductors, printed circuit boards, printing
plates and other components. In Asia (except for China), these
uses account for 30-40 percent of the total market for radiationcurable products. In China, the major uses of radiation-curable
products are in wood, bamboo, paper, and plastics coatings, accounting for approximately 60 percent of the total market.
IHS analysts predict that over the next five years, government regulations in the U.S. and Europe, especially those concerning air pollution, will continue to be a driving force behind
the adoption of new, low-pollution coating technologies such
as radiation-cured coatings. However, radiation-curable coatings have other desirable properties such as speed of cure;
extremely hard, chemically resistant finishes; ambient curing;
small application equipment footprint; high productivity; and
nonflammability. Because of the high costs associated with their
use, radiation-cured products tend to be adopted in specific applications only where they exhibit advantages over conventional
coatings. Currently radiation-curable coatings account for two
percent of the total global market for industrial coatings.
There are a number of suppliers offering specific raw materials for the radiation-curable market.
Allnex is a leading global supplier of resins for UV/EB coatings.
The resin in general is one of the key components of the coating
that will provide most of the chemical (stain resistance) and mechanical (impact, scratch resistance) properties of the final coating as well
as some haptic effect (gloss or dead matte effect, soft touch feeling),
said Gregory Gerin, global marketing director radcure, Allnex.
Allnexs resin portfolio includes several hundred different grades,
covering applications mainly in industrial coatings, packaging
coatings and inks, consumer electronics and industrial plastics, as

well as other markets such as composite, gel nails and 3D printing.
RAHN offers a comprehensive line of products for UV/
EB formulations, including coatings, inks, adhesives and composites. Those products are a full range of reactive diluent
monomers, oligomers from all common acrylate classes epoxy,
polyester, polyether, urethane, photoinitiators, both traditional
and polymeric, synergists, stabilizers, co-resins and additives
specifically for adhesion and/or property modification, said
Michael Gould, technical key account manager EnergyCuring
USA, RAHN USA Corp.
When developing products and technologies for UV/EB coating applications there are a number of unique considerations.
The main difficulty is always in the combination of the different properties that are required, said Gerin. Developing the
performance of a resin on one specific property usually requires
trade-offs on one or several other properties, for example soft feel
effect and hardness are usually antithetical. Therefore the success
of a resin often lies in the capacity of our chemists to develop/
invent new resins with a limited need for trade-offs. Moreover, an
industry trend we see across most applications is the diversification of substrates versus the traditional substrates such as wood
and paper. In these cases, adhesion to substrate, again without
limiting the other properties of the resins, is a real challenge.
Challenges that must be met in developing new products include ensuring adhesion always a challenge because of the shrinkage that occurs with cure and the variety of substrates needing to
be coated achieving sufficient reactivity with new curing methods
such as LED, keeping viscosity as low as possible while maintaining all other properties and providing a balance of cost and performance as new applications emerge, said Gould. Perhaps the
biggest and most daunting of challenges that we face as an industry
is the greater scrutiny these chemicals are under and the more onerous labeling with which we have to comply on a nearly monthly
basis. Traditional coating chemistries most often utilize high molecular weight polymers that are crosslinked with heat or which coalesce and dry by releasing solvent and/or water. UV/EB coatings
utilize highly reactive, lower molecular chemical compounds which,
by their reactive nature, tend to be aggressive to the skin and eyes.
Advantages in utilizing UV/EB formulas for packaging are met with
Coatings World | 55
FEATURE Radiation Curing Technologies

equal or greater challenges in proving that small molecules and fragments cannot leach from coatings and contaminate food or sensitive products, such as medical devices. Finding an effective balance
among verifiable low migration performance, cost, labeling and all
other physical performance requirements is daunting.
Although radiation-curable products represent a relatively small
percent of the overall coatings market, there are a number of areas
for potential growth. Perspective on the UV/EB market is that 3D
printing/rapid prototyping and digital inkjet printing are the two
biggest areas of growth in the near term, said Gould.While we
see significant interest in the automotive sector, traditional coating
technologies are entrenched as qualified incumbents and very difficult to displace. Performance and/or cost benefits must be realized
in order to achieve significant growth in this sector. Electronics is a
high value market space, but the rapid and constant metamorphosis of devices and applications makes product development difficult in this area where material cost and performance requirements
change almost daily. Across market segments, the growth of UV/
EB adhesives appears to be robust, though labeling issues with raw
materials complicates growth here.
According to Gerin, the radcure coatings grows faster than the
coating industry in general, around four percent per year. Growth areas depend on the region but two fast growing applications Allnex sees
double digit growth in inkjet and automotive interior applications.
Suppliers to the radcure coatings market must stay ahead of
impending legislation by developing more sustainable products.

As global supplier of radiation curable resins, Allnex continuously improves its product offerings to the coatings market. The existing product portfolio is being adapted ahead of
legislation limiting chemicals of concern, by improving sustainability (increasing use of biobased raw materials), by reducing
potential migration species in packaging ink resins, said Gerin.
Furthermore, several R&D projects are targeting new curing
and new application technologies requiring lower viscous resins.
New applications emerge when the value proposition of the
UV/EB coatings (productivity, superior properties, low VOC content) versus the other technologies (mainly solventborne and waterborne coatings) becomes interesting and profitable for our clients
or the end user, Gerin continued. As an example, a few years ago,
UV gel nails took a sizeable share of the market, mainly because of
the rapidity of the process reduced number of layers and quicker
drying time. The question every coating user should ask him/herself
is always the same: what is the gain provided by a superior coating
/ quicker process versus the limited investment needed to cure UV/
EB coatings? In some cases, the gain comes from the quality of the
coating, which allows our clients or the clients of our clients to sell
their products with a premium. In other cases, the gain comes from
the productivity, the capacity to produce on demand, the reduced
inventory level, the capacity to replace the current substrate by a
less expensive one. The opportunities are infinite. CW
OPTIMIZATION OF COATING DEVELOPMENT THROUGH

THE USE OF NOVEL NON-DESTRUCTIVE TESTING
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Session 1: 6:00 am PDT / 9:00 am EDT / 2.00 pm BST / 3.00 pm CEST
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Speaker:
Dr. John Seelenbinder
Ph.D., Marketing Manager,
Agilent Technologies
Development of a new coating system can be a complex process. Formulations are optimized to
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point suitable for the target market. Additionally, existing products may need to be reformulated for
green product initiatives, cost reduction or new environmental regulations. With all of these demands
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coating manufactures success. New measurement technologies improve product development by
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This webinar will focus on the use of non-destructive, hand held FTIR instruments to monitor weathering and cure performance in coatings. Infrared spectroscopy has been used for many years to monitor
UV degradation, hydrolysis and cure of multi-part coating systems. Conducting these measurements
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To register, visit: http://www.coatingsworld.com/contents/list_webinars/
56 CWM
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April
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Industry News
Total Opens Bayport, Texas Plant to

Produce High-Purity Special Fluids
Total officially inaugurated the production of the companys new high-purity
special fluids facility in Bayport, Texas
with a ribbon-cutting ceremony representing the completion of a $100 million
investment by the global integrated energy producer and leading international
oil and gas organization.
Totals Bayport hydro de-aromatization (HDA) plant, the second in the world
- modeled on a similar facility in France
- will produce a range of 40 different
high purity special fluids for customer use
across a wide spectrum of industries including pharmaceuticals, crop protection,
water treatment, printing inks, paints and
coatings and cosmetics. With an annual
production capacity of 250KT, and ideally situated to supply the biggest markets
in the world, the Bayport facility will also
produce synthetic biodegradable fluids
for on- and off-shore drilling in keeping
with Totals commitment to the use of
clean drilling fluids for exploration and
production operations.
Our new Bayport operation illustrates Totals commitment to our business in the United States, said Philippe
Boisseau, member of the executive
Committee of Total and President of
Marketing & Services. We will work
closely with the Total refining facility in
Port Arthur, which will provide some of
the feedstock required to produce the
high purity special fluids our customers want and need, as well as the Total
Polyethylene facility at Bayport with
whom we share the site.
Boisseau continued, The innovative,
clean technology we will provide to our
customers from Bayport is the result
of a concerted and combined effort of
several Total global business activities
including Refining and Chemicals and
Marketing and Services with knowledge
and expertise transfer from engineers in
our plant in France.
The Bayport HDA plant utilizes a
catalytic reaction process that, when
combined with high pressure and distillation, enables the production of very
specific high purity fluids, odorless, colorless, stable and with ultra low aromatic
contents. These high purity fluids are
customized to meet the needs of a wide
variety of industrial applications. Overall
employee headcount at the Bayport site is
approximately 110. Construction of the
new facility, located within Totals existing Port Road operations, provided jobs
for approximately 400 different workers and tradesmen during the built-out.
The construction phase was completed in
little over one year, and the entire project
was completed with an excellent Safety
Performance of 769,000 hours worked
without incident or Lost Time Injury.
The Bayport opening comes just
weeks after the opening of a multi-million dollar innovation center in Grand
Rapids, Michigan by Totals automotive
and aerospace company Hutchinson.
AB Specialty Silicones
Adds a New Reactor for
High Viscosity Silicone Raw
Material Manufacturing
AB Specialty Silicones has a new reactor specifically for the manufacture of
high viscosity reactive and non-reactive
silicone polymers. The new reactor has
a specially designed, heavy duty anchor
style Lightnin agitator to manage the
high viscosity materials. This addition
will double the current capacity for high
viscosity products and give AB Specialty
Silicones the capability to produce materials with viscosity up to ~500,000 centipoise. As a result, AB Specialty Silicones
will now offer its customers an expanded
range of high viscosity products to complement an already diverse line.
AB Specialty Silicones continues to
invest in the Waukegan plant as well as
its future in order keep up with the companys growth and meet the increasing
demand of silicone raw materials worldwide. Aside from production, the location
also houses a research and development

laboratory specializing in custom silicone
development and over 115,000 sqare feet
of warehouse space.
Wacker Strengthens Its

Presence in Latin America
with a New Subsidiary,
Technical Center
Wacker Chemie AG is expanding its presence in Latin America by opening a new
technical center for construction applications and a new subsidiary in Bogot,
Colombia. The technical facility serves as
a development and testing laboratory for
dispersible polymer powders, which are
needed as binders for the regional building industry. In addition to polymer construction materials, the new subsidiary
also represents the companys biotechnology and silicone divisions. By expanding its local expertise in development,
applications technology and service,
WACKER is able to optimally support
local customers and business partners.
It is thus further opening up the Andean
regions rapidly developing markets for
high-quality construction polymers and
chemical raw materials.
The reason for this increased commitment to the region is strong growth,
particularly in the building industry.
Latin America is a promising market
for WACKER. Demand for chemical raw
materials, especially our dispersible polymer powders, has risen noticeably over
recent years, said David Wilhoit, head of
Wacker Chemical Corporation, the subsidiary which is responsible for the North
and Latin American regions. With the
new subsidiary and technical center, we
are further expanding our strong market
position in the Andean region. This will
allow us to optimally support our local
customers and partners.
The new technical center in Bogot
serves as a local research and development facility for polymer binders for
construction applications. The focus
Coatings World | 57
Industry News
is on formulations containing
VINNAPAS dispersible polymer
powders, which are used in drymix mortars for tile adhesives or
grouts, for example. The labs are state-ofthe-art and provide equipment for testing
products under different climatic and environmental conditions.
higher mechanical strength, thinner PEF

packaging can be produced, thus a lower
amount of packaging material is necessary. Therefore PEF is particularly suitable for the production of certain food
and beverage packaging, for example
films and plastic bottles. After use, PEF
can be recycled.
Accella Performance
Materials Acquires
Quadrants Spray Foam
Division
Ascend Performance
Materials Announces
Full Scale Production of
Hexatran Trifunctional
Amine
Accella Performance Materials has acquired Quadrant Urethane Technologies

Spray Foam Division. Quadrant Spray
Foam, a leading manufacturer of
spray foams for insulation, is based in
McKinney Texas, and will continue to
provide its line of high performance products and become part of the Accella family. Accella is backed by Arsenal Capital
Partners since 2012.
BASF, Avantium Intend to

Establish Joint Venture
BASF and Avantium have signed a letter of intent and entered into exclusive
negotiations to establish a joint venture
(JV) for the production and marketing of
furandicarboxylic acid (FDCA), as well
as marketing of polyethylenefuranoate
(PEF), based on this new chemical building block. FDCA is produced from renewable resources.
The JV will use the YXY process developed by Avantium in its laboratories
in Amsterdam and pilot plant in Geleen,
Netherlands, for the production of FDCA.
It is intended to further develop this process as well as to construct a reference
plant for the production of FDCA with
an annual capacity of up to 50,000 metric tons per year at BASFs Verbund site
in Antwerp, Belgium. The aim is to build
up world-leading positions in FDCA and
PEF, and subsequently license the technology for industrial scale application.
FDCA is the essential chemical building block for the production of PEF.
Compared to conventional plastics, PEF
is characterized by improved barrier
properties for gases like carbon dioxide
and oxygen. This can lead to longer shelf
life of packaged products. Due to its
Ascend
Performance
Materials
Specialty Chemicals division has successfully produced its first full-scale production run of its newest trifunctional
amine Hexatran. Customer testing of
the amine has been active over the past
two years and is now being commercialized into finished products out of
Ascends Decatur, Alabama facility.
Hexatrans functional performance
spans a wide range of market segments
and applications, including coatings, asphalt, oil and gas, agrochem, adhesives,
plastic additives, mining and water treatment. Hexatran has a very low odor
profile as well as a unique trifunctional
amine structure that delivers unique performance in traditional applications.
Hexatran can be used to increase performance in epoxies, asphalt and isocyanates, including:

Epoxy: Hexatrans chemical structure makes it an ideal replacement
or supplement for other amines such
as TETA, TEPA, DETA, and IPDA.
It can be easily modified into other
key derivatives. Its three primary
amines provide improved curing
time, chemical resistance and excellent flex.
Asphalt: Hexatran is used as an antistrip to promote better adhesive of
asphalt to aggregate and has better performance than other amines.
Its low viscosity and low odor is
a welcomed benefit to add to its
performance.

Isocyanates: Hexatrans unique
aliphatic structure provides alternate routes to carbamates and isocyanates; and, isocyanates produced
from Hexatran have low viscosity at

high solids, promoting easy workability. Urethanes produced from
Hexatrans isocyanates also deliver
excellent resistance to chemicals and
weather.
As the worlds only large-scale converter of acrylonitrile to adiponitrile, Ascend
Specialty Chemicals Division is uniquely
positioned for the production of dozens
of amines, acids, esters and intermediates
used in a variety of end applications.
Evonik Starts Construction

of Specialty Silicones
Production Facility in China
Evonik has started the construction of a
production facility for organically modified specialty silicones in Shanghai, China.
The project is part of a global investment
initiative. A first expanded production
plant became operational in Essen in late
2014. The new facility is being constructed at the Multi-User-Site (MUSC) in the
Shanghai Chemical Industry Park, with
completion planned for the second half
of 2017. The investment volume is in the
high double-digit million euro range.
Specialty silicones offer a wide range
of applications for numerous industries.
For example, as additives for plastics,
specialty silicones are responsible for
comfortable furniture, car seats and ergonomic mattresses. They also play an
important role within the formulation of
insulation material for building insulation and guarantee of the highest energy
efficiency of refrigerators. Other areas of
application are defoaming agents, used
in industries like construction, textile or
plastics. Furthermore, specialty silicones
are used in coatings and inks. Markets
for specialty silicones have grown substantially over the past years.
Synthomer Acquires Hexion

Performance Adhesives &
Coatings Business for $226
Million
Synthomer plc has acquired HEXION
Performance Adhesives & Coatings, a
business of HEXION Inc., a global chemical company based in Columbus, Ohio.
The total consideration is $226 million
(156 million*) which is being funded
April 2016
Siegwerk Acquires ACTEGA

Colorchemie from the
ALTANA Group
Siegwerk Druckfarben AG & Co. KGaA
has signed a contract to purchase the
printing ink manufacturer ACTEGA
Colorchemie GmbH and its subsidiaries. The latter company, which belongs
to ALTANAs ACTEGA Coatings &
Sealants division, develops and manufactures water-based flexo printing inks,
particularly for printing on corrugated
board packaging.
We are pleased that with Siegwerk we
have found a new owner for Colorchemie
that can integrate this business in a significantly larger structure and thus advance it on the market, said Dr. Roland
Peter, President of ACTEGA Coatings &
Sealants. In the future, we will concentrate even more on special solutions for
the packaging industry, with which we
can occupy leading positions.
By acquiring ACTEGA Colorchemie,
Siegwerk is once again expanding its
packaging printing offer. The aim is to
bundle the strengths of the two companies and to bring together their technological competence and strong service
orientation. By integrating the products
of ACTEGA Colorchemie into its portfolio, the global printing ink manufacturer
can target the needs of its customers even
more effectively.
ACTEGA Colorchemie sells its products in numerous European countries.
The company employs around 140
people at four sites in Germany, France,
Austria, and Poland. It is headquartered
in Bdingen in the German state of Hesse.
The transaction is subject to approval by
the competition authorities. Until the deal
is consummated, Siegwerk and ACTEGA
Colorchemie will remain independent
from one another with no consequences
for customers, employees, and suppliers.
BASF Reaches Milestone

in Global Development of
New Fungicide Revysol
BASF has submitted the regulatory dossier for a new active ingredient, Revysol,
to the European Union (EU). The proprietary compound is expected to be the
companys new blockbuster fungicide
from the chemical class of triazoles (SBI).
Extensive research has shown its outstanding biological performance against
a range of difficult to control pathogens.
Revysols submission for registration in
the EU marks a key milestone towards
the compounds global registration in
row and specialty crops.
Kolon Plastics, BASF to set

up JV for Production of
Polyoxymethylene in Korea
Kolon Plastics and BASF have signed an
agreement to establish a joint venture in
Korea to manufacture polyoxymethylene
(POM), an engineering plastic used in
industrial, transportation, construction
and consumer markets. The 50:50 joint
venture named Kolon BASF innoPOM,
Industry News
from both existing cash resources and utilization of additional credit facilities. The
acquisition is expected to complete during the summer 2016 following receipt of
regulatory approvals and satisfaction of
other closing conditions.
Hexion PAC develops, manufactures
and markets a wide array of dispersions,
additives, powder coatings and speciality
monomers, supplying a global customer
base across a broad range of end-use including coatings, adhesives and for building and construction applications. The
business employs approximately 750
employees and operates 7 sites across
Europe, the U.S. and Asia.
The acquisition of HEXION PAC significantly strengthens Synthomers position in the performance adhesives and
coatings market, offering access to new
product technologies, customers and
markets. HEXION PAC is also highly
complementary to Synthomers existing
business both geographically and in the
markets in which it operates. Following
completion, the Group will have a stronger platform from which to continue
its growth aspirations in the Speciality
Coatings market. Synthomer expects to
achieve approximately $12 million of annualized synergies by end 2018 through
the integration of HEXION PACs businesses. The estimated costs to achieve the
synergies are $9 million of restructuring
costs and $12 million of capital costs.
Inc. will have an annual capacity of 70,000 metric tons. It will

be located at the existing manufacturing site of Kolon Plastics
in Gimcheon, Korea, which already includes a POM production. The start of
operation is scheduled for the second
half of 2018 creating in total the worlds
largest complex for the production of
POM. Both companies have long-term
experience in POM production and
will use Kolons highly efficient production technology to provide best-in-class
product quality.
In the new joint venture the strengths
of each company will be reinforced enhancing our overall competitiveness.
Kolon Plastics globally leading technology and the efficiencies of the existing
infrastructure will generate significant
synergies. We are looking forward to this
joint venture that may lead to further opportunities for cooperation, said Hee
Goo Jang, CEO of Kolon Plastics.
The products are to be marketed
around the world separately by the two
companies under their respective trade
names and proprietary formulations.
Kolon and BASF have had an excellent business relationship for many
years, said Raimar Jahn, president of
BASFs Performance Materials division. The markets for POM are growing around the world. Particularly in
Asia the joint venture will strengthen
our ability to support our customers with high-performing, innovative
specialties. Following the start-up of
the new plant in Korea in the second
half of 2018, BASF will discontinue
production of POM in Ludwigshafen.
Polyoxymethylene resins are engineering plastics used in complex and
highly durable components. Their high
strength and resilience, friction performance and chemical resistance enable a
broad range of applications used in automotive manufacturing as well as for
electric and electronic goods, consumer
goods, medical products and construction. Kolon markets its POM product
line under the trade name Kocetal.
BASF offers POM products for a wide
range of applications under the trade
name Ultraform. CW
Coatings World | 59
Suppliers Corner
Emerald Specialty Polymers

Introduces Nychem Poly4000 Latex
merald
Specialty
Polymers,
a business group of Emerald
Performance Materials, has introduced Nychem Poly4000 latex, a
specialized waterborne, polybutadiene
homopolymer for plastics impact modification and specialty adhesives.
The new product is the latest addition to the groups line of Nychem latex
emulsions and further expands the range
of offerings into new application areas.
Nychem Poly4000 is the softest polymer in the product line and can be used
to modify the impact resistance of more
brittle engineered thermoplastics, a new
end-use application, and enhance lowtemperature performance in applications
such as adhesives.
Historically, Nychem products have
been used as saturants and in specialty
coatings to improve the strength, abrasion and chemical resistance, as well
as other performance characteristics of
paper, non-woven and textile and industrial coatings. The company also provides the well-known line of Hypro 100
percnet reactive liquid polymers (RLPs)
to enhance toughening and impact resistance of thermoset systems that are
often used in structural adhesives, highperformance composites and industrial
maintenance coatings.
Once
impact-modified
polymers
have been synthesized with a Nychem
Poly4000 butadiene rubber core, manufacturers can incorporate these materials into end uses such as thermoplastic
elastomers, impact resistant plastics, hydrogels and other high-impact end uses.
Nychem Poly4000 is also suitable for use
in transparent materials.
Emeralds Nychem specialty emulsions
are used in a variety of industrial applications, including paper, abrasives, tape, adhesives, specialty coatings, coated fabrics,
coal tar sealing binders and leather. For
many decades, the line was sold under the
Hycar brand, which was one of the first
synthetic latex offerings, known for its
quality and superior technology foundation. Emerald rebranded the product line
following the divestiture of the business
from its predecessor company.
Ross Introduces SysCon

Control Panels with Type X
Purge System
Ross SysCon has broadened its offering
of control panels designed for use in Class
1 Div 1 hazardous environments. These
panels can now be supplied with a fully
automatic Type X Purge System which
forces clean air through the enclosure until all hazardous gases are removed. The
system then maintains a slight positive
pressure within the panel.
The NEMA 4X Operator Stations
features a 15 color touchscreen with
Ethernet communications and an
Emergency Stop button with hermetically
sealed contact block. The Type X Purge
System includes a 24-volt power supply.
These UL-listed Operator Stations are designed for use with a remote PLC System
to ensure full operational functionality of
the equipment they control.
Ross SysCon is a full service machine
and controls fabrication facility. It employs a diverse group of veteran process
control engineers, designers and programmers with decades of experience
building custom control panels, HMI,
PLC controls, recipe systems and SCADA
packages for the pharmaceutical, adhesives, coatings, oil & gas, pulp & paper,
chemicals, plastics and other industries.
Evonik Introduces TEGO

Dispers 747 W, Additive for
Intense Reds and Yellows
even when stored for long periods of time.

In addition, the additive lowers the viscosity of the pigment concentrate. This
allows the concentrate to absorb more
pigment, reducing the amount of concentrate needed to cover a given surface area.
TEGO Dispers 747 W is suitable for
water-based, inorganic pigment concentrates and demonstrates excellent
processing characteristics in the tinting
process, according to the company.
Brookfield/AMETEK
Introduces New DVE
Viscometer
Brookfield/AMETEK has introduced the
DVE Viscometer featuring a new user
interface and keypad. The updated DVE
now has a contemporary design, adopting the look and feel of the DV1, DV2T
and DV3T family.
The display features distinctive alphanumeric characters that are easy to view,
both close up and at distance. The bubble
level has been conveniently situated on
the front of the instrument below the display panel so that users can easily adjust
the instrument for true vertical position.
The updated DVE also offers a
choice of scientific units for viscosity
measurement including both cgs units:
cP (centipoises) and P (Poise), and SI
units: Pa-s (Pascal-seconds) and mPa-s
(milliPascal-seconds).
Viscosity test parameters including
spindle identity and rotational speed can
now be quickly selected from a table in
the instruments memory. And, the new
display shows test control parameters
(spindle, speed) and measured values (%
torque, viscosity).
TEGO Dispers 747 W has been specially

developed for water-based iron oxide New ETFE Adhesive
concentrates in architectural applications. Chemically Bonds to
The additive combines the advantages Engineered Plastics in One
of electrostatic stabilization with those of Processing Step
steric stabilization. As a result, this pro- AGC Chemicals Americas Inc. has addvides lasting pigment stabilization for a ed a resin to its LM-ETFE AH series of
uniformly high level of color intensity, adhesive fluoropolymers. Fluon ETFE
April 2016
BASF Launches Deaerator

for 100% Solids Coating
Systems
BASF recently launched Efka PB 2744, a
defoamer for fast and effective deaeration
of 100% solids coating systems. It provides excellent efficiency, long-term persistency and effectiveness against macro
and micro foam, the company reported.
It also enhances leveling and surface
smoothness while improving stability under sheer stress and storage conditions.
Efka PB 2744 is especially designed for

industrial flooring formulations which
have to comply with latest construction
norms as it is very low in VOC and does
not have any hazard labeling.
Efka PB 2744 demonstrates outstanding performance in 2-Pack PUR systems
for flooring applications as well as excellent results in customer specific epoxy
flooring formulations. Further application areas include ultra-high solids industrial applications and UV applications.
Union Process Develops

New Tank Construction
Featuring a Replaceable Bar
Grid, Ball Valve
Union Process has developed a new optional tank design that features a removable bar grid and ball valve for its 01 and
HD01 Lab Attritor models.
This feature (replaceable bar grids
and a removable ball valve located under
the tank) now makes it much easier for
slurry to be discharged in a fashion similar to how it is handled in the companys
larger S1 series laboratory mills. The
tanks are available in both the 750cc
and 1400cc sizes.
The tanks are available in stainless
steel or Tefzel-coated for metal-free applications. These water-jacketed, one-piece
construction tanks will fit on all existing
01 and HD01 frames and are compatible
with shafts, arms, and covers from those
series of mills.
Ashland Launches New

Matte Coating for Flexible
Packaging
Ashland Inc. has developed Purekote
23589, a coating that can be used safely in
food packaging applications regulated by
the U.S. Food and Drug Administration.
The water-based coating delivers a superior matte appearance and velvety feel to
paper and plastic bags, pouches, lidding
films, foil bags and sachets. Purekote
23589 coating is safe for use with any
food and does not have temperature limitations. Purekote coating is print receptive and can be used with film, foil and
numerous other substrates. It can be applied via gravure or flexographic process
with an enclosed-chamber doctor blade.
Suppliers Corner
LH-8000 exhibits advanced adhesive

properties that allow it to bond to dissimilar materials, such as polyamides,
polyethylenes and metals The adhesive
functionality of Fluon LH-8000 is ideal
for producing multilayer structures in a
one-step process without surface treatment and by often eliminating the need
for a tie layer.
LH-8000 has chemical resistance
and electrical and non-stick properties
equivalent to conventional ETFE resins.
However, it is an ultra-low-melting resin
that is cost-effective for applications such
as chemical bags, hot water hoses, rubber
hose mandrels, anti-stick conveyor belts,
multilayer monofilament, interlayer insulation film for electronic substrates and
tubes that convey harsh materials in the
chemical, plastics, oil and gas, building
and paint industries.
Processors and molders using Fluon
LH-8000 can reduce their initial investment because a fluoropolymer layer can
be co-extruded with conventional engineering plastics, like HDPE and PA,
without the need for special corrosionresistant equipment, said AGC product
and development engineer Katie Sprick.
Fluon LH-8000 has an ultra-low
melting point of 180 C to 190 C, the
lowest of all of AGCs AH series resins. It
also offers the widest processing temperature range between melting point and
onset of degradation (350 C) among
all of AGCs Fluon ETFE products. This
large processing temperature window
minimizes any possible material decomposition. In addition, the corrosive offgas levels at melt processing of Fluon
LH-8000 are very low, minimizing damage to the molding equipment.
Converters and brand owners

will appreciate the design flexibility of Purekote 23589 coating compared to using films with
soft-touch properties built into them.
Purekote can be pattern applied to create
packaging with both matte sections and
clear windows, that allow consumers
to see the product inside. This flexibility
in application also makes Purekote suited
for use on pressure-sensitive labels, boxes
and many other non-food applications.
Purekote 23589 is a polyurethane dispersion in liquid form. As a topcoat it delivers 60 gloss in the 0.5 to 4 range. It is
well suited for use with Nylon, PET, OPP,
vinyl and other plastic film substrates.
Emerald Specialties Group

Introduces Masil Ultra
SL1000 Slip-Mar Additive
Emerald Specialties Group, a business
group of Emerald Performance Materials,
has launched new Masil Ultra SL1000,
a water-based, zero-VOC additive designed to improve slip and mar resistance in waterborne coatings for food
packaging. The enhanced additive is the
first to be introduced as part of the new
Ultra extension of the companys line
of Masilsilicone additives, a designation
indicating premium performance characteristics that have been tailored and optimized for specific end-use needs.
With the new Masil Ultra platform, we are creating a springboard for
unique chemistries we are developing to
provide an ideal blend of characteristics
for very particular industry needs, said
James Davis, vice president of Emerald
Specialties Group.
Masil Ultra SL1000 is cleared under
a wide variety of U.S. FDA 21 CFR citations for indirect food contact, including
many that are not typically applicable to
other available slip-mar additives, such as
21 CFR 175.300. As a result, manufacturers can safely incorporate the additive
into inks and varnishes requiring these
approvals with assurance that Masil
Ultra SL1000 will not change the regulatory status of their product. Masil Ultra
SL1000 is also APEO-free and optimized
to maintain gloss and prevent haziness,
the company stated. CW
Coatings World | 61
People
PPG Announces Executive Appointments
PG has announced Radhika Batra

will join the company as vice
president, purchasing and logistics. Steve
Lampe, current PPG vice
president, purchasing and
logistics, has announced
he will retire May 1.
Batra was previously
Lampe
vice president, global
supply
management,
at BorgWarner Turbo
Systems in Auburn Hills,
Michigan. She also held
executive-level positions
in procurement at OwensBatra
Illinois Inc. in Perrysburg,
Ohio; Solutia Inc. in St. Louis; and
Rohm and Haas Co. in Philadelphia. She
is a green belt in Lean Six Sigma and
earned Certified Professional in Supply
Management (CPSM) and Certified
Purchasing Manager (CPM) certifications from the Institute for Supply
Management in Arizona.
Sanjay Monie Joins Orion

Engineered Carbons as
Technical Market Manager
Sanjay Monie, Ph.D., has joined Orion
Engineered Carbons as
technical market manager Inks, Coatings,
and Special Applications
in the Specialty Carbon
Black segment. Based at
Orions Americas headMonie
quarters in Kingwood,
Texas, he is responsible for industryfocused applications development,
technology transfer, and technical sales
and marketing for Specialty Carbon
Blacks used in printing, coatings and
specialty applications.
Monie has almost 20 years of commercial and technical experience in the
inks and coatings industry, especially
in digital and functional printing. Prior
to joining Orion, he held market and
product development positions at U.S.

Silica Company, Vorbeck Materials and
W.R. Grace & Co., all in Maryland.
Monie developed some of the early
coated products for inkjet printing, and
he led the launch one of the first commercial applications of graphene in conductive inks. He has a European patent
on glossy paper for inkjet printing and
two pending patents on graphene applications in conductive inks and anticorrosive coatings.
Maroon Group Expands

U.S. Reach with New
Account Manager Role
Maroon Group continues to expand
its U.S. reach with the addition of Brad
Thomas as its newest account manager
to cover geographies in eastern Michigan
and northwest Ohio.
Thomas joins Maroon from Univar,
where he was an account manager focusing on the coatings, adhesives, sealants,
and elastomers (CASE) industry in southeastern Michigan. This newly created account manager role supports Maroons
organic growth strategy by increasing our
field sales concentration in the Midwest.
Gretchen Boone Joins Fitz

Chems Sales Team
Fitz Chem Corporation continues to expand its sales team with the addition of
Gretchen Boone. Boone has 16 years
experience in B2B sales, 13 of them in
the chemical distribution market serving CASE customers. Boones territory
will be covering Kentucky, Tennessee,
Southern Indiana, and Southern Ohio.
Tnemec Company Inc.

Names Chase Bean
President, Chief Operating
Officer
Tnemec Company Inc., a leading manufacturer of high-performance protective coatings, has named Chase Bean
president and chief operating officer, said
former president Pete Cortelyou. In this

new role, Bean assumes responsibility
over all of Tnemecs operations.
Bean served Tnemec as executive
vice president for the last eight years,
where he managed the sales, marketing,
research and development, and technical services departments. Before this
position, he held several other roles at
Tnemec, including vice president of
sales and director of national accounts,
and before that, spent time in the field
as a principal sales pepresentative in
Minnesota. Bean brings with him over
twenty years of experience in the paint
and coatings industry.
Beans career experience at Tnemec
has included the oversight of product
development and commercialization,
national account management, and employee development and mentoring.
Beans experience building business relationships has also allowed him the opportunity to become an integral part of
the coating manufacturers growth in the
international market.
Cortelyou, who served as Tnemec
president for 21 years, will continue in
his role as CEO until the end of 2016 and
will remain the chairman of the board.
Keim Additec Surface

USA Hire Ansari as New
Technical Director
Dr. Saif Ansari has joined the Keim
Additec Surface USA LLC as technical
director. Dr. Ansari holds several patents
and comes with 30 years experience.
His areas of expertise are; General
Chemistry,
Polymers,
Pigments,
Additives, Conductive coatings, Wax
compounds:
Molten,
Emulsions,
Solutions; Printing and Coatings technologies; Papers, Films, Plastics. Field
application of Containers, Molding,
Pre-forms; Decoration and Application
of Labels; Corrugated, Paper, Film
Industries; Flexo, Gravure, Digital,
Energy Cure printing process. CW
April 2016
Meetings
American Coatings Show

to be held April 11-14 in Indianapolis
April 4 - 6, 2016
UTECH Las Americas 2017
Location: Mexico City
Venue: Centro Banamex
Website: www.utechlasamericas.com
April 11 - 14, 2016

ACA American Coatings Show and
Conference
Location: Indianapolis, IN
Contact: Cheryl Matthews, Vice
President, Events and Professional
Development
Website: american-coatings-show.com
Email: cmatthews@paint.org
April 11 - 14, 2016

PCI Powder Coating 2016 Technical
Conference
Location: Atlanta, GA
Contact: Kelly LeCount
Phone: 859-525-9988
April 18 - 20, 2016

2016 EPCEd Workshop: Hybrid Latex
Systems
Location: Alexandria, VA
Website: www.epced.com
May 16 - 18, 2016

RadTech 2016
Location: Chicago, IL, USA
Contact: RadTech
Phone: 240-497-1242
Website: www.radtech.org
May 17 - 19, 2016

Coatings & Corrosion Asia 2016
Location: Kuala Lumpur, Malaysia
Venue: Putra World Trade Center
May 18 - 20, 2016

INACOATING 2016
Location: Jakarta, Indonesia
Venue: JIExpo Kemayoran Jakarta
Website: www.inacoating-exhibition.net
Location: Birmingham, UK
Venue: National Exhibition Centre
Website: www.surfex.co.uk
September 21-23, 2016

Asia Pacific Coatings Show
Location: Bangkok, Thailand
Contact: jessicasn@dmgeventsme.com
May 25 - 26, 2016

European Technical Coatings
Conference 2016
October 6-7, 2016

CEPE Annual Meeting
Location: Birmingham, UK
Venue: National Exhibition Centre
Website: www.etcc2016.org
Location: Lisbon, Portugal

Contact: CEPE
Website: www.cepe.org
June 5 - 8, 2016
2016 SSCT Annual Technical Meeting
October 7 - 9, 2016
2016 Greenbuild International
Conference & Expo
Location: St. Petersburg, FL

Venue: The Vinoy Renaissance Resort
and Golf Club
Phone: 601-310-7687
Website: www.ssct.org
Email: ssctorg@gmail.com
June 6 - 9, 2016
2016 EPCEd Workshop: Core-Shell
Latex Particles - Fundamental Aspects
of Morphology Control
Location: Durham, NH
Website: www.epced.com
June 7 - 8, 2016
Cleveland Coatings Society: Sink or
Swim Symposium
Location: Cleveland, OH
Phone: (216) 731-5213
Website: clevelandcoatingssociety.org
June 8 - 9, 2016
East African Coatings Conference
Location: Nairobi, Kenya
Venue: Safari Park Hotel
Email: kezchen@dmgeventsme.com
June 16, 2016

11th RadTech Korea
Location: Ansan City, Kyeonggi province, Korea
Venue: Gyeongggi Technopark
Email: info@radtech.or.kr
Website: www.radtech.or.kr
Location: Los Angeles, CA

Venue: Los Angeles Convention Center
October 12 - 13, 2016

North Africa Coatings Congress 2016
Location: Casablanca, Morocco
Venue: Hyatt Regency Hotel
Contact: DMG Events
Phone: +44 (0) 1737 855 021
Website: www.coatings-group.com
Email: DianaFahmi@dmgeventsme.com
November 30 - December 2, 2016

CHINACOAT2016
Location: Guangzhou, China
Venue: China Import and Export Fair
Complex (Canton Fair Complex)
Contact: Sinostar
Website: www.chinacoat.net
Email: info@sinostar-intl.com.hk
January 20 - 22, 2017

Pakistan Coating Show
Location: Lahore, Pakistan
Email: organizer@pcs-online.pk
Website: pcs-online.pk
February 15 - 16, 2017

BiobasedWorld Trade Show
Location: Cologne, Germany
Venue: Cologne Exhibition Grounds
Phone: 069-7564-350
Website: www.biobasedworld.de CW
May 24 - 25, 2016

SURFEX 2016
Coatings World | 63
Classifieds
Blades
Products & Services
AIK Advisor
MANAGEMENT-SALES-MARKETING
www.aikadvisor.com
Addressing the consulting needs of
companies involved in the graphic arts,
industrial paint & coatings industries,
printing inks, aesthetic & functional
coatings, substrates, printing,
packaging and raw material suppliers
in support of those applications.
CONTACT:
Alan Kalmikoff
alan@aikadvisor.com
TWITTER@aikadvisor
847-612-5166
Products & Services

Employment
Opportunities
80 | Coatings World
CLASSIFIEDS CWM1015.indd 2
HIGH SHEAR
MIXERS
Worlds Widest Selection,

Single Stage to Ultra-High Shear!
Scan to learn more.
Try our mobile app:
mixers.com/web-app
PIGMENTS Since1931
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Iron oxide pigments

Chrome pigments
1-800-243-ROSS
www.HighShearMixers.com
April 2016
Classifieds
Products & Services
Equipment for Sale

Classifieds
Products & Services
Wanted
Want to buy a small existing Powder Coating resin-plant in U.S. Mid (South or West).
PRINCIPLE inquiries to Adam Schumann
(415) 410-9382. adam@iglobalmaterials.com
Also interested in acquiring P.C. Resin and
P.C. Mfg. Equipment.
Advertising Index
Company Name
Page
Phone
Website
Agilent Technologies
56
www.agilent.com
Advertising
Index
Alberdingk Boley
19
www.alberdingkusa.com
Angus Chemical Company
5
www.angus.com
Atlas Material Testing Solutions
15
www.atlas-mts.com
Company Name
Page
Phone
Website
BASF
3 www.basf.us/dpsolutions
Blairgowrie Associates, LLC
44
602-539-2683
www.blairgowrieassociates.com
Alberdingk Boley
35
www.alberdingkusa.com
Chemark Consulting
54
910-692-2492
www.chemarkconsulting.net
Alnor Oil Company, Inc.
18
516-561-6146
www.alnoroil.com
Conn & Company
51
814-723-7980
www.connblade.com
American Coatings Conference
Cover 3
202-462-6272
www.american-coatings-show.com
Daikin
11 www.daikin-america.com
Ashland
10-11
800-345-0447
www.ashland.com
DeFelsko Corporation
21
315-393-4450
www.defelsko.com
BASF
3
www.basf.us
Elementis Specialties
Cover 3
609-443-2000
www.elementis.com
BASF
41
www.kaolin.basf.com
Engineered Polymer Solutions (EPS)
27
800-654-4242
www.eps-materials.com
Blairgowrie Associates, LLC
38
602-539-2683
www.blairgowrieassociates.com
Evonik Industries
33
www.vestanat.com
Chemark Consulting
51
910-692-2492
www.chemarkconsulting.net
Hoffmann Mineral GmgH
Cover 4
+49 (0) 84 31-53-0
www.hoffmann-mineral.com
Conn & Company
49
814-723-7980
www.connblade.com
Lanxess
9 www.bayferrox.com
Daikin
21
www.daikin-america.com
McDaniel and Associates, PC
54
512-472-8282
DeFelsko Corporation
39
315-393-4450
www.defelsko.com
PPG Industries
7
www.ppg.com/brighter
Dura Co., Ltd.
18
+86-762-8810227
www.durabeads.com
RADTECH UV+EB 2016
41
www.Radtech2016.com.
Elementis Specialties
7
609-443-2000
www.elementis.com
Reichhold, Inc.
13
800-431-1920
www.Reichhold.com
Evonik Industries
5
732-981-5346
www.tego.us
Sartomer
29 610-363-4100
www.sartomer.com
Evonik Industries AG
23
www.evonik.com
SSCT
39 601-310-7687
wwwssct.org
Fineton
37
+85224021782
www.fineton.com
Shamrock
Technologies
Inc.
Cover
2
973-242-2999
Hoover Color Corp
Cover 4
540-980-7233
www.hoovercolor.com
Siltech
Corporation
24 19
416-424-4567
www.siltechcorp.com
Janssen
www.janssenpmp.com
TroyMcDaniel
Corporation
17
973-443-4200
www.troycorp.com
and Associates, PC
51
512-472-8282
Unimin
25
800-243-9004 www.brilliantadditions.com
NETZSCH Premier Technologies, LLC
33
484-879-2020
www.netzsch.com/gd
Wilden
23 909-422-1730
www.wildenpump.com
Powder Technologies, Inc.
9
609 914 0521
www.powdertechusa.com
Reichhold, Inc.
31
800-431-1920
www.Reichhold.com
Coatings World | 65
Ross, Charles & Son
13, 15, 17
800-243-ROSS
www.dispersers.com
Final Coat
Darryl Hollenbeck Claims 2016 AMBR Award

with PPG-painted Roadster
cclaimed custom car builder and painter Darryl Hollenbeck won the 2016 Americas Most Beautiful Roadster (AMBR)
award at the Grand National Roadster Show (GNRS), at the Pomona Fairplex in Pomona, California. It is the third time
Hollenbeck has painted an AMBR winner, and the first time he captured the prize with his own car a PPG-painted 1932
Ford highboy roadster.
The GNRS started in 1950 and is the longest-running indoor car show in the world, and the AMBR, a towering eight-foot-tall
trophy, is considered the ultimate recognition for a roadster-style hot rod. This year a field of 13 outstanding cars built by the
elite of the custom car world competed for the prestigious award. In the end, the judges named Darryl and Terri Hollenbecks
classically styled roadster the winner, adding another honor to Darryls long list of accomplishments that include AMBR wins
in 2013 and 2005.
Hollenbeck and his colleagues Dan Webb and Cory Taulbert built the car at Vintage Color Studio, the custom shop Hollenbeck
owns and operates in Concord, California, and where he has used PPG products exclusively for more than 25 years. He then
painted the car himself, designing the roadsters unique color, dubbed Rotten Avocado Green, by applying a custom mix created
with the PPG ENVIROBASE High Performance waterborne paint system along with Single-Stage DCC9300 from the DELTRON
refinish system.
Winning an AMBR is a dream; to win it with my own car, wow, Im over the moon about that, Hollenbeck said. As for the
color, it is different. My wife wanted brown; I wanted green. Depending on the light, you see one color or the other or both. The
great thing was that the PPG paint was easy to work with. It gave us the chance to experiment, to really stretch our imaginations
and come up with something cool.
Hollenbeck is prominent among Northern Californias custom car set. His well-respected eye for color has led to his paint jobs
being highlighted on vehicles that have graced the covers and photo spreads of notable publications such as Street Rodder and
Rodders Journal. Several Pebble Beach Concours dElegance show winners also displayed Hollenbecks painting skills. CW
April 2016
Yesterday, today,
and tomorrow . . .
Have we got a solution for you.
Elementis has been an innovator

in chemistry for more than 60 years.
The good news is weve only just begun.
Throughout its history, Elementis has built a reputation as an industry
leader with a wide range of additives and rheology modifiers. We are the
first producer of organoclay and anti-settling agents, an early innovator of
associative thickeners, and the developer of groundbreaking products such as
RHEOLATE CVS, THIXATROL MAX, and the TINT-AYD AT zero-VOC colorant
line. Our next generation of zero-VOC thickeners debuted not long ago.
609.443.2000
Undoubtedly, we are best known for rheological additives and wrote the
industry guide on rheology more than 40 years ago. Elementis is committed
to continued innovation by aligning our exceptional technical resources to
create new opportunities for our customers.
800.866.6800
Stay tuned. Theres more to come.
contactus.web@elementis.com
Get to know us better.
www.elementis.com
Elementis: a leading world producer of rheology,

colorants, and surface active chemistry
HOFFMANN MINERAL GmbH P.O. Box 14 60 86619 Neuburg (Donau) Germany Phone +49 8431 53-0 Fax +49 8431 53-330 www.hoffmann-mineral.com or info@hoffmann-mineral.com
15,000 TONS OF STEEL

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Synthetic Wax Powders

S-379, S-394, S-395, S-483

SST-2, SST-3, SST-4

Natural Wax Powders

NS 59, SPP-10, SPP-25, SPP-40

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Table of Contents April 2016 Vol. 21, No. 4

Low- and Zero-VOC Coatings

International Coatings Scene ............................... 32

Business Corner ................................................... 40

oatings World has devoted a considerable amount of space in

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

The Sherwin-Williams Company

The Sherwin-Williams Company and

combination will provide to both companies employees. Sherwin-Williams

Sherwin-Williams is the right partner

8 | Coatings World www.coatingsworld.com

RED PIGMENTS ENERGIZED BY

PPG Updates Brand,

PG has updated its corporate

begin appearing more prominently on

10 | Coatings World www.coatingsworld.com

Weve gone to great depths to bring

Surface treatments and resin technologies from

Were in it for the long haul. Daikins deep-rooted commitment to fluorine

Contact us today about your needs for tomorrow.

Sika Opens New

Sika has opened a state-of-theart new mortar products plant in North

PPG Paints Announces

high-quality, project-ready customers and

12 | Coatings World www.coatingsworld.com

COLOR platform. PPG Paints products

Rust-Oleum Partners with

Jotun Starts Marine and

Everywhere Performance Matters

The factory is built on a

double our market share in selected industrial segments.

for the long-term protection of property,

EnviroLastic products offer fast turnaround and are ideal for

14 | Coatings World www.coatingsworld.com

program helps to improve the

PPG Begins Using ChlorideBased TiO2 from Henan

This latest accomplishment with our

unwavering commitment to quality, innovation, value and performance. They are

Behr Named Top Workplace

PPG Asian Paints Launches

For the eighth year in a row, Behr Process

16 | Coatings World www.coatingsworld.com

PPG Asian Paints Lanka Ltd. announced

Polyphase Fungitrol Troysan

On-the-job training by dedicated instructors from overseas

choices around the world. The full report

Axalta Announces North

PPG Foundation Donates

Axalta Coating Systems has announcd

The PPG Industries Foundation recently

18 | Coatings World www.coatingsworld.com

Engaging in the communities where