Annexure-I

SUPPLY CHAIN MANAGEMENT : A CASE STUDY

OF MOTHER DIARY
Submitted in partial fulfillment of the requirements
for the award of the degree of

Bachelor of Business Administration (BBA)

Semester-III (Paper Code-BBA 209)
To
Guru Gobind Singh Indraprastha University, Delhi

Guide:
Name of Guide

Submitted by
Name of Student:
Roll No.:
Batch:

Nurturing Excellence

Institute of Innovation in Technology & Management,

New Delhi 110058
2015-18
Annexure-II

Certificate

I, Mr/Ms_______________________________, Roll No. ________________ certify

that the Minor Project Report/Dissertation (Paper Code BBA-209) entitled
Supply Chain Management : A case study of Mother Diary is
completed by me by collecting the material from the referenced sources.
The matter embodied in this has not been submitted earlier for the award
of any degree or diploma to the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Minor Project Report (Paper Code BBA-209) entitled Supply

Chain

Management

case

study

of

Mother

Diary

done

by

Mr/Ms__________________, Roll No. ___________, is completed under my guidance.

Signature of the Guide

Name of the Guide:
Designation:
Date:
Countersigned

Director/Project Coordinator
Annexure-III

FORMAT FOR CONTENTS & LIST OF TABLES/FIGURES/ SYMBOLS

CONTENTS
S No
1
2
3
4
5
6
7
8
9
10
11
12
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Topic
Certificate
Acknowledgement
Assignment Directive
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Executive Summary
Introduction

Concept of Supply Chain

Concept of Supply Chain management
Trends in Supply Chain management
About Mother Diary
Supply Chain management in Mother Diary
Conclusion

16

Suggestions & Recommendations

17
18

References/Bibliography
Appendices

Page No
-

FORMAT FOR LIST OF TABLES/FIGURES/

SYMBOLS/ABBREVIATIONS
LIST OF FIGURES
Figure No
1
2

Title
Sales Figures of ABC Company for 2002-2006

Page No

LIST OF SYMBOLS
S No
1
2

S No
1
2

Symbol

Nomenclature & Meaning

Sigma (Summation)
At the rate

Abbreviated Name
Full Name
CRM
Customer Relationship Management
EPS
Earning Per Share
LIST OF ABBREVIATIONS

EXECUTIVE SUMMARY
Medical tourism can be defined as the process of traveling outside the country of residence for
the purpose of receiving medical care. Growth in the popularity of medical tourism has captured
the attention of policy-makers, researchers and the media. Originally, the term referred to the
travel of patients from less-developed countries to developed nations in pursuit of the treatments
not available in their homeland.
Today we are experiencing both qualitative and quantitative shifts in patient mobility, as people
travel from richer to less-developed countries in order to access health services. Such shift is
mostly driven by the relative low-cost of treatments in less developed nations, the availability of
inexpensive flights and increased marketing and online consumer information about the
availability of medical services.
Medical tourism represents a worldwide, multibillion-dollar phenomenon that is expected to
grow considerably in the next decade. For the individual interested in health services, cost is the
key factor involved in the decision to receive medical care abroad.

As healthcare costs in the US and other parts of the world are excessively soaring, many
employers and insurance companies started to view medical tourism as a way to lower them.
More and more countries around the globe start to see the financial benefits from this emerging
market, so they offer premium medical services at notably lower prices.