Beruflich Dokumente
Kultur Dokumente
MS in Engineering Management
Kiia Emerlene
Dizon
I.
PROBLEM DEFINITION
It was observed that the present scenario in the account opening has encountered
delays which resulted to the negative feedback of the new customers who wish to open
an account at Westminster Bank.
II.
III.
ANALYSIS
There are some causes of the delay in account opening experienced by the
customers. First is, Customers fall in line at the Cashier Section. This process caused a
long queue of customers that wants to open an account instead of going straight to the
enquiry section that handles account opening. Next is, Cashier refers the customer to
the enquiry section, without any signpost to guide the customers which contributes the
delays of the procedure. Next, Enquiry Section refers the customer to Records section,
since it does not start the actual opening of the account; this contributes in the delay of
opening of account. Also, Records section follows a long checklist before account
opening. Having a long list of checklist may seem a little awkward in a sense that the
bank does not trust the new customer. Moreover, it took an hour to finish the checklist
which causes delay. Lastly, the Delivery of Print Cheque Book. This process takes 10
days and based on the case it often exceeds its delivery time.
IV.
Kiia Emerlene
Dizon
The bank should revise checklist according to its purpose. This may reduce the interview
time by taking the vital information of the customer to open an account. Customer Service
section must be added since this process will get rid of overlapping activities to which the
enquiry section and records section is previously doing to process new accounts.
VI.
EPILOGUE
Banks should have a principle of a very fast procedure in servicing their customers.
There may be VIP customers but everyone should be treated equally. Every customer
should feel that they are entitled to a good and fast service.