Advanced

Portfolio Marking Criteria

CONSTRUCTION MAIN TASK (music video)

0-14

15-23

24-31

32-40

Controlled use of camera

Minimal

Basic

Proficient

Excellent

Attention to framing

Minimal

Basic

Proficient

Excellent

Variety of shot sizes

Minimal

Basic

Proficient

Excellent

Close attention to mise-en-scene

Minimal

Basic

Proficient

Excellent

Editing so meaning is apparent to the viewer

Minimal

Basic

Proficient

Excellent

Selective and appropriate use of transitions, captions and effects

Minimal

Basic

Proficient

Excellent

Use of sound with images/editing

Minimal

Basic

Proficient

Excellent

Individual contribution

Minimal

Basic

Proficient

Excellent

CONSTRUCTION

0-3

4-6

7-8

9-10

Appropriate use of ICT for the task

Minimal

Basic

Proficient

Excellent

Awareness of conventions of layout and design

Minimal

Basic

Proficient

Excellent

Awareness of need for variety in font and text sizes

Minimal

Basic

Proficient

Excellent

Accurate use of language and register

Minimal

Basic

Proficient

Excellent

Appropriate integration of illustration and texts

Minimal

Basic

Proficient

Excellent

Framing a shot, using a variety of shot distances as appropriate

Minimal

Basic

Proficient

Excellent

Appropriate material used selecting m-e-s including colour, figure,

lighting and setting

Minimal

Basic

Proficient

Excellent

Manipulating photos for context including cropping and resizing

Minimal

Basic

Proficient

Excellent

Individual contribution

Minimal

Basic

Proficient

Excellent

Digipak / Advertisement /10

CONSTRUCTION

0-3

4-6

7-8

9-10

Appropriate integration of images, written text, sound and video

Minimal

Basic

Proficient

Excellent

Using conventions of image, video, and sound production effectively

Minimal

Basic

Proficient

Excellent

Accurate use of language and register

Minimal

Basic

Proficient

Excellent

Awareness of need for variety in font and text sizes

Minimal

Basic

Proficient

Excellent

Individual contribution

Minimal

Basic

Proficient

Excellent

Material communicates clearly with the reader

Minimal

Basic

Proficient

Excellent

Material is appropriate for the audience

Minimal

Basic

Proficient

Excellent

Using conventions of web publishing so enable reader to navigate the

materials appropriately.

Minimal

Basic

Proficient

Website homepage / 10

Excellent

RESEARCH & PLANNING /20

0-7

8-11

12-15

16-20

Planning and research completed and detailed

Incomplete

May be incomplete

Complete

Complete and detailed

Research into similar products and potential target audience

Minimal

Basic

Proficient

Excellent

Organisation of actors, models, locations, costumes or props

Minimal

Basic

Proficient

Excellent

Work on shotlists, layouts, drafting, scripting or storyboarding

Minimal

Basic

Proficient

Excellent

Care in presentation of research and planning

Minimal

Basic

Proficient

Excellent

Time management (poor good or excellent?)

Minimal

Basic

Proficient

Excellent

Skill in use of digital technology, or ICT in presentation

Minimal

Basic

Proficient

Excellent

Communication skills

Minimal

Basic

Proficient

Excellent

Care in the presentation of the research and planning

Minimal

Basic

Proficient

Excellent

EVALUATION /20

0-7

8-11

12-15

16-20

Skill in use of digital technology / ICT

Minimal

Basic

Proficient

Excellent

Understanding of forms and conventions used in productions

Minimal

Basic

Proficient

Excellent

Understanding of the role and use of media in various stages of the

production

Minimal

Basic

Proficient

Excellent

Understanding of the combination of main product and ancillary texts

Minimal

Basic

Proficient

Excellent

Understanding of the significance of audience feedback

Minimal

Basic

Proficient

Excellent

Skill in choice of form in which to present the evaluation

Minimal

Basic

Proficient

Excellent

Ability to communicate

Minimal

Basic

Proficient

Excellent