Diana C.

Murray
Naples, FL 34119
Interested in relocation
(239) 298-9778

diana2murray@comcast.net

VALUE
* Built a successful cable TV in-house Ad Sales Department from the ground up as a firsttime Manager.
* Tripled the annual cable TV System ad revenue to $2MM in four years, which the
Company viewed as a remarkable accomplishment.
* Launched three new local magazine ad sections and a realtors Powerpoint presentation,
generating over $70K in combined revenue. This was an accomplishment because the
construction/real estate industries which the publication was supporting were being
adversely affected due to the extreme economic down-turn.
EMPLOYMENT ACCOMPLISHMENTS
HONEYBAKED HAM, Naples, FL
Catering and Gifting Manager
* Exceeded $25K annual 2014 holiday gifting budget by 32%.

2013-2015

ABOVEWATER PR AND MARKETING, Naples, FL

2011-2012
Account Manager/New Business Developer
* Spearheaded ad hoc event planning team at Ave Maria University for their
Annunciation Sculpture Unveiling Ceremony, which received national press
and attendance from all over the state.
* Helped execute the successful Grand Opening of Seasons 52 Restaurant.
* Helped execute the media and marketing plan for the Ft. Myers Beach Film Festival.
GREATER NAPLES CHAMBER OF COMMERCE, Naples, FL
2011-2012
Sales Executive for new cookbook, arts festival programs, and memberships.
* Doubled the number of participating local restaurants from 10 to 20 in one month,
thereby maintaining it as a viable revenue-producing product.
FREE-LANCE MEDIA SALES, Naples, FL

2007-2011

CURTCO MEDIA INC, Naples, FL

2005-2007
Collier County Account Executive for four publications. Promoted to Homebuyer
Advertising Director, 10/06.
* Account Executive annual billing range was $300-$350,000.
CLEAR CHANNEL RADIO, Ft. Myers, FL
2002-2005
Collier County Account Executive for four stations
* Won a Sales Dept. award for Best Presentation of WBTTs new rating book
highlights.
* Year II gross billing was over $450K.

Diana Murray (239) 298-9778

diana2murray@comcast.net

Page 2

TIME WARNER CABLE, Naples, FL

1998-2002
Collier County/Cape Coral Advertising Sales Manager
* Hired 4 sales and 5 support staff.
* Created promotional materials (Department media kit and direct mailer)
* Responsible for $2 million Department budget.
* Managed support staff, oversaw collection efforts with AEs.
* Marketed/promoted Department via Chamber trade show booths, direct-mail
campaigns to Chamber members, and TV commercials.

EDUCATION, AWARDS, AND RECOGNITIONS

MICHIGAN STATE UNIVERSITY, East Lansing, MI
* Bachelor of Arts, Department of Advertising, College of Communication Arts and
Sciences. Graduated with Honors.
PR, MARKETING, AND ADVERTISING ASSOCIATION OF COLLIER COUNTY (PRACC)
* Board Positions Held:
Membership Chairperson: 2002-03
President: 2004-06
Immediate Past President: 2006-07
METROVISION OF LIVONIA CABLE TV, Livonia, MI
* Awarded Top Salesperson three consecutive years, out of a national staff of 20