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PROFILE
+ The Urban Market “As Is”
South African Population
Breakdown by Age Group* ◦ A poorly understood, yet
significant segment of SA’s
7% population (32%).
◦ There is no effective
10% 0-14 marketing tool that ‘speaks’
36%
16% 15-29 directly to them.
◦ Therefore, an opportunity to
30-44
use trendy and emerging (i.e.
32% 45-59 non-conventional) marketing
60+ tools to reach this segment of
the population exists.
Branded
Direct Field Mobile Real Time
Experiential PR
Marketing Marketing Media
Events
+ WHAT WE DO
Branded Experiential Events
The Vth Season Company organizes client
and consumer interactive events with a
consistent brand message, which flows
throughout the campaign. This is a
Creative Lifestyle Marketing tool with
visible touch points and the use of
sensory experience.
In the last 7 years in South Africa he has been involved with various international
concerts, event management and local festivals. He founded and managed 2 clubs, 1
lounge and 1 restaurant. (Devine Lounge, Moloko, Latinova and Louis XVI). He has
been instrumental in numerous international concerts (The Roots, Dead Prez, Keith
Sweat, Ashanti, Lauryn Hill, Akon, Ludacris, MTV base 100th Live, Kelly Rowland,
John Legend, Fat Joe, Johnny Gill, The Game, Talib Kweli, Kelis, Hugh Masakela, India
Arie, Brick & Lace) in various capacities (Concert Promoter, Marketing, Production,
Logistics, Investor, Event Management etc)
+ The Management Team
Ninel Musson is a Cape Town local making lateral moves in the business industry,
and rightfully so after being voted the Entrepreneur of the Year Award by the City of
Johannesburg Youth Achievers in 2006.
Ninel gained marketing and event organizing experience while working with urban
companies like JHBLIVE and Xtralarge Entertainment and honed her business and
entrepreneurial skills while working for Blue-chip companies like Alexander Forbes
and at Investec Ltd.
+ The Management Team
Tebello Tibz Motsoane was born in the township of Katlehong and grew up in
Johannesburg. He attended Sacred Heart College and studied Media Studies and
International Relations at the University of Witwatersrand.
His love of hip-hop inspired him to create Showlove in 2007 after spotting a gap in the
events industry. He began an all hip-hop/RnB/dancehall series of events in various
clubs and venues. Showlove soon became the platform for djs, artist and graphic
designers within the genre and eventually an activation and communication
consultancy for various brands wishing to reach Showlove’s clientele.
Tibz decided to provide a safe, up-market environment for the genre and hosted
events at some of the classiest venues in the country.
Showlove was the first to provide platforms and do events for then new brands such as
Amakipkip and Head Honcho and eventually engage in work for luxury brands such as
Moet & Chandon Champagne and Mercedes Benz.
With over 100 events such as the MTN Hype Magazine Awards, Trace TV first birthday
party, the MTV Base Nights and more, a stable full of big name djs and an award
winning artist, Tibz has positioned Showlove as the one of the best urban events and
talent management companies in South Africa….… Showlove makes hip-hop look
pretty and takes experiential marketing to a new level of consistency
+ CLIENT REFERENCES
• UNIVERSAL RECORDS
• MTV BASE AFRICA : +27114282900
• Alex Okosi - Vice President
Bianca Miles – Marketing Manager
• GALLO MUSIC : +27117133000
Lazarus Serobe - General Manager
• BIG CONCERT – KERI HILSON
• PERNOD RICARD – ABSOLUT/JAMESON
• CONJURE COGNAC
• RED BULL
• CHANNEL O
• HEAD HONCHO CLOTHING