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Job Description

Confidential

Job Description Confidential Job Title: Media Relations Officer Job Family: Commercial and Development Job Ref: C&D026

Job Title:

Media Relations Officer

Job Family:

Commercial and Development

Job Ref:

C&D026

JOB DESCRIPTION

Job Family Definition

Roles within the Commercial Services job family are focused on increasing and generating income, through creativity, branding, innovative business development, and funded projects, in order to make Eden sustainable, successful and a leading, value-for-money visitor attraction.

Role Purpose

Working within the Strategic Framework, promoting the Eden Project and its activities through engagement across the media, chiefly national and regional television, radio, newspapers and magazines and their digital counterparts.

Key Accountabilities

  • 1 Operating within the media relations team, to assist in the devising and development of high-quality media relations across Eden’s activities to help generate awareness with the widest possible national and international audience, in order to help maintain and grow visitor numbers.

  • 2 Think proactively about up-and-coming projects and campaigns, plan accordingly and provide ideas to help create publicity.

  • 3 Assists in media monitoring and dissemination of coverage.

  • 4 Lead on arrangements for media visits and where available hosts crews when on site.

  • 5 Maintain contacts and build up relationships within relevant media and with key Eden colleagues.

C&D026 Media Relations Officer

15 th August 2016

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Job Description

Confidential

Demands of the Role

Education and

To a minimum of a Foundation Degree level or equivalent in a relevant

Qualifications

subject, for example, PR, Journalism, Media.

Knowledge and Skills

Minimum five years’ experience in media relations or a closely-related occupation, an established practitioner with practical skills and good theoretical knowledge. Essential to be a clear, quick and accurate writer, with excellent research skills. Must have a genuine knowledge of and interest in news and what makes it. Understands the social media environment and reputational issues associated with it. Knowledge of photography, photo-editing and film-making is desirable.

Must be willing to develop a sound knowledge of Eden’s various operations, including those beyond the destination.

Decision Making

Works largely to short term objectives where the impact of decisions made will be immediately obviously, within this will organise own workload within the procedures agreed for the team. There will be some planning ahead based on the Eden calendar and supporting media requirements.

Operates within the strategic plan, working to annual objectives. Needs to show sound judgment.

 

Resourcefulness

Reactive problem solving is a routine feature of the role where adaptive and creative solutions rely upon existing knowledge, skills and experience in the PR/media environment.

This is a demanding role requiring the holder to possess stamina, mental dexterity, sensitivity, and the ability to adapt quickly to rapidly changing circumstances and briefs. Also requires the ability to forward plan. Creativity is an essential quality.

People and Asset Management

This is not a line management role. However, there are management skills required, such as looking after media crews when on site. Shares responsibility for equipment and data within the team.

Communication and Visitor Experience

This role demands first-class written and verbal communication skills as well as sound judgment and discretion. They will use an extensive range of communication and interpersonal skills to achieve this.

Needs to devise, explain and exchange a range of information verbally and in writing in a quick and accurate manner, changing style as necessary to adapt to the audience they are dealing with.

Operational Environment

Mainly office and site based with occasional travel when meeting the media. Must be able to work some irregular hours.

   

Additional Features

Stamina and a positive attitude are essentials.

C&D026 Media Relations Officer

15 th August 2016

P a g e

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