Knowledge16

Sponsor Know Before You Go

Holly Page

Director Event Opera@ons

2016 ServiceNow All Rights Reserved

Team Introduc@ons

Holly Page, ServiceNow Director of Event Marke@ng

Caroline Gu@errez, George P. Johnson Partner Rela@ons Manager

BriTney Nonn, George P. Johnson Partner Rela@ons Manager

- Premier, Pla@num, Gold Sponsors

- Silver, Bronze, Exhibitor, and Emerging Innovator Sponsors

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Agenda
Program Overview
Sponsor Logis@cs
Registra@on and Housing

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Knowledge16 Program Informa2on

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Top 10 reasons to aTend

1. More than 300+ sessions and hand-on labs
2. Connect with over 10,000 service management professionals
3. 85% of breakout sessions delivered by ServiceNow customers, and more than 20 delivered by C-level
execu@ves
4. Two days of pre-conference training catering to all levels of interest and technical ability
5. 160+ sponsors & exhibitors showcasing exci@ng new ways to use ServiceNow
6. Dynamic keynotes given by industry visionaries
7. Hundreds of groundbreaking solu@ons in the ExpoNow Exhibi@on Hall
8. CreatorCon, an addi@onal educa@onal and cer@ca@on opportunity for ServiceNow developers
9. Post event content to all full conference aTendees
10. Boost your career with Pre-Conference courses
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Knowledge16 High Level Program Agenda (subject to change)

SUNDAY
May 15

MONDAY
May 16

TUESDAY
May 17

WEDNESDAY
May 18

THURSDAY
May 19

GENERAL SESSION

GENERAL SESSION

GENERAL SESSION

FRIDAY
May 20

CREATORCON

PRE-
CONFERENCE
(DAY 1)

PRE-
CONFERENCE
(DAY 2)

PARTNERNOW
SUMMIT

EXECCONNECT

BREAKOUTS &
LABS

CIO DECISIONS

EXPONOW
EXHIBITION
HALL/
SERVICENOW
PAVILION

DEVELOPER HUB

CIO DECISIONS
DINNER

GO-LIVE!
RECEPTION &
EXPONOW
EXHIBITION
HALL/
SERVICENOW
PAVILION

DEVELOPER HUB

EXPONOW
EXHIBITION
HALL/
SERVICENOW
PAVILION

BREAKOUTS
& LABS

KNOWLEDGE16
ENDS
CREATORCON

DEVELOPER HUB
CREATORCON
RECEPTION

CIO DECISIONS RECEPTION

EXPONOW EXHIBITION
& HALL CRAWL/
SERVICENOW PAVILION
KNOWLEDGE16 PARTY

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EXECCONNECT

BREAKOUTS &
LABS

Experience the Service Revolu@on

Project how to revolu@onize the modern service experience across an enterprise by
showing the dierence that ServiceNow makes in an enterprise

Learn what Service truly is, why it maTers and how the service revolu@on relates to
you and your en@re business.

Empower you to drive change within your organiza@on

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GENERAL SESSION
EXPERIENCE THE SERVICE REVOLUTION
DAY 1 TUESDAY, MAY 17

DAY 2 WEDNESDAY, MAY 18

DAY 3 THURSDAY, MAY 19

Experience the Service Revolu@on

Drive the Service Revolu@on

Enable the Service Revolu@on

Focus: The user experience

changing the way people work

Focus: Customer roadmap fueling the service

management re, driving porlolio adop@on and what
it takes to do it

Focus: The engine what goes into enabling

the service revolu@on

Frank Slootman
ServiceNow President
and Chief Execu@ve Ocer

Dan McGee
ServiceNow Chief Operating Officer

Fred Luddy
ServiceNow Founder
and Chief Product Ocer
Pat Casey
ServiceNow Senior Vice President
of Development Opera@ons

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Not Your Mothers Pre-Conference

At Knowledge15, 88.1% of aTendees rated pre-con training 8/10 or beTer!
ServiceNow product training courses at a discount of up to 65% o normal training rates
Up to two days of educa@on from Sunday May 15 to Monday May 16, 2016
PRODUCT TRAINING

ServiceNow AdministraYon
Performance AnalyYcs for Administrators
Asset Management
Service Mapping
ApplicaYon CreaYon
OrchestraYon
Event Management Overview

BUILD YOUR
OWN AGENDA FROM:

Half day classes

One day classes
One and a half day classes
Two day classes

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PROCESS TRAINING

Governing your Enterprise TransformaYon
A Journey of ConYnual Improvement
Designing an Enterprise GRC Program
Service Por`olio Management Managing
OrganizaYonal Change Management
Business RelaYonship Management
Service IntegraYon & Management (SIAM)

~2,000
Developers

CreatorCon is designed for anyone interested in developing on the ServiceNow Plalorm

Developer Experience
Pre-Con
Training
Sun-Mon

Knowledge
Tue-Thu

Content builds towards

Developer
Hub opens
Tues
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CreatorCon
Thu-Fri

ExpoNow at Knowledge16

Gathering Place for Knowledge16

Learn and Interact
with ServiceNow
experts in the
ServiceNow Pavilion

Meet with
Exhibitors &
Sponsors

Social Func@ons
and Meals

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TheaterNow
Sponsor
Presenta@ons

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Networking Events
Unprecedented opportunity to learn and
network with 10,000 of your peers
A variety of events that are planned as an
ideal forum for you to connect with people
from your geographic area, your industry, or a
similar role
Go-Live! RecepYon Party
Special Interest Groups Knowledge Poker
ExpoNow Hall Crawl
EngageNow
Table Topics
And much more

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EngageNow
New this year
Experience all the great ServiceNow
programs oered to help expand your
skills and your investments.
Learn about ServiceNow SNUGs, SIGs,
the ServiceNow Community,
NowForums and our Champion
Enablement program
Dont miss Table Topic Discussions
during lunch
Post a fun video blog in the HangNow

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Special Interest Groups (SIGs)

SIGs are a great way to:
Network with aTendees in similar roles or industries
Exchange best prac@ces about improving services and streamlining workow for your industry or
prac@ce
Share ideas about enabling IT and other shared services to create more value for the business in
various industries

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SIG Panel Discussions and Networking Sessions (4/14/16)

SIGs target a specic industry or role that is emerging on the Knowledge agenda

Roles

Industries

SIG

Panel Discussion

Knowledge Poker Networking Session

Day

Time

Loca@on

Day

Time

Loca@on

Energy

Tues, May 17

3:50 PM - 4:40 PM

South Pacic IJ

Wed, May 18

3:50 PM - 4:40 PM

Surf

Financial Services

Tues, May 17

1:30 PM - 2:20 PM

South Pacic IJ

Wed, May 18

3:50 PM - 4:40 PM

Surf

Higher Educa@on

Wed, May 18

5:00 PM - 5:50 PM

South Pacic IJ

Tues, May 17

1:30 PM - 2:20 PM

Surf

Life Sciences

Wed, May 18

10:00 AM - 10:50 AM

South Pacic IJ

Tues, May 17

2:40 PM - 3:30 PM

Surf

US Government

Wed, May 18

3:50 PM - 4:40 PM

South Pacic IJ

Tues, May 17

5:00 PM - 5:50 PM

Surf

HR

Wed, May 18

3:50 PM - 4:40 PM

Breakers KL

Wed, May 18

10:00 AM - 10:50 AM

Surf

ITOM

NA

NA

NA

Tues, May 17

3:50 PM - 4:40 PM

Surf

Knowledge Management

Wed, May 18

1:30 PM - 2:20 PM

South Pacic IJ

Wed, May 18

2:40 PM 4:40 PM

Surf

Project Management

Tues, May 17

11:10 AM - 12:00 PM

South Pacic IJ

Wed, May 18

11:10 AM - 12:00 PM

Surf

Risk & Compliance

Wed,, May 18

11:10 AM - 12:00 PM

South Pacic IJ

Wed, May 18

1:30 PM 2:20 PM

Surf

SIAM

Tues, May 17

2:40 PM - 3:30 PM

Mandalay Bay E

Wed, May 18

2:40 PM - 3:30 PM

Surf

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Go-Live! Kick-O Party

Monday, May 16 - 5:30 9:00 PM
Bayside C&D ExpoNow/EngageNow
Celebrate 10 years of Knowledge
Network with like-minded professionals from around the globe and mingle with ~163 sponsors and exhibitors.
Create your own Go-Live Cupcake and post your photo with your cupcake on the live mobile app.
Enjoy live music, appe@zers and drinks while you're at it! Start the conference on the right note!

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ExpoNow Hall Crawl

Tuesday, May 17 - 5:30 7:30 PM
Bayside C&D ExpoNow/EngageNow
Happy Hour where you can network and learn more about
best prac@ces from select sponsors in TheaterNow.
Opportunity to visit exhibitors and the ServiceNow pavilion -
and this year's Tuesday night ExpoNow Happy Hour will be a
hall crawl-inspired event. So grab your glass, select a few
brews, and get hopping!
Enjoy live acous@c music while you play some pub-themed
games throughout the show oor

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Knowledge 16 Party - Rock IT NOW Party

Wednesday, May 18 - 7:00 10:00 PM

The Beach & Daylight at Mandalay Bay
Celebrate 10 years of Knowledge, network with new friends and close out Knowledge16!
Awesome Music throughout the Mandalay Beach
Second stage at Daylight featuring ServiceNow talent and Karaoke
Tons of entertainment and ac@vi@es
Great food and liba@ons

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Make the Most of Your Time On-Site

Register NOW
Book your hotel before they sell out
Plan your agenda and schedule sessions
Download the mobile app
Get Social by visi@ng the community and our social programs at #Know16
@Know365, @ServiceNow, #CreatorCon #Know16

Connect with Like minded aTendees and setup a mee@ngs before you even arrive
Once onsite visit the new EngageNow space in Bayside C to learn more about how to
engage with ServiceNows community, User groups, Champion Enablement and the
NowForums

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Sponsor Logis2cs

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Sponsor Move-In
Saturday, May 14
1:00PM 5:00PM

Gold & Above Sponsors Only*

Sunday, May 15
8:00AM 5:00PM

All Sponsors

Monday, May 16
8:00AM 1:00PM

All Sponsors**

*If you require an earlier move in, please reach out to your rela@ons manager for review.
** All booths must be show ready by 1:00PM on Monday, May 16.

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Show Schedule
Monday, May 16
5:30PM 9:00PM

Go-Live! ExpoNow Recep@on

Tuesday, May 17
11:30AM 4:30PM

ExpoNow*

5:30PM 7:30PM

ExpoNow Recep@on

Wednesday, May 18
11:30AM 5:30PM

ExpoNow

Hours are subject to change. Booths must be staed during all ExpoNow and ExpoNow Recep@on hours.

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Sponsor Move-Out
Wednesday, May 18
5:30PM 11:00PM

All sponsors

Thursday, May 19
8:00AM 2:00PM

All sponsors

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Shipping
Advanced Warehouse deadline is coming
soon!
All materials must be received in the Advanced
Warehouse by May 10.
Materials arriving azer May 10 will incur
addi@onal charges

Shipping labels can be found in the

Freeman Sponsor Kits in the ERC
Return shipping is available onsite through
Freeman

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Vendor Services
Need help from any of our vendors? Visit
Exhibitor Services to speak with any of our
sponsor vendors. Vendor Services will be
available during all move-in, move-out, and
ExpoNow hours.
Freeman
Labor, shipping

Mandalay Bay
Electrical, Internet, A/V

Lanyon
Lead Retrieval

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TheaterNow
TheaterNow includes 20 zeen-minute
sessions delivered by our Premier, Pla@num
and Gold sponsors.
Located in the ExpoNow in Hall D
Speakers should arrive 15 minutes early to
their session
Onsite TheaterNow Speaker Mee@ng:
Monday, May 16 at 4:00PM in the TheaterNow

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The Studio
A one-minute professional recording for
Premier through Silver sponsors
Ensure you speakers rehearse their speaking
points
Speakers should arrive 15 minutes early to
their scheduled @me
Informa@onal webinar for sponsor contacts and
Studio speakers
Thursday, May 12 at 9:00AM pacic

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Mee@ng Rooms
Sponsor mee@ng rooms are located in Hall
C
Mee@ng rooms are available for Premier,
Pla@num, and Gold sponsors
Hours:
Monday, May 16
7:00AM 7:30PM
Tuesday, May 17
7:00AM 7:30PM
Wednesday, May 18 7:00AM 7:30PM
Thursday, May 19 8:00AM 4:00PM

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ExpoNow Rules and Regula@ons

All booth graphics and renderings must be reviewed and approved by ServiceNow
Gold, Silver, and Bronze booths may not exceed 8 tall
All elements in the front 5 of the booth have a 4 height limit
All signs, tables, etc. must stay completely within the booth footprint
Inner space of the exhibitor pod triangle is not to be used for storage
All promo@onal ac@vi@es must be kept within the connes of the booth space
Be a good neighbor

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Meals
ATendee meals are served in Bayside E&F
Early sponsor lunches are from 11:00 11:30 in Hall C
Lunch is available for Full Conference and Booth Sta pass holders
Light breakfast is available to Full Conference pass holders

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Where to Go?
Event

LocaYon

Breakouts & Labs

North Conven@on Center Lower Level & South Conven@on Center Levels 2 and 3

ExpoNow

South Conven@on Center Level 1 Bayside D

HangNow

South Conven@on Center Level 1 Bayside C

Keynote

South Conven@on Center Level 1 Bayside B

Knowledge16 Party

Mandalay Beach

The Studio

South Conven@on Center Level 1 Bayside C

Meals

South Conven@on Center Level 1 Bayside E & F

Mee@ng Rooms

South Conven@on Center Level 1 Bayside C

Pre-Conference

South Conven@on Center Level 1, 2, and 3

Registra@on

South Conven@on Center Level 1 Bayside C

TheaterNow

South Conven@on Center Level 1 Bayside D

The Cube

South Conven@on Center Level 2 - Lobby

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Download
our App!
Download the Mobile app
Create your schedule, receive push no@ca@ons with per@nent informa@on and
get in touch with like minded aTendees
Dont miss the opportunity to par@cipate in the Mobile app game
Collect points for lling out surveys, visi@ng exhibitor booths and scheduling
sessions. Win awesome prizes from our sponsors for scoring the most points
Are you par@cipa@ng in the Mobile App Game?
Please drop your prize o by 1:00PM on Monday, May 16 in the Sponsorship Oce
You QR code will be given when you drop o your prize
Write your company name on the back of your sign and put away at the end of each
day
Mobile App winners will be announce on Wednesday, May 18 at 4:00PM in the
TheaterNow

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Use the Wi-Fi!

WI-FI Internet access is available throughout the Knowledge16 Event
To access the Internet, select Knowledge16 as the SSID (network name) and enter the
password: servicenow2016 (all lowercase)
Please refrain from using MiFis or Hotspots as these devices interfere with the
Wireless Internet access
Be courteous to your fellow users and avoid excessive bandwidth usage and take all
appropriate security precau@ons to keep your data safe
To avoid ooding the Wireless Internet onsite, please download and install the Mobile
App prior to arriving in Las Vegas

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Lead Retrieval
Pick up your lead retrieval devices any @me during
move-in or ExpoNow hours
Lanyon Lead Retrieval Team will be located at Exhibitor
Services
Leads are available in real @me on the device with
truncated data
To export leads with all details, login to the ERC
Need support?
eventsupport@lanyon.com

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Exhibitor Filtering For Connect

Complete the task in the ERC @tled:
Submit Exhibitor Category for
Connect to be included in ltered
results

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Onsite Sponsor Times of Interest

Join us onsite for a sponsor kick o mee@ng!
Monday, May 16th at 3:00PM in the TheaterNow

Sta your booth early for the Financial Analyst ExpoNow sneak preview!
Monday, May 16th at 4:00PM in the ExpoNow

Celebrate the Mobile App Game winners!

Wednesday, May 18th at 4:00PM in the TheaterNow

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Registra2on and Housing

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Registra@on & Hours

Date

Hours

Mandalay Bay South Level 1/ Bayside C

Saturday, May 14

2:00 PM 7:00 PM

Mandalay Bay South Level 1/ Bayside C

Sunday, May 15

7:00 AM 6:00 PM

Mandalay Bay South Level 1/ Bayside C

Monday, May 16

7:00 AM 7:30 PM

Mandalay Bay South Level 1/ Bayside C

Tuesday, May 17

7:00 AM 7:30 PM

Mandalay Bay South Level 1/ Bayside C

Wednesday, May 18

7:00 AM 7:30 PM

Mandalay Bay South Level 1/ Bayside C

Thursday, May 19

8:00 AM 4:00 PM

Mandalay Bay South Level 1/ Bayside C

Friday, May 20

7:30 AM 12:00 PM

Mandalay Bay South Level 2/ Mandalay Bay Registra@on

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Knowledge Pass Access

Knowledge Pass Access

Full Conference Pass

All General Session keynotes

All breakout sessions and labs during conference dates
Ability to register for ancillary events*, if qualied, such
as pre-conference training, CreatorCon, etc.
Early and late access to the exhibi@on hall
Light Breakfast
Lunch
Go-Live! Party (May 16)
ExpoNow Recep@on (May 17)
Knowledge16 Party (May 18)
*Global PartnerNow Summit is available for all partners with all pass types.

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Booth Sta Pass

Housing
Housing has ocially closed. Rooms may s@ll be available though at the Luxor Hotel, MGM Hotel, and
Excalibur Hotel & Casino. Please reach out to your rela@ons manager for more details.


Mandalay Bay ($185)
MGM Hotel ($85 - $185)
3950 S. Las Vegas Blvd
3799 La Vegas Blvd South
Las Vegas, NV 089119
Las Vegas, NV 80109
SOLD OUT



Delano Las Vegas ($225)

3940 Las Vegas Blvd South
Excalibur Hotel & Casino ($40 - $115)
Las Vegas, NV 89119
3850 Las Vegas Blvd South
SOLD OUT
Las Vegas, NV 89109

Luxor Hotel ($65 - $145)
3900 S Las Vegas Blvd
Las Vegas, NV 89119

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Q & A

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See you in Vegas in 2 Weeks!

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Thank You
Holly Page
Director Event Opera8ons
ServiceNow

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