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COE Forum

Design Thinking
Business Programs
Industry Futures Series

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2014 The Advisory Board Company 29363_A

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COE Forum

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Executive Director
Chris Miller
Contributing Consultants
Lisa Geraci
Jess Jong
Lisa Qing
Practice Manager
Carla Hickman

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Design Consultant
Stefanie Kuchta

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Table of Contents
Wanted: T-Shaped Professionals ........................................................................................................... 4
Companies Seeking T-Shaped Candidates .......................................................................................... 4
A New Employer Rubric for Skills and Competencies .................................................................... 4
Universities Take Note .......................................................................................................................... 5
Assessing Graduates on a T-Scale ................................................................................................ 5

Customer Intimacy Is the New Face of Innovation ............................................................................... 6


Getting Close to Consumers ................................................................................................................. 6
Electronic Intimacy with Customers Is Top Priority of CEOs.......................................................... 6
Creativity Is at a Premium .............................................................................................................. 6
Innovation Specialists Joining the C-Suite ............................................................................................ 7
Large Corporations Create Roles to Enrich Customer Experience ................................................ 7

Building Design Thinking Curricula ....................................................................................................... 9


What Is Design Thinking? ..................................................................................................................... 9
Left and Right Brain Meet in the Studio .......................................................................................... 9
A Virtue of Necessity? ......................................................................................................................... 10
Design Thinking a Natural Move for Struggling Business Schools .............................................. 10

Design Thinking Business Programs .................................................................................................. 11


Appeal Across Backgrounds ............................................................................................................... 11
Multiple On-Ramps to a Distinctive MBA...................................................................................... 11
Design MBAs....................................................................................................................................... 12
Rebranding Business School for Designers ................................................................................. 12
Self-Funding Brand Builders ............................................................................................................... 13
Inspiring a Generation of Design Thinkers ................................................................................... 13
Short-Program Stacks ......................................................................................................................... 14
Letting Students Apply First Trials to MBAs ............................................................................... 14

Assessing Design Thinking Programs for Your Institution .............................................................. 15


Appropriate Across a Range of Formats and Budgets ................................................................. 15
Beyond Business ................................................................................................................................ 16
Program Opportunities in Sectors with Greatest Demand for Creativity ...................................... 16

About the COE Forum ........................................................................................................................... 17


Serving University COE Administrators .............................................................................................. 17
Research and Insights .................................................................................................................. 17
Performance Technologies ........................................................................................................... 17

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Wanted: T-Shaped Professionals


Companies
Seeking
T-Shaped
Candidates

A New Employer Rubric for Skills and Competencies


As the Great Recession draws to a close, many job seekers still struggle to find gainful
employment. Years of operating under hiring freezes, coupled with advances in
technology, have taught employers how to maintainand even increaseproductivity
with a lean staff. As a result, employers can afford to be even choosier in hiring new
talent. Although companies have sought out well-rounded candidates for decades, a
new concept is turning the search for well-roundedness into a formulaic process.
Large employers like IBM, IDEO, and Cisco are spearheading initiatives to hire
T-shaped professionals. This concept contends that the ideal employee possesses a
number of soft skills that allow her to collaborate (the T-top) as well as unmatched
knowledge of a skill, process, product, or body of work (the T-stem). Employers like IBM
are experimenting with ways to scan and code an applicants resume to assess her
T-score. A study abroad experience, for example, may indicate cultural sensitivity, while
a leadership role in a student organization may demonstrate management ability.

Whats Your T-Score?1


T-Top (for Collaboration)

Universal competencies valuable across all roles and workplaces


Management, ability to empathize with clients and colleagues,
experience with people from other cultures

Unmatched knowledge of
a highly demanded skill,
process, or product

1)

T-Stem
(for Innovation)

Morten T. Hansen, IDEO CEO Tim Brown, Chief Executive.net, January 2010; Bolder by Design: Strategic Framework for
Advancing Michigan State University, February 2013, http://bolderbydesign.msu.edu/.

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Universities
Take Note

Assessing Graduates on a T-Scale


An individuals T-shape is built over the entirety of her career, but college students who
possess a mix of T-top and T-stem skills upon graduation face the most promising shortand long-term employment prospects. However, most students build out only one
dimension of their T during their undergraduate studies.

Divided Competencies in Undergraduate Studies2

Many programmers find


that their employability
starts to decline at about
age 35. Employers either
dismiss them as lacking in
up-to-date technical skills
or not suitable for entry
level... In other words,
either underqualified or
2
overqualified.

Humanities or Liberal Arts Graduate

STEM Graduate

Writing- and presentation-intensive courses


cultivate strong communication skills in these
graduates, who often have time in their
schedule to pursue study abroad
experiences and leadership roles in
extracurricular activities. Despite a plethora
of soft skills necessary for long-term success
in the workforce, these graduates lack the
specialized technical skills required for most
entry-level employment.

Coursework in high-demand fields like


engineering and computer science lead to
multiple post-graduation job offers, but
stringent major requirements limit time spent
in writing-intensive electives and
extracurricular organizations. Despite early
success on the job market, these graduates
often lack the management skills and
creativity required for advancement in
competitive technical fields.

Recognizing the importance of building out both dimensions of a students T, several


universities are following the lead of companies like IBM, IDEO, and Cisco, making
T-shaping a central goal of their curricula.

[We must] lead the nation in our reputation for


graduating T-shaped people whose frame of
reference and skills are a combination of broad
and deeppeople who are work-ready and
highly sought after in the new global, intensively
technological, data- and innovation-driven
workplace.
Lou Anna K. Simon
President
2013 Founders Day Address

2)

Matloff, Norman, Software Engineers Will Work One Day for English Majors, Bloomberg,
http://www.bloombergview.com/articles/2012-04-22/software-engineers-will-work-one-day-for-english-majors.

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Customer Intimacy Is the New Face of Innovation


Getting Close
to Consumers

Electronic Intimacy with Customers Is Top Priority of CEOs


The definition of innovation is evolving, as companies across industries face increased
competition and shrinking customer bases. Engaging and retaining customersnot just
creating a unique, high-quality productis now top of mind for any CEO who wants to
remain relevant in a changing economy. During a survey conducted by McKinsey and
Company, 31% of CEOs cited digital engagement of customers as their top
technological priority.

Desire for Digital Engagement3


McKinsey Global Survey of CEOs, August 2013
31%

Digital Engagement of Customers


Digital Innovation of Products

20%

Big Data and Advanced Analytics

19%

Digital Engagement of Employees

16%

Automation

15%

56%
Percentage of surveyed
CEOs who consider digital
engagement of customers
a top 10 priority

Creativity Is at a Premium
In his 2013 book, Average Is Over, economist and blogger Tyler Cowen argues that
4
marketing is the seminal industry of the future. As a growing number of media outlets
vie for customers' attention and income inequality persists, the most successful and
resilient companies will differentiate themselves by creating a superior customer
experience that inspires brand loyalty and incentivizes repeat purchasing.

Marketing Is Everything
Despite all the talk about STEM fields, I see marketing as the
seminal sector for our future economyThe growing importance
of marketing integrates two seemingly unrelated features of the
modern world: income inequality and increasing pressures on our
attention.
Dr Tyler Cowen
Dr.
George Mason University
From Average Is Over (2013)

3)

Brad Brown, Johnson Sykes, and Paul Willmott, Bullish on Digital: McKinsey Global Survey Results, McKinsey & Company, August 2013.

4)

Tyler Cowen, Average Is Over, New York, Dutton: 2013.

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Innovation
Specialists
Joining the
C-Suite

Large Corporations Create Roles to Enrich Customer Experience


This desire for customer-centered innovation is already apparent in private industry, with
a growing number of companies hiring chief innovation officers. These executives not
only oversee new product development, but also translate customer feedback into
product or service improvements. The responsibility of the position goes beyond
increasing sales volume; innovation officers are tasked with creating a superior
5,6,7,8
customer experience that inspires brand loyalty among consumers.
Companies with Chief Innovation Officers

Design Thinking Roles and Goals

Consumer Goods

Kraft: Senior Manager, Innovation

8 years experience; MBA preferred


Translate customer insights into
business opportunities
Direct rapid R&D and product testing;
sell vision to management

Kraft
Procter and Gamble
Johnson & Johnson
Fisher-Price

Financial Services

Bank of Americas Keep the Change

Debit card mimics change jar,


automatically deposits change from
transaction into savings account
10 million new customers attributed to
program

Bank of America
Fidelity Investments
The World Bank
Citigroup

Health Care

Kaiser Permanentes Journey Home

Innovation team creates visual


communication tool based on pre- and
post-natal interviews with new mothers
Improves patient satisfaction and
clinical revenue

Kaiser Permanente
Humana
Boston Childrens Hospital
Cleveland Clinic

COE Forum searches revealed few job postings for chief innovation officers; many CIOs
are promoted from within an organization or hired via executive search firms. These
employees consistently demonstrate the ability to think creatively about problems,
generate positive returns from customer feedback, and successfully promote new ideas
among senior executives.

Innovation Officer Responsibilities and Experiences


Most Frequently Used Words in a CIO Bio

Responsibilities
Translate consumer behavior and
needs into key insights to support
pipeline direction
Direct R&D activities in product
development and testing
Desired Skills and Experience

5)

LinkedIn.

6)

Myblogyourmoney.com.

7)

Innovation Consultancy.

MBA preferred
Strong strategic agility to connect
disparate pieces of information
and establish a path
Ability to sell a vision across and
up through management
Passion for innovation and new
product development; strong
growth orientation

8)

Kaiser Permanente.

9)

Deborah Hopkins, Citi, http://www.citigroup.com/citi/about/leaders/deborah-hopkins-bio.html.

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The companies listed below demonstrate the highest number of innovation titles and
offer potential target audiences for design thinking programming.

Companies with the Most Innovation Titles in 201310


Accenture

515

PepsiCo Inc.

101

Johnson & Johnson

82

Nike, Inc.

75

UnitedHealth Group

73

Liberty Mutual

10)

58

General Electric Company

49

Amazon.com

44

Capital One

41

Starbucks Coffee Company

41

Burning Glass/Labor Insight.

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Building Design Thinking Curricula


What Is
Design
Thinking?

Left and Right Brain Meet in the Studio


The marriage of product design and customer service leads administrators (particularly
at business schools) to consider design thinking programs. Design thinking curricula
combine business and design courses within a larger problem-solving framework and
emphasize experimental and collaborative learning. Program courses and capstones
often include projects that aim to create a positive impact in the world or improve ones
quality of life. Some results of these real-world applications in design thinking programs
include:

Integrated patient experience: A system that integrates the patient experience for
those undergoing chemotherapy and systemic therapies at a cancer research
hospital

Water purification: Design of a household water purification system for families in the
Philippines

Pulse: A news reading application that collects content from readers favorite
sources and displays them in an easy-to-read and navigate interface

Artistic Sensibilities Harnessed for Companies and Start-Ups11


Business

Typical Design Thinking Modules

Finance
Operations
Strategy
Marketing

Design

Problem Defining
Brainstorming
Business constraints
Critical thinking

Visual arts
Graphic design
User interface
Fine arts

Ideation and
Prototyping

Empathy and
Need-Finding
Understanding
consumers
User observation
Experimentation and
Implementation

Visual
communications
Prototyping
Game design
Human-centered
sustainability

Learning from failure


Expanding influence

Highly Experiential
Collaborative studio work in
teams, capstone e-portfolios
Aspirational
Sustainability, extreme affordability,
social entrepreneurship

11)

Kathryn Roethel, Stanfords Design School Promotes Creativity, SFGate, November 2010.

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A Virtue of
Necessity?

Design Thinking a Natural Move for Struggling Business Schools


Although business schools are not facing as much uncertainty as law schools, many
programs are experiencing declines in applications. Even during the recessionwhen
many professionals sought further education to gain an advantage in the job market
over half of schools reported declines.

Soft B-School Demand Persists12


Full-Time MBA Programs with Application Declines
Declines even amid recession

Glut of programs and graduates

67%
51%

49%

46%

32%
12%

2008

2009

2010

2011

2012

2013

Administrators recognize that design thinking courses help differentiate their


programs to traditional MBA students and attract more creative professionals.
In Need of an
Image Makeover
Business is the future
of design, and
sustainable design is
the future of business.
But traditional MBA
programs have little
appeal to people with
design backgrounds.
Chair, Design MBA
Program

In 2011 alone, the same year that two-thirds of business schools reported declines in
applications, approximately 30K fine arts majors graduated from college. Fifty percent
of those graduates work in non-arts fields and could benefit from a combined arts and
business program. Many of these graduates are part of the artisan economy: artists
and craft enthusiasts who sell products at farmers markets, craft fairs, and handmade
merchandise websites such as Etsy and Madeitmyself. As these channels proliferate,
more entrepreneurs require skills to effectively grow their businesses.

Under-Businessed Arts Graduates13


Graduates of Selected Arts Disciplines, 2011

Industrial Design

1,408

Graphic Design

5,600

Fine Arts

General Art

13,431

12)

Graduate Management Admissions Council, 2013 Application Trends Survey, September 2013.

13)

National Center for Education Statistics, IPEDS Data System.

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50% work in non-arts fields

10,424

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Design Thinking Business Programs14


Appeal Across
Backgrounds

Multiple On-Ramps to a Distinctive MBA


Business schools are not the only purveyors of design thinking programs; art schools,
design schools, and a number of COE units have begun to offer coursework in design
14
thinking, ranging from short stackable programs to design-focused MBAs.

Design MBAs: Two-year graduate business programs centered on design principles


Self-funding brand builders: Non-degree-granting programs that boost an
institutions reputation among peers and consumers

Short program stacks: Students enroll in individual courses then apply them to full
degree programs

Program Cross-Listing Creates a Range of Design-Focused Options


Cross-Listings

Self-Funding Brand-Builders
Revenue-Generating Immersion Programs

Business
Design
Engineering

Experiential
Enrichment Courses

Design MBAs
MBA, Design Strategy
Business Design
Second-Year Practicum

Executive
Boot Camps

Short-Program Stacks
Try-Before-Buying Intermediate Credentials

Full-time MBA programs


with design thinking focus
Online business courses
with weekend collaborative
studio sessions
MBA Certificate

14)

Freemium
reemium MOOCs

Steven Tepper, Is an MFA the New MBA? Fast Company, March 2013.

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Design MBAs

Rebranding Business School for Designers


The largest design MBA is an MBA in Design Strategy at California College of the Arts
(CCA). This program is a full-time, two-year, hybrid program. Students complete all
business courses online and attend face-to-face design courses on the weekends. This
format allows CCA to enroll students from a greater geographic area and makes use of
empty studio space on the weekends.

California College of the Arts, MBA in Design Strategy15

MBA in Design Strategy

Why Hybrid?

Full-time, 2 years, hybrid

60 credits, $83,000

9 Greater geographic footprint


9 Constrained studio space

Business Courses
(Blended)

Design Thinking
(In-Studio)

Managerial Economics

Innovation

Financial Accounting

Market Insight

Operations & Systems

Sustainability

Strategic Management

Customer Experience

The MBA in Design Strategy program enrolls two cohorts of 60 students, a sizable
number for a small art school and a possible indicator of unmet demand in this field.
However, more surprising are the student demographics for the program. Program
directors expected the program to appeal entirely to former fine arts majors, but onethird of the students fit the profile of a traditional MBA student with a finance or
consulting background. These students gained exposure to finance, accounting, and
other business principles in their pre-MBA positions and wanted a more creative and
challenging MBA experience. The program is so successful that California College of the
Arts will offer two specializations within the design MBA across 2014 and 2015: public
policy design and strategic foresight.

Fast Growth in an Underserved Market


DMBA Enrollment 2012-2014
?

120
Non-Design
Background
(33%)

Public Policy Design


Strategic Foresight

Design
Background
(67%)

Design Strategy

15)

New Specializations

Design MBA Programs, California College of the Arts, https://www.cca.edu/academics/graduate/design-mba.

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Self-Funding
Brand Builders

Inspiring a Generation of Design Thinkers


The most popular design thinking programs are at Stanford Universitys d.school and the
University of Torontos Rotman DesignWorks. These schools offer additional variations
on the design MBA and generate substantial positive press.
The d.school is located within the Institute of Design at Stanford but does not confer
degrees. However, students from all graduate programs may enroll for one course worth
of credit. Courses within the school address projects for real clients, often in social
entrepreneurship, and mimic the types collaborative experiences students will face in the
workplace.
The University of Torontos Rotman DesignWorks is housed in the school of
management and translates design thinking into an executive education program that
draws students from around the world. The COE Forum found few other examples of
executive education programs in design thinking; the University of Torontos high price
point ($25,000 or more per day) suggests that students are willing to pay a premium for
training in design thinkingand that no more affordable alternatives exist.

Degree Alternatives Gain Exposure16,17


Program
Experiential
Enrichment
Courses
Stanfords
d.school

Executive
Boot Camps
Torontos
Rotman
DesignWorks

Content
Innovation Hub instills design thinking methods
and value
Marketed to existing graduate students in
business, engineering, education, medicine, etc.
Radical collaboration projects on social
ventures, plus open online crash courses in
design thinking
Included in graduate tuition (varies by home
program)

Design thinking
principles spread
across disciplines
Capstone projects
with real-world
partners elevate
reputation for social
entrepreneurship
innovation

Custom training for innovation catalysts who


oversee customer experience, product
development
Typical format of 1-3 days, 20-120 participants;
draws international partners from as far as
Singapore and Australia
Real-world projects emphasize studio
collaboration and 360-degree peer evaluations
Variable pricing, starting at $25,000 per day

Global reputation as
design thinking
thought leader
Executive boot camps
generate interest in
design-focused MBA
programs

16)

About Us, Hasso Plattner Institute of Design at Stanford University, http://dschool.stanford.edu/about/.

17)

About Rotman DesignWorks, University of Toronto Rotman School of Management,


http://www.rotman.utoronto.ca/FacultyAndResearch/EducationCentres/DesignWorks/About.aspx.

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Brand Benefits

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Short-Program
Stacks

Letting Students Apply First Trials to MBAs


For institutions that lack the interest or resources for a full design thinking degree or
training program, several administrators discovered success with try it before you buy it
content.
Ferris State University offers a design thinking certificate in conjunction with its art
school. Students can enroll in the certificate as a stand-alone program or within the
larger MBA. This option provides an effective entry point for students who want a trial of
the content before committing to the full MBA program. Half of the students who earn a
certificate ultimately enroll in the MBA program.

Design MBAs18

Certificate

KCADFerris Design and Innovation Certificate

MBA Certificate Cohort

4 hybrid courses, 2 semesters


Design thinking, plus communication and
leadership
In-person weekend sessions team-taught by
Kendall College of Art and Design faculty and
industry practitioners
Credits apply toward Ferris State Universitys MBA

Certificate
Only

50%

50%

Enroll in
MBA

The University of Cincinnati offers the only MOOC-to-degree program in design thinking.
Administrators created excitement for the MOOC through LinkedIn and Twitter, and
attracted 2,550 students. Although enrollment predictably declined sharply as the course
progressed, 179 students will earn a certificate. As the first MOOC ended in December
2013, the number of students who will apply the certificate credit toward the MBA
remains unknown, but administrators hope 10% to 20% of certificate earners will do so.

Freedom MOOCs19
Cincinnatis Design Thinking MOOC2Degree

2,550

Enrolled in course
Combines content from marketing
and engineering courses
Launched with online enabler
Academic Partnerships
Promoted through LinkedIn
Innovation Groups, Twitter
Completers may apply course
toward MBA and MEng programs,
saving $1,600

880

Recently logged in

320

Actively engaged

1836
Anticipated to
Enroll in MBA
Program

179

Eligible for credit


18)

MBA Certificate in Design and Innovation Management, Kendall College of Art and Design of Ferris State University,
http://www.kcad.edu/programs/graduate/design-and-innovation-management-certificate/.

19)

MOOC: Innovation and Design Thinking, University of Cincinnati Distance Learning & Outreach,
http://www.uc.edu/distance/mooc/innovation.html.

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Assessing Design Thinking Programs for Your Institution


Appropriate Across a Range of Formats and Budgets
Design thinking content is versatile and appropriate for numerous program formats,
including full degrees, certificates, contract training, and MOOCs. Each institution should
evaluate resources for program development and maintenance, as well as regional
demand for design thinking skills and the level of knowledge required. Institutions in
areas with companies focused on fostering a culture of innovation and creativity should
consider contract training opportunities, while other institutions that seek to expand MBA
program enrollment may prefer full degree programs.

Costs and Revenue Spectrum of Program Opportunities for Design Thinking


Certificate

MOOC

Certificate

Contract Training

Investment: $

Investment: $$

Investment: $$

Investment: $$

Investment: $$$

Advantage

Advantage

Advantage

Advantage

Advantage

Low investment
costs; increased
brand awareness
through large target
audience; potential
for conversion to
degree/certificate
programs,
particularly in more
rural areas with
limited alternatives

Can recycle
material from
existing design
thinking or MBA
programs;
functions as a trial
for institutions
interested in fulllength programs

Customizable for
specific clients and
industries; can
recycle content
from existing design
thinking programs,
potential for longterm partnerships
through annual or
function-specific
trainings; promising
for institutions with
regional companies
that emphasize
innovation and
creativity

Can recycle
material from
existing design
thinking or MBA
programs; attractive
to professionals
who already
possess an MBA
and do not require
a full suite of
business courses;
companies typically
more invested in
design thinking at
executive levels
and willing to
sponsor employees

Tuition rates
competitive with
traditional MBA
programs; attractive
to both typical and
atypical MBA
students (e.g., fine
arts, design
professionals);
programs can take
advantage of
existing arts space
without full-time
utilization

Executive
Education

Degree/School

Certificate

Degree/
School

Cost to Develop/Maintain

Certificate
Executive
Education
Contract
Training

MOOC
Revenue Potential
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Beyond
Business

Program Opportunities in Sectors with Greatest Demand for


Creativity
The sectors below demonstrate both high demand and demand growth for creativity in
job postings. These sectors provide opportunities for industry-specific design thinking
programs. Several areas, such as hospitality, education, and health care align well with
the design thinking concepts of empathy, ideation, and implementation. Organizations in
these areas increasingly dedicate resources to cultivate this type of thinking among their
executives and other employees.

Demand for and Growth of Creativity in Job Postings


Demand in 2013 and Demand Growth from 2010 to 2013

20

141%

Number of Job Postings

43,959

43,328
89%

Percentage Growth in
Postings, 2010-2013

36,851

36,843

36,393

35,878

61%
19,962
54%
42%
31%

As more individuals enter the


health care system, the need
for creative solutions and the
ability to adapt to changing
health care environments
increases. Hospitals hire chief
innovation officers and build
innovation centers to bring
design thinking into their
organizations. Courses to
enhance this culture in health
care may include:

Many programs offer courses


in design thinking for
education, particularly in the
K-12 space. Courses focus
on empathy in curriculum
design and student
engagement:
Development and
adaptation of curriculum
with design
Development of
assessments for research,
evaluation, and classroom
use

Process improvement for


team collaboration across
multiple disciplines

Effective prototyping in the


classroom

Applying human-centered
design to rapid prototyping
methods
Understanding patientcentered design

20)

38%

Hospitality aligns well with


design thinking concepts due
to the emphasis humancentered service. Groups
such as Hospitality Design
and the Designthinkers
Academy Network group in
hospitality connect
professionals interested in
hospitality design thinking.
Courses in this topic may
include:
Organizational behavior,
design, and change in the
global hospitality
corporation
Human-centered design
thinking processes in
spatial development
Assessing hospitality user
interactions

Buring Glass/Labor Insight.

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About the COE Forum


Serving
University COE
Administrators

Our Parent Firm: The Advisory Board Company


Founded in 1979 to serve hospitals and health systems, The Advisory Board Company
is one of the nations largest research and consulting firms serving nonprofit,
mission-driven organizations. With a staff of over 2,500 worldwide, including 1,150 in
Washington, D.C., we serve executives at about 3,800 member organizations in more
than two dozen countries, publishing 50 major studies and 15,400 customized research
briefs yearly on progressive management practices.
Our Work in Higher Education: EAB
Encouraged by leaders of academic medical centers that our model and experience
serving nonprofit institutions might prove valuable to colleges and universities, the
Advisory Board launched our higher education practice in 2007. We are honored to
report over 700 college and university executives now belong to one of our EAB
memberships.

Research and Insights


Business Affairs Forum
Research and support for college
and university chief business officers
on improving administrative efficiency
and lowering costs.

Academic Affairs Forum


Strategy advice and research for provosts,
deans, and other academic leaders on
elevating performance in teaching,
research, and academic governance.

Student Affairs Forum


Research for student affairs executives
on innovative practices for improving
student engagement and perfecting
the student experience.

COE Forum
Breakthrough-practice research and market
intelligence to help universities develop and
grow continuing, professional, and online
education programs.

Advancement Forum
Breakthrough-practice research and
data analytics to help advancement
professionals maximize philanthropic
giving and support institutional goals.

Community College Forum


Strategy advice and research for community
college presidents on student success and
workforce development, as well as
partnering with four-year institutions.

Performance Technologies
University Spend Collaborative
Business intelligence, price comparison
database, and consulting to assist chief
procurement officers in reducing spend
on purchased goods and services.

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Student Success Collaborative


Combines technology, research, and
predictive analytics to help institutions
positively inflect outcomes with at-risk
and off-path students.

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