WHAT IS IT LIKE WORKING

IN ONLINE MARKETING?
SIX QUESTIONS FOR FELIX JANSEN
- ONLINE MARKETING MANAGER -

1) Can you describe your typical working day?

4) What does your job demand from you?

As the online marketing manager, my main job is to recruit new

members for mingle, our survey portal. For this purpose, I use various online marketing instruments, such as display or Facebook
advertising. The great thing about online advertising is that the
ads are easily measurable and can be applied with specific targets
in mind. Therefore, I check our running campaigns daily.

The biggest challenge my job poses is that I dont just want to

recruit as many survey participants as possible, but I am looking
for the right people. To do this, I have to design our advertising to
appeal to people who are not just interested in the rewards of survey participation. New members should register with us because
they enjoy taking part in surveys and they want to influence new
products or services, or maybe they are just curious. While I can
let my creative side take over when designing the advertising, a
certain amount of planning and organisation is also essential, as
far as managing and measuring the success of my campaigns are
concerned.

5) What does respondi offer you and your colleagues?

My colleagues and I are allowed freedom at respondi, where you
will be encouraged to try out and implement new ideas. Respondi inspires confidence, where new ideas are openly discussed and
quickly and efficiently put in place. We adhere to the hands-on
philosophy.
2) Why did you choose to work for respondi?
I wanted to continue to work in online marketing, my ideal job,
and to develop professionally. The position of online marketing
manager at respondi offered me ideal conditions. Here, I can work
independently and I have the freedom to try out new things, the
international nature of the company is also exciting. Not only are
my colleagues from all over Europe, but I recruit new survey participants from all over Europe, too.

6) What kind of person would be best suited to a job in online

marketing?
The field of online marketing is best suited to people who are
creative, but at the same time conscientious. We often have the
most diverse campaigns with different ads running at the same
time. You need good management skills and the patience to regularly monitor the projects, so that you can be successful and
achieve the set targets within the fixed deadlines.

3) To what extent has your job with respondi met your expectations?
The job and work place are just as I imagined. The short communication channels and the young, motivated team make working
for respondi particularly pleasant. My tasks are diverse; I am
constantly learning new things and gaining a wealth of new experiences.

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