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for The Privateer Theme
This manual is intended to help you get a WordPress site setup quickly with The Privateer theme. As
such, options are detailed in order of the steps I recommend for setting up a site with the Privater.
If you run into trouble or need a hand, please visit the Privateer Theme Forums.
If you do not have the theme, please consider picking up a copy!
CSS in order to do certain things. If you are unfamiliar with CSS, you can search online for tutorials. If
you picked up a copy of the Privateer from me, you should have received a copy of my Simple HTML
and CSS manual which should provide a good foundation in both..
Layout Min Width – If you have set a percentage for layout width, this will cause your site to
display with a width no less than the number of pixels entered here.
Layout Max Width – If you have set a percentage for layout width, this will cause your site to
display with a width no more than the number of pixels entered here.
Layout Container Style – Use CSS to style the container for your site ( except padding )
Layout Container Padding Left/Right – Add a padding to the left and right of your site here
Logo Image
The Logo Image option is used to choose a logo for use by both the Logo Bar and the Image Bar. To
make use of it, upload your logo image to /privateer/images/ and enter the name of it into this option.
Blog TItle
This option is for styling everything about the title shown on the logo bar and image bar except for
font weights and colors.
Setting up the colors and fonts for your Page Menu Bar
Colors to use for the page menu bar are set via the following options:
Border around all menu items : This sets the border style for each item. If you want it to look
like there are no borders, set the color element to match the background color.
Background color: This sets the background color for normal items in the page menu bar
Background color: Hover: This sets the color to change to for menu items when a user hovers
over one.
Background color: Parent: This sets the color to change to for parent items when one is
hovering over a child item in the menu. This color will apply to all parent items.
Font Size and Face: This sets the font to be used for each menu item.
Link Color: This sets the color for each text link in the page menu bar
Link Color: Hover: This sets the color for text links that are being hovered over.
Transform text in Page Menu Bar?: If you want to have the links shown transformed, set this
option appropriately. e.g. uppercase, lowercase, capitalize, or none
White or Black Arrows as Sub Menu Indicator?: Use this option to choose whether or not
pages with child pages will have black or white arrows next to them.
Width of Sub Menus: This option specifies how long sub menu items will be. If you use long
page names you should tweak this to get things looking the way you want.
Once you have all of the options the way you want them, choose “Save Changes” and your site will
now show the page menu bar according to the options you have set.
Styling for the title is shared with the image bar and done via the Header Setup menu.
Email Feed Link Display Method: If you are using feedburner rss via email, choose how to
display the feedburner subscribe by email links.
Overlay Search Box over Header Image(s)?: If you want to have the search box shown on the
Image Bar, set this to Yes.
Overlayed RSS style This styles the DIV container that holds the Post RSS, Comments RSS,
Email RSS, and/or Search Box if overlayed.
The main things to keep in mind when setting up the image bar are that you need to upload the
images that you want to use for it and that overlays done via two DIVs, one containing the logo, title,
and tagline and the other containing the rss links and search box.
Styling for the Logo, Title, Tagline, and Search Box is done via the General Display – Header Setup
menu while styling for the RSS feeds is done via the General Display – RSS menu.
Custom Content Bar #: Styling Style the container of your custom content here using CSS
From there, it is simply a matter of making sure you have the appropriate %cbar value entered into
the “Configure Header Area” option, saving your changes, and reloading your site to see your
customized content bar.
You can see a simple example via my YouTube channel:
Custom Header Bars Video
Widget Content Box – Style the content box for each widget
Widget List Items List Items and Links Inside – A simple way to style list items in a widget
Widget List Items Override – Using this replaces normal list items display
Widget List Items Override Hover – Hover state if using overide
Widget List Items, 2nd Level List Items and Links Inside
Widget List Items 2nd Level Override
Widget List Items 2nd Level Override Hover
Widget List Items, 3rd Level List Items and Links Inside
Widget List Items 3rd Level Override
Widget List Items 3rd Level Override Hover
Category Widget Display Type – Choose to display category box as inline or block
Adjust Select Menu Font Size – Customize the size of select menus
Note that the above widget settings apply to widgets placed in either sidebar.
tag displayed when looking at templates with multiple posts or pages ( e.g. On your Home Page, Search
Page, and Archive Pages ).
In the Privateer, you can customize the more tag and style the link created for it when in its normal
and hover state. To do so, use the More Tag option menu:
“Privateer” → “General Display” → “More Tag”
The “Read More” option is used to specify the text to be used when showing the read more tag.
The “More Link Styling” option is used to style the tag. You can also use it to show a grapic rather
than text with the proper CSS atributes.
The “More Link Hover Styling” option is used to style the more tag when it is being hovered over.
Body Styling
You can style the html body element, which will provide styling for everything that does not get its'
own styling. To do so, set styles in the “Body Style” option of the “Text and Links” admin menu:
“Privateer” → “General Display” → “Text and Links”
This is a good place to set a background image for the entire site as well as padding above and
below the site.
This is also a good place to set the primary font that you want to use for your site.
want fine grained control will be unlikely to have to wade through the template panels.
Summary Tag – The HTML tag to place any specified summary inside of
Put Summary In – Which area to place the subtitle in on the template
Page Byline – A byline to place on the template
Extra HTML Above Post Listing Area – HTML content to place above the post listing
Show Posts? - Should posts ( the post list ) be shown on the template?
Extra HTML Below Post Listing Area – HTML content to place below the post listing
Page Footer – Extra content to place at the foot of the template
WordPress Footer – Which WordPress footer file to use for this template
Max Posts to Show – How many posts to show on this template in the post list
Show Type – Should full posts, excerpts, or summaries be shown on the template?
Show First X Posts as Full Posts – Force the first X posts to be shown in their entirety, even if
you are using the more tag or teasers on the page.
By default, the Privateer has these set to provide the normal WordPress functionality for each page.
See the video on my YouTube channel for more info on Posts and Pages:
Post and Pages in the Privateer
If there are any custom displays installed, they will be shown when you select the “Custom
Displays” submenu for a template.
Each display shown will have a “Manage this custom display” link, which you can select to bring up
the configuration options for the display in question.
Each custom display has a “Control” menu item in addion to any other menu items for configuring
the custom display. In the “Control” menu, there are four options:
Load Options – Use this to initialize the custom display and load any configuration options for
it into the Privateer theme.
Activate – Use this to make the display active ( and load options if they have not been loaded
yet ) Normally you should use load options, configure the options for the display, and then
select Activate...as you might get strange results if you simply activate a display without
configuring it.
Deactivate – Deactivates a given display so that it will not be used. This leaves all options in
tact in case you want to re-activate the display later.
Delete – Deletes all options for the custom display from the system.
Most templates ( Home, Search, 404, Author, Category, Tag, and Date ) make use of any custom
displays active automatically. If you activate more than one display for these templates, one wil be used
at random each time the template is viewed by a user.
The Single Post and Single Page templates are different in that custom displays activated for them
are added to the list of those available for use when editing posts and pages. This allows you to choose
a particular display to use for each post and/or page on your site. When selected in a post or page you
must save in order for any related options to be displayed in the editor.
Setting up Defaults
Before you begin creating sales pages, I recommend setting up defaults for the various sales page
entities and html entities. This will give you a solid base to work from and help keep required html to a
minimum.
Privateer → HTML Entities
To test things as you go, I recommend copying the contents of the StylingTestPage.txt file into a
new wordpress post or page and refreshing it as you make tweaks until you get the look you want. The
main html entities to style for sales page usage are generally:
The Title Box – A custom box designed to be used for placing those huge font titles you see on
Display Method section of the Privateer Core Options menu inside of the editor.
You can use custom displays to easily place content boxes and/or lists of posts next to the content
area of your sales letter page if wanted.
Squeeze Pages
One simple way to create a two column squeeze page is to create a page using the Two Column Side
Boxes custom display. Use the page content for either your squeeze box or your content and use a
custom box for the other piece.
Meta Title
This is displayed in both the html header ( used by search robots ) and, in many browsers, in the title
bar ( and to save bookmarks ). By using the variables outlined at the top of the SEO tab, you can easily
create custom meta titles.
Meta Description
The meta description is placed within the html header ( used by search robots ) and can be set up to
be shown in search results under the title via the noodp and noydir options.
You can use different variables here, just as you can for the meta title.
Meta Keywords
Meta keywords help search robots get information about your pages. Today, they are of debatable
use...but they are available if you wish to use them. You can choose to have the Privateer build these for
you by using relevant tags, categories, the title, and the subtitle as well.
Canonical Data
Canonical data is used to tell search engines that seemingly different pages are actually the same
page. This can help to prevent duplication as well as to increase page rank by having search engines
attribute all of the rank belonging to a particular page to it rather than splitting it between what it
believes are different pages.
Meta Robots
The meta robots tags are used to tell search robots whether or not to index your page and whether to
use descriptions pulled from yahoo directory or the open directory project instead of those you set
yourself.
To actually use the XML Sitemap, you need to enable it via the XML Sitemap menu:
“Privateer” → “Global Settings” → “XML Sitemap”
Other Items
I choose to do without the various “No follow on X” type options as I set no-follow options by hand.
Of course, if there is want, I can add such options to the Privateer...and might well do so in the near
future for things such as the page / category menu bars in the header, sidebars, etc.
Bar Setup - ( custom only ) - Choose the bars you want to use for the custom header. In
addition to the normal bars you can style, add content to, and use two new bars: %pbar1 and
%pbar2, both of which function like the normal custom content bars.
Post Bar 1 – Content, Box Style, Link Style, and Hover Style – Pieces of a custom content
bar so that you can easily create completely customized headers for individual posts and pages.
Post Bar 2 – Content, Box Style, Link Style, and Hover Style – Pieces of a custom content
bar so that you can easily create completely customized headers for individual posts and pages.
Privateer - Site Footer Overrides
Custom Footer Type – Choose to display the normal footer, no footer, or a completely custom
footer for this page or post. This is the only option shown unless you have chosen to display a
custom site footer.
Footer Content, Box Style, Link Style, and Hover Style – (custom only) – Use these options
to create a completely customized footer for individual pages and posts.
Privateer – General Site Overrides
FavIcon – Change the favicon used for this post or page. Use the name only and be sure that
the favicon you want to use is in your /privateer/images/favicon/ directory.
Site Body – Change the style for the site body. This will alter everything that does not receive
its own style. Very useful for setting custom backgrounds outside of the page area for individual
posts and pages.
Content Area – Change the style for container which holds the site header, side bars, template
content, and footer. Useful for specifying a different background for a particular page or post.
Page Wrapper – Change the style for the template level page wrapper. Very useful for getting
rid of normal page styling on sales and squeeze pages..
Post Wrapper – Change the style for the template level post wrapper. Very useful for getting
rid of normal post styling on sales and squeeze pages.
Privateer - Sales Box Overrides
This section deals with overriding styles for the sales boxes which are normally configured via the
General Display – HTML Entities menu of the Privateer.
Page Title Container – Override styling for the normal page and/or post titles.
Title Box Container – Override styling for the Sales Title Box html entity.
Product Box Container, Head, Body, and Foot – Override styling for the Product Box sections.
Bonus Box Container, Head, Body, and Foot – Override styling for the Bonus Box sections.
Act Now Box Container, Head, Body, and Foot – Override styling for the Act Now Box
Testimonial Box Container, Head, Body, and Foot – Override styling for the Testimonial Box.
Squeeze Box Container, Head, Body, and Foot – Override styling for the Squeeze Box
Opt In Box Container, Head, Body, and Foot – Override styling for the Opt In Box
Guarantee Box Container, Head, Body, and Foot – Override styling for the Guarantee Box
Order Box Container, Head, Body, and Foot – Override styling for the Order Box
Additionally, if you are using a custom display for a particular post or page, there will be a
secondary section with options for that display which work on an individual basis. Some displays have
no extra options while others have quite a few.
If you change the specified custom display to be used, you will need to save in order to see the
options for that display.
If you make a killing using the theme, please pick up a paid copy if you haven't done so already.
And, of course, if you use and like the theme but cannot afford to pick up a paid copy, feel free to
stop in and say thanks!