MBA PROGRAMME

CLASS OF 2018
Semester I (IA)
Weekly Class Schedule
FOR THE WEEK OF SEPTEMBER 05 TO SEPTEMBER 09, 2016

Auditorium 103

DG

6-Sep
Tue

7-Sep
Wed

8-Sep
Thu

9-Sep
Fri

MM
5

MM-I
6

OMF
5

MM-I
7

*
PEARL I
Activities

FA
4

SAM
5

FA
6

SAM
6

ME
5

FA
5

ME
6

0830-0900

Class 1

0905-1035

DG

1105-1135

Class 2

1140-1310

DG

1435-1505

Class 3

5-Sep
Mon

1510-1640

*
MC
5& 6

Coca Cola
Empower
Lecture Series

1. The soft copy of the weekly schedule is available on the main page of the LUMS website
www.lums.edu.pk - Information For: Students\Schedules\MBA Schedule
2.

For course titles and instructors, please turn overleaf.

Follow the timings given on the inner pages for Coca Cola Empower Lecture Series,
Friday, September 09. There is no DR for MC session, please go directly to the

auditorium for the class.

MBA CLASS OF 2018

Semester I (SIA)
LIST OF COURSES BEING OFFERED
CODE

UNITS

COURSE TITLE

OMF

0.5

Operations Management Fundamentals

FA

0.5

Financial Accounting

ME

0.5

Managerial Economics

Tanveer Shehzad

MM-I

0.5

Marketing Management-I

Ehsan ul Haque

SAM

0.5

Statistical Analysis for Management

Jamshed H Khan

MC

0.5

Managerial Communication

PEARL

PEARL I

INSTRUCTOR(S)

Arif I Rana/Syed Zahoor Hassan

Asad A Alam

Aamna Khalid

Anjum Fayyaz/Shakeel S Jajja

SULEMAN DAWOOD SCHOOL OF BUSINESS

MBA PROGRAMME
CLASS OF 2018
AUDITORIUM A-103 SEMESTER I 2016-17 (SIA)
Assignments for the week of September 05 to September 09, 2016
***************************************************************************
MONDAY, SEPTEMBER 05
0830 - 0900

Discussion Group: Marketing Management -I

0905 - 1035

MARKETING MANAGEMENT-I
EHSAN UL HAQUE

Topic: Qualitative Methods

Read:
1.
2.
3.

Consumer Motivation and Personality

Sex and Advertising : Retail Therapy
The ZMET Research Process

Assignment: Be prepared for class discussion.

1035 - 1105

Tea break

1105 - 1135

Discussion Group: Financial Accounting

1140 - 1310

FINANCIAL ACCOUNTING
ASAD A ALAM

Topic: Revenue and Monetary Assets

Case: Biovail Corporation: Revenue Recognition and FOB Sales
Accounting
Assignment: Please solve questions at the end of the case and the
questions sent from the assigned chapter.
Read:
1.
2.
1310 - 1435

Revenue Recognition
Chapter 5

Lunch break
1

1435 - 1505

Discussion Group: Managerial Economics

1510 - 1640

MANAGERIAL ECONOMICS
TANVEER SHEHZAD

Topic: Price Discrimination

Case: Avari Ramada Hotel: Pricing Hotel Rooms
Assignment:
1.

What are the benefits of creating different pricing classes?

2.

Is this a suitable pricing strategy for Avari?

3.

How would you differentiate between different customers of hotels

and their paying ability?

Note: Please read the case.

TUESDAY, SEPTEMBER 06
0830 - 0900

Discussion Group: Marketing Management -1

0905 - 1035

MARKETING MANAGEMENT-I
EHSAN UL HAQUE

Topic: Quantitative Methods

Case: The Soup Questionnaire
Assignment:
1.

Review the Soup Questionnaire and make a revised, improved

version. This is your discussion group exercise. Keep one copy for
your use in class and each group needs to submit one copy at the
end of class.

2.

Be ready to discuss the readings in class.

Read:
1.
2.

1035 - 1105

Questionnaire Design and Development

Questionnaire Design

Tea break

1105 - 1135

Discussion Group: Statistical Analysis for Management

1140 - 1310

STATISTICAL ANALYSIS FOR MANAGEMENT

JAMSHED H KHAN

Topic: Sampling Design

Case: City Center Hospital (A) & (B)
Assignment: For Case A: Design an experiment to evaluate the new
system (This should be different from the one in case B).

1.

For Case B: Do the data show that the new computer system
reduced the time spent on "Nurse's Administration"?

2.

Do the data show that the new computer system enabled nurses to
spend more time on "Direct Patient Care"?

Read: A, S&W Ch.21 "Sample Survey" Sections 21.1 - 21.4

The data for City Center Hospital A & B has been placed in the file
(cch.xlsx) in the sub-directory called
J:\Indus\common\Jamshed\Sam You are required to bring the
printouts of the assignment to the class for grading.
1310 - 1435

Lunch break

1435 - 1505

Discussion Group: Financial Accounting

1510 - 1640

FINANCIAL ACCOUNTING
ASAD A ALAM

Topic: Revenue and Monetary Assets

Case:
1.
2.

Bausch & Lomb, Inc. (A)

Reporting Income for dot.coms

Assignment: Please solve questions at the end of the case and the
questions sent from the assigned chapter.
Read:
1.
2.

Recognising Revenue and Expenses: Realised and Earned

Chapter 5

WEDNESDAY, SEPTEMBER 07
0830 - 0900

Discussion Group: Operations Management Fundamentals

0905 - 1035

OPERATIONS MANAGEMENT FUNDAMENTALS

SYED ZAHOOR HASSAN

Topic: Process Analysis and Designing Managing and Improving

Operations
Case: Dore-Dore
Assignment:

1.

Evaluate the changes Dor-Dor has made in its childrens

knitwear division. How does the performance of the traditional
operation and the cellular manufacturing system differ? (To assess
differences between the two systems, assume that an average
childrens garment requires 10 operations, and that the throughput
time for a single garment in a knitwear cell is 3 hours.) For
example, how does work-in-process inventory change when cells
are implemented? What changes are required to ensure successful
implementation of cellular manufacturing? Is worker cross-training
necessary?

2.

What is Dor-Dors motivation for converting to cells? Should

the company continue with its plans for complete implementation
of cells in childrens knitwear? If not, which knitwear products (if
any) should be manufactured in cells?

3.

Should Dor-Dor implement cells in its hosiery production area?

If so, would you suggest any changes to the cell design as currently
proposed by M Enfert? If not, what alternative approaches could
Dor-Dor take to address the concerns M Marguet raises in the
case?

Read: Reading Rehabilitation Hospital

1035 - 1105

Break

1105 - 1135

Discussion Group: Financial Accounting

1140 - 1310

FINANCIAL ACCOUNTING
ASAD A ALAM

Topic: Capitalisation Vs. Expense

4

Case: SKA
Assignment: Please solve questions at the end of the case and the
questions sent from the assigned chapter.
Read: Chapter 5
1310 - 1435

Lunch break

1435 - 1505

Discussion Group: Managerial Economics

1510 - 1640

MANAGERIAL ECONOMICS
TANVEER SHEHZAD

Topic: Cost and Production Analysis

Case: What Your Cost Accountant Cant Measure: The Economic Theory
of Production and Cost
Assignment:

1640 - 1700

1.

Whats the difference between fixed and Variable Costs?

2.

Whats the difference between average and Variables Costs?

3.

What happens to average total cost if marginal cost is increasing?

Break

1700 - 1800

COCA COLA EMPOWER LECTURE SERIES

Guest Speaker: Mr. Zia Abbas, Vice President Inputs, The Citizens
Foundation accompanied by senior Coca Cola Exports
Representatives
Venue: Auditorium 103
Note: Certificates will be given to contributors for participation. Session
is mandatory for all students.

THURSDAY, SEPTEMBER 08
0830 - 0900

Discussion Group: Marketing Management -I

0905 - 1035

MARKETING MANAGEMENT-I
EHSAN UL HAQUE

Topic: Quantitative Methods

Case: Shakarganj Mills Ltd: The Sugar Cube Project (B)
Assignment:
1.

Given the data collected, are the consultants under-estimating or

over-estimating the demand?

2.

What is your best estimate of demand?

3.

Was the research useful?

1035 - 1105

Tea break

1105 - 1135

Discussion Group: Statistical Analysis for Management

1140 - 1310

STATISTICAL ANALYSIS FOR MANAGEMENT

JAMSHED H KHAN

Topic: Sampling Design

Case: Pridepack Fertilizer
Assignment: Questions at the end of case.
Read: A, S&W, Ch. 21, Sample Survey Section 21.5 - 21.7
FRIDAY, SEPTEMBER 09
0900 - 1300

PEARL I
ANJUM FAYYAZ/SYED ZAHOOR HASSAN

Pearl Activities
1300 - 1430

Juma and Lunch break

1430 - 1830

MANAGERIAL COMMUNICATION
AAMNA KHALID

Topics:
1.
2.

Persuasion Presentation of the Advertisements (Group work)

Persuasive Techniques, Presentation Skills, Death by Power-point

Assignment: Final Project Prompt to be given:

1.

Research and prepare project:

Each group will be assigned a product to sell on campus. The
group will be required to select 3 persuasive techniques and
strategies to sell their product. And then report back in-depth about
their experience testing out persuasive techniques. Groups will
formally present their task, the theory and tactics employed, the
results and lessons learnt in sessions 13 and 14

2.

Students will also submit a formal report based on their project.

Read:
1.
1.
2.
3.

Making Formal Presentations (Read before session 5)

(Read below after session 6)
Leveraging the Power of Non-verbal Communication
How to become an authentic speaker
Speaking: Visual Aids

Note: (These readings must be completed by the beginning of

week 5-session 9).