Beruflich Dokumente
Kultur Dokumente
Assalamualaikum w.b.t
Alhamdulillah to Allah S.W.T as finally, with His blessed and permission as well as
the cooperation from those who involved in this project, we are able to complete it. Without
the help, support and guidance from them especially our lecturer, Puan Zanariah Zainal
Abidin, this project would be meaningless and we might not be able to finish it on time.
Therefore, fisrt and foremost we would like to say thank to Puan Zanariah for all his help,
support and guidancein helping us to finish this project.
We would also like to thank this person, My Family Laundry, Lot 10, Jalan
Renang 13/26 Seksyen 13, 40150, Shah Alam, Selangor who had continuously helped us in
obtaining necessary information for this business plan.
Last but not least, we also would like to thank our parents for their encouragement
and financial assistance which a little bit had helped us to go through all the obstacles and
challenges throughout this project. Not forgotten, to all of the group members who had
contribute good efforts, give full support and shared all the hard times and good times
together in going through all the obstacles and challenges in preparing this business plan.
This indeed such as experience to us and without the cooperation from the group members, it
would be meaningless. Thank you so much for showing a good team-work.
To all these persons above, thank you so much once again for all your help, support
and guidance that is so meaningfull to us. Your cooperation is greatly appreciated. May Allah
bless you and bestow upon you.
EXECUTIVE SUMMARY
1
Nowadays, services in the laundry service are increases from day to day. No matter
where we stay in, the services are still needed. Usually, this kind of service is needed by the
persons who is in rush and have no time to manage their own clothes. The demand for the
laundry services is always on top in the market. Now the demand for the laundry service has
increase and not just by the working person but they also include students. So, this is the way
we commercialize laundry service as our product.
Business namely as DeLaundry Service that focuses on Pick-up & Deliver and At
Shop Laundry. This business is partnership from consisting of five partners. Our business
capital is RM 88,419. Each partner contributes RM 1,684 and the balance will be covered
through loan from Tabung Usahawan Siswazah. All partners also have a good working
experience and academic qualification related to their position in this business. Our business
plan is divided into Administration Plan, Marketing Plan, Operational Plan and Financial
Plan.
For Administrative Plan is where all the resources of the business managed. For this
all of this business activity especially the human resources are monitored and coordinated to
ensure a systematic line of management.
In Marketing Plan it is where our business strategy to make our product and introduce
our business to the people takes place. Our marketing strategy comprises to use of signboard,
business card, pamphlet, website, and grand opening banner which are part of the business
promotion. Besides that, we also conducted research to forecast the amount of sales and to
identify our competitors. The forecasted are used to estimate the allocation of budget to our
product. This also will help us to increase our sales in the future.
For the Operation Plan, we try to maximize our sales and minimize the capital cost.
We also will ensure that the quality of our product are maintained and provide a good service
for the customers satisfaction.
Financial Plan is important where all the inflow and outflows of our business
performance for the whole year and the future are recorded to show the financial position of
our business. This is also evaluating the price of fixed assets used base on useful life. Profit
and loss also will be divided equally amount to partners as stated in our agreement.
INTRODUCTION
2
DeLaundry is establish as a partnership business and consists of five partners. The business
are register on 18th December 2011 and will be officially open to the public on 1st January
2012.
Business concept
1. Pick-up and deliver service
Pick up the fabrics from customers house and deliver them back after laundering.
Normal Wash, dry cleaning and ironing.
2. At shop service
Normal wash, dry cleaning and ironing.
Location
DeLaundry is situated at 2-12-1, Block 2,Presint Alami, Persiaran Akuatik, Seksyen
13, Shah Alam. The location is very strategic as it is situated near to Commercial Worldwide
Centre, Tesco, Open University, PTPL college and most important, It is near with housing
area. Therefore when people come to Commercial Worldwide Centre or Tesco, they can send
their dirty fabrics to be laundry by DeLaundry while they go to settle their works. Other than
that, busy people who live near to DeLaundry can ask for pick-up and deliver service to
save their time without have to go out just to send their fabrics
Factor in selecting DeLaundry
Nowadays laundry services are highly demanded as people are really busy with their
daily activities and hectic life schedule especially working people and students. Sometimes,
they do not have enough time to manage their own laundry. They will prefer to send them to
laundry shop or take pick-up and deliver services to save their time especially family
Future prospect
Delaundry is implement friendly concept with the customers to attract them to come
to the shop regularly. Lastly we are hoping that DeLaundry will be successful and can survive
even though we have to face competitors in view of pricing, type of services and others.
This business plan is prepared by the company . it is important document which is providing
all the details information of our company business from beginning to the end. The reasons
for begin this business plan are explaining as follows:
a) To obtain a term for the amount of RM80,000
- get a term loan from the Tabung Usahawan Siswazah for financial assistant in setting up
and implementing the business such as purchases washing machines and delivery van.
b) As a guideline for the business operation.
- To ensure that implementation of the business is in the line with the planning of the business
that stated in business plan.
c) To enable us to check and evaluate the business feasibility.
- Whether it provides a return according to the time and money that will invest in this
business.
- To ensure the business that have planned could possibly be implemented or not.
- The plan provide a benchmark against which you can evaluate the success of your business
later years in future.
d) to enable us to check and evaluate the business from its objective and practice.
- This is to avoid from carry out the business based on the intuitive emotions and feeling that
might lead to the in efficient implementation of the business which is such a loss of the
business.
- By this, we can ensure the business operation is carrying out efficiently
BUSINESS BACKGROUND
4
PARTNER BACKGROUND
PARTNER 1
NAME: NUR FATIN FATHIHAH BINTI ROSLI
IDENTITY CARD NUMBER: 910530-03-5626
ADDRESS: NO 18, LORONG 22, TAMAN BALOK MAKMUR, 26100 KUANTAN,
PAHANG.
TELEPHONE NUMBER: O13-4202388
DATE OF BIRTH: 30 MAY 1991
AGE: 20 YEARS
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION: BACHELOR OF ACCOUNTING (Hons)
COURSES ATTENDED: NONE
SKILL: GOOD COMMUNICATION IN ENGLISH
EXPERIENCE: AS A PROMOTER FOR AIN LAUNDRY SHOP
PRESENT OCCUPATION: STUDENT
PREVIOUS BUSINESS EXPERIENCE: NONE
PARTNER 2
6
PARTNER 3
NAME: NOOR HAFIZAH BINTI HASSAN
IDENTITY CARD NUMBER: 910218-03-5138
7
LOGO DESCRIPTION
Image of Whirlpool : As we adopt
BLUE COLOUR : -Show water will form as a base for washing, drying and
ironing.
- Represent that we wash every clothes using the fresh clean
water. The water is
filtered and free from rusty and dirty
water.
ADMINISTRATION
PLAN
To become a service oriented laundry shop and be known for its great Pick-up and
Deliver service where the people would always look forward to another day of
having our services
Mission:
Objectives:
To establish and operate as a trusted laundry service in Shah Alam and having a
numbers of regular customers within 1 years
To provide the best quality services on an ongoing basis
Business address :
40150 Selangor
Location Plan
12
13
ORGANIZATION CHART
General
manager
Administration
manager &
Financial Manager
Marketing
Manager
(General
Manager)
Operational
Supervisor
Worker 1
Worker 2
14
No. of Personnel
1
1
1
2
5
Administration Manager
15
Financial manager
Marketing manager
Operation manager
No.
Monthly
salary(RM)
EPF (RM)
12%
SOCSO(RM)2.5
%
TOTAL
(RM)
General manager
& Marketing
Manager
2,200.00
264.00
85.00
2549.00
Administration
manager &
Financial
Manager
1,700.00
204.00
43.00
1,947.00
Operational
Supervisor
1,300.00
156.00
33.00
1,489.0
Workers
800.00
96.00
20.00
916.00
Total
6,901.00
16
TOTAL (RM)
40.00
5.00
12.00
2.00
26.00
35.00
120.00
NO. OF UNIT
1
2
4
1
1
1
TOTAL
17
ADMINISTRATION BUDGET
TYPE
Office equipment
and furniture
Wages+EPF+SOCSO
License
Rent
Deposit rent
Water
Electricity
Telephone bill
Other expenses
TOTAL
FIXED
ASSET(RM)
4,350.00
MONTHLY
EXPENSES(RM)
OTHER EXPENSES
(RM)
7,787.00
70.00
2000.00
2,400.00
40.00
100.00
60.00
120.00
4,350.00
9,987
2,590.00
18
MARKETING
PLAN
19
20
TARGET MARKET
Main target market is family living in section 13 and surrounding area that in section 9,11 and
section 12.
MARKET SIZE
Here are the data from the MBSA about the population of each target section
SECTION
Section 9
Section11
Section 12
Section 13
TOTAL
POPULATION
9,505
3,115
400
8,090
21,110
NO. OF FAMILY
2,500
910
115
2,150
5,675
21
POTENTIAL
PURCHASE (%)
35
15
5
45
100
MARKET SIZE
The laundry services market size around section 9, 11, 12 and
section 13 will be:
SECTION
Section 9
Section11
Section 12
Section 13
POTENTIA
L
PURCHAS
E (%)
35
15
5
45
FAMILY
SPEND
(RM/
MONTH)
35
35
35
35
NO. OF
FAMILY
2,500
910
115
2,150
MARKET
SIZE
(RM/MONT
H)
30,625
4,778
604
33,863
Per month
69,870
Per year
838,440
22
COMPETITORS
There are some competitors in laundry services in Section 13 Shah Alam. In
here, we are choosing several famous laundries to be look at the market share at
this area because it is very close competitors with our business. We look these
competitors as guidance to our business to get more profit and give the best
services to our customers. We also believed that competitors have their own
strength and weakness.
Our competitors are like below;
Name of competitor
MY FAMILY
LAUNDRY
Address
Lot 10, Jalan
Renang 13/26,
Seksyen 13, 40150,
Shah Alam,
Selangor
FB LAUNDRY &
BOUTIQUE
3 Jalan Raja
Abdullah Tiga,
9/19C seksyen 9
40100 Shah Alam,
Selangor.
MYDOBI.COM
strength
Employ adequate
and experienced
employees.
Provide a great
promotion
strategy.
Has been
operated in 5
years.
Provide
affordable price.
Weaknesses
Unfriendly
workers.
inefficiency in
providing services
Strategic
business location
near the resident
area.
Provide warm
services to the
customers.
free delivery
services
The price is
cheaper than
other laundry
lack of promotion
strategy
lack of workers to
23
shop.
Provide warm
services to the
customers.
serve customers
provide normal
wash service only
MARKET SHARE
Before DeLaundry enter the market:
NAME OF
COMPANY &
BUSINESS
My Family
Laundry
FB Laundry &
Boutique
My Dobi.com
TOTAL
AVERAGE
SALES PER
MONTH (RM)
29,675
AVERAGE
SALES PER
YEAR (RM)
356,100
MARKET
SHARE (%)
24,050
288,600
34
16,145
69,870
193,740
838,440
23
100
43
My Family Laundry
43%
24
AVERAGE
SALES PER
MONTH (RM)
25,010
AVERAGE
SALES PER
YEAR (RM)
300,120
MARKET
SHARE (%)
16,400
196,800
23
14,524
13,936
69,870
174,292
167,228
838,440
21
20
100
36
My Family Laundry
FB Laundry & Boutique
MyDobi.com
DeLaundry
25
NORMAL
WASH(RM)
January
February
March
April
May
June
July
August
September
October
November
December
TOTAL
(1st year)
4,150
4,565
5,022
4,520
4,068
3,661
3,295
3,295
3,625
3,988
4,387
4,826
49,402
DRY
CLEANING(RM
)
7,200
7,920
8,712
7,841
7,057
6,351
5,716
5,716
6,288
6,917
7,609
8,370
85,697
IRONING
(RM)
TOTAL
(RM)
2,700
2,970
3,267
2,940
2,646
2,381
2,143
2,143
2,357
2,593
2,852
3,137
32,129
14,050
15,455
17,001
15,301
13,771
12,393
11,154
11,154
12,270
13,498
14,848
16,333
167,228
26
2nd year
3rd year
200,674
240,809
Sales Forecast
Sales(RM)
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
NORMAL WASH(RM)
DRY CLEANING (RM)
IRONING (RM)
MONTH
Sales(RM)
IRONING
(RM)
DRY
CLEANIN
G (RM)
NORMAL
WASH(RM
)
Month
27
28
MARKETING STRATEGY
a) Services strategy
We are using high quality of product and equipment in providing satisfactory services
to customers. Our services can be differentiate from competitors as we provided:
1- Good packaging which are by using the plastic bag with the name of our
business name on it to create instant recognition of the services.
2- Pick up and Deliver Concept for laundry of mattress, curtains and other
heavy fabrics where we pick up those items at their house and delivered
back directly
3- After sales services which include deliver the cloths directly to customers
house for those use At Shop Laundry concept.
b) Price Strategy
Our business considers the factors on customer perception value and cost in set up a
reasonable price and does not discriminating customers.
For Ironing : RM 1.80 per dress
For Dry cleaning : minimum RM 8.00 depending on the type of cloth
For Normal Wash : - Cloth : RM 3.00 per kg ( RM 14.59 per 5 kg )
- Blanket : RM 10.00 per piece
- Comforter + toto + Curtain : RM5.00 per kg
Special discount will be given to regular customers to encourage them for come
again to our laundry
c) Place strategy
We are using direct marketing channel as we are in services business where we
directly interact with customer. There is no need for intermediary level.
d) Promotion strategy
1. Advertising
Pamphlet
We plan to give these pamphlets around the residential area, local universities and
college nearby to promote and enhanced the publicity of our near laundry to gain
more customers. It also contain name of the laundry and map to get to the laundry.
Signboard
29
We will put signboard in front of the DeLaundry to attract customers and to promote
the existence of our Delaundry. It will state the name of the DeLaundry.
Business card
Our laundry will provide business card that will include the name of the partners,
address, phone number, and e-mail of the laundry outlet. We will give our business
card to suppliers and customers as well.
Website
We also promoting our business via www.delaundry.com. Customers can find further
details information about our services, prices, promotion, business hour and many
more.
2. Sales promotion
Members card
By introducing members card, our regular customers can enjoy the reward given to
each transaction. Every time they send the clothes to our shop they can get 1 point.
After accumulated to 20 points they can redeem their points and get 5 kilogram
washes for free.
Free delivery
We are also providing free delivery services to the regular customers. This service is
available to those around section 13 only.
Opening sales
During the opening sales for first one month, we will offering 40% discount to the
customers.
No. of personnel
1
30
MARKETING BUDGET
ITEMS
Signboard
Pamphlets
Banners
Business Card
Promotion
Expenses ( during
opening)
Web Designing
TOTAL
FIXED ASSETS
(RM)
3,000.00
MONTHLY
EXPENSES (RM)
OTHER
EXPENSES (RM)
100.00
1000
250.00
3500.00
3,000.00
100.00
1200.00
5950.00
31
OPERATIONAL
PLAN
32
T
aking order and giving
simple explanation
Operating process :
ii)folding
33
34
Operation prosess:
i)washing
ii)drying
iii)ironing
Operation process:
ii)folding
35
Weighting and
pricing the fabrics
according category
Receiving payment
from customer
Packaging according
tag identification
36
CAPACITY PLANNING
Normal Wash:
Clothes: RM3/kg assuming 3kg/day and 10 customers
Heavy Blanket : RM10 /pcs assuming 2pieces /day and 2 customers
Comforter/curtain/toto : RM 5/kg assuming 10kg / month and 5 customers
Ironing: RM1.80 /pcs assuming 50 pcs/day
Dry Cleaning: RM 8.00 /pcs assuming 30 pieces /day
MATERIAL REQUIREMENT
NO .
MATERIALS
QUANTITY
PRICE PER
TOTAL PRICE
(RM)
150.00
100.00
250.00
40.00
200.00
2.00
1
2
3
Detergent(5kg)
Softener(5kg)
Dry cleaning
10 pack (refill)
10 pack (refill)
10kg
UNIT (RM)
15.00
10.00
25.00
4
5
6
liquids
Hanger
Clothes cover
Receipt Book
TOTAL
200 units
100 pieces
2 units
0.20
2.00
1.00
742.00
NO.OF WORKER
1
2
3
37
TYPE
QUANTITY
PRICE PER
TOTAL COST
1.
2.
3.
4.
5.
6.
Washing machine
Dryer machine
Iron
Laundry basket
Electronic weight
Vending machine
(UNITS)
3
2
3
6
1
1
UNIT (RM)
4,800.00
4,000.00
250.00
15.00
200.00
800.00
(RM)
14,400.00
8,000.00
750.00
90.00
200.00
800.00
7.
8.
(coffee)
Air-conditioner
Van
TOTAL
1
1
1500.00
1,500.00
33,000.00
33,000.00
RM58740.00
Comforter rack
Hanging rack
Rack (detergent)
Chair
TOTAL
QUANTITY
PRICE PER
TOTAL COST
4
4
1
4
UNIT(RM)
250.00
100.00
100.00
50.00
(RM)
1,000.00
400.00
100.00
200.00
1,700.00
NAME OF SUPPLIERS
NO.
1.
MATERIALS
Detergent
NAME OF SUPPLIERS
COPIUS LAUNDRY EQUIPMENT TRADING
87M, Jalan SS21/1A, Damansara Utama,
47400 Petaling Jaya,Selangor
38
2.
Softener
3.
Dry cleaning
liquids
4.
Hanger
5.
Clothes cover
NAME OF SUPPLIERS
NO .
1.
MATERIALS
Comforter rack
NAME OF SUPPLIERS
IKEA Malaysia
No.2 Jalan PJU 7/2 Mutiara Damansara,
47800 Petaling Jaya, Selangor
2.
Hanging rack
03-7726-7777
IKEA Malaysia
No.2 Jalan PJU 7/2 Mutiara Damansara,
39
Rack (detergent)
03-7726-7777
IKEA Malaysia
No.2 Jalan PJU 7/2 Mutiara Damansara,
47800 Petaling Jaya, Selangor
4.
Chair
03-7726-7777
IKEA Malaysia
No.2 Jalan PJU 7/2 Mutiara Damansara,
47800 Petaling Jaya, Selangor
03-7726-7777
NAME OF SUPPLIERS
NO .
1.
MATERIALS
Washing machine
2.
Dryer machine
NAME OF SUPPLIERS
PLE Laundry Equipment Sdn Bhd
149 Jalan SS 19/6
47500 Subang Jaya
Selangor Darul Ehsan, Malaysia
Tel : 603 - 5633 6405
Fax : 603 - 5633 7810
PLE Laundry Equipment Sdn Bhd
40
Iron
PLE Laundry Equipment Sdn Bhd
149 Jalan SS 19/6
47500 Subang Jaya
Selangor Darul Ehsan, Malaysia
Tel : 603 - 5633 6405
Fax : 603 - 5633 7810
4.
Laundry basket
PLE Laundry Equipment Sdn Bhd
5.
Electronic weight
6.
Vending machine
(coffee)
7.
Air-conditioner
8.
Van
41
OPERATION OVERHEAD
No.
Type (utilities)
Total (RM)
42
1.
2.
3.
4.
5.
Electricity
Water
Machine maintenance
Petrol & tolls
Telephone
TOTAL
650.00
300.00
150.00
100.00
60.00
1260.00
OPERATION BUDGET
TYPE
FIXED ASSET
MONTHLY
OTHER EXPENSES
(RM)
EXPENSES (RM)
1260.00
(RM)
Operation overhead
Material requirement
742.00
Fixture and fitting
Machine and
equipment
Roadtax
Total
1,700.00
58,740.00
60,440.00
2,002.00
200.00
200.00
43
FINANCIAL
PLAN
F.Assets
Monthly
Exp.
Others
Total
44
Fixed Assets
office equipment and furniture
Working Capital
salaries,EPF & SOCSO
Rent
Water
Electricity
telephone bill
Pre-Operations & Other Expenditure
4,35
0
4,350
7,787
2,000
40
100
60
Other Expenditure
4,35
0
9,987
7,787
2,000
40
100
60
12
0
2,40
0
7
0
2,59
0
120
2,400
70
16,927
MARKETING BUDGET
Particulars
F.Assets
Monthly Exp.
Others
Total
Fixed Assets
Signboard
3,000
3,000
Working Capital
Pamphlets
100
100
3,000
100
5,950
5,950
5,950
9,050
OPERATIONS BUDGET
Particulars
F.Assets
Monthly Exp.
Others
Total
45
Fixed Assets
machine and equipment
fixture and fitting
58740
58,740
1700
1,700
Working Capital
operation overhead
1,260
material requirement
1,260
742
742
200
60,440
2,002
200
200
62,642
RM
4,350
Working Capital
46
7,787
2,000
40
100
60
Other Expenditure
Other Expenditure
120
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor Vehicle
Other Expenditure
2,400
70
TOTAL
16,927
MARKETING EXPENDITURE
Fixed Assets
RM
Signboard
3,000
Working Capital
Pamphlets
100
Pre-Operations
Other Expenditure
5,950
TOTAL
9,050
OPERATIONS EXPENDITURE
Fixed Assets
machine and equipment
fixture and fitting
RM
58,740
1,700
Working Capital
Raw Materials
47
1,260
742
Other Expenditure
Other Expenditure
Pre-Operations
Insurance & Road Tax for Motor Vehicle
Other Expenditure
TOTAL
200
62,642
CONCLUSION
48
49
APPENDIX
DELAUNDRY
DELAUNDRY
ATIQAH BT ARIFFIN
DeLaundary Shop
NOOR HAFIZAH BT HASSAN
DeLaundary Shop
2-12-1 , BLOCK 2 , PERSINT
ALAMI
, PERSIARAN
AKUATIK
, ,SECTION
13 ,AKUATIK
SHAH ALAM
2-12-1
, BLOCK
2 , PERSINT
ALAMIDELAUNDRY
PERSIARAN
, SECTION 13 , SHAH ALAM
DELAUNDRY
: 04-9876542
Fax : 04-9876543
Fax : 04-9876543
E-mail: www.delaundary.com
E-mail: www.delaundary.com
NORMAL WASH
NORMAL PRICE
CLOTHES
5kg
HEAVY BLANKET
RM10/pcs
BEDSHEET , COMFORTER , CUSHION,CURTAIN
RM5/kg
DRY CLEANING
MINIMUM RM8.00 / pieces (depend on the type of fabrics )
IRONING
RM1.80/pcs
40% DISCOUNT
FREE
PICK-UP
Phone: 04-9876542
2-12-1 , BLOCK 2 , PERSINT ALAMI,
Fax
: 04-9876543
PERSIARAN AKUATIK , SECTION 13 , SHAH
E-mail: www.delaundary.com
ALAM .
the
DELAUNDARY SHOP
51 for
6% TRANSPORTATION CHARGES
52
53
54
55
PNA42
56