Tata Consultancy

Services Limited
(TCS)

Submitted By:

Aayush Ratra(15-BSP-0013)
Abhinav Malik (15_BSP-0036)
Abhigyan Shah (15-BSP-0020)
Akansh Garg (15-BSP-0107)
Aditya Buraspatte(15-BSP-0071)
Akash Nakhale(15-BSP-0117)

Rapid globalization, diversification, and intense competition have resulted in a more dynamic and complex world.
Corporations have to increase agility in a way in which their business units across geographies
operate and collaborate seamlessly across people, processes and technology.
Tata Consultancy Services Limited (TCS) is a leading and Indias largest provider of IT Services,
Business Solutions and Outsourcing with revenues of USD 6B during FY08-09. TCS envisioned and
pioneered the adoption of the flexible global business practices that today enable companies to
operate more efficiently and produce more value. More than 95 percent of TCS customers reward the
companys reliability, passion, creativity, and unique ability to handle the broadest range of their IT
needs. TCS has 143,000+ worlds best trained IT consultants located in 50 countries. TCS achieved
this by creating and perfecting a unique method of global deployment and delivery of high quality,
high value services known as Global Network Delivery Model (GNDM), the strategic services
delivery concept that has reshaped the IT services industry. GNDM is a unique network of 79
Delivery Centers in 16 countries. These delivery centers operate at the same quality (TCS is the only
company in the world to be assessed at CMMi Level 5 through a single assessment across all its
delivery centers), security and skill levels, giving customers the same experience of certainty across
the organization globally. GNDM provides the fastest turnaround time from concept to service
delivery, with certainty of cost, quality and schedule, tailored for its customers based on the type of
work, risk mitigation needs, business knowledge requirements, geographic spread, scale of delivery
etc. Being a pioneer in the IT industry, TCS have a good appreciation of trends and challenges faced
by industries TCS choose to focus. The solutions TCS build are powered by domain expertise,
enterprise solutions and infrastructure services, turning the challenges of globalization into a
competitive edge for clients. TCS helps some of the worlds largest companies adopt the right
technology-enabled solution that helps them: Optimize business performance Facilitate alignment
of business with technology Connect their extended supply chains Reduce product development
time Improve product differentiation Provide real-time business insight Lower operational costs
Background

It began in 1868 as the "Tata Computer Centre", for the company Tata Group whose main business was to provide computer services to other
group companies.

One of TCS' first assignments was to provide punched card services to a sister concern, Tata Steel (then TISCO).

In the early 1970s, Tata Consultancy Services started exporting its services.

In 1981, TCS set up India's first software research and development centre, the Tata Research Development and Design Center (TRDDC) in Pune.

In 1999, TCS saw outsourcing opportunity in E-Commerce and related solutions and set up its E-Business division with ten people. By 2004, EBusiness was contributing half a billion dollars (US) to TCS.

On 9 August 2004, TCS became a publicly listed company.

Vision, Mission & Values

To create value by leveraging our co-innovation network in a manner that
has an impact on the customers ecosystem

 To be among the top 3 companies worldwide by 2011; Culture of

accountability, delivering certainty to customers.
Their values integrity, leading change, excellence, respect for the
individual, and fostering an environment of learning and sharing.

Corporate Strategy

Strategic Technological Changes.

TCS is also
developing
solutions in
Healthcare,
Retail and
Government
sectors.
Targeting
Small and
medium
enterprises
and rural and
cooperative
banks of
India

Built a
customercentric,
domain-led
organization
, backed by
excellence
in execution

Consulting to
products,
providing
solutions and
implementations
to support.
25 per cent of
TCS revenues
came from newer
services like BPO,
Infrastructure,
Assurance and
Asset Leveraged
Solutions,
reflecting the
effectiveness of
this strategy.

Customer
Centricity

Non Linear
Business
models

Strategies
for long
term
sustainabl
e growth

Strategic
Acquisitio
ns

Acquisitio
ns that are
strategic
in nature
Strengthe
n gaps in
services
portfolio
Easier
market
access in
specific
segments,
techonlog
y
expertise
and
specific
The Brand Tata
domain.

Full
Services
Capability

GNDM

TCS unique
Global
Network
Delivery
Model
(GNDM)
enables a
seamless
delivery of
services
from a
network of
delivery
centers
distributed
across India,
China,
Europe,
North
America and
Latin
America
Wide Global Presence- Risk Diversified
with operations in countries
Teams
like Africa, Asia, Australia, Europe, North America,
America.
working South
in
(Subprime Crisis)
geographical
ly
TCS has one of the lowest attrition rates
in the Indian IT industry.
distributed
delivery
Strong Vertical Presence- In telecom also, the company's presence is
centers can
quite strong. In each of these sectors, TCScollaborate
is bigger than its largest
domestic competitor.
on projects,
with

STRENGTHS.

hand-offs
and leverage
all the
In revenue terms, the BFSI practice of TCSorganization
is about 35 per cent higher than
s
that of Infosys.
assets,
ensuring a
One Global
Service
Standard

WEAKNESSES.

TCS is one of the largest private sector employers in India with a core
strength in excess of 200,000 individuals. In the past and in the present, TCS
has been criticized by its employees in Public forums on its Appraisal and
Promotion policies.

OPPORTUNITIES.
Exploding domestic market
Innovation of latest technology
IT sector booming
Increase in number of SEZ
In the consultancy area.
In the emerging technology areas like cloud computing

THREATS.
Economic uncertainty and currency fluctuations
H1B visas
Increasing cost of human capital.
Emerging small IT companies

 Slowdown in the US economy.

COMPETITION

SERVICES

PESTLE Analysis

STRATEGY

MARKETING STRATEGIES
Market penetration strategy : Its current markets are
USA and Europe. As most large clients in US and Europe
are cutting costs, TCS needs to be more aggressive on
cost and quality front.

Market development strategy :Since these are fast

developing IT market, TCS needs a paradigm shift in focus
from US and EU markets to these markets to India,
Middle-east and Australia.

Product development strategy : It should concentrate

on building expertise in domains like USA and Europe by
strategic acquisitions.

Diversification Strategy : TCS restructured its global

operations to adopt an integrated, customer-centric

approach, which is expected to be helpful in eliminating

the risk factors arising from the U.S. economic collapse.