Beruflich Dokumente
Kultur Dokumente
Karan Soni
ACKNOWLEDGEMENT
Before a get into the thick of the studies I would like to add a few
heart felt words for the people who were a part of this project in
numerous ways that.
First of all I would like to express my sincere thanks to Mr. Vikas
Kumar who extended his valuable guidance from time to time and
support in completing project report as guided me at each step
with his valuable advice.
TABLE OF CONTENTS
PAGE NO.
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
1. INTRODUCTION TO STOCK
MARKET..1
2. COMPANY PROFILESHAREKHAN5
3. OFFERING OF THE
COMPANY11
4. PRODUCTS AND
SERVICES16
SHARE ONLINE
SHARE OFFLINE
MUTUAL FUNDS
DERIVATIVES
COMMODITIES ONLINE
PORTFOLIO MANGEMENT SERVICES
ADVISORY PRODUCTS
FIXED DEPOSITS
MUTUAL FUNDS
5. RESEARCH
METHODOLOGY
.57
6. LEARNING
61
7. ANNEXURE
.67
BIBLIOGRAPHY
71
EXECUTIVE SUMMARY
This report specially focuses on Sharekhan, a leading broking house in
India. The project deals with the how is the Sharekhan as a broking
house, what services it provides. Among the services, the report
mainly flash light on the DEMAT service of Sharekhan, facilities
provided by sharekhan, steps to open an a/c are mainly covered in this
part.
The SIP is an opportunity to experience the professional environment,
making the internship meaningful to the company one works with and
to oneself in ones career prospects.
With the commencement of the SIP, the progress of SIP is as follows
By the end of first two weeks, understanding the company as a whole
by giving through various departments of the company. And to
understand the industry in which the company is operating so that it
will help us in gaining more knowledge about the position of the
company.
With the next following weeks, the products and services offered by
the company is studied. The distribution network of the company,
product portfolio, sales force, pricing and promotional strategies used
by them for their product, customer service, market share, competitors
of the company and their products and services.
In the next weeks, understanding the organisational structure and
chart, department functions, staff strength. And after understanding
the company services, then to understand the products and services if
its competitors. So that, it makes us capable of marketing their
products better as compared to the competitors.
TERMINOLOGY:
Blue Chip
A security from a well-established and financially-sound company that has
demonstrated its ability to pay dividends in both good and bad times. These
stocks are usually less risky than other stocks.
Equity
Shareholders
The shareholders are the owners of a corporation. Companies listed at the
stock market strive to enhance shareholder value. The shareholder concept
is the theory that a market company only has responsibilities to its
shareholders and owners, and should work solely to benefit these people.
The trading of securities such as stocks and bonds is conducted in stock
exchanges, which are grouped under the general term stock market.
A stock exchange is essentially a marketplace foe stocks and bonds, with
stockbrokers earning small commissions on each transaction they make.
Stocks that are handled by one or more stock exchanges are called listed
stocks. For a corporations stock to be listed on an exchange, the company
must meet certain exchange requirements. Each exchange has its own
criteria and standards, but in general a company must show that it has
sufficient capital and is in sound financial condition. Once a company is
listed, trading in its stock will be suspended if the companys financial
condition decline to the point that it no longer meets the exchanges
minimum requirements.
When a person wishes to purchase a stock, she places an order with a
brokerage house. The brokerage gets a quotation or price and sends the
order to the firms representative on the floor of the stock exchange. The
representative negotiates the sales and notifies the brokerage house.
Transactions happen rapidly, and each one is recorded on a computer system
and sent immediately to an electronic ticker that displays stock information
on a screen. At one time this information was generally only available at
stock brokerage houses, but the daily stock ticker is now available on
television and through the internet.
In short selling, the trader borrows stock (usually from his brokerage which
holds its clients shares or its own shares on account to lend to short sellers)
then sells it on the market, hoping for the price to fall. The trader event buys
back the stock, making money if the price fell in the meantime or losing
money if it rose. Existing a short position by buying back the stock is called
covering a short position. This strategy is also used by unscrupulous
traders to lower the price of stock. Hence most markets either prevent a
short sell or place restrictions on when and how sell can occur. These
restrictions are usually referred to as tick rule.
In margin buying, the trader borrows money (at interest) to buy a stock and
hopes for it to rise.
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COMPANY PROFILE
Training is defined as the systematic development of the knowledge,
skills and attitudes required by an individual to perform a given task or
job successfully. Training aims at improving the organizations
performance through the enhanced performance of the employees.
The major purposes of training are preparing an individual to work as
per the corporate world, updating skills, managerial succession and
satisfying personal growth needs.
Organizations provide training as per the company policies and
procedures.
OJT helps an individual to know the actual working situation and to
understand the culture of that organization.
The project given by the organization helps a lot to gain knowledge
about their product and services and its competitors. Through this
project, a trainee can understand make comparison between them.
Need of the study
The need of the study arises because of the reason that a trainee
must understand the company, its achievements and tasks, products
and services and also to collect information about its competitors, its
products and services offered. So that, after understanding and
Objectives
To develop the qualities required for a manager and
provides an excellent learning opportunity.
To understand the Financial Market with due Focus on
trading in stock markets.
To understand the significance of share brokers as
regards trading in stock market.
To compare services provided by Share khan vis--vis
other brokers.
The SIP provides the students to know the actual
working situation and understand the corporate
culture.
To provide a platform to take up On-the-job training and
develop a network which will be useful in enhancing
career prospects.
To gain a deeper understanding of the work, culture,
deadlines, work pressure and achieving targets of an
organization.
Vision
To be the best retail broking brand in the Indian Equities
Market
Mission
SSKI Group
( Shri Satya Kantilal Iswarlal)
Founded in 1923, SSKI group is based in Mumbai.
Ventured into institutional broking and corporate
finance 18 years ago.
Its institutional broking arm accounts for
7% of the market for foreign institutional
Portfolio investment.
5% of all domestic institutional portfolios.
Investment in India.
Having 60 institutional clients spread across India, Far
East, UK and US.
I dream Productions.
SHAREKHAN
Head office
: Shripal Morakhia (Maximum stakeholder),
HSBC , INTEL &
Carlyle.
CEO
its 1988)
WEBSITE
: www.sharekhan.com (launched on 8 feb,2000
for providing online trading).
Promoters
HSBC Pvt Equity India Fund Ltd
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18
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SHAREKHAN is the retail broking arm of SSKI.
It has 518 Sharekhan outlets in over 350 cities.
Been in the business for over 80 years, Share khan provides
assistance and the advice to the investors.
Share khan is amongst top 3 branded retail service providers.
Largest network of branded broking outlets in the country.
In the survey conducted by economic times, Share Khan was
ranked at the top of all Indian Brokerage houses for giving
returns of 127 % to its clients in 2005. As per the daily, most
other brokerage houses managed returns of only 50-70%.
1 online BSE AND NSE execution ( through BOLT and NEAT
terminals ).
2 Better customer Services and free access to investment
advice from share Khan research team.
3 Depository Services (Demat and Remat transaction).
4 Internet based online trading.
5 IPO services.
6 Commodities trading on MCX and NCDEX.
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Offering of the
Company
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Proofs of Identify
Customer can submit a photo copy of any one of the
following
Voter ID
Passport
Pan card
Driving license
Photo I card issued by employer registered under
MAPIN
Copy of ration card
Address Proof
Customer can submit a photo copy of any one of
the following
Voter ID card
Driving license
Passport
Ration card
Telephone bill
Electricity bill
Leave- license
Bank passbook
Latest Bank Statement
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Pre market
Noon session
Post market
Late evening
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[3] Saving Account:
In Sharekhan, a customer can have a saving account for
trading online with net banking, facility: Sharekhan have
a tips ups with following banks.
1. HDFC Bank
2. CITI Bank
3. OBC Bank
4. Yes Bank
5. UTI Bank
6. IDBI Bank
7. ICICI bank
8. Union Bank
9. IndusInd Bank
10. Bank of India
11. Deutsche Bank
A customer can allocate and transfer fund from your
respective bank account to your Sharekhan account for
trading and transfer back to link bank account when and
where needed.
[4] Dial- N-Trade:
Sharekhan provide dial-n trade facility to the customer.
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SHARE ONLINE:
Sharekhan provide online facilities.
BENEFIT
1. Freedom from paperwork : Integrated trading, bank
and de-mat account with digital contracts removers
all paperwork.
2. Instant credit and transfer : instant transfer of funds
of from bank account of the choice to Sharekhan
trading account.
3. Trade anywhere : enjoy the ease of trading from any
part of the world in a completely secure
environment.
4. Dial n trade : call toll free number ( 1-800-22-7050)
to place orders through telebrokers.
5. Timey advice : make informed decisions with expert
advice, investment call and live market commentary.
CLASSIC ACCOUNT:
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Integration of : online trading + bank+ demat
account
Instant cash transfer facility against purchase &
sale of shares
IPO investments
Instant order and trade confirmations by e-mail
Single screen interface for cash and derivates
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FAST TRADE :
Features
Streaming quotes.
Personalized market watch.
Single screen interface for cash, derivatives and
commodities.
New fast trade is platform independent will support
by all operating system.
New fast trade will support all browsers in the
market.
New fast trade is independent of existing website
and can work even if content website is down.
Fast trade is web base product and its a shown
fluctuation rate.
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TRADE TIGER
Trade tiger is a next generation online trading product
that brings the power of brokers terminal to customer pc.
It is session to capitalize on intra-day price movement.
Trade tiger is an internet based application available on
a CD, which provides everything a trader needs on one
screen.
Key Features : A single platform for multiple exchange BSE & NSE
( cash & F&O), MCX, NCDEX, MUTUAL, IPO.
Multiple market watch available on single screen.
Multiple charts with tick by tick intraday and end of
day charting powered with various studies.
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Advantages :
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Share Offline
SHARE OFFLINE :
As the internet has taken over the physical trade, the
same is the situation in trading in shares. Even the
internet has not spared trading in shares and still the
conventional system of offline trading continues in
todays s world.
Low brokerage
Less margin
Flexibility in credit period
Customized advice
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DIAL- N TRADE :
Sharekhan provides complete trading facility like they
are giving toll free numbers the phone trading facility as
an alternative of net trading where a customer can call
n number of times.
Toll free numbers ; 1800-22-7500
1800-22-7050
Local number ;
079-30307600 ( chargeable )
= 04 times
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INDEXES OF EQUITY MARKET ONLINE
NSE;
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BSE;
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Derivatives
DERIVATIVES;
Derivatives are financial contracts whose value is
depends on the bebaviour of price of one or more basic
underling assests. These contracts are legally binding
agreement made on the trading scree of stock exchange,
by or sell an assest in future. The assests can be share,
index, interest rate, bond, rupee-dollar exchange rate,
sugar, crude oil, soybean, cotton, coffee etc.
Options;
An options is a contract which gives the right, but not but
or sell the underlying at a stated price, which a buyer of
an operation pays the premium and options are of two
types calls an put.
Calls give the buyer the right but not the obligation to
by a given quantity of the underlying assest, at a given
price on or before a given future date. Calls also known as
bulls.Puts give the buyer the right, but not obligation to
sell a given quantity of the underlying assest at a given
price on or before a given date. Puts also known as
bears.
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Commodities Online
COMMODITIES ONLINE;
Commodities are agreements to buy and sell virtually
anything expect, for some reason, onions. The primary
commodities that are traded are oil, gold and agricultural
products. Commodity derivatives comprise of raw
materials and products that can be traded on special
commodity exchanges across the country. Commodities
expands customer investing horizon from investing in a
metal company to trading in the metal itself. Trading in
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INDEXES OF COMMODITIES
MCX;
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NCDEX;
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Initial Public
Offering
IPO;
Initial public offering, the first sale of stock by a company
to the public, companies offering an IPO are sometimes
new, young companies, or sometimes companies which
has been around for many years but are finally deciding
to go public. IPO are often risky investments, but often
have the potential for significant gains. IPO are often used
as a way for a young company to gain necessary market
capital.
From an investor point of view, IPO gives a chance to by
shares of a company, directly from the company at the
price of their choice ( In book build IPO). Many a times
there is a big difference between the price at which
companies decides for its shares and the price on which
investor are willing to by share and that gives a good
listing gain for shares allocated to the investor in IPO.
From a company prospective, IPO help them to identify
their real value which is decided by millions of investor
once their shares are listed in stock exchange. IPO also
provide funds for their future growth or for paying their
previous borrowings. Sharekhan provides to their
customer the online IPO facility. In this facility, the
customer has to feel only the bid price and the quantity
for which he/she wants to by the stock.
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Portfolio Management
Service
PMS;
PORTFOLIO MANAGEMENT SERVICES (PMS);
Sharekhan unfolds for customer an enable of PMS to
choose from that helps customer sit back, relax and see
customer money grow without worrying about the ups
and downs at the stock market. Talks to Sharekhan
specialists and theyll help customer choose a PMS plan
that suits customer risk taking appetite expectation
from the market.
There are two types of PMS in Sharekhan Limited
A) PROPRIME
B) PROTECH
A)
PROPRIME (FUNDAMENTAL);
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PRODUCT APPROACH
Investments are based on 3 tenets;
1. Consistent, steady and sustainable returns
2. Margin of safety
3.
Low volatility
Product Characteristics
Bottom up stock selection
In-depth, independent fundamental research
High quality companies with relatively large
capitalization.
Disciplined valuation approach applying multiple
valuation measures
Medium to long term vision, resulting in low portfolio
turnover.
Why Invest?
33
How to Invest?
Minimum investment = Rs 20 Lakhs
Lock in period; 06 months
Reporting; Access to website showing client
holding & quarterly reporting of portfolio
holding/transaction.
Charge; 2.5% p.a, fees charged every quarter,
0.5% brokerage, 20% profit sharing after 15%
hurdle crossed end of every fiscal.
How to check?
You can access your portfolio through branches of
franchisees for services.
Daily NAN can be viewed online.
Quarterly reporting of portfolio holding/transaction.
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B)
( TECHNICAL);
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Product Characteristics
Using swing based index trading systems, stop and
reverse, trend following and momentum trading
techniques.
Nifty based products for low impact cost and low
product volatility.
To earn return both in rising & falling market.
Trading in futures market to allow for active risk
protection using trailing stop losses.
Why Invest?
Different product based on risk-reward for different types
of investor having different time horizon of investment &
return expectation.
Aspect from fundamental analysis, a successful investor
can take a market view based on technical analysis &
power of derivatives for timing the market
If customer wants to be ahead in the race of timing the
market correctly, then protech PMS is the option for
customer. So far Sharekhan is the first company to come
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How to invest?
Lock in; 6 months.
Reporting; fortnightly reporting of portfolio net worth,
monthly reporting of portfolio holdings/ transactions.
Charges; 0% AMC fees, 0.05% brokerage for derivatives,
20% profit sharing on booked profits on a quarterly
basis.
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Fixed Deposits
FIXED DEPOSITS;
Fixed deposits are loan arrangements where a specific
amount of funds is placed on deposit under the name of
the account holder. The money placed on deposit earns a
fixed rate of interest, according to the terms and
conditions that govern the account. The actual amount of
the fixed rate can be influenced by such factors at the
type of currency involved in the deposit, the duration set
in place for the deposit, and the location where the
deposit is made.
The most unusual characteristic of a fixed deposit is that
the funds cannot be withdrawn for a specified period
time, in most cases; fixed deposits carry duration of five
years. During that time, the money remains in the
account and cannot be withdrawn for any reason;
Individuals, corporate entities, and even non-profit
organizations that wish to set aside funds and limit their
access to the funds for a period of time often find that
fixed deposits are a simple way to accomplish this goal.
As an added benefit, the monies in the account will earn a
fixed rate of interest regardless of any fluctuations in
interest rates that apply to other types of account.
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Advisory
Products
ADVISORY PRODUCT;
Sharekhan provide advisory products by which customer
can get proper advise for investing their money in proper
way by which they can earn more profit.
Need of Advisory Products;
ADVISORY PRODUCTS;
Top picks portfolio
123 portfolio
Smart trade portfolio
Derivatives portfolio
Nifty portfolio
Portfolio doctor
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(4) Derivatives Portfolio;
A model portfolio runs by the Sharekhan advisory team
centrally. Ideal for traders looking for aggressive returns
with medium risk.
Aggressive
Leverage
Actively managed
Super strike Rate
Dividend
distribution
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43
Currency
Trading
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Mutual Fund
MUTUAL FUNDS:
Mutual fund is an investment company that pools money
from shareholders and invests in a variety of securities,
such as stocks, bonds and money market instruments.
Most open-end mutual funds stand ready to by back
(redeem) its shares at their current net asset value, which
depends on the total market value fund s investment
portfolio at the time of redemption. Most open-end
mutual funds continuously offer new shares to investors.
Security exchange board of India is the regulatory
body for all mutual fund. All mutual funds must get
registered with the SEBI.
Benefits of investing in mutual funds;
Small investment
Professional fund management
Spreading risk
Transparency
Choice
Regulation
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Research
Methodology
46
Q: Do you invest into stock market?
Objective: to know how many people are doing
investment in stock market?
Finding:
Yes
No
52%
48%
Yes
48%
No
52%
INTERPRETATION;
From the above chart we can conclude that there are 57%
people are doing investment in stock market and 43%
people are not doing investment in stock market.
47
Q: If yes, where do you investing?
Objective: To know in which area people are interested to
doing investment
Findings:
Equity
Mutual Fund
33%
5%
Commodity
Other
3%
11%
Equity
21%
Mutual Fund
Commodity
6%
10%
Other
63%
INTERPRETATION;
From the above chart we can see there are from 33
people in equity, 5 in mutual fund, 3 in commodity and 11
in other doing investment.
48
Q: If yes, from which brokerage house you do trading?
Objectives: To know which company has taken priority
place in customers mind.
Findings:
Sharekhan
23%
HDFC Securities
ICICI Direct
Edelweiss
Religare
15%
9%
3%
2%
Companies
Sharekhan
6% 4%
17%
HDFC Securities
ICICI Direct
44%
Edelweiss
Religare
29%
INTERPRETATION;
We can know from above chart that most of the people
are doing trade from Sharekhan as 23 and 15 from HDFC
Securities, 9 from ICICI Direct , 3 from Edelweiss, 2 from
Religare.
49
Findings:
Online
Offline
23%
29%
Method of Trading
Online
44%
Offline
56%
INTERPRETATION;
Here we can conclude that now people are aware with
internet facilities. So 23% investors prefer online trading
and 29% investors prefer offline trading because of low
availability of internet facility and busy in routine work.
50
Q: Have you ever heard about Sharekhan broking firm?
Objective: To know how many people aware with
Sharekhan ltd.
Findings:
Yes
No
33
19
Awareness
Yes
19
No
33
INTERPRETATION;
From the above chart we can conclude that there are 33%
people are aware with Sharekhan Ltdand 19% people are
not .
51
Q: Are you interested because we have scheme going
on?
Objective: To know how many people are eager to know
Sharekhan scheme.
Findings:
Yes
No
13
20
Yes
13
No
20
INTERPRETATION;
From the above chart we can conclude that the Scheme
of free opening Demat A/c and life time free available
online software, are 13% people are interested to know
about Sharekhan Ltd services.
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Q: If yes can we take an appointment?
Objective:-To know how many people are interested for
live demonstration of Sharekhans online software.
Finding:Yes
No
7
6
Appointment
Yes
No
6
7
INTERPRETATION;
From the above chart we can conclude that there are 7%
people are ready for live demonstration of Sharekhans
online software and 6% people are neglect for that.
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LEARINING
54
CONCLUSION
55
ANNEXURE
Q1. What is your investment pattern?
{ } Fixed deposits And BONDS
{ } GOLD
{ } MUTUAL FUNDS AND COMMODITIES
{ } STOCKS
} online
} offline
} corporate
} Sharekhan
} HDFC securities
} ICICI direct
} Edelweiss
} Religare
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} RESEARCH REPORTS.
} CUSTOMER CARE .
} SOFTWARE / WEBSITE .
{
{
} BROKERAGE.
} ANY
SHAREKHAN { 1 2 3 4 5 }
HDFC SECURITIES { 1 2 3 4 5 ]
ICICI DIRECT {1 2 3 4 5 }
EDELWEISS {1 2 3 4 5 }
RELIGARE {1 2 3 4 5 }
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BIBLIOGRAPHY
Websites:
www.sharekhan.com
www.bseindia.com
www.nseindia.com
www.ncdex.com
www.mcxindia.com
www.mutualfunds.com
www.derivatives.com
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