Myhome Mycourses BusinessAdministration MKTG3452SP16 Exams

Exam1Chapters1,2,3,4,and
8
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Question1

Thursday,25February2016,1:56PM
Finished
Thursday,25February2016,2:56PM
1hour

Asalesorientedfirm:

Complete
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Flagquestion

Selectone:
a.

carefullyidentifiesmarketsegments.

b.

extensivelyusesrelationshipmarketingstrategies.

c.

increasessalesbycreatingcustomervalueandsatisfaction.

d.

extensivelyusespersonalsellingandadvertising.

Question2

Whichofthefollowingisadisadvantageassociatedwithanundifferentiatedtargeting

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strategy?

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Flagquestion

Selectone:
a.

Itinvolvesahighriskofcannibalizationofproducts.

b.

Itisexpensivebecauseofhighproductionandmarketingcosts.

c.

Itoftenresultsinproductofferingsthatareunimaginativeandsterile.

d.

Itrequiresafirmtotailormarketingmixestothepreferencesofmarketsegments.

Question3

GenXers:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

areagedbetweentwelveandeighteenyears.

b.

spendtheleastonhousingthananyothercohort.

c.

controlseventypercentofAmerica'snetworth.

d.

spendmoreonfoodthananyothercohort.

Question4

Inaconcentratedtargetingstrategy,afirm:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

viewsthemarketasonebigmarketwithnoindividualsegments.

b.

adoptsamassmarketphilosophyfortargetingamarket.

c.

choosestoservetwoormorewelldefinedmarketsegments.

d.

selectsonesegmentofamarketfortargetingitsmarketingefforts.

Question5

workethic

hasbeenoneoftheimportantvaluesthathavestronglyinfluenced

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attitudesintheUnitedStates'first200years.
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Flagquestion

Question6

Purchasingpowerismeasuredbycomparingincometotherelativecostofastandardsetof

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goodsandservicesindifferentgeographicareas,usuallyreferredtoasthecostofliving.

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Flagquestion

Selectone:
True
False

Question7

Marketersaremostlikelytorecognizeanactionasunethicalwhen:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

thereisagreaterdegreeofagreementamongmanagerialpeersthattheactionis
harmful.

b.

topmanagersexerciselittlecontrolovertheorganizationalculture.

c.

fewerindividualsintheorganizationsarelikelytogetaffectedbytheaction.

d.

thereisalongtimegapbetweentheactionandtheonsetofnegativeconsequences.

Question8
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_____multipliedbythenumberofunitssoldequalstotalrevenueforthefirm.

Markedoutof1
Flagquestion

Selectone:
a.

Discount

b.

Profitmargin

c.

Price

d.

Overheadcost

Question9

Asalesorientedfirmplacesminimalemphasison:

Complete
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Flagquestion

Selectone:
a.

personalsellinganddirectsellingactivities.

b.

promotionalstrategies.

c.

buildinglongtermcustomerrelationships.

d.

pricingstrategies.

Question10

Theproductcomponentofamarketingmixinvolves:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

pointofpurchase.

b.

brandname.

c.

distribution.

d.

advertising.

Question11

Whichofthefollowingstatementsistrueaboutstrategicbusinessunits(SBUs)?

Complete
Markedoutof1
Flagquestion

Selectone:
a.

TheydonotplancollaborativelywithotherSBUs.

b.

Theydonothavecompetitorsoftheirown.

c.

Theydonotperformmanufacturingandmarketingfunctions.

d.

Theydonothavespecifictargetmarkets.

Question12

Whichofthefollowingstatementsistrueaboutthestakeholdertheoryofcorporatesocial

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responsibility?

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Selectone:
Flagquestion

a.

Itstatesthatsocialresponsibilityisbestcarriedoutbygovernmentagencies.

b.

Itstatesthatemployeesandnotthetopmanagementshouldbeinvolvedincorporate
socialresponsibility.

c.

Itstatesthatcompaniesshouldonlyfocusonincreasingshareholderwealth.

d.

Itstatesthatacompanyowesadutytobeagoodcitizeninitscommunity.

Question13

Aneffectivebusinessmissionstatementis:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

definedintermsoftheproductsandservicesthecompanyproduces.

b.

developedindependentlyoftheexternalbusinessenvironment.

c.

basedonshorttermthinkingandmarketingmyopia.

d.

basedonananalysisofanticipatedenvironmentalconditions.

Question14

Amarketingmixtypicallyinvolves:

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Selectone:
a.

Flagquestion

restrictivecovenants.

b.

distributionstrategies.

c.

federalregulations.

d.

divestiturestrategies.

Question15

ResearchersatPPGIndustriesInc.spentconsiderabletime,effort,andmoneydevelopinga

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bluishwindshieldthatwouldletinfilteredsunlightbutblockoutheat.PPGhadnot

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conductedmarketresearchbeforedecidingtodesignthewindshield.Moreover,the
windshieldispricedhighercomparedtotheotherbrands.Thecompanyhasnowintroduced

Flagquestion

thewindshieldinthemarketandishopingthatthecustomerswilllikeit.PPGmostlikely
hasa(n)_____orientation.
Selectone:
a.

promotion

b.

exchange

c.

sales

d.

production

Question16

WineTastersInc.isamagazinethattargetspeoplewhoappreciatewineandgoodfood.Its

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majorcustomerbaseincludepeoplewhoenjoywinetastingeventsandvisitdifferent

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restaurants.Giventhisinformation,WineTastersmostlikelyreliesonwhichofthe

Flagquestion

followingvariablestoidentifyitstargetmarket?
Selectone:
a.

Demographicsegmentation

b.

Usageratesegmentation

c.

Psychographicsegmentation

d.

Benefitsegmentation

Question17

_____segmentationreferstosegmentingmarketsbyregionofacountryortheworld,

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marketsize,marketdensity,orclimate.

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Selectone:
Flagquestion

a.

Usagerate

b.

Benefit

c.

Demographic

d.

Geographic

Question18

Relationshipmanagementstrategiesdependon:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

employeeempowerment.

b.

deregulation.

c.

centralization.

d.

greenwashingtechniques.

Question19

Thepricecomponentofamarketingmixis:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

decidedafterthepromotionstrategiesarefinalized.

b.

thestartingpointofthemarketingmix.

c.

acompetitiveweaponforcompanies.

d.

theleastflexibleelementofthemarketingmix.

Question20

Hydralicious,ajuiceoutlet,hadtostopitsbusinessashealthinspectorsfoundthatthe

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storagefacilitiesattheoutletwerenothygienicasperstandardssetbythegovernment.A

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_____factoraffectedHydraliciousinthisscenario.

Flagquestion

Selectone:
a.

economic

b.

legal

c.

social

d.

cultural

Question21

CuisineRoyale,arestaurantchain,hasintroducedmanyAsianandMexicandishesinthe

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menu.Thiswasdonebecausethetopmanagementhadrecognizedthatthenumberoftheir

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customersfromminoritygroupswasincreasing.Thisscenarioillustrateshow_____factors
influencemarketingdecisions.

Flagquestion

Selectone:
a.

ethical

b.

demographic

c.

legal

d.

environmental

Question22

Thenotionofcompetitiveadvantagemeansthat:

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Selectone:
a.

Flagquestion

theadvantagecanbeenjoyedonlyforashortperiod.

b.

acompanymanufacturesproductswhicharesimilartothoseofitscompetitors.

c.

asuccessfulfirmwillstakeoutapositionuniqueinsomemannerfromitsrivals.

d.

anestablishedfirmfocusessolelyondevelopingalowpricecompetitiveadvantage.

Question23

TennotDesignsInc.manufacturesandsellsclothesandshoestopeoplewhoareover6'6"

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tallarathersmalltargetmarket.Giventhisinformation,TennotDesignsInc.usesa(n)

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_____targetingstrategy.

Flagquestion

Selectone:
a.

onetoone

b.

multisegment

c.

undifferentiated

d.

concentrated

Question24

Thepromotioncomponentofthemarketingmixinvolves:

Complete
Markedoutof1

Selectone:
a.

Flagquestion

pricingstrategies.

b.

personalselling.

c.

manufacturingstrategies.

d.

productpackaging.

Question25

Companiescaneffectivelymarkettoteensby:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

usinginteractivecontestsandvotingchallenges.

b.

makingproductsthatarecomplextouse.

c.

distributingproductsonlineratherthaninstores.

d.

usingradioastheprimarypromotionaltool.

Question26

Babyboomers:

Complete
Markedoutof1

Selectone:
a.

Flagquestion

havemanyhealthcareexpenses.

b.

spendlessmoneythananyothercohort.

c.

arenotopentonewbrands.

d.

spendmoreonfoodthananyotherpopulationgroup.

Question27

_____arebusinesscustomerswhoconsidernumeroussuppliers,solicitbids,andstudyall

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proposalscarefullybeforeselectingone.

Markedoutof1
Flagquestion

Selectone:
a.

Optimizers

b.

Laggards

c.

Satisficers

d.

Innovators

Question28

RevelInc.,acellphonemanufacturer,launcheditsnewrangeofsmartphonesthatcould

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onlybepurchasedonthecompany'sofficialWebsiteandnotatretailoutlets.Thislimitation

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maybeattributedtothe_____elementofRevel'smarketingmix.

Flagquestion

Selectone:
a.

price

b.

evaluation

c.

promotion

d.

distribution

Question29

Afirmthatextensivelyusesrelationshipmarketingstrategiesismostlikelyto:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

encourageteamworkamongemployees.

b.

behighlycentralized.

c.

relyonaggressivesalesstrategies.

d.

focusontheinternalratherthantheexternalbusinessenvironment.

Question30

Whichofthefollowingstrategiesismostcloselyassociatedwithasocietalmarketing

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orientation?

Markedoutof1

Selectone:
Flagquestion

a.

Increasingoverheadproductioncosts

b.

Usingcleanenergysources

c.

Fosteringopportunism

d.

Usinggreenwashingtechniques

Question31

_____isabusiness'sconcernforthelongrangewelfareofboththecompanyandits

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relationshipstothesocietywithinwhichitoperates.

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Selectone:
Flagquestion

a.

Deregulation

b.

Corporateselfdealing

c.

Socialloafing

d.

Corporatesocialresponsibility

Question32

MaxNutrisellscookiesandnutritionbars.ThemarketersatMaxNutriaretryingtocomeup

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withanewandattractivepackagingdesignforitscookies.Inthisscenario,MaxNutriis

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workingonits product

strategy.

Flagquestion

Question33

Whichofthefollowingistrueofaconcentratedtargetingstrategy?

Complete
Markedoutof1

Selectone:
a.

Flagquestion

Itisoftenadoptedbysmallfirmstocompeteeffectivelywithmuchlargerfirms.

b.

Itfollowsamassmarketphilosophybyviewingthemarketasonebigmarketwithout
anyindividualsegments.

c.

Itallowsafirmtoservetwoormorewelldefinedmarketsegmentssimultaneously.

d.

Itoftenresultsincannibalization,whichoccurswhensalesofanewproductcutsinto
salesofanexistingproduct.

Question34

Marketingprofessionalsaremostlikelytoperceivequestionablepracticesasunethical

Complete

when:

Markedoutof1
Flagquestion

Selectone:
a.

thereisnopossibilitythattheactionwillresultinsevereadverseconsequences.

b.

unethicalpracticesarecommonplaceintheorganization.

c.

theactionisveryunlikelytoaffectmanypeopleintheorganization.

d.

thereisashorttimegapbetweentheactionandtheonsetofnegativeconsequences.

Question35

Amultisegmenttargetingstrategydiffersfromaconcentratedtargetingstrategyinthatit:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

developsandmaintainsacommonmarketingmixforitsproducts.

b.

selectsonesegmentofamarketwithagoaltosatisfyitsmembers.

c.

facesahighpotentialcostfromcannibalizationofproducts.

d.

resultsinsterile,unimaginativeproductofferings.

Question36

DeltaInc.isalargeorganizationthatbelievesinservingthecommunityitoperatesin.The

Complete

organizationconductsseveralcampaignsabouthealthawarenessandalsoprovides

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donationstononprofitorganizationsworkingonsuchcauses.Deltaisillustrating

Flagquestion

Question37

corporatesocialresponsibility
.

Individualsbornbetween1965and1978formagroupcalled:

Complete
Markedoutof1

Selectone:
a.

Flagquestion

GenerationX.

b.

Millennials.

c.

tweens.

d.

babyboomers.

Question38

Thepurposeofmarketsegmentationisto:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

groupalargenumberofmarketstogether,enablingacompanytoservethem
simultaneously.

b.

enableamarketertotailormarketingmixestomeettheneedsofoneormorespecific
segments.

c.

divideamarketintosubmarketsofequalsizethathaveequalnumberofcustomersin
each.

d.

changeconsumerattitudesandbeliefstowardaproduct.

Question39

MarketersatOmegaPharmaceuticalsareidentifyingstoresandoutletsthatwillbemost

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convenientforcustomerstobuyitsproducts.Thecompanyisalsoplanningthelogisticsof

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howandwhentheproductswillbedeliveredtotheoutlets.OmegaPharmaceuticalsis

Flagquestion

Question40

workingonits place

strategy.

Theheartofthemarketingmixisthe:

Complete
Markedoutof1

Selectone:
a.

Flagquestion

salespromotionandpersonalsellingstrategy.

b.

productofferingandproductstrategy.

c.

productpackagingandpricingstrategy.

d.

placeanddistributionstrategy.

Question41

Whichofthefollowingstatementsistrueinthecontextofsocialmedia?

Complete
Markedoutof1
Flagquestion

Selectone:
a.

Themajorityoffortyfiveandolderplaceahighvalueonsocialnetworkinformation.

b.

Socialnetworkingispartofregularlifeforpeopleofallages.

c.

Socialmediaseldominfluencethebuyingbehaviorofconsumers.

d.

Socialmediahavelimitedopinionsharingaboutcompanies.

Question42

Marthavisitsadepartmentalstoreandlearnsthataboxofexoticcandleswouldcostherten

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percentmorethanwhatshehadpaidforitsixmonthsago.Inthisscenario,Marthahasto

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paymoreasaresultof_____.

Flagquestion

Selectone:
a.

recession

b.

stagflation

c.

inflation

d.

stagnation

Question43

Amarketorientedfirm:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

definesitsmissionintermsofthebenefitsitscustomersseek.

b.

ishighlycentralized.

c.

targetstheaveragecustomer.

d.

definesitsbusinessintermsofthegoodsandservicesitproduces.

Question44

InthecontextofSWOTanalysis,marketerscanidentifystrengthsandweaknessesby

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focusingon:

Markedoutof1
Flagquestion

Selectone:
a.

qualityofproductsproducedbycompetitors.

b.

foreigncompetitors.

c.

employeecapabilities.

d.

governmentpolicies.

Question45

Cannibalizationoccurswhenthesalesofanexistingproductremainthesamedespitethe

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introductionofanewproduct.

Markedoutof1

Selectone:

Flagquestion

True
False

Question46

Anexampleofdemographicinformationwouldbe:

Complete
Markedoutof1

Selectone:
a.

Flagquestion

thelevelofcreativityofanindividual.

b.

thetechnologyanindividualuses.

c.

thelocationinwhichanindividualstays.

d.

theethicalprinciplesofanindividual.

Question47

Thefocusofamissionstatementofanorganizationshouldbeon:

Complete
Markedoutof1
Flagquestion

Selectone:
a.

internaloperationalprocedures.

b.

anticompetitivestrategies.

c.

themarketthebusinessserves.

d.

supplychainmanagement.

Question48

Candy'sChocolatesInc.isaconfectionarycompanythatmanufacturesonlyoneproduct.

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Unlikeitscompetitors,thefirmdoesnothaveitstargetcustomerbaseaschildren.Instead,

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itpromotesitsproductusingthesamestrategyacrossconsumersofallagegroups.Given

Flagquestion

thisinformation,Candy'sChocolatesInc.hasadopteda(n)_____strategy.
Selectone:
a.

concentratedtargeting

b.

multisegmenttargeting

c.

undifferentiatedtargeting

d.

nichetargeting

Question49

ResearchersatPPGIndustriesInc.spentconsiderabletime,effort,andmoneydevelopinga

Complete

bluishwindshieldthatwouldletinfilteredsunlightbutblockoutheat.PPGhadnot

Markedoutof1

conductedmarketresearchbeforedecidingtodesignthewindshield.Moreover,the

Flagquestion

windshieldispricedhighercomparedtotheotherbrands.Thecompanyhasnowintroduced
thewindshieldinthemarketandishopingthatthecustomerswilllikeit.PPGmostlikely
hasa(n) production

orientation.

Question50

_____isameansofdisplayingorgraphing,intwoormoredimensions,thelocationof

Complete

products,brands,orgroupsofproductsincustomers'minds.

Markedoutof1
Flagquestion

Selectone:
a.

Marketsegmentation

b.

Perceptualmapping

c.

Productpositioning

d.

Producttracing

Finishreview