Criteria B -Developing Ideas

Design brief: Developing Leaflets & Information for Children, Young People and
Families.
For you understanding: what is Design Specification? (A specification is a set
of constraints, requirements and considerations for a solution: what the solution
must or must not have to be successful. A specification is not a description of the
outcome. It should demonstrate that you understand the needs of the problem
that you have identified. Every aspect of a specification must be specific,
measurable, achievable, realistic and testable (SMART).
The specification should be directly connected to your design brief. Writing a
specification can be a difficult job if the design brief is not well researched and
written. If a solution or design fails to meet an aspect of the specification, it can
be considered that it has not met the criteria for success.You will need to refer
back to your specification throughout the project, particularly when developing
ideas and evaluating the solution.)

My product is a leaflet that I chose at criteria A to be appealing to target the

audience.
The leaflet needs to contain an environmental issue because our purpose of the
unit is to spread awareness.
The Leaflet is for school community so I need to use simple and informative
words.
This product is perfectly safe because its just a leaflet it doesnt harm anyone.
The product should be size just good to see.
Function of this leaflet is to spread awareness.
Aspect
Aesthetics (Consider
appearance, style, color,
shape/form, texture, pattern,
finish, layout)
Cost (Is there a maximum
cost? Is this a material
cost/time cost/selling cost?)
Customer (Who it is for? What
is the target users age,

Requirements
Style- S
imple and easy to understand
Color- Red and Grey
Shape and form- Vertical Rectangle
Texture- Plain Texture
Pattern- Red theme with Grey Mountains
The Maximum cost is about 250 rupees.
The customer is the school community.
The age is 10-15

gender, socio-economic
background?)
Function (What it must do?
What is its purpose? Where
will the product be stored?
How easily can it be
used/maintained?)
Content(Writing the content Deciding on the design and
images - Proofreading and
checking)
Safety (What safety factors
need to be incorporated into
the design?)
Accessibility(where it will be
available-Online, in the form of
poster, website etc)
Format(suggest how the
leaflet will be designed )
Manufacturing (What
resources are available? Are
there limitations as to how this
can be created? How much
time is needed to create the
design?)

The purpose is to spread awareness on

the Biodiversity loss.

The Leaflet is for school community so I

need to use simple and informative words.
The Brochure should explain what the
person needs to do and it should also
Include the main relevant points.
This product is perfectly safe because its
just a leaflet it doesnt harm anyone.
The leaflets will be displayed online and
around the school.
It is going to be Eye-catching, attractive
and colourful. It is also going to be clear
and easy to read.
The amount of time needed to create the
design is 4-5 Days due to printing and
other procedures.

List a range of feasible design ideas for the solutions based on the
data collected:
For your understanding: For digital product design, a natural
starting place when designing is with a pencil and sheet of paper,
developing rough sketches of potential solutions. You should focus
on getting the basic building blocks of ideas sketched out in short,
concentrated bursts. These initial ideas should focus on generating
a range of different solutions to the problem.
You should then identify which initial ideas should be developed
further. This could be done through a range of strategies, including:

further, more detailed sketches that start to develop ideas with

direct reference to the specification

detailed annotation that allows students to explore and

communicate their own thinking through annotation

making of simple card and models and simulations used to

test ideas and ensure they meet the specification.

Design idea development

Strategies and techniques to communicate and develop ideas:
Technique/Strategy
Mind map
Initial concept sketching
Mind map 1:

Product Design

Mind Map 2:

Design Sketch 1: paste sketch, write design specifications and write brief.
Design Specification
Appearance of leaflet (Color, font,
relevant images and pictures, size,
spacing, use of bullet points and tick
boxes)
Clear and positive title
specific to comments
Style (Language) (Easy to understand,
check for jargon, check for wordiness,
check for formality)
Purpose (Audience of leaflet; what
level of information will be provided
Involvement of service-users (Who
and how; discussed potential barriers;
discussed format, content, style and
accessibility)
Examples (if relevant), to explain what
you mean

Yes/No
NO
YES
NO
YES
YES
NO

NO

Design Sketch 2: paste sketch, write design specifications and write brief.
Design Specification

Yes/No

Appearance of leaflet (Color, font,

relevant images and pictures, size,
spacing, use of bullet points and tick
boxes)
Clear and positive title
specific to comments
Style (Language) (Easy to understand,
check for jargon, check for wordiness,
check for formality)
Purpose (Audience of leaflet; what
level of information will be provided
Involvement of service-users (Who
and how; discussed potential barriers;
discussed format, content, style and
accessibility)
Examples (if relevant), to explain what
you mean

NO
YES
NO
YES
YES
NO
NO

Examples of good practice

Appearance of leaflet (Color, font, relevant images and pictures, size, spacing,
use of bullet points and tick boxes)
Insert pictures
Clear and positive title
Insert pictures
Style (Language) (Easy to understand, check for jargon, check for wordiness,
check for formality)
Insert pictures
Promises / commitment
Insert pictures
Images to help convey meaning
Insert pictures

Selecting and justifying the chosen design:

Prioritize the best possible design idea for the solution from the
above list and reason is why it is better than the other ideas.

Presenting the chosen design

Paste Final sketch
Design Specification
Appearance of leaflet (Color, font,
relevant images and pictures, size,
spacing, use of bullet points and tick
boxes)
Clear and positive title
specific to comments
Style (Language) (Easy to understand,
check for jargon, check for wordiness,
check for formality)
Purpose (Audience of leaflet; what
level of information will be provided
Involvement of service-users (Who
and how; discussed potential barriers;
discussed format, content, style and
accessibility)
Examples (if relevant), to explain what
you mean

Reason:

Yes/No

Understanding of Developing Ideas

Justify:
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