Identity Standards

Table of
Contents
The Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
The Logotype
Proper Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Minimum Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Logo Isolation Zone . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Use with Other Logos . . . . . . . . . . . . . . . . . . . . . . . . . 7
Acceptable Variations . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Incorrect Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Product Name Lockups . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Corporate Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Typography
Primary Face . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Secondary Face . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Business Stationery
Letterhead - U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Letterhead - A4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Business cards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Press Releases. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Collateral
Brochure Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Brochure Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Datasheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
CD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Presentations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Contacts and Downloads . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Legal & Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Visual Identity Guidelines
Table of Contents
January 29, 2004
The Brand
About the Logotype
The new EFI is not just an acronym for Electronics for Imaging.
It is the symbol that celebrates the convergence of the most
cutting-edge and trusted printing technologies in the world.
The all-around architecture of the new EFI logo is about
leadership and partnership, while the circular flow of its
letterforms embraces our open systems approach to industry
standards. The center portion of the logo is symbolic of its Fiery
genesis and creates a new vision of EFI as essential to print.
The Brand : About the Logotype
January 29, 2004
The
Logotype
Proper Use
The Logotype is the primary visual expression of the EFI brand.
Created as a custom letterform from the Univers typeface, the
Logotype and tagline may not be re-created, typeset, or altered
in any way.
For the new identity to be effective, weve retired the Electronics
For Imaging logo, the Best logo, the EDOX logo, the Printcafe
logo, the PrintMe logo, the Splash logo, the T/R Systems logo,
the Unimobile logo and the Velocity logo. These retired logos
must not be used.
The EFI Logotype must never be altered or redrawn in any way.
It is a distinct design that cannot be reproduced using standard
typefaces. Redrawing or misusing our Logotype will dilute and
weaken our visual identity and damage the integrity of our brand.
Your help in following the guidelines in this document will
ensure consistent representation.
Always download the Logotype from official artwork available
at http://info-new.efi.com/departments/marketing/branding or
through request to your local Marcom team.
The Logotype : Proper Use
January 29, 2004
The
Logotype
Minimum Size
9/16 (9mm)
The minimum size for the reproduction of the Logotype is 9/16

or 9mm. The Logotype should always be used in the size most
appropriate to the application in question. Templates are
provided throughout this guide and on the corporate intranet to
ensure the correct reproduction of the Logotype for the required
application.
As a rule, the Logotype appears at a consistent size of 1 or
26mm on all design applications up to US Letter or A4 in size.
This is 100% of the size of imported Logotype artwork.
This is the
minimum size for
the reproduction
of the Logotype
1 (26mm)
As with all questions, if you need additional information on the

size most appropriate to your application, contact Amy Atkinson,
Branding Application Coordinator, or your local Marcom team.
This is the
preferred size for
the reproduction
of the Logotype
1 (26mm)
This is the
preferred size for
the reproduction
of the Logotype
with tagline
The Logotype : Mimimum Size
January 29, 2004
The
Logotype
Logo Isolation Zone
The Logotype should always stand alone, separated from text
and graphics. To ensure that the reader/viewer is drawn to the
Logotype, and to protect it against encroachment by text and
graphic, always allow clearspace around the Logotype. This logo
isolation zone must be a minimum area of isolation around the
Logotype equal to the height of the e in efi. As the size of the
signature increases, the logo isolation zone must also be
increased.
Using the logo isolation zone correctly gives the Logotype the
prominence and space it deserves.
If the logo isolation zone is compromised, the Logotype will
become lost in the surrounding elements and prominence will
be reduced.
The Logotype : Logo Isolation Zone
January 29, 2004
The
Logotype
Use with Partner Logos
When it appears with other company logos, the Logotype must
be larger or size equivalent to the other logotypes. The goal is to
have the EFI logo prominent or at the least have both logotypes
appear equal in weight and size to convey a similar visual
impact. This may mean that the measured sizes of the two
logotypes are slightly different to achieve visual equality.
OEM
C O P I E R S
When the EFI Logotype appears next to a partner logo, it is

necessary to increase the logo isolation zone around the
Logotype. The distance between the two logotypes should be
increased from e to a minimum of 2 e on either side of the
Logotype.
Use with the Fiery logo

EFI will retain use of the Fiery logo. The Fiery logo has immense
brand equity and recognition in the marketplace. When used
with the Fiery logo, the EFI Logotype should also be sized
equally or slightly larger than the Fiery logo to clearly
demonstrate the hierarchy of the two brands.
This EFI:Fiery lockup logo is available for download at
http://info-new.efi.com/departments/marketing/branding logos.html
The essential to print tagline should not be used in this

representation.
The Logotype : Use with Other Logos
January 29, 2004
The
Logotype
Acceptable Variations
Our Logotype works in a variety of applications and contexts.
This page presents the acceptable variations of our Logotype,
showing how to achieve maximum impact in any situation.
The primary application of the Logotype is PMS 287 on white.
1. The PMS 287 Logotype may be used only on white

backgrounds.
2. The black version of the Logotype may only be used on

documents that are to be output in black and white, and in
ads for publications that are printed in black and white.
3. The Logotype may also be knocked out as white when it

is depicted on a colored background. For communications
produced by EFI, the designated background colors are
PMS 287 Blue, PMS 2925 Cyan, PMS Cool Gray 11, PMS 208
Red, and PMS 130 Yellow, as shown on page 11 of the guide.
This knockout treatment is also permitted when the EFI logo
is represented in approved partner communications.
4. The Logotype may also be knocked out in white on a black

background on documents that are to be output in black
and white. This is also recommended for advertisements
in publications that are printed in black and white and for
merchandise such as clothing.
The Logotype : Acceptable Variations
January 29, 2004
The
Logotype
Incorrect Usage
1. Do not change the color of the Logotype.
1.
3.
efi
essential to print
2. Do not change the horizontal or vertical scale of the Logotype.
2.
4.
3. Do not attempt to recreate the Logotype.
4. Do not outline the Logotype. Use the white version on

anything other than a white background.
The Logotype : Incorrect Usage
January 29, 2004
Product
Names
Logo Lockups
All products will be referred to by their name and product
category. The EFI Product Logo lockup will be used as the title
on the cover of all collateral and communications support.
Product Name
Univers 57 Condensed, 28pt, tracking -10, 100% Black.
Category
Univers 57 Condensed,13.5pt, tracking 25, Caps, 100% Black.
EFI Product Logo lockups and the EFI Naming Transition

document listing proper names for all EFI products can be
downloaded from:
http://info-new.efi.com/departments/marketing/branding
1x
.25
Fiery Q4000
1x
.5
SERVER & CONTROLLER SOLUTIONS
Product Names : Logo Lockups
10
.25
January 29, 2004
1x
Corporate
Colors
Palette
The EFI color palette is comprised of two color structures:
primary and secondary (accent) colors.
Primary Palette
The Blue (PMS 287) was selected due to its primary strength,
trustworthyness, reliability, and dependability our customers
require from EFI, yet its distinctive quality gives it the capability
to work effectively when portrayed with OEM or reseller logos.
The Cyan (PMS 2925) was selected to complement the primary
Blue as a highlight color, along with its ability to enhance images,
photography, and illustrations. Through its brightness it brings
an attention-getting, eye-catching quality to its applications.
PMS 287
PMS 2925
PMS Cool
Gray 11
Secondary Palette
Cool Gray 11 inspires confidence, making it ideal for web sites,

packaging, and products.
The secondary/accent colors of Red (PMS 208) and Yellow (PMS
130) were chosen to be used in a limited manner to both
highlight and bring greater interest to the page, UI, package, or
web design. Beyond being attention-getting, these are intended
to bring warmth, imagination and enlightenment to our content
and identity.
PMS 208
PMS 130
Primary
PMS 287
PMS 2925
PMS Cool Gray 11
CMYK
RGB
100/68/0/12
85/24/0/0
0/2/0/68
0/57/148
71/145/217
99/100/104
CMYK
RGB
0/100/36/37
0/30/100/0
124/38/72
223/170/0
Web
#003798
#0092DD
#363636
Secondary
PMS 208
PMS 130
Web
#990033
#FFBA00
Percentage of secondary color coverage should not exceed 25%

of the primary color coverage on the page.
Corporate Colors : Palette
11
January 29, 2004
Typography
Univers
Primary face
All EFI communications are required to utilize the Univers
typeface/font. The primary typeface is Univers, including Roman,
Oblique, Light, Light Oblique, Bold, and Bold Oblique variations.
Multiple versions are provided for the following applications:
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!#$%^&*()?$
Univers Oblique
Business correspondence
PowerPoint presentations
Technical Publications
Sales collateral
Advertising
Signage
1234567890!#$%^&*()?$
Univers Light
PC versions of the fonts are available for download, by EFI
employees only, from:
1234567890!#$%^&*()?$
Basic Rules
Univers Light Oblique
Always use Univers Roman 55 in 100% black for type.

Preferred size for body copy in documents is 8.5pt with
12pt leading. Do not use smaller than 7pt in business
documents.
1234567890!#$%^&*()?$
For emphasis, use oblique or bold

Univers Bold
Do not alter the horizontal or vertical scaling of the font.
1234567890!#$%^&*()?$
Do not use drop caps
Univers Bold Oblique
1234567890!#$%^&*()?$
Typography : Primary Face
12
January 29, 2004
Typography
Univers Condensed
Secondary Face
1234567890!#$%^&*()?$
All EFI communications are required to utilize the Univers

typeface/font. The secondary typeface face is Univers Condensed,
including Roman, Oblique, Light, Light Oblique, Bold, and Bold Oblique
variations. Multiple versions are provided for the following
applications:
Univers Condensed Oblique
1234567890!#$%^&*()?$
Business correspondence
PowerPoint presentations
Technical Publications
Sales collateral
Advertising
Signage
Univers Condensed Light
1234567890!#$%^&*()?$
PC versions of the fonts are available for download, by EFI

employees only, from:
Univers Condensed Light Oblique
Basic Rules
1234567890!#$%^&*()?$
Use the secondary face primarily for headlines.

Do not alter the horizontal or vertical scaling of the font.
Do not use drop caps
Univers Condensed Bold
1234567890!#$%^&*()?$
Univers Condensed Bold Oblique
1234567890!#$%^&*()?$
Typography : Secondary Face
13
January 29, 2004
Business
Stationery
Letterhead - U.S.
Use guidelines
Preprinted letterhead is available at your location. If you print to
a color printer, Microsoft Word versions of the letterhead are
available for download from the intranet site, at
http://info-new.efi.com/departments/marketing/branding/stationery.html
The company address is printed in 100% black, flush left to

1.364 from the left edge, 1.23 from the bottom edge.
The body of the letter

Left margin = 1.7
Right margin = 1.25
Top margin = 2.1
Bottom margin = 1.25
Business Stationery : Letterhead U.S.
14
January 29, 2004
Business
Stationery
Letterhead - A4
Use guidelines
Preprinted letterhead is available at your location. If you print to
a color printer, Microsoft Word versions of the letterhead are
available for download from the intranet site, at

40mm from the left edge, 19mm from the bottom edge.
Legal information is 15mm from the bottom of the page and
begins 42mm from the left edge of the page.
The body of the letter

Left margin = 42mm
Right margin = 26mm
Top margin = 54mm
Bottom margin = 29mm
S tonebridge Hous e
Padbury Oaks
Old B ath R oad
Longford, M iddles ex
U B 7 0E W
U nited K ingdom
www.efi.com
tel +44 [0]20 8476 7676
fax +44 [0]20 8476 7636
V A T N um ber 570 0653 80 R egis tered in E ngla nd N o. 2672991 R egis tered a ddres s : E lectronics for Im a ging (E urope) L td. S tonebridge H ous e. P a dbury O a ks . O ld B a th R oa d. L ongford. M iddles ex . U B 7 0E W U nited K ingdom .
EFI B.V
Boeing Avenue 201-207
1119 PD Schiphol-Rijk
The Netherlands
www.efi.com
tel +31 [0]20 658 8000
fax +31 [0]20 658 8001
ABN Amro Bank 54.73.67.252 EUR. ABN Amro Bank 56.56.10.029 USD. KvK Amsterdam 30144359. VAT Number: NL00 8024.09.566.B01
Business Stationery : Letterhead A4
15
January 29, 2004
Business
Stationery
Envelopes
Printed envelopes will be available at your location. Templates
for printing addresses on the envelopes will be available soon
for download from:
EFI B.V
The Netherlands
EFI B.V
The Netherlands
Business Stationery : Envelopes
16
January 29, 2004
Business
Stationery
Business cards
1p6
11p8
1p6
(We list dimensions in the universally available measurement

of picas and points, thus 12p6 is 12 picas 6 points.)
4p2
4p2
6p6
Business cards measure 21p0 x 12p0.

Amy Atkinson
Brand Application
Coordinator
Contact Name
Univers 65 Bold 8pt / 9pt
[650] 357 3270 tel

[650] 380 0023 cell
[650] 357 3231 fax
amy.atkinson@efi.com
303 Velocity Way
Foster City, CA 94404
Title
1p0
Univers 55 Roman 7pt / 9pt

No more than two lines in the title
1p0
1p6
6p6
4p2
1p6
Contact Address
Univers 55 Roman 6.5pt / 7.5pt
No more than four lines of address
Contact Phone/Fax/Mobile
No more than three numbers
6p6
7p6
Single
language,
second
side
Contact Email Address

Dual Language Translation

If a business card requires a second language, the
second language appears on the back of the business
card and should follow the same layout as the front
of the card. The tagline essential to print moves onto
the face of both sides of the card.
1p6
11p8
1p0
4p2
4p2
6p2
Dual
language,
second
side
1p4
1p0
Business Stationery : Business Cards
17
January 29, 2004
Business
Stationery
Press Releases
Use guidelines
Preprinted letterhead is available at your location. If you print
to a color printer, a Microsoft Word version of the press release
template is available from Amy Atkinson, Branding Application
Coordinator.
1.364 from the left edge, 1.23 from the bottom edge.
Epson and EFI Deliver a Complete Guest Printing Solution to the

Hospitality Industry
Long Beach and Foster City, Calif - January 5, 2004 Epson, a global leader in highquality printing technology, and Electronics For Imaging (EFI), the world leader in digital
imaging and print management solutions, announced today a new collaboration to provide
hospitality customers with a complete guest printing solution. Hospitality customers who
order PrintMe and card reader.
Margins for the body of the release
We are delighted to work with EFI to provide hospitality customers with one complete
solution for their guests mobile printing needs, said Dorinda Hill, Product Marketing
Left margin = 1.7

Right margin = 1.25
Top margin = 2.1
Bottom margin = 1.25
Manager, Epson. By offering our Stylus CX6400 all-in-one copying/scanning solution with
EFIs PrintMe product we've rounded out a complete solution for busy professionals to print
high value documents, instantly.
The complete Epson and EFI PrintMe guest printing system delivers a no hassle way for guests
to print. Guest Printing gives business travelers a secure, hassle-free way to print their
documents from any PC or mobile device to any PrintMe-enabled printer without cables,
drivers or complex setup.
To print, a business traveler simply uploads a file via a customized web page and clicks on the
PrintMe button. Printed documents can then be retrieved from a hotel front desk, a local
business center, or an airport lounge printer. This secure, confidential printing solution allows
guests to "hold" documents for printing until they can personally retrieve them from the
printer.
Headline
EFI is excited to partner with Epson to bring a complete innovative mobile printing solution to
the hospitality industry, said Mike Weimar, Director of Marketing, EFI. This new offering
draws upon the expertise of two companies and gives the hospitality industry a one stop
Univers 45 Light Bold, 12pt, single spacing
solution that enables them to better serve demanding business travelers.

The complete Epson and EFI solution can be ordered by calling a PrintMe sales professional at
650-357-4225 or emailing sales@printme.com.
303 Velocity Way

Foster City, CA 94404
Location and Date
www.efi.com
tel [650] 357 3270
fax [650] 357 3907
Univers 55 Bold, 9pt, 1.5 line spacing
Body
Univers 55 Roman, 9pt, 1.5 line spacing
Business Stationery : Press Release
18
January 29, 2004
Business
Stationery
Fax
A Microsoft Word Fax template is available for download from
the Marketing intranet site, in both letter and A4 sizes.
Business Stationery : Fax
19
January 29, 2004
Collateral
Brochure
3p

3p
3p
All collateral will follow a 6-column grid layout design, with

a 3p0 margin on all sides. The space between columns is 0p8.
Product collaterals are only to be created by the Marcom
team and approved EFI designers and design firms. Each
designer will be required to submit their layout for review by
EFI Brand Management.
38p6
Front Cover
Brochure covers will include
1. EFI Product Lockup
2. A photograph
3. EFI trade dress of
0p8 white rule
1p0 PMS 287 rule
0p8 white rule
10p6 Cool Gray 11 box
1p0
0p8
10p0
3p
4. A minimal amount of type may knocked out of

the Cool Gray 11 portion of the EFI trade dress.
4.
Back Cover
1.
5.
Back covers will include
2.
4. Logotype with tagline placed at 100%.

5. Specifications (if any) knocked out of a
PMS 287 box
6. EFI trade dress
7. Company address and trademark information
will be knocked out of the Cool Gray 11 portion 6.
of the EFI trade dress.
3.
7.
Collateral : Brochure
20
January 29, 2004
Collateral
0p8
Brochure
Head1
Goes Here

designer will be required to submit their layout for review
by EFI Brand Management.
This is a
pullquote, or a
caption of
some kind.
Univers Bold,
18pt/30pt,
Inside Spread
Flush Right
Body copy
Univers 55 Roman 8.5pt / 12pt, Justified, 100% Black
14p0
Normal text goes here. Normal is defined as Ut wisi enim ad minim veniam, quis nostrud
Univers Roman, 8.5pt /12pt, Justified
exerci tation ullamcorper suscipit lobortis nisl
ut aliquip ex ea commodo consequat. Duis
autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue
duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consetetur

sadipscing elitr, sed diam nonumy eirmod
tempor invidunt ut labore et dolore magna
aliquyam erat, sed diam voluptua. At vero eos
et accusam et justo duo dolores et ea rebum.
Stet clita kasd gubergren, no sea takimata
sanctus est Lorem ipsum dolor sit amet.
Nam liber tempor cum soluta nobis eleifend

option congue nihil imperdiet doming id quod
mazim placerat facer possim assum. Lorem
ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam
erat volutpat. Ut wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea
commodo consequat.
Duis autem vel eum iriure dolor in hendrerit
in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis.
Duis autem vel eum iriure dolor in hendrerit

in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui
Page Headline
blandit praesent luptatum zzril delenit augue

duis dolore te feugait nulla facilisi. Lorem
Univers 57 Condensed 32pt / 35pt, Flush Left, White
ipsum dolor sit amet, consectetuer adipiscing

elit, sed diam nonummy nibh euismod
Section Headline
tincidunt ut laoreet dolore magna aliquam

erat volutpat.
Univers 65 Bold 18pt / auto, Flush Left, 100% Black
Section Subheads
Univers 65 Bold 13pt / auto, Flush Left, 100% Black
Pullquote
Univers 65 Bold 18pt / 30pt, Flush Right, 100% PMS
2925
Product Brochure templates are available from

Amy Atkinson.
Collateral : Brochure
21
January 29, 2004
Collateral
Datasheet
designer will be required to submit their layout for review by
EFI Brand Management.
Top Bar
Origin 3p0 x 9p0, height 3p0
Headline
Univers 57 Condensed 18pt / 22pt, Flush Left, 100% PMS 287
Sub Headline
Univers 65 Bold 12pt / 14pt, Flush Left, 100% PMS 287
Body copy
Univers 55 Roman 8.5pt / 12pt, Justified, 100% Black
Introductory copy
Univers 55 Roman 10pt / 16pt, Justified, 100% Black
Pullquote
Univers 55 Oblique 8pt / 14pt, Flush Left, 100% PMS 2925
Product Datasheet templates are available from Amy Atkinson.
Collateral : Datasheet
22
January 29, 2004
Collateral
CD
1
6

English
English

designer will be required to submit their layout for review
by EFI Brand Management.
Francais
Francais
Deutsch
SYSTEM
SOFTWARE
V1.1
Italiano
Espanol
Deutsch
USER
SOFTWARE
V1.1
Italiano
Espanol
Portugues
Portugues
Nederlands
Nederlands
EFI Fiery Graphic Arts Package
ADVANCED EDITION, UTILITIES v.1.24.1
2004 EFI, Inc.
2004 EFI, Inc.
4
5
Typography
1. CD Type
Univers Bold Condensed, Caps, 7pt / 9pt
2. Version
English
Univers Condensed 7pt / 9pt
English
Francais
Deutsch
USER
DOCUMENTATION
V1.1
3. CD Title
Italiano
Espanol
Francais
Deutsch
Graphic Arts
Package
V1.1
Italiano
Espanol
Portugues
Portugues
Nederlands
Nederlands
4. CD Subtitle
Univers Condensed, Caps, 7pt / 8.5pt
2004 EFI, Inc.
2004 EFI, Inc.
5. Copyright
6. Languages
Univers 55 Roman 7pt / 11pt
Color Scheme
Software CDs
System Software: PMS Cool Gray 11 on silver substrate
User Software: PMS 287 Blue on silver substrate
User Documentation: PMS 2925 Cyan on silver substrate
Software Updates: Black on silver substrate
Other: PMS 130 Yellow, PMS 208 Red on silver substrate
Balance
Balance
PRODUCTION WORKFLOW SOLUTIONS
PRODUCTION WORKFLOW SOLUTIONS
USER
SOFTWARE
V3.0
USER
SOFTWARE
V3.0
EFI Balance Demo Files
Sales and Collateral CDs
EFI Balance Sales Tools
VERSION 3.0
VERSION 3.0
2004 EFI, Inc.
2004 EFI, Inc.
PMS 287 Blue on silver substrate
Collateral : CD
23
January 29, 2004
Presentations
Template
All EFI presentations must use the approved Microsoft
PowerPoint template and Univers typeface, available for
download from the Marketing intranet site. Instructions for
installing the template, fonts and for updating existing
presentations are also on the Marketing intranet site, at:
http://info-new.efi.com/departments/marketing/branding.
The EFI presentation template will evolve to meet the
demanding communication needs of our company, so please
continue to check the Marketing intranet site for updates.
For questions relating to presentations, please contact Korie
Pelka at korie.pelka@efi.com.
Presentations : Template
24
January 29, 2004
Contacts
and
Downloads
Contact
For any questions relating to correct application of the EFI brand,
contact:
Amy Atkinson
Brand Application Coordinator
amy.atkinson@efi.com
[650] 357 3270
Downloads
Copies of all logos and templates referenced in this document
are available from the EFI Intranet site at
Contacts and Downloads
25
January 29, 2004
Legal
Trademarks & Copyright
Auto-Count, ColorCal, ColorWise, Command WorkStation, EDOX, EFI,
Electronics for Imaging, EnterpriseSite, Fiery, the Fiery logo, Fiery Spark,
M@estro, MicroPress, Mousitometer, Printcafe, the Printcafe logo, PrinterSite,
Prograph, Proteus, RIP-While-Print, ScanBuilder and Spot-On are registered
trademarks of Electronics For Imaging, Inc. in the U.S. Patent and Trademark
Office and/or certain other foreign jurisdictions. Bestcolor is a registered
trademark of Best GmbH.
The Electronics For Imaging logo, the EFI logo, the PrintMe logo, the Splash
logo, the Unimobile logo, the Velocity logo, Everywhere You Go, Changing the
Way the World Prints, The Operating System for Print, Essential to Print,
AutoCal, AutoGray, ColorCal, Command WorkStation, Digital StoreFront,
DocBuilder, DocBuilder Pro, DocStream, FreeForm, Fiery Link, Fiery Prints,
FreeForm, Intelligent Device Management, NetWise, OneFlow, PrintFlow,
PrintMe, PrintMe Enterprise, PrintMe Networks, PrintSmith, PrintSmith Site,
PSI, PSI Flexo, RIPChips, SendMe, Splash, Unimobile, Velocity, Velocity
Balance, Velocity Build, Velocity Estimate, Velocity Exchange, Velocity OneFlow,
Velocity Scan, VisualCal, WebInstaller, WebScan, WebSpooler, WebStatus, and
WebTools are trademarks of Electronics For Imaging, Inc. Best, the Best logo,
Colorproof, PhotoXposure, Remoteproof and Screenproof are trademarks of
Best GmbH.
All other terms and product names may be trademarks or registered
trademarks of their respective owners, and are hereby acknowledged.
2004 Electronics for Imaging
Trademarks & Copyright
26
January 29, 2004

Identity Standards

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Identity Standards

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Table of

Visual Identity Guidelines

January 29, 2004

Visual Identity Guidelines

The Brand : About the Logotype

January 29, 2004

Visual Identity Guidelines

The Logotype : Proper Use

January 29, 2004

The minimum size for the reproduction of the Logotype is 9/16

As with all questions, if you need additional information on the

Visual Identity Guidelines

The Logotype : Mimimum Size

January 29, 2004

Visual Identity Guidelines

The Logotype : Logo Isolation Zone

January 29, 2004

When the EFI Logotype appears next to a partner logo, it is

Use with the Fiery logo

The essential to print tagline should not be used in this

Visual Identity Guidelines

The Logotype : Use with Other Logos

January 29, 2004

1. The PMS 287 Logotype may be used only on white

2. The black version of the Logotype may only be used on

3. The Logotype may also be knocked out as white when it

4. The Logotype may also be knocked out in white on a black

Visual Identity Guidelines

The Logotype : Acceptable Variations

January 29, 2004

2. Do not change the horizontal or vertical scale of the Logotype.

3. Do not attempt to recreate the Logotype.

4. Do not outline the Logotype. Use the white version on

Visual Identity Guidelines

The Logotype : Incorrect Usage

January 29, 2004

EFI Product Logo lockups and the EFI Naming Transition

SERVER & CONTROLLER SOLUTIONS

Visual Identity Guidelines

Product Names : Logo Lockups

January 29, 2004

Cool Gray 11 inspires confidence, making it ideal for web sites,

Percentage of secondary color coverage should not exceed 25%

Visual Identity Guidelines

Corporate Colors : Palette

January 29, 2004

Univers Light Oblique

Always use Univers Roman 55 in 100% black for type.

For emphasis, use oblique or bold

Do not alter the horizontal or vertical scaling of the font.

Do not use drop caps

Univers Bold Oblique

Visual Identity Guidelines

Typography : Primary Face

January 29, 2004

All EFI communications are required to utilize the Univers

Univers Condensed Oblique

Univers Condensed Light

PC versions of the fonts are available for download, by EFI

Univers Condensed Light Oblique

Use the secondary face primarily for headlines.

Univers Condensed Bold

Univers Condensed Bold Oblique

Visual Identity Guidelines