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Kultur Dokumente
Consumer Awareness
By
Anugraha Vasan
XI-D
Index
1. Acknowledgement
2. Preface
3. What is consumer awareness?
4. Meaning of consumer awareness?
5. What is a questionnaire?
6. Survey on consumer awareness
7. Analysis and interpretation of data
8. Summary and conclusion
Acknowledgement
I have taken efforts in this project. However, it
would not have been possible without the kind
support and help of many individuals and
organizations. I would like to extend my sincere
thanks to all of them.
I am highly indebted to PSBB Millennium School for
their guidance and constant supervision as well as
for providing necessary information regarding the
project & also for their support in completing the
project.
I would like to express my gratitude towards my
parents & my friends for their kind co-operation
and encouragement which help me in completion of
this project.
I would like to express my special gratitude and
thanks to industry persons for giving me such
attention and time.
My thanks and appreciations also go to my
colleague in developing the project and people who
have willingly helped me out with their abilities.
is based on
following
Meaning of Consumer
Awareness
Consumer awareness means awareness
of consumers in different aspects of
consumption
activities.
Consumer
awareness is a broader and wider
concept. It covers the followings:
a) Consumer awareness about Maximum
Retail Price (MRP).
b) Consumer awareness about Fair Price
Shop.
c) Consumer awareness about price,
quality and expiry date of the product.
d) Consumer awareness
rights and duties.
about
their
What is a Questionnaire ?
This method acts as a great source or a
facility for the collection of the data from
the diverse and scattered group of
people. A questionnaire consists of a
variety of the questions printed or typed
in a definite order on a form which are
mailed further to the respondents. The
respondent
has
to
answer
these
questions on his own.
The main function or the objective of the
questionnaire is to collect data from the
respondents, who are generally scattered
in a vast diverse area.
This method also helps in the collection
of reliable and dependable data.
According to Bogardus, a questionnaire
is a list of the questions sent to a number
of persons to answer. It secures the
standardized
results
that
can
be
tabulated and also treated statistically.
Questionnaire
Consumer awareness
Personal information
Name:
Age:
Occupation:
Product Information
(b) Pepsodent
(c) Close up
(d) Anchor
(b) No
(b) No
TV
Magazine
Sales Representatives
Radio
5.Are you attracted by promotional offers like rebates, free, buy one get one free ?
(a)Yes
(b)No
6.If a new brand of product is launched in the market will you buy it ?
Yes/No . If yes, then what consideration ?
(a)Price of the Product
(c)Promotional offer
(d)Any Other
(b)No
2.Do you check the MRP (Maximum Retail Price) before buying a product?
(a)Yes
(b)No
3.Are you charged the MRP or more than/less than the MRP?
(a)Yes
(b)No
4.Do you check the weight of the products mentioned on the items?
(a)Yes
(b)No
(b)No
(c)Any Other
(b)Not Satisfactory
(c)No Response
(b) No
9.If you are not satisfied with the price/quality of the products do you realize the need for forming
some consumer clubs to fight for your rights?
(a)Yes
(b)No
10.Are you ready to join such forums for the redressed of your grievance?
(a)Yes
(b)No
11.Are you aware of consumer courts for redressed of grievances of the consumers?
(a)Yes
(b)No
12.If yes, have you ever filled a case in the consumer court?
(a)Yes
(b)No
13.If yes to the question (12), was the consumer court able to redress your grievance?
(a)Yes
(b)No
14.Do you think media can play an important role in increasing consumer awareness?
(a)Yes
(b)No
Sign of respondent
enumerator
Date
Sign of
Date
No. of Households
Percentage(%)
Close-up
05
33.3
Colgate
04
26.6
Pepsodent
03
20
Anchor
02
13.3
Others
01
6.6
Total
15
100
Table No.2
Source of influence on the Purchase of different Brand of Toothpaste
Sources
No. of Households
Percentage(%)
TV
40
Newspaper
33.3
Magazine
20
Others
01
6.6
Total
15
100
Table No. 3
Different aspects of Consumer Awareness
Consumer Awareness
Knowledge about Certified
Products
Check MRP, Expiry and
Yes
No
15
10
Manufacturing date
Knowledge about Fair Price Shop 6
Check ingredients used
Knowledge about Consumer
Courts
Ever gone to Consumer Court
Insist cash Memo for Consumable
goods purchased
11
13
15
15