COM 537 Final Exam

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COM 537 Final Exam (Latest)

1. What communication type avoids conflict and focuses on facts and
details rather than the big picture? They may be perceived by others
as unemotional and nonchalant.
Argumentatives
Sympathetics
Systematics
Directs
1 A

criticism of social media is that it

is only available to the media savvy.
contributes to the decline in writing and language skills.
leads to separation of the haves and have-nots.
leads to information overload

1 In Korean culture, a business deal is dependent on contractual

information as well as how the parties perceive each others values
and ethics. According to Edmund Hall, this behavior exhibits the theory
of
proxemics
low-context cultures
Ethno-centricism
high-context cultures
1 Your supervisor sends you an e-mail requesting an article for the
employee newsletter about company loyalty. You write the article
featuring customers who are brand loyal. Later, your supervisor
criticizes you for not writing about the topic that he requested. After a
face-to-face meeting, you realize that he wanted you to write about
employee loyalty. This is an example of what type of noise?
Unwanted

External
Semantic
Internal

1 The head of the holiday party committee at your office is trying to set a
location for the event. The committee chairperson announces three
choices for members to vote on. When Erin hears that the Boars
Tavern is one of the choices, her mind is made up. After all, the
restaurant is only a few blocks from her house. How would you
describe her listening behavior?
Active
Passive
Agenda-setting
Obtuse
1 Your supervisor has the habit of coming into your office and leaning
over your desk to talk to you. This situation is uncomfortable for you
because you cannot move away from him. According to Edmund Hall,
this behavior exhibits the theory of
high-context cultures
low-context cultures
ethnocentricism
proxemics
1 Which statement is true concerning the role of publics in business
communication?
Publics, in general, remain constant despite changes in the
environment.
Internal publics are usually not concerned with the communication
style used by management.
External publics are not concerned with an organizations public
performance.
Publics can dispel rumors and build positive brand image.
1 A break-in at your company has resulted in the theft of various
pharmaceutical products. The head chemist, slated as the companys
designated spokesperson, is scheduled to appear at a media
conference. This course of action illustrates one of the steps in crisis
communication planning. Select the appropriate step:

Assessing the possible risk to the organization

Evaluating the effectiveness of your action plan
Identifying levels of vulnerability in your company
Implementing the action plan

1 In the management journal article about persuading customers that

your boss recommended, you read that your style of hard selling is not
effective with young professionals. You begin to question if you need to
take a sales training seminar. This is an example of
cognitive dissonance
agenda-setting
selective attention
selective exposure
1 Building strong coalitions among individuals or groups that have
separate interests is called
facilitation
negotiation
diversification
mediation
1 When Joseph Kline, a U.S. citizen working for a bakery in Pakistan, is
surprised that he will have to work on December 25, Christmas Day, he
is dealing with which component of the transactional communication
model?
Internal noise
External noise
Cultural relativism
Context
1 Which of the following statements is true?
Semantics is the study of the meaning of words, phrases, and texts
Semantics is the study of how words affect the decision-making
process
Semantics is the study of dictionary definitions
Semantics is the study of the use of words in persuasive
communication

1 What affects how others perceive us and can adjust according to the
situation?
Feedback
Channel
Communication style
Personality
1 What describes the occasion, time, and place of communication in the
transactional communication model?
Cognitive dissonance
Context
Channel
Noise
1 A beer commercial shows young people laughing while enjoying bottles
of Mountain Beer in a busy bar scene. According to Maslows hierarchy,
which consumer need is targeted?
physiological needs
self-esteem
belonging
self-actualization
1 With the overload of information today, what does Smith (2010) state
communication must be to be noticed?
Familiar and consistent
Timely and thorough
Innovative and creative
Informative and detailed
1 To provide the best health care for our patients at a reasonable cost
is an example of
a mission statement
a vision statement
a corporate objective
a strategic plan

1 In the process of behavior change, after people have detected the

presence of a problem and they see this problem as important, to what
phase do they belong?
Diversification
Decision
Detection
Implementation
1 In the transactional communication model, who or what is responsible
for composing a message embedded with meaning from his or her
world while considering the interpretative resources that will be used
to decode the message?
Effective message area
Receiver
Channel
Sender
1 What is a tactic described by Lencioni (2010) to disarm clients and
allow them to trust a consultant?
Prove detailed information
Provide references
Be comfortable and naked with weaknesses
Promote strengths and past successes
1 In 2006, Walt Disney Parks and Resorts launched a new theme for its
integrated global marketing efforts. Which of the following was
identified as an integrated marketing strategy element?
Disney used the theme Year of a Million Dreams in its publicity
and promotional materials.
Disney avoided the use of ads, contests, and sweepstakes.
Disney sent out several messages over a broad a spectrum of
media to appeal to the largest
Disney positioned itself as a transformational experience to one
specific age group.
1 What factor must be considered in designing an effective
communication system?
The costs involved

The needs of the customer

The message delivery
The optimal combination of a message, source, channel, and an
operating variable

1 You have been charged with writing a report on the progress of the
integration of a database between organizational units. Your supervisor
says that she wants the report as soon as possible. You spend your
weekend working on the report in order to have it ready
by Monday morning. When you present the report to your supervisor,
she says, I am sorry that you spent your weekend on the report; it
wasnt that urgent. This scenario is an illustration of a problem with
what element in the transactional communication model?
Cognitive dissonance
Context
Channel
Noise
1 In

changing markets, communication tactics

are based on techniques used in traditional markets
use a combination of traditional and new media
do not require the use of conventional databases
are mass media-driven

1 In the 20th century, the public relations profession was reshaped by

one of the following events:
The split of public relations functions from advertising agencies
The decline of mergers and acquisitions in big business
The rise of the patent medicine industry
The growth of electronic media
1 How does Lencioni (2010) describe entering the danger?
Addressing a clients potentially explosive issues
Developing a new market niche
Analyzing competition
Being vulnerable

1 Good listeners generally concerned with everyones needs, maintaining

relationships, and avoiding conflict describes this communication style
generally perceived as soft-hearted and overly helpful.
Directs
Systematics
Argumentatives
Sympathetics
1 Suppose you are asked to discuss an American Indian ceremony.
Perhaps you describe the use of peace pipes, drums, feathered
headdresses and dancing and chanting around a fire. This information
is an example of
forming a negative stereotype based on inaccurate information
assigning neutral traits stereotypes
knowing a group of people
using mediated information to add to your knowledge
1 A manager informs her staff that there is a problem with office
equipment abuse. She suggests that each employee should come up
with a list of ways to cut down on the repair bills. The suggestions will
be discussed at the next department meeting. Which of the three
leadership types outlined by theorists Lewin, Lippert, and White does
this managers request illustrate?
Democratic
Laissez-faire
Authoritarian
Republican
1 You notice that a colleague seems to be distracted from his work. You
ask him if something is wrong, and he replies, No, Im fine. You ask
him again, Tell me what is wrong? This is an example of
believing non-verbal clues over verbal language
engaging in interpersonal observation
altering communication cues
believing verbal over non-verbal messages

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