ENGLISHAppleEMEIAAuditGuidelines28Jun2016 PDF

Auditor Training Manual
EMEIA APR
Table of Contents
Table of Contents ...............................................................................................................................2
Introduction ......................................................................................................................................6
Auditor Presentation ............................................................................................................................. 6
Rules to be observed on site ................................................................................................................. 6
Background .......................................................................................................................................7
What is an Apple Premium Reseller? .................................................................................................... 7
Why are we auditing these stores? ....................................................................................................... 7
Photo capture & comments .................................................................................................................. 7
Undertaking the Audits ......................................................................................................................8
Preparation ............................................................................................................................................ 8
Photography .......................................................................................................................................... 8
On Arrival ............................................................................................................................................... 8
Closed Site Procedure .......................................................................................................................... 10
Flowchart of the audit process ............................................................................................................ 12
Further Information ............................................................................................................................. 13
A. Store Exterior .............................................................................................................................. 14
A.0 Store Planogram ........................................................................................................................... 14
A1.1. Store Exterior and Neighbouring Business Photo ...................................................................... 15
A1.2 Store Exterior Photo.................................................................................................................... 16
A1.3 Black APR sign on store exterior ................................................................................................. 17
A2. Store Exterior Signage (on the store outside including walkway and pavement) ........................ 18
A3. Store window displays (inside the store window). ....................................................................... 20
A4. Sticker graphics on the store window displays (inside the store window at the store
entrance). ............................................................................................................................................ 21
B. Store Interior ............................................................................................................................... 22
B1. Workbenches ................................................................................................................................ 22
B2. Roundtables .................................................................................................................................. 26
B3. A0 Posters ..................................................................................................................................... 27
B4. A0 Posters Not Compliant on size .............................................................................................. 28
B5. Cash and service desks .................................................................................................................. 30
B6 & B7 What are Wall graphics? ....................................................................................................... 31
B6. Wall Graphics (excluding wall graphics behind a cash desk) ........................................................ 31
B7. Wall Graphics behind the Cash Desk ............................................................................................ 33
B8. Low Accessory Display Units ......................................................................................................... 34
2
B8.1 Low Accessory Display with white top ........................................................................................ 34

B8.2 Low Accessory Display with grey top .......................................................................................... 34
B9. Apple Watch Display Table ........................................................................................................... 35
B9.1 Apple Watch Display Table 1.2 M ............................................................................................... 36
B9.2 Apple Watch Display Table 2 M .................................................................................................. 36
B10. White Flex Table.......................................................................................................................... 36
B11. Wall Accessory Case .................................................................................................................... 37
C. Showroom Condition ................................................................................................................... 39
C1. Non-Apple Brand Products............................................................................................................ 39
C2 & C3. Assess Showroom Condition ................................................................................................ 41
C2. Assess Showroom Condition (on walls and floor area) ................................................................. 42
C3. Assess Showroom Condition (on fixtures) .................................................................................... 43
C4. Non-Apple Marketing Material within the Showroom ................................................................. 43
C5. Cash desk is free from any additional materials ........................................................................... 47
C6. Accessory Shelves (=Accessory display units) ............................................................................... 47
C7. Wall graphics are along store planogram ..................................................................................... 49
C8. Wall graphics condition, mounting compliance and cleanliness .................................................. 50
C10. Apple Watch part of the planogram ........................................................................................... 51
**Questions C11 C15 only applicable if the store has Apple Watch on Display Table (Vitrine
Table: 1.2M or 2M display table** ...................................................................................................... 53
C11. Lighting Strips .............................................................................................................................. 53
C12. Empty position filled with gold plugs .......................................................................................... 53
C13. Display Table (inside glass case) condition ................................................................................. 54
C14.Watch faces and bands cleanliness.............................................................................................. 54
C15. Display Table free from any additional materials/items other than permitted items ............... 55
**Questions C16 C18 only applicable if the store has Lower Accessory Case ................................. 55
C17. Low Accessory Cases Blue Leather Companion Mats ............................................................. 55
C19. Beats headphones on display ..................................................................................................... 55
C19.1 At least 2 Beats headphones merchandised on Lower Accessory table ................................... 56
C19.2 Headphones stands ................................................................................................................... 56
D. Staff ............................................................................................................................................ 58
D1. Customer Facing Sales Staff .......................................................................................................... 58
F. Product Displays ........................................................................................................................... 59
F1. Mac Demo Units Display............................................................................................................... 61
F3. Mac Accessories & Additional Comments..................................................................................... 62
F5 & F6. Thunderbolt Display .............................................................................................................. 64
F5. Thunderbolt display part of planogram ........................................................................................ 64
F6. Thunderbolt display assessment ................................................................................................... 66
3
F7 & F8. AppleTV ................................................................................................................................. 67

F7. Apple TV part of planogram .......................................................................................................... 67
F9. Apple TV assessment ..................................................................................................................... 68
F9.1 Apple TV displayed on the shelf on top of a white tray and the remote is accessible ............... 69
F16 F20. iPhone Display ................................................................................................................... 70
F16. iPhone part of planogram ........................................................................................................... 71
F17. iPhone on display ........................................................................................................................ 71
F18. iPhone Display assessment ......................................................................................................... 71
F19. iPhone connected to the internet ............................................................................................... 72
F19.1 At least 5 different colours across Apple branded iPhone cases .............................................. 72
F19.2 iPhone accessories check .......................................................................................................... 73
F21-27. iPad Display & Accessories ..................................................................................................... 74
F21. iPad part of planogram ................................................................................................................ 74
F22. iPad on display............................................................................................................................. 75
F23. iPad Display assessment .............................................................................................................. 75
F24. iPad connected to the internet ................................................................................................... 75
F25. iPad display demo content .......................................................................................................... 76
F26. iPad Smart Covers/Cases ............................................................................................................. 77
F26.1 Apple Pencils and Smart Keyboards .......................................................................................... 77
**Questions F27 F38 only applicable if the store has Apple Watch ................................................ 78
F28-31 Apple Watch interactive devices............................................................................................. 78
F28. Count how many Apple Watch interactive devices .................................................................... 78
F29. Apple Watch interactive devices - planogram ........................................................................... 80
F30. Apple Watch units on interactive display, show content and operational ................................ 81
F31. Apple Watch units on interactive display- adhered to table...................................................... 81
**Questions F32 F33 only applicable if the store has Apple Watch demo unit display in
Display/Vitrine Table ........................................................................................................................... 83
F32-33. Apple Watch demo unit in Display/Vitrine Table................................................................... 83
F32. Apple Watch demo unit in Display/Vitrine Table planogram................................................... 83
F33. Apple Watch demo unit in Display/Vitrine Table showing content ......................................... 84
F34. Apple Watch bands and Apple Watch chargers availability........................................................ 85
**Questions F35 F37 only applicable for Apple Watch Touch and Try demo units ........................ 86
F35. Apple Watch Touch and Try demo units planogram ................................................................ 87
F36. Apple Watch Try and Touch demo units adhered to table ..................................................... 89
F37. Apple Watch Try and Touch demo units showing content ...................................................... 89
F38-41. iTunes ..................................................................................................................................... 90
F39. iTunes Cards on display ............................................................................................................... 90
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F42-44. Apple Care/AppleCare+.......................................................................................................... 91

F45-48. Beats Headphones ................................................................................................................. 92
Final Summary and Checklist ............................................................................................................ 93
G1. Final Narrative .............................................................................................................................. 93
Appendix A: Guidelines on Store Planogram ..................................................................................... 96
Planogram Dictionary .......................................................................................................................... 98
Appendix B: Guidelines on How to Take photos .............................................................................. 102
B.1. Capturing Store Exterior Photos ................................................................................................ 103
B.2. Capturing product demo fixtures ............................................................................................... 104
B.3 Capturing Non-Compliant item photos ....................................................................................... 105
Introduction
The audits for Apple require auditors to assess a range of facilities and promotional material across
the Apple sites as well as providing certain information regarding staff.
Auditor Presentation
In the same way that it is important to Apple that their sites meet appropriate presentation
standards, it is equally important that the auditors who go out to assess the sites meet appropriate
professional standards.
These standards include:
Professional Presentation
You need to be neatly and appropriately dressed in business casual clothes. You must wear
closed toe and comfortable shoes (no sandals).
For women we recommend flat heels as the audit will take approximately 1 hour to complete
and you will be on your feet for that time.
Accuracy
Ensure that the audit process is carried out thoroughly and efficiently.
Observations must be accurate and objective.
Rules to be observed on site
There are some basic rules which must be followed for each audit. Some of these are Health and
Safety requirements. Some are matters of common sense and courtesy. All must be observed for
each audit.
You must register yourself as a site visitor before starting the audit.
Clearly display your visitor badge if provided (or available) at all times whilst on site.
No smoking or eating whilst at the site.
You must not attempt to operate any equipment while at the site.
GBW Rules:
Always be courteous, formal and respectful to both Apple staff and customers.
Please do not make or receive telephone calls or texts during the audit.
Always introduce yourself to the Store Manager or Supervisor. If the Store Manager or
Supervisor is not present on the day of your audit, continue with the audit with a
Salesperson.
Always carry out your audit alone ~ no exceptions.
The Store manager or Supervisor must sign your paperwork when finished to verify the audit
took place. If the Store Manager or Supervisor is not present on the day of your audit, please
ask a Salesperson to sign.
Do not get into discussion about your opinion of the Apple brand, your impression of the store or
the details of how you are recruited and trained to do the audits.
You must complete the full audit in one visit and use your checklist at the bottom of the survey
to ensure you have taken all photos and answered all questions.
You should never revisit the store for any reason. If you have missed some information or photos,
contact 4Service who will confirm what you should do.
6
Background
What is an Apple Premium Reseller?
An Apple Premium Reseller store is not owned by Apple. Instead it is an independent business which
has obtained permission from Apple to sell Apple products exclusively as an authorised reseller.
Becoming an Apple Premium Reseller involves significant commitment, investment and training for
each independent business and for this reason, each business is passionate about the Apple brand
and their relationship with Apple; please bear this in mind whilst conducting your audits.
Why are we auditing these stores?
Apple needs to ensure that all Apple Premium Reseller stores are presenting their products to the
highest standards. In order to do this, each Apple Premium Reseller store is audited twice per
year to measure how well they are performing.
This will be an announced audit, meaning that you will introduce yourself to the Store Manager,
Supervisor or Salesperson, before starting your audit. You will be provided with a letter of
authority explaining the purpose of your visit which you must present to the Store Manager,
Supervisor or Salesperson.
Photo capture & comments
1. PHOTOS
Capturing clear pictures is vital for the program.
Make sure you follow the instructions in these guidelines on what photos are required and
upload in the correct questions, but also be aware of what is/ is not acceptable.
This program is heavily photo based, so if you feel that taking two or three photos could help
provide evidence for some of your answers, please upload these additional photos under the
relevant question.
Please make every attempt to exclude customers from the photos. Should that not be possible,
the auditor is to try to take the photo image without including customer faces or to politely
advise the customer(s) that they undertaking a presentation audit for the store and need to
take a photo, allowing the customer the opportunity to move away so they are not
photographed.
Also, always ensure you save your photos in JPEG format not PDF.
2. COMMENTS
There are two types of comments that you will be required to make ones for overall narrative
questions, intended to capture the overall impressions of your visit and those which explain any
areas.
Provide as much detail in text as possible in the narrative questions.
In particular, you must give details on any areas of non-compliance and any other issues
encountered for that section. For any question which you code as non-compliant, you must
add a text comment in the narrative box for the relevant section to clearly explain why it was
not compliant. Also make sure you take photos to capture the non-compliance and please
upload these under the correct question.
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Undertaking the Audits

Preparation
Before your visit, you will need to confirm the sites details online (and phone to confirm opening
hours).
Check that the address details on the website match those on your shopper instructions.
If the stores contact telephone number is listed online, you must call ahead to confirm the sites
opening hours on the date of your visit.
NOTE: Do NOT reveal over the phone that you are an Auditor, but casually check the opening
hours as a normal customer, to ensure the store is open at the time/day you plan on going.
Consider how long it will take you to travel to the site to ensure you will arrive on time
remember, you need to be there at least 2 hours before the store closes to ensure that you
are able to complete your audit.
Items that you need to take with you:
Letter of Authorization
Photo Identification
Pen and Clipboard
Audit Paperwork
Manual
Digital camera (please ensure camera is fully charged and has adequate memory space
available)
Spare memory card
Photography
When taking photographs, always follow these simple rules:
No photos are to be taken of Apple Staff
Where possible, customers should be excluded from photos
Use landscape orientation wherever possible
Use close up images to show details
Take a second photograph to show context, if necessary
Use flash where required
Check photo image immediately so that if it is not adequate you can take a replacement
photo
On Arrival
Upon arrival, introduce yourself to a staff member and ask to speak to the manager.
The manner in which you introduce yourself to staff and ask them questions is important. You
must be polite at all times. You may be given a visitor badge which you should wear at all
times whilst on site.
Confirm that you are at the correct address as listed on the cover sheet of your Audit Paperwork.
IMPORTANT NOTE:
*If the Store Manager, Supervisor on duty or Salesperson has any concerns or hesitation in
allowing you to evaluate the site, please invite them to contact the Apple representative. If they
are still not happy to do this or wont let you proceed with the audit, please politely thank them
for their time and leave the store and contact 4Service immediately providing as much
information on your experience as possible. Under NO circumstances are you to engage in an
argument with the store representatives.
*If the store representative requests to accompany you (as an auditor) during the visit, you are to
accommodate their request, but is asked not to allow their observations to be influenced by the
store staff member. However, if an observation is reported incorrectly by you and the staff points
this out, then the auditor may consider this feedback if they agree the staff members feedback is
correct.
Closed Site Procedure
Before
going
on site
On
site
and
After
Before going to a site you need to check the opening days/hours and address:
Online: visit the stores website
Over the phone (if the telephone number is listed). Take care not to reveal that you are an auditor.
If you verify during your pre-evaluation check that:
The store is closed (temporarily or permanently): DO NOT proceed with the evaluation and contact
4Service with this information to receive further instructions (if it is written on the website, send us a
screenshot of the information).
The store has been relocated (moved to a different address)/the address is different than on your
paperwork: proceed with the evaluation at the advised/advertised new address AND contact 4Service
to inform us of the change (if it is written on the website, send us a screenshot of the information).
You couldnt verify the store details: if you didnt manage to find the store details online and/or get in
touch with the store over the phone -> please proceed with your evaluation as normal.
When arriving on site, if a site is closed or inaccessible, you MUST take and submit a selection of photo
images of the shop front (or where the shop should be), what's to the left and right, the nearest
intersection and any other key location.
Email us at the Shopper Email section via the XEC website with the following details:
Assignment number
Date
Time you visited the store
Store name
Store Format - Mall store/ Mall kiosk or Street (stand-alone store)?
Concise and detailed narrative:
Did you check the store details PRIOR to going on site? -> Explain if you followed the
procedure described in the Before your visit section of this manual and the result of it.
Why were you unable to complete the store visit? -> Explain the reason why you were unable
to access the site.
Photo attachments
Examples of narrative:
o I checked the details online and the store was at the same address. There was no phone number online
so I couldnt call the store. When I arrived at the store, during the opening hours described online, the
location was vacant. There was no notice on the store front about moving, temporary closing, etc.
OR
o I couldnt find any details online and phone number, so I proceeded to the location. As I approached the
store entrance there was signage on the door which indicated the store was flooded and will be
temporarily be closed.
OR
o I went to the location advertised online during the opening hours. I also confirmed the address and
opening hours over the phone. The store opening hours indicated they will be open until 5:30pm, but
when I arrived at 4pm, the store was closed and there was no notification at all.
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Suggested Introduction Script

Hi, my name is XXX, Im here on behalf of 4Service Worldwide and Apple to conduct an audit of your
store.
The audit will take no more than an hour. I will need to assess each area of the store and take some
photographs. I will then have a few questions to ask of you related to the services available to
customers and training.
Here is my letter of authority from Apple. If you have any questions, please contact the person listed
in this letter who will be able to verify my presence.
<present Photo ID and Letter of Authorisation>
During the audit some questions or points might arise that I need to clarify with you. Ill go through
those in one hit at the end.
Also at the end of the audit I will need you to sign the paperwork to confirm that the audit took
place.
Can I ask whether you will be available? If not, can you please nominate someone else who will be
able to represent you?
`
Read and print all materials
Check store services and opening hours online.
Raise any queries with GBW Service Centre staff.
Ensure camera takes clear photos and is fully charged.
Ensure you arrive at store at least one hour before closing.
Visit only on specified days.
Business casual, no denim, shorts or sandals.
Professional, courteous and respectful to staff and customers.
Approach the Store Manager, Supervisor or Salesperson - they must print

their name, their position / title and sign your paperwork when finished
to verify the audit took place.
Complete the audit during the first visit. Do not revisit or contact the
store without GBW approval.
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Flowchart of the audit process

The basic flow of the audit should be as per the diagram below. The purpose of this document is to
provide clear detail and serve as a means for collecting the data during your audit.
Walk Through of the Audit Experience

1. Preparation
2. Gain Store Permission
3. Request Store Planogram
4. Assess ( A ) Store Exterior
5. Assess ( B ) Store Design
6. Assess ( C ) Showroom Condition
7. Assess ( D ) Staff
8. Assess ( F ) Product Displays

9. Checklist
10. Return Store Planogram
11. Sign - Off
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Further Information
Language - Audits to be done in the language of your paperwork.
Timing/Planning - Audits can take place at least 1 hour after opening and at least 2 hours before
closing.
You may do the audit from Monday to Friday during opening hours, with exceptions:
Israel:
Sunday - Thursday
Saudi Arabia:
Sunday - Thursday
UAE:
Sunday - Thursday
Kuwait:
Sunday - Thursday
Bahrain:
Sunday Thursday
Qatar:
Sunday Thursday
Egypt:
Sunday - Thursday
France:
Monday - Friday (NOT Monday morning)
Greece:
Monday - Friday (from 12:00-19:00 only)
Serbia:
Monday - Friday (from 10:00-18:00 only)
*Prior to going to the site, you need to make sure you have checked the details (address and opening
hours) of the store online and over the phone. DO NOT let the staff know that you are coming for an
Audit.
Staff - You must ask the name of the staff member who assisted you during the audit. You will need
to get the manager to sign and date your sign-off form at the end of the audit. DO NOT let the
manager review your results and only provide them with this one form to sign.
NPI Images marked with an asterisk (**) are subject to change in the case of an NPI. In this
occasion a guideline with the latest graphics will be provided.
NOTE: Be polite, formal and respectful at all times. Do not get into discussion about your opinion of
the Apple brand, your impression of the store or the details of how you are recruited and trained to
do the audits. You must complete the full audit in one visit and use your checklist at the bottom of
the survey to ensure you havent missed anything.
13
Your Audit Assessment

The following pages in this manual will take you through various Apple facilities layout and design
and promotional material. Please make sure you familiarize yourself to ensure you are able to
provide better observations and results.
A. Store Exterior
A.0 Store Planogram
You are required to ask the store representative to provide you with a copy of the
stores planogram. Then to note details of SFO ID and planogram date.
Store Planogram is a visual representation of a stores products or services, which feature

merchandising planograms and graphics position overview.
If the store representative needs to source/print a copy of this, you are to begin the other audit
observations and then complete the planogram observations once the planogram has been
provided.
OR
If the store representative does not/is unable to provide a planogram, you are required to complete
all other non-planograms observations and answer No on this question 0.
*Note: You will be required to assess merchandising and graphics based on the Store Planogram;
this will be covered in a further section in this training manual.
*For further information, please refer to Appendix A: Guidelines on Store Planogram.
SFO ID
on top
right
Planogram
Date
(bottom
left)
Store Planogram
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A1.1. Store Exterior and Neighbouring Business Photo

You need to upload a photo of the store exterior capturing the store name, black APR (if present), store
entrance, store window (if applicable), location/store to the left and right of the store
NOTE: If you are unable to capture everything in one photo, please take 2 separate photos and
submit both for the question when reporting the results.
The photo MUST capture:
Store Name
Black APR logo
Store Entrance
Store Window
Location/store to the left and right of the store
Good example of store exterior showing it neighbouring business
Good examples of store exterior showing it neighbouring business
Bad example store name, APR

logo, and location to the left and
right of the store are NOT visible
*For further information, please refer to Appendix B: Guidelines on How to take photos.
15
A1.2 Store Exterior Photo

You need to upload a close-up photo of the store exterior capturing the store entrance, store
window (if applicable), and other signage (if applicable - include all signage/stickers hanging in
doors, windows and any outside free-standing signs.)
NOTE: If you are unable to capture everything in one photo, please take 2 separate photos and
submit both for the question when reporting the results.
The photo MUST capture:
Store Entrance
Store Window
Other Signage
Good example of store exterior photo
Good example of store exterior photos
Bad example
Store Entrance and Store
name are NOT visible
*For further information, please refer to Appendix B: Guidelines on How to take photos.
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A1.3 Black APR sign on store exterior

You need to upload a photo of the store exterior capturing the store entrance AND store signage (store
name above the entrance and Apple APR black logo, if present)
NOTE: If no store name/APR logo exists, photo should clearly show that they are not present.
Observe if APR logo is:
1) Present
2) Compliant. A compliant APR logo is black
NB: If there is more than one APR logo at the site, they must all be compliant.
Photo must be taken further back, showing store front, store name and APR sign.
Photos show compliant APR sign with store front and store name
are visible
Photos show NON- compliant APR

sign with store front and store
name are visible
17
A2. Store Exterior Signage (on the store outside including walkway and pavement)
Assess whether there is any non-compliant signage, non-Apple graphics advertising, flags present on
the store exterior including walkway and pavement. This signage is physically located on the store
exterior (i.e. free-standing, hanging/stuck to exterior window, door or wall surface).
Compliant Item
Compliant items (signage) permitted on the store exterior/store window include:
a black APR sign
a store name and signs of opening hours
Apple Watch appointment posters
Non-compliant Item
Photo (s) is required for each non-compliant item.
Example of non-compliant item including:

Non-compliant signage (exclude any stickers or posters on store entrance/door): signs
that are located outside or physically stuck on the glass from the inside where not included
in above description of Compliant Item.
Photos shown Non-compliant signage
Non-Apple advertising (graphics): graphics that are located outside or physically stuck on
the glass from the inside that is non-Apple.
Photos shown non-Apple advertising graphics
18
Flags : any flags are considered as non-compliant.
Flags shown on the store front
Other Advertising: other advertising that are located outside or physically stuck on the glass
from the inside, including Apple or non-Apple promotions where not included in above
description of Compliant Item.
Other non-compliant advertising are shown
Note: Small stickers located inside or outside are handled in a separate question (Question A4) and
not covered in this question!
19
A3. Store window displays (inside the store window).

Assess marketing material and displays that are physically located on the store interior AND facing
outside for people passing by to see. It does NOT include any signage that is stuck to/touching the
window/doors.
Compliant Item
APR stores are permitted to have only:
Marketing material on Apple products
Displays of Apple products.
Non- Compliant Item
Non-Apple products
Non-Apple marketing material: this can also include material that is advertising Apple, but
posters/material that has not been approved by Apple. Also notice that some of this material
is not actually touching the glass but hanging just inside of it with some wires.
Photo (s) is required of non-compliant item for either Non-Apple products or Non-Apple
marketing materials.
Example of non-Apple products
Example of non-Apple marketing material
20
A4. Sticker graphics on the store window displays (inside the store window at the store
entrance).
Photo (s) is required if there are any stickers that do NOT comply as per required guidelines
Observe if all sticker graphics on the store window displays (inside the store window at the store
entrance) are positioned based on the required guidelines.
Example of stickers include:
Credit Card acceptance signs

CCTV signs
Opening hours sign, etc.
Guideline:
Sticker is NOT a mandatory requirement of the store, however if there are any stickers they need
to be positioned based on the guideline as below:
1. Sticker can be placed on the left OR right side of the door.
2. Exception only on the opening hours sign, it can be displayed on the entrance door or on the
side.
3. Align stickers to the left hand edge
(2)
(1)
(1)
(3) Align
stickers
to the
left
hand
edge
Store front window Sticker guideline
21
B. Store Interior
In this section (B1 B8), you must take a photo of every workbench, roundtable, posters, desks,
wall graphics, and all shelving units or cases within the store.
NOTE: Please make every attempt to exclude customers from the photos. Should that not be possible,
the auditor is to try to take the photo image without including customer faces or to politely advise
the customer(s) that they undertaking a presentation audit for the store and need to take a photo
allowing the customer the opportunity to move away so they are not photographed.
For each picture question in the questionnaire, you will be able to upload up to 3 pictures. Please use
these if you have difficulty capturing the full object into one image by taking multiple photos of the
object.
We encourage you to take pictures from different angles. You can upload any additional pictures that
couldnt be added in the questions (eg. B1 below has 8 responses in the questionnaire. If you have
more than 8 workbenches, you can start uploading more pictures for each response).or general
pictures that dont relate to specific questions, at the end of the questionnaire, using the 4 questions
available.
B1. Workbenches
Photo(s) is required of each workbench.
Count the number of workbenches in the store and double check the number in the store
planogram.
Count how many workbenches are inside the store and take a photo of each workbench.
Each photo should capture the full workbench (top and legs). If unable to fit entire workbench into
one image, take multiple photos (up to 3) and submit at the relevant question.
What is a workbench?
- Can be any colour
- Used to display Apple products which can be used interactively by customers
- If the top of the workbench displays Apple devices (and there are accessories displayed on
the side/bottom), this is counted as a workbench.
- If the top of the workbench displays both Apple devices AND accessories, this should be
counted as a workbench.
- If the top of the workbench displays no products (and there are no accessories displayed on
the side/bottom), this is counted as a workbench.
- If the top of the workbench displays no products (and there are accessories displayed on the
side/bottom), this is NOT counted as a workbench.
22
IMPORTANT = if not sure, always take a photo and count as a workbench providing relevant
comments when reporting results.
When reporting your results, there will be opportunity to upload photos for up to 8 workbenches at
B1. If the site has more than 8 workbenches, the additional photos can be submitted at the end of
the questionnaire.
Examples of workbenches
How to identify if a workbench is 1 or more workbenches?

When taking photos of the workbenches please make sure you take a look at how the workbenches
are positioned, specifically looking at the legs of the table. Please familiarize yourself with the 3
examples below.
TIP: Always look for a gap in the workbench top which extends down the length of the leg.
Example 1: The image below depicts 2 separate workbenches as boxed in yellow. 2 separate images
should be taken - not only 1.
23
Example 2: Similar to Example 1 the image below depicts 2 separate workbenches. 2 separate
images should be taken - not only 1.
Example 3: The 2 photos below = 1 workbench. Although there is a split on the top of the
workbench, the split does not extend down the length of the leg. Therefore it is actually one
workbench with 3 legs.
1 photo of the full view of the workbench facing or on an angle should be taken.
Below is an example of a correct photo taken of a workbench that is 1 workbench but due to its
length it has 3 legs for support.
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25
B2. Roundtables
Photo(s) is required of each roundtable.
Count the number of roundtable in the store and double check the number in the store
planogram.
Count how many roundtables are inside the store and take a photo of each of them.
Each photo should capture the entire top surface of the roundtable, clearly showing any products
that are displayed on it.
When reporting your results, there will be opportunity to upload photos for up to 7 roundtables at
B2. If the site has more than 7 roundtables, the additional photos can be submitted at the end of
the questionnaire.
What is a roundtable?
Can be any colour
Can be tall, short, skinny or wide
Used to display Apple products which can be used interactively by customers
If the top of the roundtable displays Apple devices or Apple devices AND accessories, this is
counted as a roundtable
If the top of the roundtable displays accessories only, this is NOT counted as a roundtable.
IMPORTANT: if not sure, always take a photo and count as a roundtable providing relevant
comments when reporting results.
Examples of roundtables
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What do I do if a round table is located at the Window Display?

At some APR stores there may be round window pedestal display/s that can be identified as being
taller and skinnier than regular round tables. Refer to the photo below for an example.
Please DO take photos of any round window pedestal display/s and upload them along with the
roundtables.
This is counted as a roundtable:
Examples of pedestal displays to be counted as round table
B3. A0 Posters
Photo(s) is required of each A0 posters. This includes posters that are made by Apple AND not
made by Apple that can be anywhere in the store (including the window display area)
Count the number of A0 poster in the store and double check the number in the store
planogram.
A0 posters size = 84.1 cm x 118.9 cm in size.

Count how many number of A0 posters and take a photo of each of them.
Note: Only for A0 poster, if 2 posters are back to back, they count as 1 poster; therefore only 1 photo
is required even if the images are different on each side.
A0 posters are placed in window displays and hung within the store. Generally, they are hung from
the ceiling by wire.
When reporting your results, there will be opportunity to upload photos for up to 4 posters at B3. If
the site has more than 4 posters, the additional photos can be submitted at the end of the
questionnaire.
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Examples of A0 size posters
B4. A0 Posters Not Compliant on size

Photo(s) is required of each non- A0 sized posters that do NOT conform to the standard of A0
poster size. This includes posters that are made by Apple, as well as posters that not made by
Apple and can be anywhere in the store (including the window display area)
This does not include any acrylics that are found on the tables, such as price signs or product
description/information.
When reporting your results, there will be opportunity to upload photos for up to 2 posters at B4. If
the site has more than 2 posters, the additional photos can be submitted at the end of the
questionnaire.
Examples of non- A0 size posters
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Are A3, A4 or A5 sized information displays (=Acrylics) non-Apple compliant A0 sized posters?
A3, A4 or A5 sized information displays (also called Acrylics) will be located on cash / service desks,
workbenches and round tables. These items are customer information displays used to provide
additional product specifications or store services.
Therefore, please do NOT take photos of any of the A4 or A5 sized information displays for question
B4.
Examples of A3, A4 or A5 information displays located in store:
All A3, A4 inserts are indicated in detail on the store planograms, however the exact content is not
evaluated. A5 inserts are indicated on the store planograms as acrylics but without contents.
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B5. Cash and service desks

Photo(s) is required of each cash and service desk.
Count the number of cash/service desks in the store and double check the number in the store
planogram.
Count how many cash and service desks are inside the store and take a photo of each desk.
Each photo should capture the full desk and be taken from the customers point of view i.e. not
from behind the desk.
What is a cash desk? What is a service desk?
A cash desk is where the customer purchases are processed. There can be 1 or more
terminals at a desk. There should be a wall graphic behind the desk.
A service desk is where post-purchase servicing transactions take place. There can be 1 or
more terminals at a desk. The wall behind the desk should either be blank or have the word
service written on it.
When reporting your results, there will be opportunity to upload photos for up to 2 Cash & Service
desks at B5. If the site has more than 2 Cash & Service desks, the additional photos can be submitted
at the end of the questionnaire.
Examples of cash and service desks
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B6 & B7 What are Wall graphics?

Wall graphics are generally enlarged images of Apple products only. They dont need to be located
above the related product.
For example, a wall graphic of a MacBook can be located above the iMac products (as per image
located on the right below).
B6. Wall Graphics (excluding wall graphics behind a cash desk)

Photo(s) is required of each wall graphics (excluding wall graphics behind a cash desk).
Count the number of wall graphics (excluding behind a cash desk) in the store and double
check the number in the store planogram.
Count how many wall graphics are inside the store and take a photo of each wall graphic.
Each photo should capture the full wall graphic and be the main focus of the photo.
When reporting your results, there will be opportunity to upload photos for up to 3 Wall Graphics at
B6. If the site has more than 3 Wall Graphics, the additional photos can be submitted at the end of
the questionnaire.
Examples of wall graphics displayed in store (excluding behind cash/service desk)

*Note: these graphics are not conditional - please refer to wall graphics overview for latest images instore
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Overview of what the current Wall Graphics can look like:
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B7. Wall Graphics behind the Cash Desk

Photo(s) is required of each wall graphic behind the cash desk.
Count the number of wall graphics (behind a cash desk) in the store and double check the
number in the store planogram.
Count how many wall graphics behind the cash desk and take a photo of each wall graphic behind
the cash desk.
Each photo should capture the full wall graphic behind the cash desk, where in the photo the cash
desk should be visible.
When reporting your results, there will be opportunity to upload photos for up to 2 Wall Graphics at
B7. If the site has more than 2 Wall Graphics, the additional photos can be submitted at the end of
the questionnaire.
Wall graphics are indicated in the store planograms and should be checked along these.
Examples of wall graphics behind cash/service desk.

Note: These graphics are not conditional - please refer to wall graphics overview for latest images in-store
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B8. Low Accessory Display Units

B8.1 Low Accessory Display with white top
Photo(s) is required of each low accessory display with white top.
Count how many low accessory units with white top are inside the store and take a minimum of 2
photos of each unit, capturing contents on both sides of fixtures.
White
top
Low Accessory Case with White Top
Low Accessory Case with Grey Top
B8.2 Low Accessory Display with grey top

Photo(s) is required of each low accessory display with grey top.
Count how many low accessory units with grey top are inside the store and take a minimum of 2
photos of each unit, capturing contents on both sides of fixtures.
Low Accessory Case with Grey Top
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B9. Apple Watch Display Table

Count how many count the total number of Apple Watch Display Tables present, either in 1.2 M
square Display Table or 2 M Display Table are inside the store and take a photo of each unit.
1.2 M Display Table
2 M Display Table
The number of photos required:

o 1 photo: if can show side view of the Display Table facing back of store with all contents
clearly visible.
o 2 photos: if needed to capture all contents clearly.
-One side view photo capturing 38mm watch side of Table.
-One side view photo capturing 42mm watch side of Table.
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B9.1 Apple Watch Display Table 1.2 M

Photo(s) is required of each Apple Watch Display Table 1.2 M
B9.2 Apple Watch Display Table 2 M

Photo(s) is required of each Apple Watch Display Table 2 M
B10. White Flex Table

Count how many count the total number of White Flex Tables present and take a photo of each
table, showing side view and top view.
Photo(s) is required of each White Flex Table present, showing side view and top view.
White Flex Table and stools
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B11. Wall Accessory Case

Photo(s) is required of each Wall Accessory Case
Count how many Wall Accessory Case are inside the store and take a photo of each unit.
Examples of Wall Accessory Case
How to take photos of the accessory display unit?

At APR stores the accessory display units may be located at different areas of the store. There may
be accessory display units composed of separate units stuck together. These will count as one unit
and one picture should be uploaded, unless the area covered by these units is too large to fit in one,
front-facing (i.e. not from an angle) picture. In which case, take as many photos as required in order
to have clean, pristine shots.
Example 1:
The photo below is composed of 2 units placed side by side (touching). This is counted as 1 unit and
should be captured in the one photo (where possible).
37
Example 2:
The photo below is composed of multiple units placed side by side (touching). This is counted as 1
unit. However, as it would be difficult to clearly capture into one photo, multiple photos should be
taken and uploaded at the relevant question.
38
C. Showroom Condition
In this section you will be checking if the APR has displayed any NON-APPLE products and assessing
the general condition of the store.
The APR store should not be displaying any products by other brands anywhere in store, except for
third party accessories (displayed on grey product tables) e.g., laptop cases, speakers and printers.
C1. Non-Apple Brand Products

Photo(s) is required for non-Apple Brand products
An APR store should NOT display any product from other brands that compete with Apple products.
Observe if any of the below are present and take a photo where present:
a) Non Mac Computers
b) Non Apple Music players (CD players or MP3 players)
c) Non Apple Mobile phones
d) Non Apple Tablet PC (e.g. HP Slate, Samsung Galaxy)
e) Gaming consoles of any kind (Wii, PlayStation, Xbox)
f) Electronic book readers (Amazon Kindle, Sony Reader)
g) Pre-recorded movie DVDs (except blank DVDs)
h) Pre-recorded Music CDs (except blank CDs)
i) Non Apple smartwatches
All third party branded products which can work with Apple products, such as speakers, cases,
cables, scale, plants, etc are permitted but should not be given a defined and branded area.
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Permitted items: Speaker with

non-defined branded area
Example of non-Apple Brand

products: Pre-recorded movie
DVD
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C2 & C3. Assess Showroom Condition

Photo(s) is required for any condition and presentation issue of showroom area.
Assess the condition and presentation of the showroom area (including fixtures, walls and floors),
which must be clean and tidy in appearance. Take a picture of any not acceptable, non-compliant or
damaged items as described in the table below.
NOTE: Please do not penalize if you see the salesperson unpacking stock. Please give them sufficient
time to clean and return to check if the area is clean.
Description
Clean & Tidy
Damage
Stores are expected to maintain a tidy store; clear of boxes and any rubbish with products
displayed neatly without loose cables.
Thin layers of dust and fingerprints on products or product tables are to be expected and should
not be penalized.
Any signs of dirt beyond daily wear and tear are not compliant.
Chairs should not be left on the shop floor or in the way (except chairs located in front of the
service desks that are ok and should not be penalised.
Damage is defined as any very noticeable marks, cracks or scratches on the product tables or
shelving
IMPORTANT: Please make sure to add a close up photo of any signs of dirt beyond daily wear and
tear and noticeable marks, cracks or scratches. If from the photo the issue is not clearly evident or
visible, use a second object to check against and make comparison, e.g.:
For dust, use your finger to wipe on the dirty area so that you can take a photo to clearly show
the dust issue.
Dust visibly shown in accessory shelves using fingers/hand swipe
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For dirty marks, hold a piece of white paper next to the dirty mark to clearly show the
cleanliness issue.
Dirty mark visibly shown on table using a piece of white paper next to dirty marks
C2. Assess Showroom Condition (on walls and floor area)

Photo(s) is required for any condition and presentation issue of showroom area (on walls and
floor)
Chairs on shop floor
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Dirt on wall or door
Boxes and Rubbish present
C3. Assess Showroom Condition (on fixtures)

Photo(s) is required for any condition and presentation issue of showroom area (on fixtures)
Damaged Furniture
Dirt on Fixtures
C4. Non-Apple Marketing Material within the Showroom

Photo(s) is required for any marketing item that displays a non-Apple item. It also includes any
accessories that appear to have their own defined area.
This question looks only at marketing material and displays that are physically located on the store
interior. It does NOT include any marketing material in window displays (visible to people passing by
outside) as this has already been assessed under section A.
APR stores are permitted to have only:
Marketing material (signs, posters, leaflets, etc.) on Apple products
Displays of Apple products
Beats branded merchandising on top of grey accessory tables
Observe if any of the below are present and take a photo where present:
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Non-Apple signs
Non- Apple signs: security surveillance sign
A5 price signs of Apple products by network providers [e.g. Vodafone] are

considered valid Apple posters and should not appear as non-Apple marketing
material.
In addition, other acceptable A5 price sign should only as per below template
Acceptable A5 price sign template
Non-Apple posters
Non-compliant posters including non-approved Apple poster (i.e. no Apple logo,
have own company store name, etc) OR non-Apple brand poster are to be
considered as non-Apple posters.
As an exception, there is now 1 poster inside and 1 poster outside facing allowed,
which displays a message from the APR partner in an Apple approved poster. This
A0 poster is an example, it can be filled with different headlines and has on the
bottom the APR logo. These posters can be displayed in a range of different colours
(uni-colour always)
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Non-Apple brand poster
Non-Apple brand poster
Example of
Apple approved
A0 size poster
APR partner
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Non-Apple leaflets
An exception of the below leaflets and brochures are acceptable and should not be
penalised in this question:
-AppleCare+ Key Facts document,
-AppleCare+ Insurance Disclosure document
-AppleCare+ Terms and Conditions document
Non-Apple leaflet
Non-Apple branded display areas: All third party branded products which can work with
Apple products, such as: speakers, cables, etc are permitted but SHOULD NOT be given a
defined and branded area.
Non-Apple branded display area shown their own brand name
Price toppers: Additional price signs/graphics on top of the normal acrylic price sign to be
considered as non-compliant
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Price toppers
C5. Cash desk is free from any additional materials

Photo(s) is required for any materials on the cash desk which are NOT compliant
This question should only evaluate signage and brochures, not the placement of any technical
equipment such as card payment devices, printers, etc. Temporary items like staplers and business
cards should not be penalized.
On the cash desk the store can have only:
one black A5 accreditation sign (overview of all the store services or similar A5 branded sign
communicating in-store services (as shown in training guide),
potential extracts of the consumer law in the respective country
a recycling sign leafleft.
No other material is permitted.
Black A5 accreditation sign
Recycle Sign
C6. Accessory Shelves (=Accessory display units)

Photo(s) is required for any accessory shelves that are NOT clean and NOT in a good
condition
Assess the accessory display units on their cleanliness, condition and whether they are free from
damage. Take a picture of any not acceptable, non-compliant of damaged items as described in the
table below.
Observe if the accessory shelving are:
Observe
Description
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Clean
Acceptable: Thin layers of dust and fingerprints on products or product tables

are to be expected and should not be penalized.
Not Acceptable: If products and tables are quite dusty and it is obvious it
hasnt been clean for a week or more.
Accessories need to be tidy on the shelves
Shelves need to be free of boxes and rubbish
Good condition
Any signs of dirt beyond daily wear and tear are not compliant.
Free from damage
Damage is defined as; noticeable marks, cracks or scratches on the product

tables or shelving
Damaged accessory shelves
Accessories not tidy
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C7. Wall graphics are along store planogram

Refer to store planogram to identify number of graphics should present AND graphic image
should be displayed
Photo(s) is required for INCORRECT NUMBER of graphics present AND INCORRECT DISPLAY of
graphic image
Based on the store planogram and latest graphic guide (on p.31) you will have an overview of the
number of wall graphics and which wall graphics should be present in the showroom/store.
You need to check:
a. Number of wall graphics in the store (this include graphics on the walls above the workbenches
and behind the cash counter)
b. Correct graphic image should be displayed
Refer to the wall graphics questions of Section B.
The above planogram example shown:

-
there are 3 number of wall graphics

wall graphic images (highlighted yellow as above example) should be displayed in the
designated area.
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C8. Wall graphics condition, mounting compliance and cleanliness

Assess the condition of all wall graphics present in the showroom/store- to assess condition,
mounting compliance and cleanliness. Take a picture of any not acceptable, non-compliant of
damaged graphics as described below:
a) Wall graphic damaged/in poor condition

Photo(s) is required for wall graphics that are damaged/in poor condition.
To be considered as damaged/in poor condition, it needs to be: tear, ripped, colour faded
Wall graphic is in good condition
Wall graphic is in poor condition
b) Wall graphic not properly mounted

Photo(s) is required for wall graphics that not properly mounted.
To be considered as not properly mounted, it needs to be: not straight/ not on an angle (i.e. not
horizontally/ vertically align).
Wall graphics are properly mounted
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c) Wall graphic dirty/marked

Photo(s) is required for wall graphics that are dirty/marked.
To be considered as dirty/marked, it needs to be: has dirt or marks on them.
Wall graphic is clean
Note: these graphics are subject to change however condition should remain as described
C10. Apple Watch part of the planogram

You are required to check availability of Apple Watch units in the planogram given.
a) As an Apple Watch demo device on Display Table
Apple Watch demo device on Display Table in planogram
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Apple Watch inside 1.2 M Display Table
Apple Watch inside Vitrine Table
b) As an Apple Watch Interactive Display
Apple Watch Interactive display in planogram
Apple Watch units on interactive display
c) As an Apple Watch Touch and Try Demo
Apple Watch Touch and Try Demo in planogram
Apple Watch Touch and Try Demo
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**Questions C11 C15 only applicable if the store has Apple Watch on Display Table (Vitrine Table:
1.2M or 2M display table**
C11. Lighting Strips

Auditor to observe if all 4 sides of the Apple Watch Display Table glass case are lit up.
Photo(s) is required to show if the Apple Watch Display Table glass case are NOT properly lit
up.
Lighting
Strip
4 sides of lighting strips are working properly
C12. Empty position filled with gold plugs

Auditor to observe if all empty positions inside the Apple Watch Display Table glass case are filled
with gold plugs.
Photo(s) is required to show if empty positions inside the Apple Watch Display Table glass
case are NOT filled with gold plugs.
Empty positions filled with gold plugs
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C13. Display Table (inside glass case) condition

Auditor to observe condition of wood surface where watches reside under the glass on the Display
Table. Wood surface should be clean with free of dust, dirt or marks.
Photo(s) is required to show if wood surface under the glass is in bad condition
Wood surface under the glass is in good condition
C14.Watch faces and bands cleanliness

Auditor to look at all the watch faces and bands in the glass case to determine if they are clean: no
fingerprints or smudges on them.
If there is any difficulty to determine because there are too many customers around the Display
Table case, please do not assess and you may respond as c) Cannot Assess
Photo(s) is required to show if the watches faces and bands are NOT clean
Smudges / Damaged
54
C15. Display Table free from any additional materials/items other than permitted items
Auditor to assess items on display table if there is any additional materials/items other than
permitted items.
Photo(s) is required to show if there are non-compliant items on display table
**Questions C16 C18 only applicable if the store has Lower Accessory Case
C17. Low Accessory Cases Blue Leather Companion Mats

On store that do sell Apple Watch, Auditor to determine if at least 1 large blue leather companion
mat is displayed on the grey or white low accessory case.
Photo(s) is required if the store does not display blue leather companion mat, by taking one
of the low accessory case photo.
Blue leather
Companion mats
At least one large blue leather companion mats
C19. Beats headphones on display

Auditor to observe whether Beats headphones are on display in the store. (Exclude beats
headphones box on your assessment)
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C19.1 At least 2 Beats headphones merchandised on Lower Accessory table

Assess if at least 2 Beats headphones merchandised on Lower Accessory Case table. (do not check
colour and model of the headphones only presence)
At least 2 Beats headphones merchandised on Lower Accessory table
C19.2 Headphones stands

For stores that display headphones on the low accessory cases, Auditor to check if the Headphone
stands positioned on the low accessory cases are properly assembled and securely fixed. Auditor to
check if the stands move.
Photo(s) is required to show if the stands are NOT properly assembled/securely fixed.
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Headphone stands are properly assembled
57
D. Staff
In this section you need to approach the Store Manager, Duty Manager or Salesperson (if Manager
not available) and politely ask if they can answer some questions about store staff training and
products they are authorized to sell in the store. Once they have agreed, please ask each of the
following questions as presented.
D1. Customer Facing Sales Staff

A Customer facing sales staff is:
Currently employed by the store

May or may not be present in the store at time of the audit
Interacts directly with customers as part of their daily role
Check with the Store Manager, Duty Manager or Salesperson (if Manager is not available):
How many customer facing sales staff are employed in the store?
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F. Product Displays
The co-operation of a staff member is required in this section if you cannot find certain products or
accessories on display to complete the observations. Please approach a staff member once you have
completed your check and ask them to point these out to you.
Key Points:
Are all products within the range present and available for customers to try out?
Are they powered up and presented neatly so customers have the space to try them out
comfortably?
Are they connected to the internet?
Do they have demo loops and demo content loaded in the most popular applications?
In order to identify if the right demo units are on the table, please refer to the store planogram. On
the store planogram you can find an overview where the different tables featuring different product
groups are placed.
Then please refer to the planogram of each individual table in order to identify if the right demo
units are on the table and on the right spot on the table.
On the planogram you can find numbers which refer to products listed on the side of the page.
Please check each individual demo unit is on the right location and the correct model is displayed
Apple Demo Products/Models to count:
iPad
iPad Pro 12.9-inch
iPad Pro 9.7-inch
iPad Pro models
iPad Air 2
iPad mini 4
iPad mini 2
iPad mini models
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iPhone
Mac
MacBook (12)
*
MacBook Air
(11 & 13)
MacBook Pro
(13)
MacBook Pro
Mac mini
with Retina display
iMac
Mac Pro
(21.5 & 27)
(13 & 15)
Other
*
Magic Mouse
Magic Trackpad
Apple wireless keyboard
Apple Keyboard
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Thunderbolt display, Mac Mini, Magic Mouse and wireless keyboard
F1. Mac Demo Units Display

You are required to check availability and the positioning of all Mac demo units, to assess
compliance to the planogram.
Photo(s) is required for each category of non-compliance Mac demo display that not
compliance to the planogram
Note: If you do not received planogram from the sales representative, please take photos of each
fixture displaying the product demo units.
Check Mac demo units display in the store against the store planogram assessing:
a. Demo units missing (gap in display)
b. Demo units missing (gap filled with another model)
c. Demo units placed in the incorrect order.
d. Additional item(s) not on planogram was present.
e. Demo units not positioned according to planogram.
Look through each page of the store planogram and identify Fixtures Mac demo product type (s)
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F3. Mac Accessories & Additional Comments

When you are looking through the shelves for the Mac accessories, ensure that you take your time
as they may be packed closely together and some items could easily be missed. Make sure you ask a
staff member to help you if you cannot see one or more of the items from the list of accessories in
store.
Staff should be able to check their stock system (called EDI) to confirm if any items you cannot see
are available either in stock or for next day delivery. Or have been ordered within the previous week.
How to distinguish Apple Branded accessories?

A simple way to know if accessories are
made by Apple is that they will be
packaged as the image on the left
The white colour simple style is quite
distinctive and products by other brands
wont have this packaging.
If any of those accessories are missing in the display, please ask the staff member
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to check their stock system [called EDI] to confirm I could not see wireless
keyboard, could you please check your stock system?
Mac accessories are presented in a white product box and can vary in shape, with the exception of
the Mac Pro, which is the only Apple accessory currently presented in a black product box (see
example below).
To identify the correct accessories in store you can check the following:
Mac Pro
There are a couple of exceptions where the accessory is packaged differently:
Some cables and adaptors are sealed in a transparent bag, where the product itself is visible
Mac Pro is packaged in a black box
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F5 & F6. Thunderbolt Display

A Thunderbolt display looks like a Mac computer, but only functions with a computer, therefore it is
connected either to a MacBook Pro or a Mac Pro.
Black Bezel
Silver
Apple logo
Apple Thunderbolt display
F5. Thunderbolt display part of planogram

Look thoroughly at the store planogram and identify whether Apple Thunderbolt display is
part of the planogram.
64
Above planogram shows there is an Apple Thunderbolt display in the Wall Table 2000mm where MacBook Air
is also located.
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F6. Thunderbolt display assessment

Assess Thunderbolt display - on how Thunderbolt is display in the store
Photo(s) is required for each picklist options (a) to (d).
You require to assess against how Thunderbold are displayed in the store, against planogram. There
are some instances where there could be one or more Thunderbold displayed in the store, and you
would need to assess against them.
Below are example of possibilities on Thunderbolt display:
Thunderbolt connected to/displayed with Mac Pro
Thunderbolt connected to/displayed with MacBook Air/ MacBook Pro
c. Thunderbolt unit is missing

If Thunderbolt unit is missing as per planogram, please take an image on where it should be
displayed.
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F7 & F8. AppleTV

Apple TV is a small device which enables users to play media to devices such as laptops or iPhones
onto their TVs. The TV itself is not an Apple product and can be any non-Apple brand providing it is a
flat screen TV.
Apple TV
Apple TV connected to a flat

screen TV
F7. Apple TV part of planogram

Look thoroughly at the store planogram in Accessory Case page and identify whether Apple
TV is part of the planogram.
Accessory Case planogram showing Apple TV
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F9. Apple TV assessment

Assess Apple TV display against the store planogram whether it is missing or not. (see F7
example on planogram)
Photo(s) is required in capturing both the Apple TV and the TV screen it is connected to.
Photo(s) is required if Apple TV is missing OR if present, but not connected to a TV screen or

it is located behind the TV screen.
You require to check:

a) If the Apple TV is missing
b) If the Apple TV is present, but not connected to a TV OR the Apple TV is located behind the
TV screen.
To be considered as compliant, Apple TV must be connected to a flatscreen TV (3rd party)
and the screen needs to be switched on and working.
Apple TV connected to a flat

screen TV
Apple TV is located behind the TV screen

(i.e. NOT visible)
Note - If the Apple TV is not connected to a TV or the Apple TV is located behind the TV screen, then
a photo is still required, but a comment must also be provided explaining that the Apple TV is behind
the TV screen or that it is not connected to a TV screen.
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F9.1 Apple TV displayed on the shelf on top of a white tray and the remote is accessible
Auditor to assess if the Apple TV displayed on the shelf on top of a white tray and if the remote is
accessible to customers.
Close-up Photo(s) is required in capturing Apple TV tray
Apple TV on top of
white tray
Apple TV remote
white tray
Apple TV remote is missing and Apple TV displayed in non-white tray
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F16 F20. iPhone Display

The latest iPhone models are the iPhone 6s and 6s Plus, iPhone 6 and 6 Plus and iPhone SE.
The iPhone 6s and 6s plus; and iPhone SE is available in four colours: Space Grey, Gold, Rose Gold
and Silver.
The iPhone 6 and 6 plus is available in two colours: Space Gray and Silver.
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F16. iPhone part of planogram

Look thoroughly at the store planogram and identify whether iPhone is part of the
planogram.
*
F17. iPhone on display

Determine whether iPhone is present in the store and on what colour of fixture iPhone being
displayed on.
a) On white fixtures
b) On grey fixtures
c) On both white and grey fixtures
F18. iPhone Display assessment

Assess iPhone display compliance against the store planogram to check the availability and
the positioning of all iPhone demo units. (see F13 example on planogram)
Photo(s) is required for each non-compliance iPhone display issue.
This question only evaluate iPhone on white fixtures do not assess iPhone on grey fixtures.
You require to check the availability and positioning of all iPhone demo units in the store against the
store planogram, photo required if:
a) Demo units missing (gap in display)
b) Demo units missing (gap filled with another model)
71
c) Demo units placed in the incorrect order (by model only, not colour)
d) Additional item(s) not on planogram was present.
e) Demo units not positioned according to planogram (by model only, not colour).
f) No planogram available/provided
F19. iPhone connected to the internet

You are require to check each iPhone demo unit whether it is connected to the internet.
Photo(s) is required for iPhone demo unit that is not connected to the internet
This question only evaluate iPhone on white fixtures do not assess iPhone on grey fixtures.
How to check:
1. Launch Safari type the name in Spotlight and click on the applications icon.
2. Try to connect to www.apple.com. If the page does not load, or you get an error message, then
the device is not connected to the Internet.
Connected to the internet

NOT Connected to the internet
F19.1 At least 5 different colours across Apple branded iPhone cases

Auditor to check only colour availability regardless if it is Silicon or Leather case.
Apple Smart battery cases should be taken in account when checking colors availability.
Third party cases should not be taken in account.
Staff should be able to check their stock system [called EDI] to confirm if any items you cannot see
are available in stock.
If any of those items are missing in the display, please ask the staff member to
check their stock system [called EDI] to confirm I could not see Apple branded
iPhone cases, could you please check your stock system?
72
F19.2 iPhone accessories check

Auditor to check if the iOS accessories are present in store.
A minimum of 5 should be available per type of accessory.
Staff should be able to check their stock system [called EDI] to confirm if any items you cannot see
are available either in stock or for next day delivery or have been ordered within the previous week.
check their stock system [called EDI] to confirm I could not see Apple branded
iPhone cases, could you please check your stock system?
a) Apple Lightning Cables (regardless of lengths)
b) Apple 12W USB Power Adapter
c) Apple EarPods with remote and mic
73
d) Apple Lightning docks (regardless of colours)
F21-27. iPad Display & Accessories

The latest iPad models that are likely to be displayed or in the store planogram are the below:
iPad Pro 12.9-inch
iPad Pro 9.7-inch
iPad Pro models
iPad Air 2
iPad mini 4
iPad mini 2
iPad mini models
F21. iPad part of planogram

Look thoroughly at the store planogram and identify whether iPad is part of the planogram.
*
74
F22. iPad on display

Determine whether iPad is present in the store and on what colours of fixture iPad being displayed
on.
a) On white fixtures
b) On grey fixtures
c) On both white and grey fixtures
F23. iPad Display assessment

Assess iPad display compliance against the store planogram to check the availability and
the positioning of all iPad demo units. (see F21 example on planogram)
Photo(s) is required for each non-compliance iPad display issue.
This question only evaluate iPad on white fixtures do not assess iPad on grey fixtures.
You require to check the availability and positioning of all iPad units in the store against the store
planogram, photo required if:
c) Demo units placed in the incorrect order (by model only, not colour)
d) Additional item(s) not on planogram was present.
e) Demo units not positioned according to planogram (by model only, not colour)
f) No planogram available/provided
F24. iPad connected to the internet

You are require to check each iPad demo unit whether it is connected to the internet.
Photo(s) is required for iPad demo unit that is not connected to the internet
How to check:
1. Launch Safari type the name in Spotlight and click on the applications icon.
2. Try to connect to www.apple.com. If the page does not load, or you get an error message, then
the device is not connected to the Internet.
75
Connected to the internet
NOT Connected to the internet
F25. iPad display demo content

For each iPad demo unit you are required to check the demo content version is 11.3.1 or greater.
Photo(s) is required for iPad demo unit that does NOT have version greater than v 11.3.1 OR
no contacts in the contact app OR no contact app at all.
How to check:
1. Go to Contact
Application, then
click on the icon
2. Scroll down to the last

entry of contacts (the
very last entry should be
in a Chinese entry)
3. Click on it, you will find

in the contact page under
notes the version number.
76
F26. iPad Smart Covers/Cases

You are required to check the following items on display or in stock: (NOTE: If you are unable to
locate the iPad smart covers or accessories please seek assistance from a staff member.)
At least 5 different colours across all Apple branded of iPad Smart Covers/Cases
*
iPad Leather Smart Cases
iPad Smart Covers
check their stock system [called EDI] to confirm I could not see iPad mini smart
cover, could you please check your stock system?
F26.1 Apple Pencils and Smart Keyboards
Assess Apple pencils and Smart keyboards compliance against the store planogram
Photo(s) is required for each non-compliance Apple Pencils and Smart Keyboards display
issue.
Smart keyboards in planogram
Apple pencil in planogram
Smart keyboards for iPad Pro
Apple Pencil
77
**Questions F27 F38 only applicable if the store has Apple Watch
F28-31 Apple Watch interactive devices
Apple Watch interactive devices
F28. Count how many Apple Watch interactive devices

Auditor to count how many Apple Watch interactive devices displayed in the store.
a) Grey/White Top Accessory Case
This refers either on Low Accessory Case with Grey/White Top
b) Display tables
78
There are two Apple Watch interactive devices on Display Tables
c) Round tables
Apple Watch interactive devices on white round table fixture
79
F29. Apple Watch interactive devices - planogram

You are required to check availability and positioning of Apple Watch interactive devices to
assess compliance to the planogram.
Photo(s) is required for each category of non-compliance Apple Watch interactive devices
that not compliance to the planogram
Check Apple Watch interactive devices in the store against the store planogram assessing:
c) Demo units placed in the incorrect order
d) Additional item(s) not on planogram was present
e) Demo units not positioned according to planogram
Look through each page of the store planogram and identify Fixtures Display
Table/Roundtables/Low Accessory Case
Apple Watch
Interactive
device

80
F30. Apple Watch units on interactive display, show content and operational
Photo(s) is required for Apple Watch units on interactive display that NOT show content and
operational.
Auditor to observe if all Apple Watch units on interactive display are displaying content and
operational on both the iPad screen and watch face.
Note:
If the Apple Watch device screen is black, it is considered non-operational.

If the watch face is black, it may be in sleep mode. Press button on right edge of watch face
to wake it up. If it lights up, its operational. If watch face remains black, it is non
operational.
Apple Watch interactive display is non-operational
F31. Apple Watch units on interactive display- adhered to table

Photo(s) is required for Apple Watch units on interactive display that NOT adhered to table
Auditor to check that All Apple Watch interactive display demo devices that are present in the store
are adhered to the table.
Auditor can check this by trying to lift the bottom of the interactive display fixture.
81
Apple Watch interactive display is NOT adhered to table
82
**Questions F32 F33 only applicable if the store has Apple Watch demo unit display in
Display/Vitrine Table
F32-33. Apple Watch demo unit in Display/Vitrine Table
Apple Watch demo unit in Display/Vitrine Table
Short Overview on the Watch Line Up
F32. Apple Watch demo unit in Display/Vitrine Table planogram

You are required to check availability and positioning of Apple Watch demo unit to assess
compliance to the planogram.
Photo(s) is required for each category of non-compliance Apple Watch demo unit that not
compliance to the planogram
83
Check Apple Watch demo unit in the store against the store planogram assessing:
Look through each page of the store planogram and identify Fixtures Display Table
F33. Apple Watch demo unit in Display/Vitrine Table showing content

Photo(s) is required for Apple Watch demo unit that NOT showing content
Auditor to observe Apple Watch demo units in Vitrine table (inside table glass case) /Lower
Accessory Case/ Round table to determine if each is displaying content. This may require auditor to
circle the table 1 or 2 times as the watch content cycles and goes black for a few seconds as per
normal operation. If watch is not operating, it will remain black.
84
Apple Watch demo units content running
Apple Watch demo units content NOT running
F34. Apple Watch bands and Apple Watch chargers availability

Auditor to check only the availability in store of Apple Watch Bands and Apple Watch chargers.
Auditor to not check position along planogram and to not check band colour availability.
Bands can be displayed on Wall accessory case with angled shelves, on front-facing side low
accessory cases or behind the glass in the wall accessory case to prevent theft .
Displayed on Low Accessory Case
Displayed on angled shelf on Wall Accessory Case
85
Displayed inside glass case on Wall Accessory Case
**Questions F35 F37 only applicable for Apple Watch Touch and Try demo units
Apple Watch Touch and Try demo units
86
F35. Apple Watch Touch and Try demo units planogram

You are required to check availability and positioning of Apple Watch Touch and Try demo
units to assess compliance to the planogram.
Photo(s) is required for each category of non-compliance Apple Watch Touch and Try demo
units that not compliance to the planogram
Auditor to check the availability and the positioning of all Apple Watch Touch and Try Demo , to
assess compliance to the planogram
There will be a maximum of 3 Apple Watch Touch and Try Demo displayed on the low accessory case
(white or grey top)
Auditor to check if the trays are correctly merchandized along planogram and if the demo units on
the trays are displayed as per planogram (Color of demo units and band combination needs to take
in account).
There are only 3 available combination available:
Check Apple Watch Touch and Try demo units in the store against the store planogram assessing:
Look through each page of the store planogram and identify Fixtures Low Accessory
Case/Roundtables
87
Apple Watch
Touch and
Try demo
unit
88
F36. Apple Watch Try and Touch demo units adhered to table
Photo(s) is required for Apple Watch Try and Touch demo units that NOT adhered to table
Auditor to check that All Apple Watch Try and Touch demo units that are present in the store are
adhered to the table.
Auditor can check this by trying to lift the bottom of the tray holder.
F37. Apple Watch Try and Touch demo units showing content
Photo(s) is required for Apple Watch Try and Touch demo units that NOT showing content
Auditor will need to check that each demo unit is switched on, charged and display content on the
watch display.
When the Apple Watch Try and Touch demo unit is lifted up it should activate immediately,
meaning the display will start to show content.
To check, Auditor will need to check each unit by touching the digital crown positioned on the left of
the watch it and try to interact with the demo content.
Digital Crown
If the unit is working it means that is charged and switched on.
89
F38-41. iTunes
Check if iTunes cards are available for purchase within the store and take note of where they are
located.
Various iTunes cards
F39. iTunes Cards on display

The auditor is to observe whether iTunes cards are on display in the store. You may need to walk
around the store and locate the iTunes cards, they may be located:
On Low Accessory Case
In the Wall Accessory Case
On the main cash desk
iTunes cards among the white

product tables
iTunes cards displayed in Wall Accessory
90
F42-44. Apple Care/AppleCare+

The auditor is to observe whether AppleCare/AppleCare+ are on display in the store.
AppleCare is presented in boxes or hang tags, AppleCare + is a cardboard card
AppleCare and AppleCare+
91
F45-48. Beats Headphones
Various Beats headphones
You may need to walk around the store and locate the Beats Headphones, they may be located:
Among the white product tables with iPods

Displayed with the accessories (grey wall-bays or grey tables)
Beats on white product table
Beats displayed with the

accessories on grey fixture
92
Final Summary and Checklist

G1. Final Narrative
Please include any details about your audit which have not been covered elsewhere in the survey,
such as any general staff feedback or any problems you may have had conducting your audit.
Please add as much detail about your experience where required in your questionnaire.
NOTE: Narratives need to be concise and in relation to the question you are answering.
And avoid from commenting negatively on the following:
your personal opinion on the cost of Apple products;

layout of stores/ style of Apple displays in store as cold/ sanitary. The Apple Premium
Resellers are required to comply with these guidelines. And are not in control of the
layout and style.
Prior to leaving the store please ensure you
Approach the Store Manager, Supervisor or Salesperson they must print their name,
their position / title and sign and date your paperwork when finished to verify the audit
took place.
You will need to submit a picture of this form when entering your results online.
Have taken all the relevant photos to be submitted online. Use the checklist below.
93
CHECKLIST
Checklist
Checked
Photos
Store Exterior including neighbouring businesses on the left and right

of the store (wide shot)
[mandatory]
Store exterior: store entrance and window presentation
[mandatory]
Store exterior: store name and black APR (Apple Premium Reseller)
sign if present.
[mandatory]
Store exterior non-compliant signage
[if applicable]
Non-compliant sticker graphics on store windows
[if applicable]
Workbenches [Maximum of 8- individual photos]
[mandatory]
Round tables [Maximum of 7- individual photos]
[mandatory]
A0 poster frames [Maximum of 4 - individual photos]
[mandatory]
Non-compliant A0 poster frames [Maximum of 2 - individual photos]
[mandatory]
Cash/ service desks [Maximum of 3 - individual photos]
[mandatory]
Wall graphics excluding graphics behind the counter [Maximum of 3 individual photos]
[mandatory]
Wall graphics behind the cash desk [Maximum of 2 - individual

photos]
[mandatory]
Accessory display units [Maximum of 4 - individual photos]
[mandatory]
Non-Apple Brand Products
[if applicable]
Showroom Condition and Cleanliness issues
[if applicable]
Non-Apple Marketing Materials
[if applicable]
Cash desk non permitted materials
[if applicable]
Accessory Shelves Condition and Cleanliness issues
[if applicable]
Wall graphics as per planogram issues
[if applicable]
Wall graphics condition, mounting compliance and cleanliness
[if applicable]
Demo Unit display

o Mac
o iPod
o iPhone
o iPad
[mandatory]
Thunderbolt display
[mandatory]
Apple TV working and connected to a TV screen
[mandatory]
Apple TV working and connected to a TV screen issues
[if applicable]
iPod connected to the internet issues
[if applicable]
iPhone connected to the internet issues
[if applicable]
iPad connected to the internet issues
[if applicable]
iPad latest demo content issue
[if applicable]
AppleCare/AppleCare+ Assessment
[if applicable]
Beats Headphones display and assessment
[mandatory]
Staff questions
Mac Display & Accessories checked
Thunderbolt Display & Apple
iPhone Display
94
iPad Display & Accessories
iTunes cards displayed
AppleCare displayed
Return Store planogram to store manager
Managers signature sign-off
Thank you for your participation in this APR Audit evaluation.
95
Appendix A: Guidelines on Store Planogram

Store Planogram is a visual representation of a stores products or services, which feature
merchandising planograms and a graphics position overview.
If the store representative needs to source/print a copy of this, you can begin the other audit
observations and then complete the planogram observations once the planogram has been
provided.
OR
If the store representative does not/is unable to provide a planogram, you are required to complete
all other non-planograms observations and answer No on this question 0.
IMPORTANT: At the end of you visit, do remember you need to return the store planogram to the
staff.
The store planogram consists of 3 main sections:
1. Merchandising Update page
It is an overview layout of the store layout - where fixtures, products, graphics are positioned.
2. Merchandising Element Summary page

It is a summary page of number of elements (demo products, ancillary items, graphics)that consists
in the store.
Note: this is an overview summary only and when assessing against the store planogram, you will
need to assess this based on Product fixtures page in the store planogram.
96
3. Product fixtures pages

Each page shows TYPE OF FIXTURE and PRODUCT TYPE on how it should be displayed (i.e. position,
correct order of display, number of demo units)
97
Planogram Dictionary
Merchandising Update page
A
D
G
E
F
H
B
C
Ref
Picture
Description
SFO ID will be used for Q0 as reference
Planogram Date will be used for Q0 as

reference
A0 Poster located on the store front, along

with graphic image need to be shown.
Wall graphics can be located on the wall or

behind the cash desk, along with graphic
image need to be shown.
98
Wall table/Workbenches located against

the wall in a rectangular shape. Showing Mac
demo units.
Round table free standing table in a round

shape, showing iPhone/iPod/iPad.
Accessory Case where Apple TV is usually

located along Flat screen TV.
Cash/Service Desk where they perform

transaction or service
Thunderbolt display
MacBook
99
iMac note that the keyboard and mouse are

visible
MacPro
iPad
iPod
Apple TV
Beats headphones
Apple Watch interactive display
100
Apple Watch Touch and Try demo unit
Apple Watch Display Table (Vitrine Table)
Low Accessory Case (with grey and white top)
101
Appendix B: Guidelines on How to Take photos

You will be required to take photos during the audit as specified in your paperwork. If the store
raises any concerns or objections to any photo in particular, please do not argue and politely abide.
Remember to record the stores reason/s and report this back to 4Service.
IMPORTANT NOTICE: You MUST gain permission from the Store Manager, Supervisor or
Salesperson on-duty BEFORE commencing to take any photos.
In general, when taking photographs, always follow these simple rules:
Capturing clear pictures is vital for this audit. Use flash where required
Make sure you follow instructions outlined on what photos are required and upload them
for the correct questions, but also be aware of what is NOT acceptable
This program is heavily photo based, therefore if you feel that taking two or three photos
could help provide evidence for some of your answers, please upload these additional
photos for the relevant question
Please make every attempt to exclude customers from the photos. We understand it may be
difficult to take a photo without including a customer face, please politely advise the
customer(s) that you are undertaking a presentation audit for the store and need to take a
photo, allowing the customer the opportunity to move away so they are not photographed.
In every attempt, please ensure the photo has good quality (use flash if applicable) and
good focus.
If you have difficulty capturing a full object into one image, take multiple photos of the
object.
Also, always ensure you save your photos in JPEG format
The following appendix will aim at providing you with some guidelines and examples on how to take
the different pictures that are required during your audit. We will go through some of the main
points of interest and provide some examples of non-compliance and how to capture them.
IMPORTANT NOTICE: As a general rule, always take multiple pictures from different angles to make
sure you cover it all and keep them aside in case they are needed further down the track
102
B.1. Capturing Store Exterior Photos

The photo/s MUST capture:
1. The front of the store (including the store name, store logo & window (if applicable))
2. and the LEFT and RIGHT of the store (neighbouring businesses/street/space etc).
NOTE: If you are unable to capture this in one photo, please take 2 separate photos and submit both
for the question when reporting the results.
Examples below illustrate how you should be taking the photos boxed in RED is the store you are
assessing and boxed in YELLOW are the neighbouring businesses.
Example 2: Two photos for store
located in a shopping centre
Example 1: Single photo for store located on a street
Example 3: Single photo for store located in shopping centre
103
B.2. Capturing product demo fixtures

The photo/s MUST capture:
1. Every product demo fixture present in store
2. Be facing the products
3. The entire fixture in one photo where possible, multiple if necessary
NOTE: Product demo fixtures are tables, workbenches, etc, where Apple products are displayed and
available for customers to use.
Photo clearly shows capturing of each fixture item clearly.
Counter Display (Table Top)
Stand Alone Pedestal
The product table is obscured by a customer.
104
B.3 Capturing Non-Compliant item photos

During the Audit you will be required to:
1. Observe and pay extra attention to any Non-Compliant items
2. Take a picture of each Non-Compliant item
NOTE: Non-Compliant items are items that are not met Apple standard/guideline and it as specified
in your questionnaire.
In this section we will cover some of the Non-Compliant items that you will need to assess.
When taking photos of Non-Compliant items ensure:
1. The issue is clearly visible on the photo;
2. and it provides enough context
For example, if a fixture is dirty, you might have to take one close-up picture of the cleanliness issue
and one wider shot showing the whole fixture.
STORE EXTERIOR section

Photo examples of Non-Compliance issues related to section A. Store Exterior
- Non compliant signage
-Non Apple Products/marketing material
105
SHOWROOM CONDITION
Photo examples of Non-Compliance issues related to section C. Showroom Condition
-Damaged fixture
PRODUCT DISPLAY
Photo examples of Non-Compliance issues related to section F. Product Display
-Display not working
106

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Auditor Training Manual

B8.1 Low Accessory Display with white top ........................................................................................ 34

F7 & F8. AppleTV ................................................................................................................................. 67

F42-44. Apple Care/AppleCare+.......................................................................................................... 91

Undertaking the Audits

Closed Site Procedure

Suggested Introduction Script

Business casual, no denim, shorts or sandals.

Professional, courteous and respectful to staff and customers.

Approach the Store Manager, Supervisor or Salesperson - they must print

Flowchart of the audit process

Walk Through of the Audit Experience

8. Assess ( F ) Product Displays

Monday - Friday (NOT Monday morning)

Monday - Friday (from 12:00-19:00 only)

Monday - Friday (from 10:00-18:00 only)

Your Audit Assessment

Store Planogram is a visual representation of a stores products or services, which feature

A1.1. Store Exterior and Neighbouring Business Photo

Good example of store exterior showing it neighbouring business

Good examples of store exterior showing it neighbouring business

Bad example store name, APR

A1.2 Store Exterior Photo

Good example of store exterior photo

Good example of store exterior photos

A1.3 Black APR sign on store exterior

Photos show NON- compliant APR

Example of non-compliant item including:

Photos shown Non-compliant signage

Photos shown non-Apple advertising graphics

Flags : any flags are considered as non-compliant.

Flags shown on the store front

Other non-compliant advertising are shown

A3. Store window displays (inside the store window).

Example of non-Apple products

Example of non-Apple marketing material

Credit Card acceptance signs

Store front window Sticker guideline

How to identify if a workbench is 1 or more workbenches?

What do I do if a round table is located at the Window Display?

Examples of pedestal displays to be counted as round table

A0 posters size = 84.1 cm x 118.9 cm in size.

Examples of A0 size posters

B4. A0 Posters Not Compliant on size

Examples of non- A0 size posters

B5. Cash and service desks

Examples of cash and service desks

B6 & B7 What are Wall graphics?

B6. Wall Graphics (excluding wall graphics behind a cash desk)

Examples of wall graphics displayed in store (excluding behind cash/service desk)

Overview of what the current Wall Graphics can look like:

B7. Wall Graphics behind the Cash Desk

Examples of wall graphics behind cash/service desk.

B8. Low Accessory Display Units

Low Accessory Case with White Top

Low Accessory Case with Grey Top

B8.2 Low Accessory Display with grey top

Low Accessory Case with Grey Top

B9. Apple Watch Display Table

1.2 M Display Table

The number of photos required:

B9.1 Apple Watch Display Table 1.2 M