2/16/2016

13MajorDifferencebetweenWholesalersandRetailers

13 Major Difference
between Wholesalers
and Retailers
bySmritiChandDifference

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Major difference between wholesalers and retailers

are as follows:

Wholesalers

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Retailers
(1) They are
connecting links
between the
manufacturers and
the retailers.
(2) They purchase
goods in large
quantities from the
manufacturers.
(3) They deal in

(1) They are connecting

links between the
wholesalers and the
customers.
(2) They purchase goods
in small quantities from
the wholesalers.
(3) They deal in variety of

limited number of products for meeting the

products.
varied needs of
consumers.
(4) They need more (4) They can start business
capital to start their with limited capital.
business.
(5) The display of (5) They lay more
goods and
emphasis on window
decoration of
display and proper
premises is not
decoration of business
necessary for them. premises in order to
attract the customers.
(6) Their business (6) They usually localise at
operations extend a particular place, area or
to different cities city.
and places.
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13MajorDifferencebetweenWholesalersandRetailers

(7) They do not

directly deal with
the customers.

(7) They have a direct link

with the customers.

(8) They do not

extend free home
delivery and after
sales services.
(9) They provide
more credit

(8) They provide free

home delivery and after
sales services to the
consumers.
(9) They provide lesser
credit facilities to the

facilities to
retailers.
(10) They may not
possess expert
know
ledge
regarding selling

consumers and usually

sell goods on cash basis.
(10) They must possess
expert knowledge in the
art of selling.

techniques.
(11) They enjoy the (11) They do not avail
economies of bulk such economies.
buying, freights
and price etc.
(12) They are not (12) They can be divided
usually classified in into categories viz., small
different types.
scale and large scale
retailers.
(13) Their services (13) They are integral
can be dispensed component of the
with or can be
distribution chain and
eliminated from thecannot be eliminated.
chain of
distribution.
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