The Impending Need for Reputation Management

Time-saving solutions that make sense of the changing online landscape

and online users.

Consider the following:
Facebook has nearly 600 million users1
50% of these users log in every day1
46% of local businesses now have a Facebook page2
200 million users access Facebook from a mobile device1
3

Trust and 360-degree transparency will be the vanguards of success for SMBs (small and medium
businesses) and those who work with them. This is especially true as social networks promote
personal recommendation over more generic brand messaging. Trust plays out through customer
engagement and loyalty and will largely separate SMB success from failure.
- Neal Polachek, President, BIA/Kelsey (December 2010)2

Start making make sense of a crowded and changing online world...

Receive timely alerts
Easy-to-read weekly reports
Comparisons to your competitors
Simple social media management
1. Facebook, 2010 http://www.facebook.com/press/info.php?statistics
2. BIA Kelsey, December 2010 http://blog.kelseygroup.com/index.php/2010/12/07/ilm10-trust-will-separate-success-from-failure-across-local-social-space/
3. infoGroup, April 2009 http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090415005155&newsLang=en

How Reputation Management Helps Local Business

1. Build consistency across your online listings

Restaurant + Los Angeles

consistency of your listing data across the web.

Places for restaurants near Los Angeles, CA, USA

the clicks of the second result and 8.5 times the

1

Reputation Management helps you easily make

sure your information is accurate to maximize
your visibility in search.

Phillipe the Restaurant

www.philippes.com

J Restaurant and Lounge

www.jloungela.com

231 reviews - Place page

Engine Co #28 Restaurant

www.engineco.com

191 reviews - Place page

561 reviews - Place page

2. Find mentions across the web

78% of people surveyed in a recent poll said
they believe it is very important to look up
information about people and/or businesses
online before deciding to interact or do
business with them.2
3. Receive alerts when customers write reviews
Los Angeles chiropractor Mike Dorausch indicated in 2008 that
reviews about him.

Adio Chiropractic

27 reviews

Rating Details

decision to purchase a product or service.4

4. Save time managing social media
According to Forrester Research, 4 in 5 online adults use social
media at least once a month.
In 2010, BIA/Kelsey reported at the annual ILM conference that
over 40% of local businesses now have a Facebook page.
1. http://seo-hacker.com/hit-rate-top-10-search-results/
2. http://www.marketingpilgrim.com/2010/12/majority-of-people-surveyed-say-online-rep-is-important.html
3. Larry Armstrong for USA Today, http://www.usatoday.com/tech/products/services/2008-05-20-online-reviews_N.htm