Ultimate checklist of free event promotion ideas

Twitter
Twitter has 320 million monthly active users and is still used by a broad spectrum of the
population particularly those of working age and by many key influencers such as journalists
and celebrities. It wouldnt hurt to make sure youre utilising this channel effectively.
1.
2.
3.
4.

Tweet [ ]
Retweet with a quote [ ]
Twitter polls [ ]
Auto DM [ ]

5.
6.
7.
8.

Join hashtag conversations [ ]

Run a Twitter chat [ ]
Add people to lists [ ]
@Mention direct invitations [ ]

Facebook
Facebook still dominates the world of social networks, with a staggering 1.59 billion monthly
active users across just about every demographic. So although organic reach has declined as it
aims to monetise its massive user base, youd be a brave organiser to ignore it completely! Its
also worth noting Facebook users can easily register for your event on Eventbrite with this
handy integration too.
9. Facebook posts [ ]
10. Comment on Facebook posts [ ]

11. Create or join a Facebook group [ ]

LinkedIn
The giant of business social networking, LinkedIn boasts over 400 million members and number
of ways to get in front of them once you know what youre doing. Here are some ideas to get
you started.
12. LinkedIn updates [ ]
13. Your profile page [ ]
14. LinkedIn publisher [ ]

15. LinkedIn groups [ ]

16. DuxSoup [ ]
17. LinkedIn messaging [ ]

More social promotion

The social networks listed below are by no means insignificant, and depending on your
audience, may be the most important place for you to promote your event (find out which one
you should be targeting with this quiz we created).
18. Pinterest [ ]
19. Instagram [ ]
20. Slideshare [ ]
21. YouTube [ ]

22. Medium [ ]
23. Tumblr [ ]
24. Periscope / Meerkat [ ]
25. Snapchat / messaging apps [ ]

Content marketing
To do content marketing well can take some time, and results are often not instantaneous
(unless you somehow create a viral hit), so overworked and under-resourced event organisers
frequently overlook it. Try not to make that mistake as it could be the most powerful free
promotional strategy you have in your toolbox, and pay off big time in the long run.
26. Blogging [ ]

27. Newsletters [ ]

More details:
http://www.eventbrite.co.uk/blog/the-ultimate-guide-to-free-event-promotion-ideas

28. Guest posting [ ]

29. Infographics [ ]
30. Publish a free eBook to Amazon [ ]
31. Podcasting [ ]

32. Webinars / Blab [ ]

33. Forums [ ]
34. Comment on blogs [ ]

Listings
Listings are great way to build awareness of your event by tapping into existing audiences, and
they're often free!
35. Listing pages [ ]
36. Eventbrite [ ]
37. Whats on newsletters [ ]

38. Free listings in local press [ ]

39. Flyers & business cards (on free trial
/ sample) [ ]

Direct
Sometimes it's just best to be direct in your approach, and if you're targeted in who you reach
out to, it can be the most effective of all the ideas in this list.
40. Email [ ]
41. Phone calls [ ]

42. SMS [ ]

Partners & outreach

One of the most impactful ways for you to market your event for free is by utilising other
peoples audiences and networks. Not only do you expand your reach, but if the message
comes from them (a trusted source), you will see better conversion that if you reached out
directly. To help you get some of these valuable partnerships for your event, weve got a bunch
of handy outreach templates here.
43. PR [ ]
44. Contra / Media partnerships [ ]
45. Team members [ ]

46. Friends and family [ ]

47. Suppliers [ ]
48. Influencers [ ]

Offline
Time to give your digits a rest as we take a break from digital approached to free event
promotion and look at some of the ways you can hustle out in the real world.
49. Attend free, related events [ ]
50. Speaking [ ]

51. Posters at local meeting points [ ]

52. Guerrilla marketing [ ]

Use your assets

No, were not proposing you need to shake your moneymaker in order to get free promotion.
Instead you need to think cleverly about what assets you currently own, that already reach
potential attendees, in order to leverage them to drive even more free marketing for your event.
53. Add to your email signature [ ]
54. Update your voicemail [ ]
55. Put a banner on your site [ ]

56. Add a pop-up on your site [ ]

57. Competitions (free prize) [ ]
58. Optimise for SEO [ ]

More details:
http://www.eventbrite.co.uk/blog/the-ultimate-guide-to-free-event-promotion-ideas